• Cartoon and Animation Studies
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• s.31
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• pp.209-226
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• 2013

With rapidly changing multimedia environment, various artistic changes and digitalized up-to-date social infra, urban environment construction based on culture contents has been activated. The large image in front of urban building that is expressed as media-façade, increasing rapidly in a recent period, is not a new thing at all. In addition, IT technology molten in city space is testing the possibility of new media through the meeting with architecture. However, unlike its infra enlargement, the definition about media-façade is not clear so the system was constructed in a level of night lightscape or outdoor image advertisement. The purpose of this guideline is the regulation from the negative aspect rather than the possibility of various visual, artistic media expressions. Therefore, it could not show essential concept of media-façade. Moreover, most of companies or building owners focus on short-term profit and marketing effect rather than prepare various contents so they can not use constructed infra properly. After all, in many cases, they discolor the meaning of media-façade. This paper is a pilot study to grasp the current definition of media-façade to construct right guideline of media-façade. On the basis of this study, it will prepare academic definition of media-façade and construct the guideline for design evaluation.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.151-158
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• 2010

Media Skin is in form extended of TV or computer monitor that is digital media picture or digital output of graphic. Mean reflex or graphics applied in LCD Window of portable phone or LED display etc. of city environment mainly. Draft and study skill development trend and studied about role as graphic modeling to Media Skin. Media Skin that inflect LED over inside and outside of the country impulse to steal current is embodied. It is situating from modern society to one media trend. Progressed general investigation about Media Skin's connection skill in research. As culture contents progressed determinate research to graphic modeling element etc. As graphic modeling of new media special quality is construed by 4 as following. Contact, Real time, Nonlinear, Multi-Communication are it. Media Skin has function as symbol of city or media construction facade. Also, have enough value as function new media as information offer function, art.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.101-102
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• 2015

본 연구는 LED 미디어파사드에 대한 지각분석으로써 대형 백화점을 찾는 여성 고객의 비율이 남성보다 압도적으로 많다는 것에 착안하여 성별에 따른 미디어파사드의 지각에 대한 차이를 분석하고자 한다.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.167-176
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• 2019

Building skins are expanding even beyond theirfunctions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outerskins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media fa?ade technologies can be understood based on the concept of outerskin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.3
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• pp.9-16
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• 2018

The media facade technique requires the matching process of the content to the projection target. For this reason, each time the projection target is changed, the matching process of the same content must be performed again at each time. This problem can be solved by analyzing the elevation of the object and automatically performing matching process of the content in real time and projecting the matched content. In this paper, we propose and implement a new algorithm that can obtain the optimized matching content in real time by analyzing the elevation of the object to be projected. The proposed method processes the image matching by using the depth information of the elevation obtained by IR cameras.

• Korean Institute of Interior Design Journal
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• v.23 no.2
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• pp.117-124
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• 2014

As the contemporary times entered, the attention focused on the 'human's perception on a space' as much as on that a space's physical structure, so the meaning of a space became defined depending on how a person thought over and behaved in the space. As this age is the times of consilience and integration, a space accepts new technologies beyond being defined simply based on the space's structure and its shape and tries to provide different, 'strange experiences' from tho se felt by the human until now. Recently in the filed of space design, it can be seen that the spae design's connection with various technologies affects on considerable influence on the all fields of culture and arts like space marketings, media arts, exhibitions and performances as well as the buildings. Especially. the fusion of digital images and architecture is actively developed. Images possessing the moving light's attributes shine a city night and day and a building changes a city's appearance itself by adding new materials on the surface of building. It is the purpose of this study to study what new experiences the human gets and creates from his interaction with spaces based on such technological fusion. By studying some cases that used the digital media as a mediating instrument as the way presenting spatial experiences to the human, this study intended to identify what design factors were applied and to find appropriate directions for space desig in relation to what new trials can be done.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.49-50
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• 2013

본 논문에서는 관람자가 스마트 기기를 활용하여 프로젝션 파사드의 영상을 컨트롤하는 시스템을 제안한다. 한 관람자가 아닌 다수의 관람자가 동시에 파사드에 매핑된 영상 콘텐츠에 접근이 가능한 시스템이다. 이를 활용한 작품 'Design of Social Projection Facade'는 프로젝션 매핑 영상과 스마트기기의 연동 기술을 기반으로 한 다중 관람자 참여형 미디어파사드 시스템 실험 작이다. 파사드 하나를 대상으로 한 관람자들의 공동 창작이 아니라 네트워크 시스템을 통해 물리적으로 떨어진 파사드 간의 인터랙션 및 연결, 콘텐츠 공유, 다중 관람자 참여라는 점에서 기존 연구와 차별화된 인터랙티브 시스템이라 할 수 있다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.335-341
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• 2020

As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.

• Journal of Broadcast Engineering
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• v.25 no.4
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• pp.475-486
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• 2020

This paper is a thesis on media art technology for high-tech performances and exhibitions. After creating an interactive stroke in VR, it is projected in real time through a media facade technique. Among our traditional dramas emphasizing linear movements, movements were extracted from the Bongsan mask dance, and the movements of the lines were used in a media art performance called 'Multi-face Convergence'. When motion data enters the virtual space, geometry consisting of faces is created in the VR space. The created strokes can be set with various brush types, and when performing, a stroke with a red fire effect that matches a dynamic movement was used. It was made to be able to harmonize with the dancers performing the Bongsan mask dance. The medium called VR has characteristics that are not suitable for melting into a performance, but in this performance, it has overcome its limitations by using a technique called media façade. We propose the world's first performance technique that combines interactive strokes with traditional dance performances.

• International Journal of Contents
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• v.18 no.2
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• pp.32-46
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• 2022

In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.