• Title/Summary/Keyword: media exposure

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A Study on the Comparison of Flatfish and Salmon Consumption Patterns in Twenties -Focus Group Study- (20대 소비자의 광어·연어 소비성향 비교에 관한 연구 -표적집단면접(FGI)을 중심으로-)

  • Kim, Ji-Ung;Park, Ji-Hyun;Kang, Hyo-Seul
    • The Journal of Fisheries Business Administration
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    • v.50 no.3
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    • pp.1-15
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    • 2019
  • The purpose of this study is to analyze the differences by comparing consumption tendency of the Flatfish and Salmon using focus group interview (FGI). The FGI was conducted on university students in their 20s, with a total of 38 respondents surveyed in seven focus groups. Flatfish was recognized as a food in the form of popular sliced raw fish and had customer image that fit for middle-aged men in their 40s and 50s while eating with alcohol. 20s were perceived to be out of date with their age group as flatfish was considered old fish that did not match their age. In addition, they felt low accessibility to flatfish. Salmon was perceived by 20s as a food with a higher appeal than flatfish. Salmon has been creating a brand identity in their 20s and 30s for fashionable and trendy food that appealed to younger generations. They considered characteristics of salmon high in intangible value, such as something sophisticated, trendy, and beautiful. 20s consumed various forms of salmon including salmon sushi, salmon bowl, and salmon fillet, and they perceived it as a psychologically close food that can be easily accessible. In this study, the color of species (orange color of salmon), accessibility, restaurant image, and social media exposure were found to influence the consumption patterns of two species.

A Study on Analysis of User Needs and Improvement Plans for Disaster Record Information Services Based on SNS (SNS 기반 재난기록정보서비스를 위한 이용자 요구분석 및 개선방안)

  • Doo, Hyo-Chul;Kim, Geon;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.269-294
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    • 2019
  • To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

An Empirical Study of Consumer Empowerment for Chinese Elderly Consumers (중국 노인 소비자의 소비자역량에 관한 실증연구)

  • Zhao, HongZhi;Jung, Minji;Chung, Jae-Eun
    • Human Ecology Research
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    • v.56 no.6
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    • pp.507-525
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    • 2018
  • This study examines the consumer empowerment index for Chinese elderly consumers, the impact of socio-demographic variables, exposure to mass media, and communication about consumption on consumer empowerment. The consumer empowerment index is composed of three factors: consumer knowledge, consumer attitude, and consumer skill. Data were collected from 301 Chinese elderly consumers aged 60 to 80 years old via a professional online survey firm. The findings of the analysis were described using frequency, t-test, ANOVA, and multiple regression analysis. The results are as follows. First, the average of consumer knowledge was 35.69 points out of 100, consumer skill was 65.71 points, and consumer attitude was 68.87 points. Second, socio-demographic variables indicated that education level, previous occupation, type of residence and communication about consumption impact consumer empowerment. Elderly consumers with higher education had higher consumer attitudes and better overall consumer empowerment than those with lower education. Consumers who were self-employed workers had higher consumer skills than those of technical or service workers. Elderly consumers who live alone had higher consumer skills than those who live in a nursing home. Third, according to communication about consumption, family communication is positively associated with consumer attitudes, skills and overall empowerment, while friend communication is positively associated with consumer attitudes and overall empowerment. The findings of this study are useful in developing guidelines that help the government make consumer education systems for the elderly who want to improve consumer empowerment levels evenly among these factors.

Factors Influencing Information Privacy Behavior: A Replication Study

  • Kim, Gimun;Yoon, Jongsoo
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.4
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    • pp.231-237
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    • 2021
  • Over a decade ago, Krasnova et al. identified the factors that influence Facebook users' self-disclosure. These factors include perceived risks, relationship building, relationship maintenance, self-presentation, and enjoyment. Meanwhile, during the past 10 years, there have been significant changes in terms of function, media, and competition. SNSs have been functionally enhanced, used in mobile environment, and had many competitors. Based on these facts, it is believed that the influence of the factors on self-disclosure is different from those of Krasnova et al. The purpose of this study is to verify through a replication study whether the factors adopted in the study of Krasnova et al. are still important in explaining self-exposure. The study empirically find the result significantly different from those of Krasnova et al. Based on the result, the study provides meaningful implications and suggestions for future research.

The COVID-19 Pandemic: Fears and Overprotection in Pediatric Patients with Inflammatory Bowel Disease and Their Families

  • Reinsch, Steffen;Stallmach, Andreas;Grunert, Philip Christian
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • v.24 no.1
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    • pp.65-74
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    • 2021
  • Purpose: The coronavirus disease 2019 (COVID-19) pandemic has influenced the lives of people worldwide. Little is known about the effects of the COVID-19 pandemic on the behavior and fears of pediatric patients with inflammatory bowel disease (IBD) and their families. We conducted a survey to determine the COVID-19 exposure, related perceptions, and information sources; medication compliance; and patients' and parents' behaviors, fears, and physician contact. Methods: An anonymous cross-sectional survey of pediatric patients with IBD and their parents at one pediatric gastroenterology unit of a university medical center was performed. Results: A total of 46 pediatric patients with IBD and 44 parents completed the survey. Parents of pediatric patients with IBD had high fear of their children becoming infected with severe acute respiratory syndrome coronavirus 2. They perceived schools as the most hazardous environment, whereas the children did not. Half the pediatric patients with IBD feared infection. Patients and parents felt sufficiently informed about COVID-19. The primary source of guidance for pediatric patients was their parents (43%), followed by television and social media, whereas the parents mainly consulted internet news websites (52.2%), television, and public health institutes. Pediatric patients with IBD adhered to their prescribed medication. They also showed cautious behavior by enhancing hand hygiene (84%) and leaving the house less frequently than before. However, in-person medical visits remained favored over video consultations. Conclusion: Although parents expressed overprotective concerns, both parents and pediatric patients with IBD are coping well with the COVID-19 pandemic. IBD-relevant information should be actively conveyed.

Split-bolus CT urography with synchronous nephrographic and excretory phase in dogs: comparison of image quality with three-phase CT urography and optimal allocation ratio of contrast medium

  • Je, Hyejin;Lee, Sang-Kwon;Jung, Jin-Woo;Jang, Youjung;Chhoey, Saran;Choi, Jihye
    • Journal of Veterinary Science
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    • v.21 no.4
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    • pp.55.1-55.11
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    • 2020
  • Background: Computed tomography urography (CTU), based on the excretion of contrast medium after its injection, allows visualization of the renal parenchyma and the renal collecting system. Objectives: To determine the optimal contrast medium dose allocation ratio to apply in split-bolus CTU in dogs. Methods: This prospective, experimental, exploratory study used 8 beagles. In 3-phase CTU, unenhanced-, nephrographic-, and excretory-phase images were obtained with a single injection of 600 mg iodine/kg iohexol. In split-bolus CTU, two different contrast medium allocation ratios (30% and 70% for split CTU 1; 50% and 50% for split CTU 2) were used. Unenhanced phase image and a synchronous nephrographic-excretory phase image were acquired. Results: Although the attenuation of the renal parenchyma was significantly lower when using both split CTUs than the 3-phase CTU, based on qualitative evaluation, the visualization score of the renal parenchyma of split CTU 1 was as high as that of the 3-phase CTU, whereas the split CTU 2 score was significantly lower than those of the two others. Artifacts were not apparent, regardless of CTU protocol. The diameter and opacification of the ureter in both split CTUs were not significantly different from those using 3-phase CTU. Conclusions: Split-bolus CTU with a contrast medium allocation ratio of 30% and 70% is feasible for evaluating the urinary system and allows sufficient enhancement of the renal parenchyma and appropriate distention and opacification of the ureter, with similar image quality to 3-phase CTU in healthy dogs. Split-bolus CTU has the advantages of reducing radiation exposure and the number of CT images needed for interpretation.

HDR Video Reconstruction via Content-based Alignment Network (내용 기반의 정렬을 통한 HDR 동영상 생성 방법)

  • Haesoo Chung;Nam Ik Cho
    • Journal of Broadcast Engineering
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    • v.28 no.2
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    • pp.185-193
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    • 2023
  • As many different over-the-top (OTT) services become ubiquitous, demands for high-quality content are increasing. However, high dynamic range (HDR) contents, which can provide more realistic scenes, are still insufficient. In this regard, we propose a new HDR video reconstruction technique using multi-exposure low dynamic range (LDR) videos. First, we align a reference and its neighboring frames to compensate for motions between them. In the alignment stage, we perform content-based alignment to improve accuracy, and we also present a high-resolution (HR) module to enhance details. Then, we merge the aligned features to generate a final HDR frame. Experimental results demonstrate that our method outperforms existing methods.

Phenomenological analysis of the fun experience of G-Golf Tour players (G투어 참여 골프 선수들의 재미경험에 관한 현상학적 분석)

  • Han, Jee-Hoon;Lee, Chul-Won;Seo, Kwang-Bong
    • 한국체육학회지인문사회과학편
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    • v.55 no.4
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    • pp.343-350
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    • 2016
  • The purpose of this study is to phenomenological analyze the fun experience of G-Golf Tour players. A total of 3 male and 3 female professional golfers who are currently participate in G-Golf Tour are selected by snow-ball sampling. Data was collected from interviews and participant observation, With this data, coding was done as first step and group categorization was done as second step in order to achieve the right result from meaningful analyzing. In order to approve the adequate of this study, the peer review was done by one qualitative research specialist and two candidates of Ph.D. The motivation of G-Tour participation, the notification changing of G-Tour, the addiction of G-Tour, the fun factor of G-Tour were drawn as the results, and the media exposure, personal relations, and skill improvement were drawn as the sub-factors of fun experience of G-Tour.

Low Contrast and Low kV CTA Before Transcatheter Aortic Valve Replacement: A Systematic Review

  • Spencer C. Lacy;Mina M. Benjamin;Mohammed Osman;Mushabbar A. Syed;Menhel Kinno
    • Journal of Cardiovascular Imaging
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    • v.31 no.2
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    • pp.108-115
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    • 2023
  • BACKGROUND: Minimizing contrast dose and radiation exposure while maintaining image quality during computed tomography angiography (CTA) for transcatheter aortic valve replacement (TAVR) is desirable, but not well established. This systematic review compares image quality for low contrast and low kV CTA versus conventional CTA in patients with aortic stenosis undergoing TAVR planning. METHODS: We performed a systematic literature review to identify clinical studies comparing imaging strategies for patients with aortic stenosis undergoing TAVR planning. The primary outcomes of image quality as assessed by the signal-to-noise ratio (SNR) and contrast-to-noise ratio (CNR) were reported as random effects mean difference with 95% confidence interval (CI). RESULTS: We included 6 studies reporting on 353 patients. There was no difference in cardiac SNR (mean difference, -1.42; 95% CI, -5.71 to 2.88; p = 0.52), cardiac CNR (mean difference, -3.83; 95% CI, -9.98 to 2.32; p = 0.22), aortic SNR (mean difference, -0.23; 95% CI, -7.83 to 7.37; p = 0.95), aortic CNR (mean difference, -3.95; 95% CI, -12.03 to 4.13; p = 0.34), and ileofemoral SNR (mean difference, -6.09; 95% CI, -13.80 to 1.62; p = 0.12) between the low dose and conventional protocols. There was a difference in ileofemoral CNR between the low dose and conventional protocols with a mean difference of -9.26 (95% CI, -15.06 to -3.46; p = 0.002). Overall, subjective image quality was similar between the 2 protocols. CONCLUSIONS: This systematic review suggests that low contrast and low kV CTA for TAVR planning provides similar image quality to conventional CTA.

Impact of SNS Beauty Influencer Characteristics on Trust and Word-of-Mouth Intentions: The Moderating Effect of Engagement (SNS 뷰티 인플루언서 특성이 인플루언서 신뢰 및 구전 의도에 미치는 영향: 관여도의 조절 효과)

  • Zhang Qin;Yubeen Kim
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.88-98
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    • 2024
  • With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.