• Title/Summary/Keyword: media exposure

Search Result 483, Processing Time 0.022 seconds

Is the SAM phantom conservative for SAR evaluation of all phone designs?

  • Lee, Ae-Kyoung;Hong, Seon-Eui;Choi, Hyung-Do
    • ETRI Journal
    • /
    • v.41 no.3
    • /
    • pp.337-347
    • /
    • 2019
  • The specific anthropomorphic mannequin (SAM) phantom was designed to provide a conservative estimation of the actual peak spatial specific absorption rate (SAR) of the electromagnetic field radiated from mobile phones. However, most researches on the SAM phantom have been based on early phone models. Therefore, we numerically analyze the SAM phantom to determine whether it is sufficiently conservative for various types of mobile phone models. The peak spatial 1- and 10-g averaged SAR values of the SAM phantom are numerically compared with those of four anatomical head models at different ages for 12 different mobile phone models (a total of 240 different configurations of mobile phones, head models, frequencies, positions, and sides of the head). The results demonstrate that the SAM phantom provides a conservative estimation of the SAR for only mobile phones with an antenna on top of the phone body and does not ensure such estimation for other types of phones, including those equipped with integrated antennas in the microphone position, which currently occupy the largest market share.

Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands (패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석)

  • Jun, Yuhsun
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.43 no.3
    • /
    • pp.427-439
    • /
    • 2019
  • This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.10
    • /
    • pp.642-657
    • /
    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

The Application of an EU REACH Protocol to the Occupational Exposure Assessment of Methanol: Targeted Risk Assessment (메탄올 작업장 노출 평가에의 EU REACH 프로토콜 적용: Targeted Risk Assessment)

  • Ra, Jin-Sung;Song, Moon Hwan;Choe, Eun Kyung
    • Journal of Environmental Health Sciences
    • /
    • v.47 no.5
    • /
    • pp.432-445
    • /
    • 2021
  • Background: The European Centre for Ecotoxicology and Toxicology of Chemicals' Targeted Risk Assessment (ECETOC TRA) tool has been recognized by EU REACH as a preferred approach for calculating worker health risks from chemicals. Objectives: The applicability of the ECETOC TRA to occupational exposure estimation from industrial uses of methanol was studied by inputting surveyed and varied parameters for TRA estimation as well as through comparison with measured data. Methods: Information on uses of methanol was collected from seven working environment monitoring reports along with the measured exposure data. Input parameters for TRA estimation such as operating conditions (OCs), risk management measures (RMMs) and process categories (PROCs) were surveyed. To compare with measured exposures, parameters from the surveyed conditions of ventilation but no use of respiratory protection were applied. Results: PROCs 4, 5, 8a, 10, and 15 were assigned to ten uses of methanol. The uses include as a solvent for manufacturing sun cream, surfactants, dyestuffs, films and adhesives. Methanol was also used as a component in a release agent, hardening media and mold wash for cast products as well as a component of hard-coating solution and a viscosity-controlling agent for manufacturing glass lenses. PROC 8a and PROC 10 of a cast product manufacturer without LEV (local exhaust ventilation) and general ventilation as well as no respiratory protection resulted in the highest exposure to methanol. Assuming the identical worst OCs and RMMs for all uses, exposures from PROC 5, 8a, and 10 were the same and the highest followed by PROC 4 and 15. The estimation resulted in higher exposures in nine uses except one use where measured exposure approximated exposures without RMMs. Conclusions: The role of ECETOC TRA as a conservative exposure assessment tool was confirmed by comparison with measured data. Moreover, it can guide which RMMs should be applied for the safe use of methanol.

The Effect of Exposure to Misogynistic Words on Explicit and Implicit Attitudes toward Women (여성혐오 단어에 대한 노출이 명시적, 암묵적 여성혐오 태도에 미치는 영향)

  • Kim, Min Young;Park, Joowon;Heo, Sumin;Kwon, Ji Hye
    • Korean Journal of Culture and Social Issue
    • /
    • v.26 no.3
    • /
    • pp.283-301
    • /
    • 2020
  • In Korean society, words related to misogyny are being created and spread out in the Internet communities and the Internet news posts comments. This study was conducted to investigate if exposure to misogynistic words affects misogynistic attitudes toward women. Study 1 examined the relationship between exposure of misogynistic words (the number of misogynistic words known and the level of Internet comments viewed) and explicit misogynistic attitudes. As a result, the greater the exposure of misogynistic words, the less explicit misogynistic attitudes were found among men. The result can be explained as a desensitization of stimuli caused by repetitive exposure to media. In Study 2, experiments were conducted to manipulate the exposure of misogynistic words and to identify the relationship between implicit misogynistic attitudes through implicit association tests. Results of analysis show that implicit misogyny attitude is stronger as male participants are exposed to misogynistic words. The finding of this study suggests that explicit and implicit attitudes toward misogyny can diverge. It also implies that the exposure to misogynistic words can affect men's and women's attitudes in a different manner.

Mass Media Marketing Strategy for Positive Product Image (긍정적인 제품 이미지 향상을 위한 미디어 마케팅 전략 방안)

  • Moon, Seung-Jun;Oh, Sea-Jong
    • Archives of design research
    • /
    • v.18 no.4 s.62
    • /
    • pp.205-214
    • /
    • 2005
  • The purpose of this study is to find an efficient marketing strategy in terms of media channel communications using one specific case study. Results of previous studies have shown that consumers' exposure to TV, newspaper, radio and magazine related to description of corporate image tends to be influential for consumers' product image, which mainly consists of product preference, expertise, and credibility. It means that media strategy should be different, depending on what kinds of image they try to be purposive. In conclusion, we concluded that TV and radio should be the best vehicle for increasing consumers' positive preference rather than those of newspaper and magazine. Newspaper and magazine are also influential in terms of expertise, and newspaper and magazine should be better than TV and radio in terms of credibility. The results of this study should be similar to previous studies in that TV and radio should be more inducing interest, and print media should be more credible than TV and radio.

  • PDF

Design of Integrated Reduction Platform for Food Contaminants Derived from the Environment through Interagency Collaboration in Korea (환경유래 식품오염물질의 범부처 통합 저감화 플랫폼 설계)

  • Ko, Ahra;Heo, Ji-Young;Kang, Young-Woon;Kang, Kil Jin;Chung, Myung-Sub;Lee, Hunjoo
    • Journal of Environmental Health Sciences
    • /
    • v.43 no.4
    • /
    • pp.307-313
    • /
    • 2017
  • Objectives: Chemicals derived from various environment media contaminates food across the food supply chain. In Korea, levels of contaminants in food have been sporadically measured by monitoring programs of different government agencies. There is difficulty with data compilation and integrated analysis across media. Therefore, the aim of this study was to propose an overall integrated database and analytical platform design for the 'ECO-FOOD NET (Environmental COntaminant reduction platform for FOOD through an interagency collaboration NETwork)', a tool to support the reduction of environmental contaminants in food. Methods: We developed a new data structure and standardized protocols for the compilation of integrated data. In addition, we conducted subject-oriented logical and physical relational database modeling and created the architecture design of the platform. Results: We established a standardized code system related to exposure media and route, analysis method and food matrix. In addition, we designed the seven software modules of 'About the System', 'Introduction to Interagency Work', 'Media-Chemicals Profiles', 'Method Bank', 'Monitoring Data Base', 'Integrated Media Analysis', and 'Risk-Benefit Analysis'. Conclusions: This study will contribute to decision-making as a tool for executing risk management, such as sustainable reduction policies of contaminants in food.

A Study on the Transference of Headlines and Types of Preferred Headlines in Offline and Online Newspapers

  • Kim, Man-Ki;Kang, Hyun-Jig
    • Journal of Digital Convergence
    • /
    • v.9 no.1
    • /
    • pp.89-106
    • /
    • 2011
  • With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

Effects of Nonylphenol on the Secretion of Catecholamines and Adrenocortical Hormones from Short-Term Incubated Rat Adrenal Glands

  • Hee-Su Kim;Yong-Pil Cheon;Sung-Ho Lee
    • Development and Reproduction
    • /
    • v.27 no.4
    • /
    • pp.213-220
    • /
    • 2023
  • Previously, we showed that a chronic-low-dose nonylphenol (NP) exposure resulted in histological changes with sexually dimorphic pattern in rat adrenal glands. We hypothesized that such structural changes are closely related to the hormonal secretory patterns. To test this hypothesis, we developed the short-term adrenal incubation method, and measured the levels of catecholamines and cortical steroids using the high-performance liquid chromatography with electrochemical detection (HPLC-ECD) and specific enzyme-linked immunosorbent assay, respectively. The norepinephrine (NE) levels in media from NP-treated female adrenal, except 100 pM NP, were significantly increased [control (CTL) vs 1 nM NP, p<0.001; vs 10 nM NP, p<0.05; vs 100 nM NP, p<0.001; vs 1 µM NP, p<0.01]. The NE secretion from male adrenal was higher when treated with 100 nM and 1 µM NP (CTL vs 100 nM NP, p<0.05; vs 1 µM NP, p<0.05, respectively). The aldosterone level in the female adrenal media treated with 100 pM NP was significantly decreased, on the other hand, that of media treated with 10 nM NP was significantly increased (CTL vs 100 pM NP, p<0.05; vs 10 nM NP, p<0.01). In male adrenal media, the aldosterone levels of 10 nM, 100 nM and 1 µM NP-treated media were significantly declined (CTL vs 10 nM NP, p<0.001; vs 100 nM NP, p<0.001; vs 1 µM NP, p<0.001). These results showed the NP treatment altered secretory pattern of aldosterone from adrenals of both sexes, showing sexual dimorphism. It may be helpful for understanding possible adrenal pathophysiology, and endocrine disrupting chemicals-related sexually dimorphic phenomena in adrenals.

Mobility of Carbon Nanomaterials in Soil Media (토양 매질체에서 탄소나노물질의 이동성)

  • Yi, In-Geol;Kang, Jin-Kyu;Kim, Song-Bae;Kim, Hyunjung;Han, Yosep;Eom, Ig-Chun;Jo, Eunhye;Park, Sun-Young
    • Journal of Korean Society of Environmental Engineers
    • /
    • v.36 no.8
    • /
    • pp.588-595
    • /
    • 2014
  • Carbon nanomaterials such as fullerene, carbon nanotube and graphene are representative nanomaterials and widely used in various fields. Carbon nanomaterials can be exposed to environments during their production, usage and disposal, spreading to different systems and posing a great threat to various ecological receptors. Researches are conducted in order to determine the possibility of groundwater exposure to carbon nanomaterials due to their release and passage through soils. If soils can play a significant role in limiting the transport of carbon nanomaterials, the possibility of groundwater exposure to carbon nanomaterials can be reduced greatly. This review paper presented the research works performed for the mobility of carbon nanomaterials in soil media. Also, the paper provided the factors affecting the transport of carbon nanomaterials in soil media along with the DLVO theory/colloid filtration theory/transport model, which are used to describe the transport of carbon nanomaterials in soil media. Recently, production of carbon nanomaterials and their commercial and environmental applications increase rapidly in Korea. Therefore, researches regarding the fate and transport of domestic carbon nanomaterials in soil environments should be performed in various environmental conditions.