• Title/Summary/Keyword: media exposure

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The Effects of Gay Media Exposure on Chinese Young Adults' Attitude towards Same-Sex Relationships (동성애 관련 미디어 이용이 동성애에 대한 태도에 미치는 영향 : 중국 18-22세 청년 대상으로)

  • Zhao, Linghan;Lee, Yoon;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.123-136
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    • 2021
  • While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

Changes in the marketing direction and form of exhibitions using social media

  • Im-yeoreum Kim;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.268-272
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    • 2023
  • With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users (Tiktok 서비스 이용자의 몰입과 중독에 미치는 영향요인 연구)

  • Zhou, Yi-Mou;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.125-132
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    • 2021
  • This study deals with the influencing factors on flow and addiction perceived by users of Tiktok service, an SFV service platform that is expanding the market in the middle area between social media and OTT. As the number of Tiktok users increases, researchers thought that research on the cause of addiction would be necessary. Since media users lack media consumption time, they produce and share SFVs rather than long videos, and are affected by exogenous variables. In addition, attachment is divided into interpersonal relationships and attachment to services, and the path of attachment was confirmed to be connected to flow and addiction. Through this study, the researchers considered that there were theoretical and practical contributions in that the path leading to addiction of video media services was set and verified as self-exposure and attachment, flow and addiction. These research results can be applied to more diversified video-centered media services, and can be expected to be used for new media emerging in the future.

The Effect of Self-Presentation and Self-Expression attitude on Selfie Behavior in SNS (자기제시와 자기표현 태도가 SNS 셀피 행동에 미치는 영향)

  • Kim, Dong Seob;Baek, Eunsoo;Choo, Ho Jung
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.701-711
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    • 2017
  • This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

The psychological consequences of indirect trauma exposure through the news on the Sewol ferry disaster (세월호 뉴스 노출을 통한 간접 외상의 심리적 영향)

  • Heung Pyo Lee;Yun Kyeung Choi;Jae Ho Lee;Hong Seock Lee
    • Korean Journal of Culture and Social Issue
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    • v.22 no.3
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    • pp.411-430
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    • 2016
  • The purpose of the present study was to examine psychological consequences of indirect trauma exposure through the disaster news. Participants(N=439) completed some self-report questionnaires such as Posttraumatic Risk Checklist(PRC), Impact of Event Scale-Revised(IES-R), and Multidimensional Fear of Death Scale(MFODS) at 68.11(±18.47) days after the Sewol ferry disaster. The data were analyzed with structural equation modeling by AMOS 23.0 program. The results showed that fear of death and periand post-traumatic crisis factors mediated the association of news exposure immediately after disaster and posttraumatic stress symptoms. Findings in this study indicated that news exposure immediately after disaster influenced fear of death which led to the peri- and post-traumatic crisis, and these crisis factors increased posttraumatic stress symptoms. Finally, limitations of this study and suggestions for future study were discussed.

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Cadmium exposure impairs porcine embryonic development by inducing oxidative stress and mitochondrial dysfunction

  • Min Ju Kim;Se‑Been Jeon;Hyo‑Gu Kang;Bong‑Seok Song;Bo‑Woong Sim;Sun‑Uk Kim;Pil‑Soo Jeong;Seong‑Keun Cho
    • Journal of Animal Reproduction and Biotechnology
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    • v.39 no.1
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    • pp.48-57
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    • 2024
  • Background: Cadmium (Cd) is toxic heavy metal that accumulates in organisms after passing through their respiratory and digestive tracts. Although several studies have reported the toxic effects of Cd exposure on human health, its role in embryonic development during preimplantation stage remains unclear. We investigated the effects of Cd on porcine embryonic development and elucidated the mechanism. Methods: We cultured parthenogenetic embryos in media treated with 0, 20, 40, or 60 µM Cd for 6 days and evaluated the rates of cleavage and blastocyst formation. To investigate the mechanism of Cd toxicity, we examined intracellular reactive oxygen species (ROS) and glutathione (GSH) levels. Moreover, we examined mitochondrial content, membrane potential, and ROS. Results: Cleavage and blastocyst formation rates began to decrease significantly in the 40 µM Cd group compared with the control. During post-blastulation, development was significantly delayed in the Cd group. Cd exposure significantly decreased cell number and increased apoptosis rate compared with the control. Embryos exposed to Cd had significantly higher ROS and lower GSH levels, as well as lower expression of antioxidant enzymes, compared with the control. Moreover, embryos exposed to Cd exhibited a significant decrease in mitochondrial content, mitochondrial membrane potential, and expression of mitochondrial genes and an increase in mitochondrial ROS compared to the control. Conclusions: We demonstrated that Cd exposure impairs porcine embryonic development by inducing oxidative stress and mitochondrial dysfunction. Our findings provide insights into the toxicity of Cd exposure on mammalian embryonic development and highlight the importance of preventing Cd pollution.

Estimated Exposure Population to Hazardous Workplace Noise among Korean Workers (델파이 조사를 통한 직업적 소음 노출 규모의 추정)

  • Kim, Seung Won;Yang, Sun-Hee;Baek, Yong-Joon;Chung, Taejin;Ryu, Hyang-Woo;Kim, Eun-A
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.28 no.4
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    • pp.416-424
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    • 2018
  • Objective: The objective of this study was to estimate the numbers of employees occupationally exposed to noise according to their industry and size. Methods: A Delphi panel consisting of 15 occupational health experts estimated the exposure prevalence of noise in workplace. Data on Industrial Accident Compensation Insurance provided from Occupational Safety and Health Research Institute were combined to produce the exposure population. Results: In Korea, 16.0% of employees, 2,539,890 out of 15,838,926, was estimated to exposed to noise occupationally. The rate was 32.7% and 10.3% in manufacturing sector and non-manufacturing sector, respectively. The highest rate, 52.5%, was found in manufacturing industries of wood and of products of wood and cork(except furniture) and of other transport equipment. Sorted by their size of business, the rate was higher as the number of employee was larger in manufacturing sector. Conclusions: Compared to the same rate estimated in the US, 17.2%, the result of this study seems to be in a resonable range.

A Study for Making Planting Ground and Irrigation System for Greening Artificial Ground of Planter Type (화단형태의 인공지반 녹화를 위한 식재토양조성 및 관수방안 연구)

  • Kim, Sun-Hae
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.7 no.6
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    • pp.12-18
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    • 2004
  • This study is to make plans for perpendicular greening with artificial ground of planter type to improve urban environment. The experiments of this study are performed to find out the suitable soil and irrigation method for artificial ground of planter greening. Thereupon, organic or inorganic soil improvement material is mixed with soil of each planter as experiment, In result, the plants in soil mixed organic soil improvement material thrive rather than that in soil mixed inorganic material, It is to be desired that the planter equip with the irrigation system, be wider than planter and be planted shrubs for positive plant growth. As for irrigation system, drip irrigation is effective on plant growth southern exposure but Ebb and Flow is effective eastern exposure. Therefore, irrigation system should consist of two types above plus keeping water on the bottom of planter to save water and store rainwater.

The Effect of SGB in Lagophthalmos Caused by Facial Nerve Palsy -A case report- (안면 신경 마비로 인한 토안에서 성상신경절 차단의 효과 -증례보고-)

  • Kim, Soo-Young;Nam, Dae-Hee
    • The Korean Journal of Pain
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    • v.11 no.1
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    • pp.116-118
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    • 1998
  • Stellate ganglion block(SGB) is frequently performed in pain clinics. Facial palsy produces asymmetry of the face, lagophthalmos and incomplete eyelid closure. Exposure keratitis and eyeball pain can be induced by prolonged lagophthalmos. SGB was performed on a 51-year-old female patient who had exposure of keratitis and eyeball pain due to facial nerve palsy after an operation for chronic otitis media. After 31 stellate ganglion blocks, eyeball pain and keratitis nearly subsided. SGB is an effective method to treat lagophthalmos caused by facial nerve palsy.

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Performance Test for Automatic Exposure Control by Zone System (Zone System을 이용한 자동노출장치의 성능 측정에 관한 실험)

  • Kang, Hee-Doo;Pyo, Chang-Gi;Cha, Jung-Hee;Kim, Jung-Min
    • Journal of radiological science and technology
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    • v.21 no.2
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    • pp.57-63
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    • 1998
  • AEC was designed to assist in the production of radiographs of equal density and to aid in the production f consistently high quality radiographs. Many improvements have been made in the AEC and these have helped to increase it's acceptance. Newer system (Falling load) control kVp and mA as well as exposure time. Authors have had experiments about the characteristics of AEC by Zone System. Zone System is the method to detection of photographic image qualify by control the photo print from Fred Archer and Ansel Adams. With the Zone System theory the experiments of density control, characteristics of phantom thickness and reproducibility of occupation rate of contrast media could make quality control of X-ray photography effectively in falling load system.

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