• Journal of Digital Convergence
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• v.20 no.4
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• pp.585-595
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• 2022

This study confirmed the effect of attitude factors on advertisement effect for the purpose of producing effective webtoon advertisement and suggesting media execution strategy. Data were collected using the experimental method. The research results are as follows. First, it was found that only the attitude of advertisement had a significant effect on the advertisement attention when the form of the webtoon advertisement was general format type ad. Second, when the form of webtoon advertisement was general format type ad, advertisement attitude and product attitude had a significant effect on advertisement click intention. Third, when the placement of the webtoon advertisement was inserted in the middle of the webtoon, the advertisement attitude had a significant effect on the advertisement attention. Fourth, when the product of the webtoon advertisement was an experience product, it was advertisement attitude that had a significant effect on advertisement attention. This study is valuable in that it proposed a strategy for producing webtoon advertisements and executing media through experimental research.

• Journal of the Korea Society of Computer and Information
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• v.22 no.4
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• pp.17-24
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• 2017

In this paper, we propose an efficient dynamic workload balancing strategy which improves the performance of high-performance computing system. The key idea of this dynamic workload balancing strategy is to minimize execution time of each job and to maximize the system throughput by effectively using system resource such as CPU, memory. Also, this strategy dynamically allocates job by considering demanded memory size of executing job and workload status of each node. If an overload node occurs due to allocated job, the proposed scheme migrates job, executing in overload nodes, to another free nodes and reduces the waiting time and execution time of job by balancing workload of each node. Through simulation, we show that the proposed dynamic workload balancing strategy based on CPU, memory improves the performance of high-performance computing system compared to previous strategies.

• Journal of the Korea Society of Computer and Information
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• v.15 no.5
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• pp.133-141
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• 2010

Contents adaptation is a technology which converts one content to another content used in various devices. Specially, synchronization of inter-media which are included in a document is needed. There are various proposals and solutions for synchronization of inter-media. In the paper, I present "TATS : Temporal Aggregate Tree Strategy" model, which is used for specifying the temporal relationship among media in series of time. In the TATS model, aggregate tree, a sort of a binary tree, is generated from the execution time of those media. Using this aggregate tree, I implemented the inter-media synchronizations.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• Journal of the Korea Society of Computer and Information
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• v.19 no.2
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• pp.39-48
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• 2014

In this paper, we propose an efficient dynamic workload balancing strategy which improves the performance of high-performance computing system. The key idea of this dynamic workload balancing strategy is to minimize execution time of each job and to maximize the system throughput by effectively using system resource such as CPU, memory. Also, this strategy dynamically allocates job by considering demanded memory size of executing job and workload status of each node. If an overload node occurs due to allocated job, the proposed scheme migrates job, executing in overload nodes, to another free nodes and reduces the waiting time and execution time of job by balancing workload of each node. Through simulation, we show that the proposed dynamic workload balancing strategy based on CPU, memory improves the performance of high-performance computing system compared to previous strategies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.271-278
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• 2020

This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.9
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• pp.4063-4086
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• 2016

Cloud computing is a robust technology, which facilitate to resolve many parallel distributed computing issues in the modern Big Data environment. Hadoop is an ecosystem, which process large data-sets in distributed computing environment. The HDFS is a filesystem of Hadoop, which process data blocks to the cluster nodes. The data block placement has become a bottleneck to overall performance in a Hadoop cluster. The current placement policy assumes that, all Datanodes have equal computing capacity to process data blocks. This computing capacity includes availability of same storage media and same processing performances of a node. As a result, Hadoop cluster performance gets effected with unbalanced workloads, inefficient storage-tier, network traffic congestion and HDFS integrity issues. This paper proposes a storage-tier-aware Robust Data Placement (RDP) scheme, which systematically resolves unbalanced workloads, reduces network congestion to an optimal state, utilizes storage-tier in a useful manner and minimizes the HDFS integrity issues. The experimental results show that the proposed approach reduced unbalanced workload issue to 72%. Moreover, the presented approach resolve storage-tier compatibility problem to 81% by predicting storage for block jobs and improved overall data block placement by 78% through pre-calculated computing capacity allocations and execution of map files over respective Namenode and Datanodes.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.10
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• pp.5153-5170
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• 2016

The benefit of the scalability and flexibility inherent in cloud computing motivates clients to upload data and computation to public cloud servers. Because data is placed on public clouds, which are very likely to reside outside of the trusted domain of clients, this strategy introduces concerns regarding the security of sensitive client data. Thus, to provide sufficient security for the data stored in the cloud, it is essential to encrypt sensitive data before the data are uploaded onto cloud servers. Although data encryption is considered the most effective solution for protecting sensitive data from unauthorized users, it imposes a significant amount of overhead during the query processing phase, due to the limitations of directly executing operations against encrypted data. Recently, substantial research work that addresses the execution of SQL queries against encrypted data has been conducted. However, there has been little research on top-k join query processing over encrypted data within the cloud computing environments. In this paper, we develop an efficient algorithm that processes a top-k join query against encrypted cloud data. The proposed top-k join processing algorithm is, at an early phase, able to prune unpromising data sets which are guaranteed not to produce top-k highest scores. The experiment results show that the proposed approach provides significant performance gains over the naive solution.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.149-158
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• 2022

For this study, a total of 297 TV advertisements and digital video advertisements were selected as analysis targets among domestic corporate advertisements executed for two years from 2020 to 2021. As a result of the content analysis, it was found that CSR public service advertisements, CSV advertisements, and ESG advertisements in 2020, when the corona pandemic began in earnest and ESG of companies emerged as a business management topic, showed a markedly higher execution frequency than in 2021. As a result of examining the distribution of corporate advertisement types by media, it was found that companies were executing various corporate advertisements through digital media rather than traditional media such as TV. As a result of examining the advertising appeal strategies according to the types of corporate advertisements, it was found that the emotional appeal strategy was most frequently used among the rational appeal, emotional appeal, and mixed appeal as a whole in corporate advertising. As a result of analyzing the advertisement model types according to the classification of corporate advertisements, it was found that corporate advertisements use a general model differently from brand advertisements. Lastly, as a result of examining the distribution of advertisement model types according to media types, it was found that the celebrity model is more frequently used in TV advertisements for digital advertisements.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.47-54
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• 2017

In this research, I analyze cases of character packages in Japane, extract the concept of design that was loved by consumers and inmates and succeeded in marketing, and aim to establish the logic and principle. In addition, in the future, when introducing and utilizing the character package design in Korea, this research intends to make a guideline for the development of objective validity and empathic package design. After identifying the design concept and finding the principle by targeting package design of five character of Tohato which mixed various media and expanded sales, I want to find out the cause of success. Therefore, I have studied the theory and principles of enterprise and creative in product strategy through case analysis of character design concept and character package design. As a result, a design that leaving the functional side, having a story, making memories, and inducing a sense of closeness was as a successful case of renewal. In the package design, in some cases, package design execution is more important under the theoretical system according to consumer behavior analysis and Promotion of bold design concept of the design for the success of that concept, deviated from the existing principle.