• 한국콘텐츠학회논문지
• /
• 제21권5호
• /
• pp.36-46
• /
• 2021

본 연구는 한국과 미국의 미디어 기업들이 수행하는 CSR 활동 목표, 대상, 추진방법, 그리고 CSR 활동 전략을 비교함으로써 양국 미디어 기업의 사회적 책임 활동의 특성을 파악하려는 목적을 가지고 있다. 구체적으로 한국과 미국의 지상파 방송사, 통신기업, 인터넷 기업의 CSR 활동 사례를 비교하였다. 연구결과, 한국 미디어 기업의 경우, CSR 목표와 대상이 사회적 약자에 대한 지원, 자사의 기술 및 경험을 통한 사회문제 해결, 자사 비즈니스 연결을 통한 관련 시장 확장에 주안점을 두고 공익캠페인과 지역사회봉사 방식을 선호하는 것으로 나타났다. 반면에, 미국 미디어 기업은 내부 이해관계자, 즉 자사 종업원에 대한 복지 향상, ESG 인식 전환, 교육, 조직문화 등에 초점을 맞추며, 사회책임경영실천을 주요 추진방법으로 사용하였다. CSR 활동 전략은 국가 간 차이보다 매체 간 차이에서 더 극명하게 나타났다. 특히, 양국의 통신기업들이 CSR 활동 전략을 체계적으로 수행하는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.523-531
• /
• 2021

This study aims to examine the role of social media marketing on the performance of micro-, small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This research method uses a quantitative approach and the analytical tool used is Structural Equation Modeling (SEM) based on Partial Least Square. The sampling technique used purposive sampling and the sample in this study was MSMEs who use social media for marketing. The social media used are Facebook, Instagram, and Whatsapp. The number of samples in this study was 254 MSMEs. Data collection used online questionnaires. The research findings show that the use of social media marketing is influenced by compatibility, perceived usefulness, and perceived ease-of-use. The results of this study indicate that the use of social media for marketing has a positive effect on the performance of MSMEs, especially in increasing sales, customer relationships, productivity, and creativity. This means that the better the management of social media for marketing, the better the performance of MSMEs will be. The theoretical contribution to this research is built on the TAM and UTAUT theories and their impact on social media marketing on MSMEs in developing countries that are living through the COVID-19 pandemic.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권10호
• /
• pp.989-998
• /
• 2020

Electronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises' (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs' SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.

• 한국조리학회지
• /
• 제23권7호
• /
• pp.204-219
• /
• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.20-34
• /
• 2010

The purpose of this study is to clarify the relationship between consumption behavior and fashion orientation for luxury brands in Japanese and Korean consumers. For this study, the author carried out a questionnaire survey with objects of 816 Koreans and Japanese, and analyzed the relations among consumer attitude, purchase behavior, lifestyle and fashion orientation. First, in Korea, all fashion orientations gave positive effects on attitude toward luxury brands, and especially it has a significant relation with factors affecting luxury brand consumption, so when luxury enterprises establish a marketing strategy for Koreans, they need to refer to fashion orientation intensively. Second, as a result of analyzing the relation between fashion orientation and purchasing behavior, it was found that fashion interest is an important factor affecting luxury brand purchasing behaviors, in both Japan and Korea. Third, Japanese luxury brand enterprises need to focus on consumers who prefer standard goods. while Korean enterprises need to focus on consumers who prefer specific brands. Lastly, in case of Japanese consumers, the more they pursue self-esteem and reasonable consumption, the higher they prefer standard goods, while the more Korean consumers pursue conspicuous consumption, hedonic consumption and self-esteem, the higher Koreans prefer specific brands.

• 디지털정책학회지
• /
• 제2권1호
• /
• pp.9-19
• /
• 2023

ESG는 기업 환경, 사회적 책임 및 기업 거버넌스에 더 많은 관심을 기울이는 재무 데이터이다.이 연구는 실증 분석을 통해 ESG와 기업의 지속 가능한 발전 사이의 관계를 탐구한다.이 연구는 2015-2020년 중국 A주 상장 기업의 데이터에 대한 실증 연구를 수행하기 위해 고정 효과 회귀 방법을 사용한다.연구 결과에 따르면 ESG가 잘 수행되면 기업의 지속 가능한 발전을 촉진할 수 있다.동시에 관심이 높을수록 ESG 성능이 우수할수록 기업의 지속 가능한 발전 능력을 촉진할 수 있다.이 연구는 ESG에 대한 관련 연구를 풍부하게 하고 기업의 지속 가능한 발전을 촉진하는 데 일정한 참고 가치가 있다.

• 토지주택연구
• /
• 제8권2호
• /
• pp.83-89
• /
• 2017

Otemachi(大手町) is the region where it plays a pivotal role in Japanese economy as representative head offices of companies including financial insurance, general trading, information and communication newspaper media are concentrated. However, regenerating the entire region from worn-out infrastructures of buildings and city into the fresh and vibrant foothold in international business was the problem to be solved. In this situation, was examined on the basis of administrative agencies and relevant enterprises to reconstruct office buildings in phases without ceasing business functions and activities by utilizing the large-scale vacant land occurred from the relocation of the national public institutions. The independent administrative institution 'Urban Renaissance Agency(UR)' has completed the examination of industrialization and participation request for the commencement of the project. In this article, The overview of , the new form of project promoted and cooperated by officials and people, is introduced by UR (Urban Renaissance Agency) reorganizing the land exchange and infrastructure through the land readjustment project, and at the same time, procuring capital and building office buildings in solidarity with private development enterprises and financial institutions.

• 한국언론정보학보
• /
• 제43권
• /
• pp.173-208
• /
• 2008

본 연구는 2003년부터 2006년까지의 국내 전통미디어 기업집단들의 사업다각화 현황에 따른 기업성과에 대하여 실증 분석하였다. 분석결과는 다음과 같다. 첫째, 미디어 기업집단중, 신문사는 생존을 위해 다양한 영역으로부터 수익창출을 하려는 경향으로, 비관련 다각화의 비중이 높은 반면, 방송사는 고유의 사업영역인 콘텐츠의 제작과 공급을 중심으로 한관련 다각화의 비중이 높다. 둘째, 국내 미디어 기업들의 주력업종 매출비중은 해가 갈수록 감소되고 있어 다각화에 자원과 노력을 투입하고 있는 것으로 사료된다. 셋째, 조사 대상미디어 기업집단의 사업다각화 수준을 3개의 그룹으로 분류해본 결과, 다각화 수준이 가장높은 그룹에서 ROE가 가장 높았으며, ROE 변동성은 낮고, 위험대비 수익성 또한 높게 나타나 다각화를 적극적으로 진행하는 것이 안정적인 경영성과를 성취할 수 있었다. 넷째, 조사대상 미디어 기업들을 군집분석하고 몇 개의 조직속성 변수들과의 관계성을 살펴본 결과, 매출액 규모, 부채비율, 조직년수, 대주주 지분율에서 중간수준을 유지하고 ROE가 높은 군집에서 다각화 수준이 높았다. 다각화 수준과 조직속성 변수들로 인과분석을 해본결과, 미디어 기업집단의 다각화 수준에 영향을 미치는 조직속성으로는 매출액 규모가정의 방향으로, 대주주 지분율이 부의 방향으로 나타났다. 마지막으로 다각화 수준은 경영성과에 대해 정의 방향으로 의미 있게 영향을 미치는 것으로 파악되었다. 본 연구는 미디어 기업을 대상으로 하여 탐색적으로 수행되었는데, 지금까지 국내 미디어 기업의 경영성과에 대한 주제는 활발히 다루어지지 못했기 때문이다. 이에 선행연구가 부족하여 이론적 바탕에 기초하여 연구모델 및 가설을 수립하고 실증분석하는 연구방법을 선택하기보다는 조사대상 기업 경영지원 담당자들과의 수차례 인터뷰와 패널토론을 통하여 실무적인 관점의 주요 관심대상이 되는 경영지표들을 선정하고, 사업다각화와 경영성과 간의 관계를 각종 통계분석방법들을 이용하여 다각도로 조명하는 분석방법을 선택하였다. 본 연구는 수집된 자료가 최근 4개년에 한정되어 있고, 다각화와 경영성과 값 간의 시차를 두지 못한 한계를 가지고 있으므로 향후 연구에서는 미디어 기업의 특성을 보다 반영하여 미디어 기업 유형을 분류하거나, 다각화와 그에 따른 경영성과들 간의 시차도 반영한 연구들로 발전시켜야 한다.

• 한국인쇄학회지
• /
• 제29권3호
• /
• pp.77-96
• /
• 2011

Most of all manufacturing industries are pursuing the manufacturing process innovation through the production process automation but the printing industry still does not get out of the analog ways of the entire process compared the entire manufacturing industry. Today, many printing enterprises have the difficulties by the short for delivery, multi-item small amount printing, high quality, rise in raw material cost, drop in receiving order cost, and etc. The printing industry can get over these difficulties and issues by implementing the compact workflow line, merge with the others, automatization and networking, minimization of the repetitive operation, efficiency of the working process, optimization of the operators' value creation, minimization of cost and materials and fast make-ready. The object of this thesis establishes the experimental data and study cases applicable in the printing industry by having high labor productivity and work in line with printing industry processes through "lean printing system".

• International Journal of Industrial Entomology and Biomaterials
• /
• 제5권2호
• /
• pp.217-220
• /
• 2002

Mulberry being a foliage crop is grown extensively for feeding of silkworms and are also used for cattle feeding. These loaves are highly nutritious, which contain various mineral elements and bio-molecules such as carbohydrates, proteins, lipids and other essential amino acids, etc. In the present study, deproteinized mulberry leaf juice was used for preparation of the medium for cultivation of various types of microbes. Results revealed that deproteinized mulberry leaf juice medium is best for isolation of fungi, bacteria and actinomycetes and this medium can be substituted with synthetic media, which are haying the costly ingredients for isolation and identification of bacteria, fungi and actinomycetes. Further, this deproteinized mulberry juice medium can also be used in mass multiplication of useful/beneficial microbes to enhance soil microflora to improve soil fertility and to avoid root diseases. Perspective enterprises can take up the mass multiplication/large-scale production of useful microbes such as Trichoderma, Rhizobium, Pseudomonas and Bacillus to use in mulberry and in other agricultural crops using deproteinized mulberry leaf juice.