• Title/Summary/Keyword: media comparison

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A Study of Educational Facility Development - Focus on the elementary school media-center in Daegu city - (교육시설 개선 방향에 관한 연구 - 대구광역시의 초둥학교 미디어센터의 활용과 개선 방안을 중점으로 -)

  • Cho Donghyun;Lee Sanghong;Hong Wonhwa
    • Journal of the Korean housing association
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    • v.15 no.6
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    • pp.89-97
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    • 2004
  • This study proposes the direction of planning and designing for the media related facilities through the future concepts of media-center even though the concept and environment of the media-center are developed mealy at elementary schools in Korea. This study investigates and analyzes whether the present facilities are ready for the efficient education and improved facilities through comparison between after and before the 7th education program of systems of the academic support facilities. Therefore this study proposes the direction of developing and designing media-center through the field survey, make-up questionaries and analyzing architectural drawings of media related facilities for the future.

A comparative Study on Media Environments and Media use of Korean-Chinese, Chinese, and Korean Adolescents (중국 조선족, 한족, 및 한국 아동과 청소년의 미디어환경, 이용실태 및 영향요인)

  • Koo, Jung-Sook;Park, Hye-Won;Cho, Bok-Hee
    • Journal of the Korean Home Economics Association
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    • v.43 no.2
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    • pp.159-174
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    • 2005
  • A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

Data Empowered Insights for Sustainability of Korean MNEs

  • PARK, Young-Eun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.173-183
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    • 2019
  • This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

Analysis on Issue Attributions between Twitter and Newspapers (트위터와 신문의 이슈 속성 비교 연구: MBC 파업을 중심으로)

  • Lee, Mina;Park, Chun Il;Moon, Jee Young
    • Journal of Internet Computing and Services
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    • v.15 no.4
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    • pp.43-55
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    • 2014
  • This study investigated how social issues are interpreted and presented in Twitter in comparison to newspapers, considering Twitter functions as the media for information transmission and public opinion formation. this study used one of Twitter's media agenda, MBC strike, and analyzed how Twitter and newspaper deal with the issue of the MBC strike differently. The content analysis was performed to examine the differences. The categories for the content analysis include; message format, information sources, perspectives to be expressed, the frame of human interests, and the frame of cause-assigning. The results found out significant differences between Twitter and newspapers, which are related to essential differences between Twitter and newspaper as communication media.

The Factors Influencing on the Loyalty of Self-Media (개인미디어의 충성도에 영향을 미치는 요인)

  • Nie, Yan-Ting;Kim, In-Jai
    • The Journal of Information Systems
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    • v.27 no.3
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    • pp.103-121
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    • 2018
  • Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

A comparison study on the online media relations reported in homepages of hospitals in Korea and hospitals in USA (국내 병원과 미국 병원의 홈페이지를 통한 언론관계 비교 분석에 관한 연구)

  • Lee, Hyun-Seon
    • Korea Journal of Hospital Management
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    • v.15 no.1
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    • pp.70-92
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    • 2010
  • Now more than ever, many journalists are using hospitals' homepages for articles about hospitals, their mission, research, and events. Therefore hospitals' homepages have to be planned and constructed for journalists. The purpose of this study is to investigate hospitals' online media relations through analysing homepages. For investigating specifically, this study compares hompages of hospitals in Korea and hospitals in USA. This study uses four categories; basic media relations tools, useful information, interactive communication tools, and ease of use for journalists. The result of this study shows that hospitals' homepages in Korea are needed to improve for building with journalists. The hospitals' hompages have to be constructed by a variety of materials; press room, image and graphic archives, multimedia resources, and interactivity or responsiveness. This study suggests that the hospitals' homepages have the potential to achieve the desired public relations objective but are not commonly being used to their full potential in media relations.

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Why Social Comparison on Instagram Matters: Its impact on Depression

  • Hwnag, Ha Sung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.3
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    • pp.1626-1638
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    • 2019
  • Social Networking Sites (SNS) provide people with unique online social interaction environments where users can disclose their thoughts, feelings, and opinions to their personal contacts. Although previous studies have suggested that such activities produce positive effects on SNS user well-being, this study considered potential negative effects by investigating the relationship between SNS use and depression. In particular, This stydy examined how specific activities are related to different types of social comparison (upward/downward/horizontal) and how these different types of social comparison influence depressed moods among college students. The analysis of a survey of 245 Instagram users found that (1) looking at other people's status updates and commenting on other people's photos influences upward social comparison, (2) frequency of Instagram use predicts upward/downward/horizontal social comparison, and (3) upward social comparison was postively associated with depression, while downward social comparison was negatively associated with depression. Furthermore, the path anlaysis show that social comparison mediates the effect of Instagram use on depression. It suggests that Instagram use does not directly increase depression but it can lead to depression when social comparison on Instagram triggers depression.

The Impacts of Media Richness, Media Usefulness, and Media Experience on the Leaner's Satisfaction with e-Learning Systems (이러닝시스템의 매체풍부성, 매체유용성, 매체경험이 학습자 만족에 미치는 영향)

  • Choi, Su-Jeong;Kang, Kyung-Jun;Ko, Il-Sang
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.27-47
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    • 2007
  • In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

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Involvement of Social Media in Disaster Management during the Wenchuan and Ya'an Earthquakes

  • Li, Leah Xiufang
    • Asian Journal for Public Opinion Research
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    • v.1 no.4
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    • pp.249-267
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    • 2014
  • Social media is being increasingly utilized in disaster relief work to identify safety issues, locate displaced-victims, and seek or provide support for those who need help. The presence of social media in disaster management has changed significantly in recent years, as it was not prevalent in the 2008 Wenchuan earthquake, but had become a powerful force in the 2013 Ya'an earthquake. This paper discusses the development of social media in disaster management via making a comparison between how it functioned in the two earthquakes. It examines the following aspects: who are the stakeholders that use social media in the earthquake management; how do they adopt this means in response to the earthquakes; and what are the outcomes of adopting social media with regards to public engagement and collaboration in an emergency event. As Sina Weibo acts as the equivalent of China's Twitter, the methodology relies on an analysis of posts in Weibo. The outcomes primarily show that: (1) authorities, celebrities and the public actively adopted social media for the purpose of information dissemination and resource mobilization; and (2) social media users are both content consumers and content generators in the times of earthquakes. The study concludes that social media as a backchannel communication tool is helpful for government institutions, corporations, and nonprofit organizations to build relationships with their stakeholders in the disaster management cycle. The result will interest academics and emergency management practitioners who are concerned with improving disaster communication.

Instagram User's Contingent Self-Esteem and Depression: A Mediating Role of Upward Social Comparison (인스타그램 이용자의 조건부 자아존중감이 우울 경험에 미치는 영향: 인스타그램 내 상향 비교의 매개효과를 중심으로)

  • Cho, Seong-Yun;Noh, Hwan-Ho;Lee, Byung-Kwan;Rim, Hye Bin
    • Science of Emotion and Sensibility
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    • v.23 no.3
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    • pp.91-102
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    • 2020
  • Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.