• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• Korea Trade Review
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• v.48 no.1
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• pp.287-306
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• 2023

This study tries to explore that the relationship between social media company's coercive and involuntary marketing stimuli and the negative consequences that have not been intensively discussed in measuring the performance of social media companies. To reflect the influence of the socio-cultural environment of country, a comparative study was conducted on major social media market in Korea and China. As result of the verification, it was found that coercive marketing stimuli had influence on social media firm's negative consequences. And there are significant differences by country in the effect of company's coercive marketing stimulus on user attitudes and negative performance. The results of this study are expected to provide practical implications for the operation of social media firms and individuals who want to do business using social media.

• Smart Media Journal
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• v.6 no.1
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• pp.54-60
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• 2017

Recently, broadcasting companies have been faced with changes in social environment, particularly, the emergence of new media, including the internet, cable TV and DMB, and in the political environment, such as convergence in broadcasting and communications media. To cope with these changes, broadcasting companies are showing increasing interest in building new broadcasting information systems. This study presents how to develop a web-based broadcasting information system for the small and medium-sized broadcasting company. For developing the system, the study describes system configuration, business function relationship diagrams and business flow diagrams, entity relationship diagrams, major programs, and graphic user interfaces. The newly developed web-based broadcasting information system is expected to increase business productivity to a significant extent through faster decision-making and business execution in and out of the company.

• Electronics and Telecommunications Trends
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• v.35 no.1
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• pp.1-11
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• 2020

The Korean domestic media environment is seeing a rapid and dynamic change. Consumer media behavior is shifting from TV to smartphones, and from traditional media, such as terrestrial TV and cable, to intelligent Internet-based media, such as OTT channels and social media. This affects the profit structure of each media company and the competition among them, furthermore, the competitiveness of media services. In this regard, we propose a domestic UHD activation plan after evaluating the competitiveness of each media based on the analysis of the changes in the domestic media environment and the status of UHD services.

• Journal of Korean Home Economics Education Association
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• v.11 no.2
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• pp.77-87
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• 1999

The purpose of this study were to identify the use and related variables of instructional media by middle and high school Home Economics teachers, and to provide the foundations for the use and developments of instructional media by some teachers in Home Economics educational fields. Self administered questionnaires were distributed to middle and high school Home Economics teachers and collected by stamps from Sep. 10 to Sep. 30, 1999, and 138 questionnaires were analysed frequencies, percentages, means, and $\chi$(sup)2-test. The results were as follows：1. Schools in city areas, public schools, and boy’s schools allocated more budget to instructional media for creative Home Economics education. Teachers got instructional media information from colleagues, catalogues from media company, and advertisement or columns of journals or newspapers. 2. More younger teachers with shorter educational experiences and active members in related academic associations owned more instructional media and had the ability to develop various instructional media. 3. Most teachers showed dissatisfaction to the prices, purchasing processes, information, quality, and assortments of instructional media.

• Proceedings of the KIEE Conference
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• 1992.07b
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• pp.626-628
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• 1992

GCB(Gas Circuit Breaker) and GIS(Gas Insulated Switchgear) using $SF_6$ are worldwidely applied over 72.5KV classes. It Is known that $SF_6$ gas has the most superior characteristics among the extingushing and insulating media. Our Company has produced GCB and GIS from early 1980's and at present, we are producing 362KV 40KA class which is the highest voltage in our country. According to change KEPCO's standards (ESB standards), our company has redeveloped and tested for all productions type from 1989. During redeveloping, we largely contribute raise reliability of power system, through all the more improvement for performance and quality of manufactures. One of them, we developed 170KV 50KA GCB with common three-pole operating mechanism and sucessfully completed test of KERI under KEPCO presence, at first in our country. Thus, we announce the outline of it.

• Smart Media Journal
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• v.11 no.10
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• pp.9-21
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• 2022

The recent expansion of the use of social media has served as an opportunity to express users' opinions in real time in various fields such as society, economy, politics, and culture, and brought many platforms that provide various information about companies. Among them, Glassdoor.com which started 2008 in US provides users with evaluations of the current and the former employees of their companies and also provides a outlooks for the company's growth Such a platform has the utility of providing necessary information to whom want to find a job or change jobs. In addition to this, variable studies have shown that the company information provided through these platforms is useful for investors as well. In this study, it was tested whether the corporate growth prospects of employees provided by Jobplanet, a platform with a typical function similar to Glassdoor.com in Korea, have predictive power to predict actual corporate growth. The forecast provided by Jobplanet and the company's financial indicator data received from FnGuide were collected and composed of panel data and analyzed using fixed effect model regression analysis. As a result, it was found that companies with positive prospects had higher employment growth than companies with negative prospects. When the outlook was neutral, the employment growth rate was higher than that of companies with a negative outlook.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.454-456
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• 2015

스마트 폰이 보급화 되면서 구인관련 앱이 많이 생겨나고 있다. 하지만 전공을 특화시킨 어플리케이션은 보급화 되어 있지 않은 상태이다. 본 논문은 대학생 및 이직을 원하는 사람들에게 전공 관련 기업의 정보를 제공하고, 자신의 능력에 맞는 기업을 소개해주는 방식으로 설계 및 구현을 하였다. 이 앱을 통하여 대학생 및 이직을 생각하는 사람들에게 많은 정보와 기회를 제공할 것으로 예상된다.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.1-17
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• 2014

Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.