• Journal of Korean Society of Transportation
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• v.28 no.1
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• pp.39-49
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• 2010

Although many studies have been carried out on the pattern of behavior of drivers which result from the provision of traffic information, there have been few detailed studies on the composition of message, method for message expression, timing of provision, point of provision, media for provision, changes by traffic condition, etc. This study was intended to provide an insight into the changes in the characteristics related to the provision of information by analyzing how the patterns of information utilization change depending on the traffic condition and reclassifying such patterns according to the characteristics of media. Unlike the existing studies, this study adopted the traffic condition, using rate of information media, and the correlation coefficient label as the basis for information media classification, and categorized them into passive utilization media, active utilization media, and past experience in order to ensure the statistical reasonability. The categorized using rate of information media and traffic condition was found to have a positive(+) correlation with the travel speed in the case of passive utilization media during both consecutive holidays(Korea's traditional Thanksgiving day) and weekends, but had a negative(-) correlation with the positive utilization media and past experience. The rate of decision to take a detour based on the past experience was high at the condition of congestion or slow during both consecutive holidays and weekends, but the rate of decision to take a detour through passive utilization media was high in a smooth traffic. In other words, if the traffic condition worsens, using rate of passive utilization media would be low while the diversion rate would be high which uses the active utilization media and past experience. Therefore, it should be established to suit the traffic condition and media characteristics for strategies of traffic distribution through drivers' diversion behavior on weekends and consecutive holidays.

• Journal of Fashion Business
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• v.14 no.6
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• pp.170-187
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• 2010

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.37-51
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• 2017

We investigated how entrepreneurship, information technology acceptance, and media utilization influence on office worker commitment and how effects are modulated by learning orientation. The purpose of this study is to identify variables that influence on office worker commitment. To do so, entrepreneurship, information technology acceptance, and media utilization that are the core competencies of individuals and organizations in the era of smart information are proposed as predictor variables, office worker commitment as a outcome variable and learning orientation as a modulator. For this study, a questionnaire survey was conducted on office workers, and finally 340 valid questionnaires are used for analysis. Hierarchical regression analysis is used with demographic characteristics as control variables and learning orientation as a modulating variables. A result showed that the higher need for achievement and proactiveness of entrepreneurship is, the higher job commitment is and that the perceived usefulness of information technology acceptance and communication utilization ability of media utilization competitiveness have a positive effect on job commitment. A research showed that learning orientation is modulating the relationship between entrepreneurship and job commitment, and between media utilization capability and job commitment, respectively. We concluded that we should actively seek synergies of learning orientation along with accumulation of online communication utilization capacity and perceived usefulness of information technology, and of proactiveness need for achievement and in entrepreneurship in order to improve the work committment in the smart information society where the digital environment is advanced.

• Journal of the Korean Institute of Educational Facilities
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• v.5 no.3
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• pp.107-115
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• 1998

Open education is more relevant to the current educational reality which requires the liberalization, individualization and creativeness, and the effectiveness of open education will be maximized with the full utilization of instructional media. As well known, there are many different types of instructional media to promote open education such as print material, audio material, still picture, movie, computer, and multimedia. The main criteria to choose effective instructional media for open education depend upon easiness of supply and retrieval of information, and promotion of more frequent interaction among participants. In addition, utilization method, cost, curriculum contents, as well as school culture are also elements to consider in the selection of right instructional media.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.149-169
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• 2011

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, twitter, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. However, little attention has been given to the issue on how organizations can effectively use twitter to improve customer satisfaction. To explore the issue, this study proposes two major dimensions, customer participation and organization resource utilization, which should be considered in building a utilization strategy for twitter in organizations. We then develop four different combinations along with these dimensions-follow, mention, retweet, and review types. Based on case studies of 27 organizations that use twitter, we evaluate the degrees of customer participation, resource utilization, and customer satisfaction, and examine matching or mismatching of the adoption purpose of twitter and its actual utilization. The study results reveal that organizations in the matching group show higher customer satisfaction that those in the mismatching group. This study sheds new light on twitter research by developing a new conceptual framework and using a case study approach to explore the relationship between the utilization strategy of twitter and customer satisfaction.

• Journal of Contemporary Eastern Asia
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• v.14 no.2
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• pp.5-15
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• 2015

A growing number of studies have examined the relevance and impact of social media in building organizational resilience, which the ability to recover from a crisis, in the field of emergency management. However, few studies have assessed how these emergency response organizations perceive their own use of social media in crisis situations. In attempting to fill this gap, this study conducted a structured survey with emergency-response organization representatives in Seoul, South Korea, to examine how such organizations evaluate their utilization of social media in an urban emergency situation and how their social media uses are related to promoting organizational resilience during adverse events such as a flood. Overall, the findings imply that organizations are not yet taking full advantage of social media. Respondent evaluations of their own social media use in all three assessment areas-information provision, information dissemination, and emotional messages-were not satisfactory. However, their perceptions of how well they utilize social media were positively related to how they view their organizational resilience. Therefore, it may be that these organizations realize the powerful role of social media in building organizational resilience but lack the knowledge and experience to make the best use of social media services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.5
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• pp.1567-1587
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• 2014

Virtual Machine (VM) resource management is crucial to satisfy the Quality of Service (QoS) demands of various multimedia services in a media cloud platform. To this end, this paper presents a VM resource allocation model that dynamically and optimally utilizes VM resources to satisfy QoS requirements of media-rich cloud services or applications. It additionally maintains high system utilization by avoiding the over-provisioning of VM resources to services or applications. The objective is to 1) minimize the number of physical machines for cost reduction and energy saving; 2) control the processing delay of media services to improve response time; and 3) achieve load balancing or overall utilization of physical resources. The proposed VM allocation is mapped into the multidimensional bin-packing problem, which is NP-complete. To solve this problem, we have designed a Mixed Integer Linear Programming (MILP) model, as well as heuristics for quantitatively optimizing the VM allocation. The simulation results show that our scheme outperforms the existing VM allocation schemes in a media cloud environment, in terms of cost reduction, response time reduction and QoS guarantee.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.95-113
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• 2016

This study was undertaken to better understand the utilization practice of mass media, and to suggest the food and nutrition information provided to mass media by researchers on the utilization, satisfaction, and demand of acquired nutrition information. The provision of cooking methods and menu introduction related to the training subjects at the same time as when food nutrition information is discusse by mass media, including TV and internet, would be helpful to enhance the acquisition and utilization rates of the information among the public. It was found that food nutrition information should be activated for general public using objective and professional public institutions or web-pages so as to resolve dissatisfaction levels felt by the public with regard to exaggerated claims. At the same time, it is required to continue to maintain interesting and various information supply highlighting the characteristics of mass media when performing food nutrition information. In addition, it is also necessary for media practitioners concerned to investigate thoroughly and improve any inconvenient factors that the public experiences when they receive the nutrition information through the mass media.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.356-369
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• 2015

Public sectors around the world utilize social media tools and technologies in their daily activities for a variety of purposes, including disseminating useful information, fostering mass collaboration, and enforcing laws and regulations. A number of social media-based government stage models have emerged to document this use. In this chapter, we conducted a qualitative meta-synthesis of four social media-based government models. These models include 1) the open government maturity model, 2) the social media utilization model, 3) the adoption process for social media, and 4) the social media-based engagement model. The concepts, metaphors, and themes contained in these developmental models are extracted through a series of in-depth semantic analyses of descriptions, resulting in a common frame of reference.