• 제목/요약/키워드: media

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영화사적 관점에서의 실감 미디어 출현의 의의 (Significance of the Emergence of Realistic Media from the Point of View of Film History)

  • 고호빈
    • 한국멀티미디어학회논문지
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    • 제25권6호
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    • pp.866-877
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    • 2022
  • With respect to the advent of realistic media, the so-called future cinema theory or the theory of the end of cinema that cinema will be transformed by the advent of realistic media, or that realistic media will expel film media and replace them are being put forward as if they were orthodoxy. Therefore, this paper argues that the future cinematic theory and the theory of the end of cinema the cinema are inferred from the false premise that the superiority and inferiority relationship and substitute relationship established only between video media of the same type with the same properties are also established even between realistic media and film media, which have different properties. And it is concluded that realistic media and film media will coexist because they have different properties, functions, uses, and utilities.

미디어 교육의 개념 변화에 대한 고찰 (Study for the Conceptual Variety of Media Education)

  • 김양은
    • 한국언론정보학보
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    • 제28권
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    • pp.77-110
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    • 2005
  • 본 연구는 미디어 교육의 개념 변화를 살펴보는 데 목적이 있다. 이를 위해서 본 연구는 미디어 교육을 둘러싼 2가지 차원에서의 변화를 살펴보았다. 첫 번째로, 새로운 미디어의 등장, 수용자의 이용자로의 변화, 교육환경의 변화의 3가지 차원에서의 미디어 교육을 둘러싼 환경변화를 살펴보았다. 두 번째로, 미디어 교육의 다양한 패러다임의 변화를 살펴보았다. 이를 통해서 역사적으로 미디어 교육이 미디어 이론과 연관성을 맺으면서 발전되는 과정을 살펴보았다. 미디어 교육의 환경과 이론적 토대의 변화는 미디어 교육의 개념이 변화해야 할 필요성을 말해주고 있다. 본 연구에서는 다양한 학자들이 제시하는 미디어 교육의 개념을 살펴보았다. 미디어 교육은 초기의 텔레비전에 대한 교육에서 새로운 학문영역으로 정의되고 있다. 또한 미디어 교육은 새로운 미디어의 등장에 따라서 커뮤니케이션 능력으로서 미디어 리터러시의 개념으로 확장시켜야 한다. 이러한 변화는 미디어 교육이 언어적 차원, 미디어 내용의 비판적 해석, 사회와의 소통이라는 다양한 형태로 확장되어짐을 의미한다.

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Application of two different synthetic sequential media for the human IVF-ET program: a prospective, randomized, and comparative study

  • Yoon, Jeong;Yoon, Hye-Jin;Juhn, Kyoung-Mi;Ko, Jin-Kyung;Yoon, San-Hyun;Ko, Yong;Lim, Jin-Ho
    • Clinical and Experimental Reproductive Medicine
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    • 제38권4호
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    • pp.186-192
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    • 2011
  • Objective: Since IVF program was first established, various types of media and culture systems have been developed either in-house or commercially. The aim of this study was to compare the efficacy of in-house Maria Research Center (MRC) media to that of commercially available Sydney IVF media in human day 3 embryo transfer cycles. Methods: Three hundred sixty nine couples were included in this prospective, randomized, and comparative study. All couples undergoing IVF treatment at the Maria Fertility Hospital were randomly assigned to either Sydney IVF (n=178) or MRC (n=191) media. Results: No difference was observed between the MRC media and Sydney IVF media groups with respect to fertilization rate (74.4% vs. 75.5%). The clinical pregnancy and implantation rates of MRC media (47.1% and 20.0%, respectively) were also similar to those of Sydney IVF media (44.4% and 19.4%, respectively). However, the proportion of embryos with good quality on day 3 was significantly higher in the MRC media group than the Sydney IVF media group (50.2% vs. 43.2%) ($p$ <0.05). Conclusion: MRC media were as effective as Sydney IVF media for sustaining embryo development and pregnancy rates. The present study implies that MRC media can be a suitable alternative to commercially available media for human IVF-ET program.

미디어 외교의 주체, 글로벌 뉴스 채널의 딜레마 (Dilemma of the global news channel, a media diplomatic subject)

  • Jin, Minjung
    • 분석과 대안
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    • 제1권2호
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    • pp.13-30
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    • 2017
  • Referred to as a 'media war,' there is a fierce competition for media discourse between different countries. Twenty four hour global news channels like Al Jazeera, France 24, RT, NHK World, China's CCTV and teleSUR emerged to offer their own perspectives and stance in the global society, and to face the monopolization and distorted information created by the hegemony of English news channels which have swayed international public opinions for a long time. As a tool of public diplomacy, the media's role in determining the image of the nation and winning the 'Hearts and Minds' of the international community is decisive, but it cannot be said that they all have a similar influence or play a positive role in media diplomacy. A global news channel, which is both a media diplomatic subject and a journalism organization, can be in the position of acting as a public relations organization or a propaganda agency for the government depending on the regime's attitude because most of global news channels receive support from the government. Sometimes it is difficult for these media to implement quality journalism because of financial difficulties. Media discourse also has limitations in that it is dependent upon changes in foreign policy of its own government. This study examines the current status of global news channels, the dilemma these channels are facing, and suggests some potential directions that can be taken by global news channels in order to become more effective. It is becoming increasingly important for all nations to respond to distorted information about their own countries, to appropriately identify various issues and changes in the international community and to convey their views and positions to the international community. For now, there is a lack of awareness about the importance of media diplomacy in Korea: There are many English-language media, but as yet no global news channel which could have an influence on the international stage. However, there seems to be some understanding about the need for the media to present the Korean alternative discourse to the senseless dependency on Western media. We hope that this study will be an opportunity to think in depth about the attitude of the Korean global media, whether existing global media or new global news channels, in order to help them become more effective in media diplomacy.

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Study of Cross-media Retrieval Technique Based on Ontology

  • Xi, Su Mei;Cho, Young Im
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제12권4호
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    • pp.324-328
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    • 2012
  • With the recent advances in information retrieval, cross-media retrieval has been attracting lot of attention, but several issues remain problems such as constructing effective correlations, calculating similarity between different kinds of media objects. To gain better cross-media retrieval performance, it is crucial to mine the semantic correlations among the heterogeneous multimedia data. This paper introduces a new method for cross-media retrieval which uses ontology to organize different media objects. The experiment results show that the proposed method is effective in cross-media retrieval.

온라인 구전이 영화매출에 미치는 영향: 소유미디어와 획득미디어의 조절효과를 중심으로 (The Effect of Online Word of Mouth on Movie Sales: Moderating Roles of Types of Social Media)

  • 이중원;박철
    • 경영정보학연구
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    • 제21권2호
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    • pp.29-50
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    • 2019
  • 소셜 미디어는 정보원천에 따라 기업이 운영하는 소유미디어(Owned Media)와 고객 등 제3자가 콘텐츠를 생산하며 기업이 통제할 수 없는 획득미디어(Earned Media)로 구분된다. 소셜 미디어 선행연구는 소셜 미디어의 브랜드 관련 콘텐츠가 잠재고객의 브랜드의 인지도를 높이고, 브랜드 태도를 긍정적으로 변화시킴으로써 궁극적으로 매출과 기업성과를 증가시킨다는 논리를 전개하고 있다. 하지만 선행연구는 대부분 소셜 미디어의 정보원천에 따른 미디어 시너지 효과의 차이를 충분히 설명하지 못한다는 한계점이 있다. 소비자는 정보처리 상황에 따라 미디어의 정보를 취사선택할 가능성이 높기 때문에, 통합된 미디어 관리가 매우 중요하다고 할 수 있다. 본 연구의 목적은 리뷰사이트의 온라인 구전과 소셜 미디어 구전(소유미디어, 획득미디어)이 영화 매출에 미치는 영향을 분석하는 것이다. 이를 위해 2017년 개봉한 국내영화의 리뷰 데이터 3,589개를 분석하였다. 연구결과 리뷰사이트 구전과 소셜 미디어 구전(소유미디어, 획득미디어)은 모두 영화 매출에 긍정적인 영향을 미쳤다. 하지만 리뷰사이트 구전을 조절하는 효과는 소유미디어와 획득미디어가 다른 것으로 나타났다.

중국 조선족, 한족, 및 한국 아동과 청소년의 미디어환경, 이용실태 및 영향요인 (A comparative Study on Media Environments and Media use of Korean-Chinese, Chinese, and Korean Adolescents)

  • 구정숙;박혜원;조복희
    • 대한가정학회지
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    • 제43권2호
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    • pp.159-174
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    • 2005
  • A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

소셜 미디어에 의한 패션쇼의 재매개 (Remediation of fashion shows through social media)

  • 김세진
    • 복식문화연구
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    • 제29권5호
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    • pp.694-705
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    • 2021
  • Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Social-media-based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

The Impact of Social Media on Firm Value: A Case Study of Oil and Gas Firms in Indonesia

  • NUR D.P., Emrinaldi
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.987-996
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    • 2021
  • The development of Internet technology can affect firm value through the use of social media by business people. Nowadays, social media affect businesses of all sizes in several different ways. Despite the various benefits obtained by using social media, research at the organizational level and its impact on business performance have not grown as fast as desired. This research aims to examine the effect of social media on oil and gas firms' value. The research sample consists of 9 oil and gas firms listed on the Indonesian Stock Exchange 2013-2018. Social media proxies are firms' social media, other social media mentions, and social media sentiment. Firm value is measured by the market value to assets ratio. Data analysis uses a random-effect regression test. Based on the analysis, the social media account of a firm has a positive effect on firm value. It indicates that social media give advantages for oil and gas firms to give a signal of business prospect, make use of opportunities related to industry alliances, recruit employees globally, and c. On the other hand, the positive sentiment on social media has no effect on oil and gas firms' value.

Social Media News in Crisis? Popularity Analysis of the Top Nine Facebook Pages of Bangladeshi News Media

  • Al-Zaman, Md. Sayeed;Noman, Mridha Md. Shiblee
    • Journal of Information Science Theory and Practice
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    • 제9권2호
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    • pp.18-32
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    • 2021
  • Social media has become a popular source of information around the world. Previous studies explored different trends of social media news consumption. However, no studies have focused on Bangladesh to date, where social media penetration is very high in recent years. To fill this gap, this research aimed to understand its popularity trends during the period. For that reason, this work analyzes 97.67 million page likes and 3.48 billion interaction data collected from nine Bangladeshi news media's Facebook pages between December 2016 to November 2020. The analysis shows that the growth rates of page likes and interaction rates declined during this period. It suggests that the media's Facebook pages are gradually losing their popularity among Facebook users, which may have two more interpretations: Facebook's aggregate appeal as a news source is decreasing to users, or Bangladeshi media's appeal is eroding to Facebook users. These findings challenge the previous results, i.e., Facebook's demand as a news source is increasing with time. We offer four explanations of the decreased popularity of Facebook's news: information overload, exposure to incidental news, users' selective exposure and different aims of using Facebook, and conflict between media agendas and users' interests. Some theoretical and practical significance of the results has been discussed as well.