• Title/Summary/Keyword: measure of cultural capital

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Luxury Brand Consumption Values and Signal Preference Based on Cultural and Economic capital (문화자본 및 경제자본에 따른 럭셔리 브랜드 소비가치와 브랜드 시그널 선호도)

  • Lee, Minhee;Lee, Yuri;Ahn, Minyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.4
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    • pp.91-105
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    • 2014
  • As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

Analysing Evaluation Indicators for the Research Institutes in Science & Technology Sector in the Perspective of Intellectual Capital Model (지적자본 관점에서의 과학기술계 연구기관 평가지표 분석)

  • Yi, Chan-Goo
    • Journal of Technology Innovation
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    • v.15 no.2
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    • pp.177-209
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    • 2007
  • This work firstly aims to analyse the balance between tangibles and intangibles as well as among human capital, structural capital and relational capital of evaluation indicators for the research institutes in science and technology sector conducted in 2006, by adopting intellectual capital model. The research question of this work comes from that while the R&D activity can produce both tangibles and intangibles, there have no been methodologies to relevantly measure and rationally judge these, in particular, intangible performance. The result shows that the institute evaluation system in 2006 had given more weight on tangibles and structural capital than intangibles and other intellectual capitals such as human capital and relational capital, in comparison to the past evaluation system, even though, in principle, the current evaluation system has to deal with the intangible research performances as well as tangible ones in economic, social and cultural perspective. Finally, based on these analysis, I will try to suggest some policy directions for overcoming the deficits of indicators in institute evaluation system.

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The Effects of Social Capital and Acculturation Stress on School Adaptation of Adolescents of Multi-cultural Family (다문화가족 청소년의 사회적 자본 및 문화변용스트레스가 학교적응에 미치는 영향)

  • Jeon, Byeong-Joo
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.29-38
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    • 2012
  • This study conducted a survey 185 adolescents in multi-cultural family to measure the level of their social capital and their acculturation stress and examined how it affects them to adapt to school. Followings are the main results of this study. First, after measuring the social capital level of those surveyed, their average was lower than the normal level, showing 2.24(SD=.32), and their acculturation stress showed 2.54(SD=.58), a bit higher than the normal level. Second, their level of adapting to school showed 2.26(SD=.39), which was lower than the normal level, and there was statistically a meaningful difference between the groups depending on their grade, academic level, economic level, parents' marital status, mother's Korean ability. Third, the factors that affected in adapting to school were in the order of their network of social capital(${\beta}$=.225), mother's Korean ability(${\beta}$=.195), acculturation stress(${\beta}$=-.175), interpersonal trust of social capital(${\beta}$=.171), norm of social capital(${\beta}$=.161), parents' marital status(${\beta}$=.156), academic level(${\beta}$=.151), economic level(${\beta}$=.145). Based on these results, this study suggest ways to promote trust building among people and network formation through active use of information communication, and to improve multi-cultural acceptability by developing and using various contents.

Basic Research for Constituting the South Korean Society's Cultural Capital Topographic Map :Based on Culture and Art Activities and Music Genre (한국의 문화자본 지형도 구성을 위한 척도개발 기초연구: 문화예술 활동과 음악선호를 중심으로)

  • Choi, Set-Byol;Lee, Myoung-Jin
    • Survey Research
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    • v.13 no.1
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    • pp.61-87
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    • 2012
  • This research is a part of a fundamental research to form the topographic map of the South Korean society's cultural capital, based on large scale research data. Its purpose is to suggest suitable questions for today's Korean society as well as to compare with previous data accumulated from other nations. For this, this research is to establish theoretical background through critical study on the extensive literature on domestic and foreign cultural capital and collect measures, questionnaires, and data used in important literature and surveys. Based on this, the major domains and levels that should be dealt in the questionnaire were chosen, literature review was conducted for each field; experts were investigated in order to develop questions more suitable for the Korean society considering each domain and level, and qualitative research on the subjects were conducted. This research as seen through the above processes, music genres and culture activities were chosen as major domains, "high/popular" level and "consumption/production" level were chosen as items, and specific items were composed considering Korea's distinct characteristics. Each of these items combine and complement the three aspects of measuring cultural capital(preference, participation, perception), which have been used incoherently in previous researches in measuring the level of possession in cultural capital. This led to developing questions such as the level of liking each item(preference), the level of participating in each item(participation), the level of luxuriousness in each item(perception), and the level of stylishness in each item(perception). This research holds significance in that it critically examines the vast amount of questionnaires used in the past for cultural capital research, provides a large framework to find Korean cultural capital by adding items considering Korea's distinct characteristics, and provides groundwork to fill in the non-Western gap in the discussion of cultural capital, which has been based on the West.

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The Role of Relational Capital in Supply Chain Management for Distribution Service Firms (유통서비스 기업의 공급사슬 운영성과 경로에서 파트너 관계자산의 역할)

  • Cho, Yeon-Sung
    • Journal of Distribution Science
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    • v.13 no.11
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    • pp.111-121
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    • 2015
  • Purpose - This study's purpose is to investigate the impact of supply chain management (SCM) factors among targeted Korean distribution firms. Antecedents are established for supply chain orientation (SCO) for the management and organization of cultural assets. The research sets up SCO corresponding to management cultural assets and to organizational factors in the results. The research model is created to examine the SCO based on a strategic perspective and the operational performance of the SC and SCM. In addition, an integrated model is constructed to analyze the moderating effect by setting partner cooperation as a relational capital factor. The main aim of this study is to analyze the characteristics of the supply chain structure as a source of competitive advantage for distribution service firms participating in the supply chain. In the moderating effects analysis, the role of partner cooperation as relational capital is examined in detail. Research design, data, and methodology - The study examined the existing research related to supply chains, discussing the antecedents of the performance of SCM and SCO. SCM was established with the partner's cooperation as relational capital. Including the moderating effects of the partner cooperation, the research proposed a seven hypotheses path analysis model. The samples were collected from the Korean export enterprises in the distribution service sector, with 185 samples selected for the final analysis. To try and measure the four latent variables presented in the analysis model based on existing studies, 22 measurement items were used. The empirical analysis used the appropriate PLS (partial least squares) method on the path analysis reliability and validity and for common method bias. After testing the seven hypotheses, the research tested the moderating effects to the path analysis. Using PLS as structural equation modeling, the seven hypotheses were tested including the moderating effects of the partner relational capital on the 185 samples. Results - In the results, the SCO had a positive impact on both SCM and the relational capital of partner cooperation. The SCM had a significant impact on the operational performance of the SC. Further, partner cooperation also had a significant impact on SCM and the operational performance of the SC. The moderating effect analysis of the SCM and partner cooperation found a significant impact on the operational performance of the SC. On the other hand, the moderating effect of the SCO and partner cooperation did not affect the SCM. Conclusion - The results of this research show that the existing supply chain-related research can be applied to the operational performance of the SC for a Korean distribution service firm. In view of the fact that SCO is a source of competitive advantage, it should be taken into account when a firm wants to improve the performance of the SCM of the distribution service. This is because it can be assumed that SCO plays a role in supply chain management for the distribution firm.

A Research on the Service Environment Evaluation Elements for Development of the Silver Town (실버타운 개발을 위한 서비스환경 평가요인에 관한 연구)

  • Ha, Jeung-Soon;Kwak, Jae-Yong
    • Journal of the Korean housing association
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    • v.18 no.5
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    • pp.143-150
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    • 2007
  • The purpose of this research is to example the general trend of the service environment evaluation of the silver town and classify based on the service environment evaluation to suggest a effective method and alternatives fur development companies. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, Chi-Squae analysis, ANOVA, cluster Analysis, post-hoc estimation (Duncan test), To verify the reliability of each measure, Cronbach's alpha coefficient was used. As a result of classifying the environment evaluation elements, it was classified into 5 groups for the differentiating strategy on each group. The groups are: life support service type, medical and health support service type, cultural support service type, indifference type, and food support service type.

Health monitoring of a historical monument in Jordan based on ambient vibration test

  • Bani-Hani, Khaldoon A.;Zibdeh, Hazem S.;Hamdaoui, Karim
    • Smart Structures and Systems
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    • v.4 no.2
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    • pp.195-208
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    • 2008
  • This paper summarizes the experimental vibration-based structural health monitoring study on a historical monument in Jordan. In this work, and within the framework of the European Commission funded project "wide-Range Non-Intrusive Devices Toward Conservation of Historical Monuments in the Mediterranean Area", a seven and a half century old minaret located in Ajloun (73 km north of the capital Amman) is studied. Because of their cultural value, touristic importance and the desire to preserve them for the future, only non-destructive tests were allowed for the experimental investigation of such heritage structures. Therefore, after dimensional measurements and determination of the current state of damage in the selected monument, ambient vibration tests are conducted to measure the accelerations at strategic locations of the system. Output-only modal identification technique is applied to extract the modal parameters such as natural frequencies and mode shapes. A Non-linear version of SAP 2000 computer program is used to develop a three-dimensional finite element model of the minaret. The developed numerical model is then updated according to the modal parameters obtained experimentally by the ambient-vibration test-results and the measured characteristics of old stone and deteriorated mortar. Moreover, a parametric identification method using the N4Sid state space model is employed to model the dynamic behavior of the minaret and to build up a robust, immune and noise tolerant model.