• Title/Summary/Keyword: measure of association

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Scale Development for Measuring the Brand Images of Contract Foodservice Management Companies (위탁급식 전문업체 브랜드이미지 척도 개발)

  • Ryu, Hye-Sook;Kim, Ok-Sun
    • Journal of the Korean Dietetic Association
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    • v.14 no.2
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    • pp.186-197
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    • 2008
  • The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

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Niche Overlap of Social Space: Duality of Individuals and Groups (개인과 집단의 이중성에 기초한 사회적 공간의 생태지위 분석)

  • 한준;박찬웅
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2001.04a
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    • pp.109.1-127
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    • 2001
  • This paper offers a method to measure the distribution of niches of two types of social organizations, Internet sites and voluntary organizations, based on the socio-demographic characteristics of their members. It examines the niches of Internet sites based on age and education of site visitors and those of voluntary organizations based on age, education, and occupational prestige of their members. The method to measure organizational niches makes it possible not only to understand the niche width of organizations but also to examine the extent to which organizations potentially compete and coexist. This leads to a method to recognize the way organizational environments influence the performance of individual organizations ecologically.

Clothing Purchase Motives and Post-Purchase Dissatisfaction of Women (여성의 의복구매동기와 구매 후 불만족에 관한 연구)

  • 엄경은
    • Journal of the Korean Home Economics Association
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    • v.33 no.4
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    • pp.315-327
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    • 1995
  • The objective of this study were to classify the contents of clothing purchase motives and to examine the differences in post-purchase dissatisfaction and satisfaction of clothing according to the clothing purchase motives. Questionnaire was comprised of 36 Likert type items of clothing purchase motive measure, 15 items of post-purchase clothing dissatisfaction measure, and 1 item of satisfaction measures. Samples were 492 women in Incheon, Korean ; 279 were college students and 213 were housewives. The data were analyzed using factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and χ2-test. The results of the study were the followings : 1. Subjects perceived 'becomingness' to be the most important motive, 'attractiveness of color' the second important, and 'salesperson's recommendation' the least. 2. 6 factors of clothing purchase motives were derived by factor analysis : F.1 'clothing utility and deficiency' ; F.2 'clothing quality' ; F.3 'financial frugality'. 3. Subjects were classified into the three motive groups by cluster analysis of the 6 factors : G.1 'the clothing appearance and others' influence' ; G.2 'the clothing quality and deficiency' ; G.3 'the motiveless'. 4. More college women were distributed in clothing appearance and others' influence group than housewives, while more housewives were distributed in clothing quality and deficiency group. 5. The clothing appearance and others' influence group expressed the highest post-purchase dissatisfaction and the lowest post-purchase satisfaction. The clothing quality and deficiency group expressed the highest post-purchase satisfaction, and the motiveless group expressed the lowest post-purchase dissatisfaction.

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The Simulation-based Strategy of Measuring Productivities in the Container Terminal (시뮬레이션 기반의 컨테이너터미널 생산성측정 전략)

  • 박병인
    • Journal of Korea Port Economic Association
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    • v.18 no.1
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    • pp.43-60
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    • 2002
  • Apart from the DEA method, the traditional measuring systems of container terminal productivities generally bring to light the partial productive efficiencies, because they evaluate only the productivity of each individual facility. However, these methods do not play roles of the reasonable productivity measures to compare and evaluate the efficiencies of terminals to meet the requirement of terminal customers like as shipping lines, shippers, etc. with the cutthroat competition in container handling market. As the suppliers of service, the terminals struggle to cope with the needs of buyers' markets due to the lack of suitable criteria to measure the efficiencies. Therefore, this paper uses the simulation approach to reveal which strategies enhance the productivities through the container terminal analysis. An additional intent of this paper is to build the active strategies to present what the experimental indexes like as norm-time exactness ratio, norm-time excess ratio, etc. compare between terminals to measure the total productivities for the age of global supply chain management. However, the experimental productivity indexes presented in this paper require a validation of the exact usefulness, by consideration from all angles in the future, and a development to more reasonable measuring method/indexes for the container terminal productivities.

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Performance of Windbreak Fence for Snowfall Measurement of Regional Meteorological Office (기상대 적설 측정 바람막이팬스의 성능평가)

  • You, Ki-Pyo;Kim, Young-Moon;You, Jang-Youl;Paek, Sun-Young
    • Journal of Korean Association for Spatial Structures
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    • v.14 no.2
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    • pp.51-58
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    • 2014
  • Meteorological observatories use measuring boards on even ground in open areas to measure the amount of snowfall. However, it is very difficult to evaluate the accurate amount of snowfall because of the effects of the wind. Therefore, this study tried to determine the internal wind flow inside a windbreak fence to identify an area that was not affected by wind in order to measure the snowfall. We performed a computational fluid dynamics analysis, wind tunnel test of the type and height of the windbreak fence, and analyzed the wind flow inside the fence. The results showed that a double windbreak fence was better than a single windbreak fence for reducing the wind velocity. The reduction of the wind velocity was highest in the middle of a windbreak fence with a width of 4 m and a height of 60cm, where the windbreak fences were fixed to the ground.

Study of Seismic Resistance Performance Evaluation Method for Existing Mid-Low Story RC Structure Buildings by Applying Fuzzy Theory (퍼지이론을 적용한 기존 중저층 철근콘크리트 건축물의 내진성능평가기법 연구)

  • Kim, Dong-Hee;Kim, Hyun-Su
    • Journal of Korean Association for Spatial Structures
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    • v.17 no.2
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    • pp.53-62
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    • 2017
  • This study aims to establish a seismic resistance performance evaluation method that makes sure to secure the seismic resistance performance of the existing mid-low story reinforced concrete structures. This study focuses on the development of the seismic resistance performance evaluation method for the overall seismic resistance performance evaluation on the buildings by applying fuzzy theory. This seismic resistance performance evaluation method considers the mutual relations among the type of force, the type of member, the type of story, and the states of deterioration of the buildings. The total seismic resistance performance index from this method was calculated by the intensity weight of each evaluation item, fuzzy measure, fuzzy integration. Moreover, the evaluation methodology was established in this study to identify the performance level of the Immediate Occupancy, Life Safe, Collapse Prevention by applying the fuzzy theory.

Liquidity and Skewness Risk in Stock Market: Does Measurement of Liquidity Matter?

  • CHEUATHONGHUA, Massaporn;WATTANATORN, Woraphon;NATHAPHAN, Sarayut
    • Journal of Distribution Science
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    • v.20 no.12
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    • pp.81-87
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    • 2022
  • Purpose: This study aims to explore the relationship between stock liquidity and skewness risk-tail risk (stock price crash risk) in an emerging market, in which problems on liquidity are more severe than in developed markets. Research design, data, and methodology: Based on the Thai market stock exchange over the period of 2000 to 2019, our sample include 13,462 firm-period observations. We employ a panel regression models regarding to five liquidity measures. These five liquidity measures cover three dimensions of liquidity namely the volume-based, price-based, and transaction cost-based measures for the liquidity-tail risk relationship. Results: We find a positively significant relationship between stock liquidity and tail risk in all cases. The finding here shows that the higher the stock liquidity, the larger the tail risk is. Conclusion: As the prior studies show inconclusive effect of stock liquidity on stock price crash risk, we demonstrate that mixed results found in prior studies are probably driven from the type of liquidity measure. The stock liquidity-tail risk association is present in the Stock Exchange of Thailand. The results remain the same regardless of the definition of tail risk and liquidity factors. An endogeneity issue is addressed by employing the two-stage least squares regression.

An Investigation of Family Entrepreneurship in Ownership and Firm Performance: Empirical Evidence from Pakistan

  • KHAN, Muddasir Riaz;TARIQ, Yasir Bin
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.63-73
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    • 2022
  • In today's financial economics literature, the impact of innovative family ownership and management on firm performance is a prominent concern. In this study, the existence of family firms in the listed sector of Pakistan's economy is investigated. The objective of this study is to examine the performance-oriented relationship of family ownership and active involvement of family member at the CEO position. The theoretical perspectives that underpin this research are agency and stewardship. This analysis used a sample of 315 publicly traded companies from 2009 to 2019. The study's primary independent variables include family influence on ownership and family CEO. Financial performance is the dependent variable that is divided into accounting and market measures. The proxy for accounting measure is return on asset and proxy for market measure is Tobin's Q. This study employs univariate and balanced panel data analysis. For robustness of the analysis random-effects GLS regression is carried out. The empirical results show that that Family Firms outperform Non-Family Firms both in terms of accounting and market measures. In the later part family CEOs firms outperform the firms that have either insider or outsider non-family CEOs. This superior performance is subjected to the positive and statistically significant association between family ownership, management, and financial performance.

Operating Condition of RDA for The Simultaneous Analysis of Retention, Drainage and Uniformity of Various Kinds of Papers (보류, 탈수, 지합의 종합분석을 위한 지종별 RDA 초지 조건)

  • Yoon, Won-Ho;Ryu, Jeong-Yong
    • Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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    • 2008.05a
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    • pp.87-122
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    • 2008
  • In order to manage the papermaking procedure in an effective way, it is inevitably required to measure and estimate the various changing parameters of wet-end process control. This content is devoted to the explanation of lab scale new investigating method regarding wet-end process of paper machine by using RDA.

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Development of Android-based Application for Measure a Space Coordinate and an Area using of Orientation Sensor (방향 센서를 활용한 좌표 및 면적 측정 안드로이드 애플리케이션 개발)

  • Kim, Eun-Gil;Yeom, MI-Ryeong;Kim, Jong-Hoon
    • Journal of The Korean Association of Information Education
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    • v.15 no.3
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    • pp.439-447
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    • 2011
  • In this paper, we developed the application for measure an area that it compute a space coordinate of real object to represent through a camera by using the Orientation sensor of smart devices. The application will help to solve a problems of an epistemological obstacles in an area learning. We conducted an expert evaluation for the application of educative usability, educative effect and etc.. The expert group was comprised of elementary school teacher who teach curriculum of an area in mathematics. In result, it was positively evaluated in terms of educative usability.

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