• Title/Summary/Keyword: means-end chain model

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The Development of a research model for Global Design (글로벌 디자인을 위한 연구 모델 구축)

  • 양종열;이유리;이건표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.112-113
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    • 2000
  • 시장의 글로벌화(globalization)는 오늘날 기업들이 직면한 가장 큰 도전이다$^1$). 국가경계의 급속한 붕괴, 지역간 통합(유럽 연합 [EU], 북미 자유 무역 협정, 동남 아시아 연합 등), 제조 기술의 표준화, 글로벌 투자와 글로벌 제품전략, 세계 여행의 확대, 교육과 지적 수준의 급속한 증가, 개발도상 국가들의 도시화, 국가간의 정보(월드 와이드 웹), 노동, 자본 및 테크놀로지의 자유로운 유통, 소비자 욕구와 구매력의 증가, 텔레커뮤니케이션 테크놀러지의 진보, 그리고 글로벌 미디어의 출현등은 각 국의 개별시장을 하나의 글로벌 시장으로 통합시키는 경향을 가속화시키고 있다.(중략)

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A Study on the Relationships among Service Quality, Perceived Benefit, Value, and Behavioral Intention as Perceived by Franchise Snack Bar Restaurant Consumers - Application of Means-End Chain Theory - (수단-목적사슬이론을 적용한 프랜차이즈 분식점의 서비스 품질, 지각된 혜택, 가치 그리고 행동의도 간의 관계 분석)

  • Park, Hye-Bin;Lee, Soon-A;Yu, Seo Young
    • Culinary science and hospitality research
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    • v.22 no.3
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    • pp.183-197
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    • 2016
  • This study was conducted to investigate the relationships among service quality, perceived benefit, perceived value and behavioral intention as perceived by franchise snack bars customers. The service quality of franchise snack bars' was tested in three sub-dimensions: environmental quality interaction quality, and outcome quality, which are based on Brady & Cronin's third-dimensional model. A total of 450 survey questionaires were distributed from March 9th to November 12th in 2015, of whi 411 questionnaires were deemed suitable for statistical analysis. SPSS 20.0 program was employed to conduct frequency analysis and reliability analysis, while AMOS 20.0 program was used to test the hypotheses. The results revealed that all three elements of service quality have a positive impact on perceived benefit. In particular, the outcome quality element had the greatest influence on perceived benefit. In sum, customers of a franchise snack bar considered outcome variables such as food taste, reasonable amount, and general quality of food as the most important factors to fulfill the benefit. This results suggest that Korean snack bar franchise companies need to consider improvements to outcome quality features, such as food quality. In addition, perceived benefit was a critical antecedent of perceived value, which was itself a significant predictor of behavioral intention. In conclusion, this study applied the means-end chain theory on franchise sank bar segmentation, as well as three dimension service quality model as developed by Brady and Cronin, and found results that will enable meaningful strategics for snack bar foodservice segmentation in pursuit of the development of efficient business plans, and that can be utilized as a theoretical data for future studies.

Value Creation Process and Business Model of Open Source Software (오프소스소프트웨어의 가치창출과정과 비즈니스 모델)

  • Jang Seungkwon;Park B.;Seo J.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.6 no.1
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    • pp.48-53
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    • 2005
  • This paper aims to compare open source software (OSS) with proprietary software (PS), and to propose a new business model for OSS. Generally speaking, PS has made negative impact on software industry in various ways. In contrast, OSS may reduce negative aspects of lock-in effect and transaction cost the ways in which software distribution has been utilized. In this regard, OSS makes it possible to create a new business model, which is software customization. Software customization is not to sell software license directly to end-users, but to create values by means of developing and capitalizing software-related industries where value chain is linked. In other words, the new business model of OSS is focusing on software market where the value created by OSS can be enhanced.

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A Comparative Study on Resident and Tourist Value Systems of the Ancient Tombs in Gyeong-ju City Center - A Focus on Means-End Chain - (경주 도심 고분에 대한 지역주민과 관광객의 가치체계 비교연구 - 수단-목적 사슬 이론을 중심으로 -)

  • Seok, Mi-Jeong;Park, Joung-Koo;Kang, Tai-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.2
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    • pp.88-99
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    • 2019
  • This study aims to conduct a depth analysis of motivation and value of local residents and tourists based on means-end chain theory. The sampling of the study was conducted on local residents living near downtown area of Gyeong-ju City, and tourists through soft laddering and hard laddering methods. A mutual correlation model in relation with Hierarchical Value Map (HVM) for each group by conducting the analysis of factor loading (attributes, consequences, value) and cognitive structure (the correlations among attributes, consequences and value) was proposed and the comparisons of HVM for each group was also conducted. The structured questionnaires using Association Pattern Technique (APT) of hard laddering were utilized to analyze the means and end of value chain structures in terms of the attributes, consequences, value of Gyeong-ju Ancient Tombs. The findings propose that local residents are visiting Ancient Tombs Gyeong-ju City Center for 'Rest and take a walk' as the means, which results in 'Relieving stress' and eventually leads to the 'Improvement of historic and cultural cultivation' as the end. On the other hand, tourists also 'Rest and take a walk' as the mean, which also leads to 'Relieving stress'. However, unlike local residents, it eventually leads to 'Self-reflection and healing' as the end. It is expected that the findings of this study not only recommend us to consider preserving and managing cultural heritages and value of ancient tombs in developing "Ancient Tomb Park in Gyoneg-ju City Center" but also provides baseline data for the establishment of reasonable plans of utilizing tombs, historical and cultural heritages.

Modified Integration Algorithm on the Strain-Space for Rate and Temperature Dependent Elasto-Plastic Constitutive model (변형률 공간에서 변형률속도 및 온도를 고려한 구성방정식의 개선된 적분방법)

  • Cho, S.S.;Huh, H.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2007.05a
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    • pp.272-275
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    • 2007
  • This paper is concerned with modified integration algorithm on the strain-space for rate and temperature dependent elasto-plastic constitutive relations in order to obtain more accurate results in numerical implementation. The proposed algorithm is integrated analytically using integration by part and chain rule and then is applied to the 2-stage Lobatto IIIA with second-order accuracy. It has advantage that is able to consider the convective stress rates on the yield surface of the strain-space. Also this paper is carried out the iteration procedure using the Newton-Raphson method to enforce consistency at the end of the step. And the performance of the proposed algorithm for rate and temperature dependent constitutive relation is illustrated by means of analysis of adiabatic shear bands.

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Sensitivity analysis of RPLS inventory model with price dependent demand linearly under order-size-dependent delay in payments in a two-stage supply chain (주문량에 따라 종속적으로 외상거래기간이 허용되는 상황 하에 선형수요함수를 고려한 RPLS 재고모형의 퇴화율에 따른 민감도분석)

  • Shinn, Seong-Whan
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.577-582
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    • 2022
  • Credit transactions are used as a means of price discrimination from competitors in order for suppliers to increase customer demand. In particular, in the case of a two-stage supply chain consisting of a supplier, a retailer, and a customer, the deferral of payment for goods allowed by the supplier is a means of reducing the inventory investment cost of the retailer. Retailers have the opportunity to discount the selling price while anticipating an increase in end-customer demand through the reduction of the inventory investment cost. In view of the fact that such trade credit is provided for the purpose of increasing demand as a means of discrimination from competitors, it may be more general that the credit transaction period is allowed flexibly according to the transaction volume. In particular, in the case of deteriorating products, the credit transaction period given according to the order volume is a factor that increases the order volume of the retailer, but product deterioration can be a limiting factor in the increase in the order volume. The deterioration rate actually plays an important role in determining the inventory policy of the retailer. Therefore, in this paper, the effect of such deterioration rate on the inventory policy of retailer is analyzed.

Analysis of Productivity Differences in Steel Bridge Manufacturing Plants According to Resource Allocation Methods for the Bottleneck (병목공정 자원할당 방식에 따른 강교 제작공장 생산성 차이 분석)

  • Lee, Jaeil;Jeong, Eunji;Jeong, Keunchae
    • Korean Journal of Construction Engineering and Management
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    • v.24 no.2
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    • pp.37-49
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    • 2023
  • In this study, we proposed resource allocation methodologies to improve the productivity of steel bridge manufacturing plants based on the constraint theory which is very popular in the area of manufacturing industries. To this end, after defining the painting process as a bottleneck, three resource allocation methodologies were developed: Operation Specific Resource Allocation (OSRA), Product Specific Resource Allocation (PSRA), and General Resource Allocation (GRA). As a result of experiments for performance evaluation using a simulation model of the steel bridge supply chain, GRA showed the best performance in terms of the Number of Work-In-Process (NWIP) and Waiting Time (WT), in particular, as workload itself and its variability were increased, the performance gap with the specific resource allocation became further deepened. On average, GRA reduced NWIP by 36.2% and WT by 34.6% compared to OSRA, and reduced NWIP by 71.0% and WT by 70.4% compared to PSRA. The reduction of NWIP and WT means alleviating the bottleneck of the painting process, which eventually means that the productivity of the steel bridge manufacturing plant has improved.

The Effects of Personal Values as Enduring Shopping Motives on Attribute Evaluation and Re-patronage Intention to a Discount Store (지속적 쇼핑동기로서의 개인가치가 할인점 점포연상 평가와 단골의도에 주는 계층적 영향)

  • Koo, Dong-Mo
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.1
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    • pp.45-71
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    • 2006
  • Questionnaire data of 287 patrons of Tesco's Homeplus, Carrefour, Ermart, and Wal-rnart in the northern Daegu, Korea, using a structural equation model, were analyzed to investigate the hierarchical effects of values on discount store re-patronage intention as a measure of store loyalty, mediated by customers' evaluations of store associations. It was revealed that while customers' social affiliation value has a positive effect on store atmosphere evaluation, customers' self-actualization value has a positive impact on both after-sale service and employee services. It was also revealed that three associations such as access to a store, interior design, and employee services in their descending order have strong positive influences on the formation of customers' re-patronage intention. Theoretical and managerial implications are discussed in the conclusion.

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Simplified Clearance Formalities of Northeast Asia port (동북아 항만의 입출항 수속 간소화 방안)

  • Choi Hyung-Rim;Park Nam-Kyu;Park Young-Jae;Cho Jae-Hyung
    • Journal of Navigation and Port Research
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    • v.29 no.5 s.101
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    • pp.439-445
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    • 2005
  • Recently, owing to the increasing demand on the simplification of arrival and departure procedures, IMO's (International Maritime Organization) Facilitation Committee (FAL) is carrying out the standardization project of arrival and departure formalities and clearance form. Also, many port authorities of developed countries are making active researches for the smooth flow and efficiency of the information inbound and outbound ships by way of simplifying their formalities or through electronic means. However, this standardization project cannot be done by one country but by mutual cooperation among related nations. And to carry out this task, the first thing to be done is to standardize the formalities and document form, and to integrate information. To this end, this study has reviewed the model cases of advanced ports of developed countries with regard to their simplification and standardization efforts. And also we have analyzed the formalities and clearance form of the three countries Korea, China, and Japan. And then for the solution of common problems of three countries, this paper has suggested an ebXML-based Global Port B2B framework. Through this framework, we can reuse and automate the necessary information on the arrival and departure of ships, consequently realizing simplification, and laying a foundation for the introduction of e-commerce to the port industry.