• 대한가정학회지
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• 제29권3호
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• pp.263-274
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• 1991

This article reports on a study designed to investigate the nature of compulsive-like buying behavior among the normal urban housewives. A previously tested compulsive buying scale was administered to a sample of 566 urban housewives. As predicted by the hypotheses, compulsive buying tendencies correlate negatively with self-esteem and life satisfaction: positively with materialism, early consumption experience, one's susceptibility to social influence, advertising of women journal, irrational credit card usage. But age, education, and family income don't explain compulsive buying tendencies. Several other findngs are reported and discussed. Areas where further research should be done are suggested.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.76-76
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• 2003

There have been many cultural and economic exchanges between Korea and China from ancient times because of geographical neighborhoods. Also, we can see easily Chinese fashion among Korean and Korean fashion among Chinese because of more frequent contacts between two countries after China joined World Trade Organization in 2001.

• 혜화의학회지
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• 제15권1호
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• pp.11-18
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• 2006

At the age of materialism and ignorance for life, the introspection for the ethics problem of the doctors, is getting more and more attention. It seems that every doctors should have the basic virtues of modesty and benevolence. Such virtues have been stressed throughout the human history, and, apart from the Hipp. ocratic oath of ancient greece, the morality of a doctor is the essential virtue, even for the doctors of western medicine, whose medical technology is based on the materialism. Unlike western medicine, oriental medicine, for its holistic and relative nature, has more 'relative' factors generated from each individual doctors and therefore, tends to be influenced more by the doctors' attitudes. The diagnosis process itself can be influenced by the emotions of patients and doctors, and even the efficacy of the acupuncture treatment itself can be influenced by the conception a doctor has when he/she conduct the treatment. Therefore, in every classics of oriental medicine have stressed the basic 'attitudes of mind' a doctor should have. But, at the time when the western 'natural science' paradigm prevails, it seems to be difficult to educate such state of mind simply by 'understanding' it through books or media. It needs 'shift of concept' through the humane tools of education. Therefore, the present writer would like to consider the effects and influences of meditation as the tools to develop the virtues of oriental doctors, and to investigate the possibility that the virtues achieved by the meditation is the same one as mentioned in many oriental medical classics(not only the attitude for the patients, but also the state of mind a doctor should have during the diagnosis and treatment process).

• 유통과학연구
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• 제18권1호
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• pp.95-105
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• 2020

Purpose: Will more expensive gifts be more pleasurable and appreciated? This is a general expectation of gift-givers. According to the previous study on Americans (Flynn and Adams 2009), recipients tend to appreciate gifts regardless of their price. It indicates that there is an interaction effect between position (giving / receiving) and gift price. This study expands the previous study and aims to answer the following two questions: "Are such an interaction effect observed in Korean, too?" and "What types of people prefer expensive gifts?" Research design, data, and methodology: Study 1 of the current research repeated the Study 3 of Flynn and Adams (2009), with an iPod (high-priced gift condition) and a music CD (low-priced gift condition). That is, a 2 (gift price: high / low) x 2 (position: giver / receiver) between-group design was used. Study 2 used gift certificates of 100,000 won (high-priced gift condition) and 5,000-won gift (low-priced gift condition). Unlike the previous study that measured only one dependent variable (gratitude), this study added five more dependent variables in an attempt to exclude alternative explanations, such as endowment effects or emotional conflicts. This study also measured individualism / collectivism, face sensitivity, and materialism to explore the types of people who prefer expensive gifts. Results: The interaction effect between gift price and position on the level of appreciation was not significant. Meanwhile the main effect of gift price and of position were significant. The gift-recipient was more appreciative than the gift-givers' expectation regardless of the price of gifts. To investigate individual differences, individualism/collectivism, face sensitivity, and materialism were examined, but none of these variables were significantly related to the preference for expensive gifts. Respondents who received gift certificates in Study 2 were less grateful than those who received iPods or music CDs in Study 1. Conclusions: This study found that Koreans tend to be more grateful if they receive expensive gifts, in contrast to the Flynn and Adams (2009)'s study with Americans. In addition, gift-recipients appreciated more than givers' expectation and were more grateful when they received tangible products rather than gift certificates.

• 복식문화연구
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• 제12권6호
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• pp.971-983
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• 2004

The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

• 대한가정학회지
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• 제18권1호
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• pp.97-109
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• 1980

In Korea, the collapse of traditional Patriarchal family system has caused the weakening the patriarchal authority which represents the decrease of traditional attitude of respect for old age, influenced by the strong tendency of Materialism in ethics. The urgent problem is how to solve the conflicts of the alienation almost every old people has felt from the society and family which they belong to and how to harmonize the respect for old age who used to have had in the past. From 21st to 30th of July 1979, I explored the small village in Cheju Island with eight students which I selected on purpose that village had preserved the traditionalism. I collected the interview data form a sample of 221 persons of the village in Cheju Island. I studied this small village in Cheju Island for the intention of suggesting the ideal model of regional society which both traditional and non-formal, although the phenomena of nuclear family system and materialism and industrialism are overwhelming in ur present society. Generally people in Cheju Island are economically poor and major occupation is farming, since the industrialization proceeds very slowly and there still strongly remains the traditionalism. Alienation and dissatisfaction of old people from their family and society in Cheju island are less common in comparison to the main land. Old people in Cheju Island usually value the importance of labour. Divison of labour has been well observed in farming, and men and women in Cheju island are equally regarded in comparison to the main land. Old people are independent economically and spiritually from their offsprings and they organize the nuclear family system firmly. Also the old generation is ready to compromise with the new generation and they defy the authoritariansim.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.203-217
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• 2014

본 연구는 최초로 한국인의 기념일 지향성과 식사 간의 관련성을 실증적으로 밝히기 위한 것이다. 연구는 3단계로 진행되었는데, 제1단계에서는 우리 문화에서 거론되고 있는 기념일들을 목록화하기 위해 문헌 조사와 20대~50대의 남여 각 2명, 총 4명을 대상으로 미니 포커스그룹인터뷰법(mini focus group interview)을 진행하여 78개의 기념일 목록을 구성하였다. 제2단계에서는 이 결과를 바탕으로 22개 문항으로 구성된 기념일 지향성 척도를 개발하였다. 제3단계에서는 이 기념일 지향성 척도를 중심으로 인구통계학적 변수인 성별, 연령, 지각된 경제적 수준, 심리적 변수인 자기존중감, 생활만족도, 우울감, 사회적지지, 개별성과 관계성, 대인영향력에 대한 민감성, 가치관 변수인 물질주의 가치관, 그리고 식사 행동(식사 빈도)간 관계를 파악하기 위해 만 20세~ 62세까지 총 486명(남자 200명, 여자 286명)을 대상으로 설문조사를 실시하였다. 그 결과, 여자가 남자보다 기념일 지향성이 유의미하게 더 높았고, 20대와 30대가 40대 이상의 집단에 비해 기념일 지향성이 높았다. 그리고 생활만족도가 높을수록, 지각된 사회적 지지가 높을수록, 관계성이 높을수록, 대인영향력 민감성이 높을수록, 물질주의 가치관이 높을수록 기념일 지향성이 높은 것으로 드러났다. 그리고 기념일 지향성이 중간 이상인 경우에는 그 이하인 경우에 비해 기념일에 식사를 하는 빈도가 유의미하게 많은 것으로 드러났다.

• 한국실내디자인학회논문집
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• 제28호
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• pp.60-67
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• 2001

Built-up environments by humans are cultural byproducts which combine social ideology and architectural paradigm. The process of modernization in the Western countries has the characteristic of decisive paradgm based on materialism. Therefore, environmental design in modern world failed to focus on the essential features of humanity which are the subject of space and replaced it for objective and unilateral architectural environments, instead. Environment without supporting the human psychological and complicated behaviorism is as same as the hardware without the vitality. under these regards, this study will cover the design approach of pattern language as a design method of environment design. The purpose of design approach by pattern language lies in creating the space of flexibility, adaptability and strong vitality. It is summed up as humanization in space and it helps the user to verbalize individualized space language for their own. The range and method of in the study attribute to the pattern language of Christopher Alexander and a researcher' method on them. In premise that human behavior ought to the multilateral and indefinite under rapid change of circumstances in modern world, th study tried to find the design method stimulating creative behavior of human being.

• 가정과삶의질연구
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• 제11권2호
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• pp.169-181
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• 1993

The purpose of this study was to investigate the implementing level of housewife's manage-ment behavior related to reducing environmental pollution and the effects of three variable-groups on management behavior related to reducing environmental pollution. The research data were collected by structured questionnare and 544 cases were finnally selected. The data analysis was conducted by the method of frequency mean Pearson's correla-tion multiple regression. The major findings were as follows: 1) The implementing level of housewife's overall management behavior slightly high. 2) Wife's value(ecologicalism materialism expediency social-enviromental resources(degree of masscom contact degree of meeting with neighbors. refuse box) were significant predictors of the level of overall management behavior And Background variables(wife's aged and educa-tion level & job household income occupation of husband) had not significant effect on the level of overall management behavior. The most influential variable-group on the level of overall management behavior and buying cleaning & dishwashing cooking laundry activities was Wife's value. But the most influential variable-group on the implementing level of disposing trash was social-environmental resources.

• 가정과삶의질연구
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• 제13권4호
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• pp.101-114
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• 1995

The purpose of this study was to investigate the factors which influenced the quality of life of elderly women living alone or with the spouse. A survey using interview was administered to 221 elderly women living in Seoul and Pusan The major findings were as follows: 1) The family life satisfaction of elderly women was determined by the quality of relationship with her eldest son's wife shared activities financial strain and location. The determinants of consumer life satisfaction were financial strain materialism tenure and the number of income sources, Housing life satisfaction was influenced by the convenience of neighborhood facilities tenure and housing structure type. 2) The quality of relationship with her eldest son's wife social activities financial strain tenure and the reason for independent household formation explained the variance of the life satisfaction about 29% by using a stepwise multiple regression method.