• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.141-153
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• 2000

The purposes of this study are to segment female X-generation consumers by the types of conspicuous clothing consumption behavior and to examine the differences among consumer groups with self-respect, the influence of reference group, materialism, and demographic characteristics. A questionnaire was developed and 18-35 year female living in Seoul responded to a questionnaire. The 499 subjects were analyzed. The results can be summarized as follows : Respondents divided into five consumption groups. such as non-conspicuous clothing consumption group, fashion-oriented clothing consumption group, well-known brand and expensive clothing consumption group, imitation c1othing in well-known brand consumption group and imported clothing consumption group. Imitation clothing in well-known brand consumption group. Imported clothing consumption group are the highest average mark in education and family income. Non-conspicuous clothing consumption group is the lowest average mark in education and family Income of five groups. Well-known brand & expensive clothing consumption group is the highest average mark in the influence of reference group, materialism of five groups. Non-conspicuous clothing consumption group is the lowist average mark in the influence of reference group. materialism of five groups.

• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.1031-1044
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• 2004

The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

• Journal of the Korean Home Economics Association
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• v.38 no.8
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• pp.69-84
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• 2000

This study intended to investigate the relationship between father's/mother's values(materialism, competitive achievement pressure, neighborhood relations), father/mother-student emotional intimacy & father's/mother's over control and university student's alienation, and examin the relative influences of independent variables on university student's alienation. For this purpose, data were obtained from 402 male 7nd female university students in Seoul and Inchon, and analyzed by factor analysis, Cronbach's $\alpha$, frequencies, %, Pearson's r and stepwise multiple regression. The major findings were as follows : 1) father's and mother's values had significant relations to university student's alienation. As father and mother had more materialism and competitive achievement pressure, their university student was more alienated, and as father and mother had more neighborhood relations, the student was less alienated. 2) Emotional intimacy between father/mother and student had negative relation to university student's alienation. As the level of emotional intimacy was higher, the student was less alienated 3) Father's and mother's over control had positive relations to university student's alienation. As father's and mother's over control was higher, the student was more alienated. 4) Mother's neighborhood relations, father's and mother's over control, mother-student emotional intimacy and father's materialism had influences on university student's alienation in descending order. These independent variables explained 25. 0 % of the total valiance. Father's materialism and father's/mother's over control increased the level of university student's alienation, but mother's neighborhood relations and mother-student emotional intimacy decreased the bevel of student's alienation. Emerging evidences suggested that in order to prevent or decrease the university student's alienation, their parents should have less materialism and more neighborhood relations, and should not use over control on their university student but produce more emotional support.

• Journal of the Korean Home Economics Association
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• v.45 no.2
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• pp.63-75
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• 2007

The purpose sof this study was to examine consumer's addictive buying through the TV home shopping, focused on materialism, show host and credit card use consumer. Two hundred four female consumers who had purchased fashion items in TV home shopping had participated for this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for the study with SPSS 12.0 program. The result were as follows. First, the addictive buying group was 13.2% among respondents while non-addictive buying group was 86.8%. Second, materialism was classified into 3 factors: happiness, success and possessiveness. Show host was classified into 3 factors such as visual presentation, image and communication skill. Credit card was classified into 3 factors: sales promotion, late payment and method payment. Results of multiple regression revealed that happiness and possessiveness from materialism, credit card late payment, and show host communication skill were significantly related to addictive buying. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem.

• Korean Journal of Culture and Social Issue
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• v.23 no.4
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• pp.475-495
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• 2017

The present study aimed to understand young adult women's disordered eating symptoms with materialism and pathological celebrity worship. Specifically, we hypothesized that pathological celebrity worship and internalization of sociocultural attitudes towards appearance would mediate the relationship between materialism and disordered eating symptoms among young adult women. A total of 601 female college students participated in this study. As hypothesized, we found that materialism predicted pathological celebrity worship and increased internalization of sociocultural attitudes towards appearance, which in turn, led to a higher level of disordered eating symptoms. Our findings suggest that young adult women's disordered eating behaviors should be understood as a sociocultural phenomenon rather than as an individual woman's personal issue.

• Journal of the Korea Society of Computer and Information
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• v.22 no.9
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• pp.163-170
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• 2017

The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.

• Journal of Families and Better Life
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• v.19 no.4
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• pp.1-13
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• 2001

The main purpose of this study was to examine factors affecting adolescents materialism and the relations between parenting, materialism and self-esteem in adolescents. The subjects were 439 first-grade high school students in Kang-nam area located in Seoul. The main results were as follows; (1) Material value was not significantly different according to gender, SES and parents education; (2) Adolescents whose parents are permissive or inconsistent have higher material value. On the other hand, adolescents whose parents are affectionate have relatively lower material value. And adolescents who communicate openly with their parents also have lower material value; (3) Lower material value was found for the adolescents whose self-esteem was high; (4) The mediating role of self-esteem was found: Adolescents self-esteem mediate the relations between parenting, parent-child communication style and material value of adolescents.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1241-1251
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• 2003

The purpose of this study was to examine fashion luxury brand purchasing behavior among young women, and to find variables which influenced on their behavior. 993 women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, ANOVA, and regression were used for this study. As the result, approximately 66.3% of respondents had purchased fashion luxury products before such as Burburry, DKNY, and Louis Vuitton. Generally, the frequencies of purchasing toward the luxury products were associated with materialism, conspicious consumption, reference group influence, and ethnocentrism. Also, results revealed that materialism and conspicuous consumption accounted for 43% of the explained variance in the frequency of purchasing products. Based on these results, fashion marketing strategies would be suggested.

• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.111-129
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• 2000

The purpose of this study is to investigate the level of consumer instantly impulse buying in cuber market user. Also this study analyzes causal effect on consumer instantly impulse purchasing by demographic and social, place and promotion, consumer emotion state, and consumer internal and psychological variables. The data had been collected from on-line research method with 1,034, as using cuber market. The major statistical methods used for data analysis are frequency, percentile, mean, factor analysis, multiple regression analysis, Pearson's correlation analysis, and path analysis. The result of causal effect analysis were as follows; First, the variables affecting possession oriented materialism were sex and age. Second, the variables affecting self-control were sex, income, account of credit card, and instantly state of mind. Third, variables directly affecting instantly impulse purchasing were serif employed, banner advertisement, experience of cuber shopping, shopping mall pattern, instantly state of mind, purpose of shopping, happiness and success oriented materialism, and self-control. Also sex, income account of credit card, and instantly state of mind emerge to indirectly effect via self-control. Especially, the variables of success oriented materialism and instantly state of mind influenced on the highest of relative variables in consumer instantly impulse purchasing.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1562-1570
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• 2004

The main purpose of this study was to investigate the elements which influence the symbolic consumption in clothing. Materialism and agent of socialization have been studied and the affect of these two are also developed. The theoretical study and survey methods were used. The survey was administered to 426 women in their twenties living in Seoul and Kyungki region. SPSS packages were applied to find out the results of ANOVA Duncans multiple range tests, means, standard deviation, factor analysis, and regression analysis. The major findings of this study could be summerized as follows; First, the subordinate parts of symbolic consumption was divided into these three parts; fashion oriented consumption, brand oriented consumption, hedonic consumption. The average of hedonic consumption was higher than other subordinate parts of symbolic consumption. Second, symbolic consumption was seemed to have the differences according to materialism and its subfactors. The higher materialism indicated, the higher symbolic consumption was. Third, symbolic consumption was proven to have the differences according to agent of socialization such as reference group and mass media. The higher the influence of the reference group and mass media was, the higher symbolic consumption was. Fourth, according to the results of the regression analysis examing the relative influences of variables affecting symbolic consumption in clothing, the influence of the reference group was the most important variable. The influence of mass media and materialism was related positively to the symbolic consumption.