• 한국의상디자인학회지
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• 제20권1호
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• pp.49-59
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• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• 한국의상디자인학회지
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• 제22권4호
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• pp.115-125
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• 2020

Rider jackets were once reserved for military uniforms but have become an important styling item in recent fashion trends. The design characteristics of the rider jacket are rooted in symbolism, and the image associated with a rider jacket is in line with the challenging of authority and being a member of the rebellious youth subculture. Usually, young people with anti-social tendencies wore jackets, and some styles were used as a medium to express their emotional homogeneity, and they received favorable responses as the items represented them. The design characteristics of a rider jacket can be largely divided into resistance against the older generation, violence, challenging cultural norms, sexuality, and resistance, as well as embodying violent characteristics, including strength, courage. and male chauvinism. The reason for the development of these challenging characteristics are disparagement and anger of the lower class, who were excluded from mainstream society. Rider jackets can be viewed negatively due to the kind of message it is conveying against mainstream society. Among the sexual features were leather pants, short-length leather rider jackets, glossy metal accessories, and belt buckles, which also highlighted gay and decadent images that came to be associated with the jackets. The drapery created various kinds of wrinkles according to the way of dressing, and it had beautiful expressiveness while serving to express the body more beautifully. Drapery can be classified according to the aesthetic characteristics or expression techniques, and if the type of drapery is classified according to the morphological characteristics, it can be classified into variable and fixed structures, depending on whether the part to which the drapery is applied is fluid or not. In other words, it depends on the dressing method or the intention, and if the drapery technique is directly applied to the garment or is attached to the form. This fashion design proposal may have the greatest significance in that it sought to propose a new style incorporating a drapery technique with a strong feminine image to a rider jacket, which traditionally was associated with a masculine image.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.19-27
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• 2006

This study aims to analyze e potential and practical influences of physiognomic correction makeup that may change personal impression on faces, especially general physiognomy including eyebrow, cheek bones, lips. To meet this goal, this study looked into various literature materials on the basic concept and principles of physiognomy. With a series of photos showing 3 steps of makeup, i.e. a face before makeup, a face after general self-makeup and a face after makeup modified in physiognomic manner, a questionnaire survey was applied to the subjects. The results of survey can be outlined as follows It was found that physiognomic correction makeup could change various disadvantageous impressions into positive direction, impression of persons with thin eye brow looking like those with neither brightness nor deserving of any help from others, impression of persons with high cheek bones looking like the strong and masculine, impression of persons with small lips looking like the narrow-minded. Furthermore, physiognomic makeup changed positively changing the impression of persons with round chin looking like the ordinary than before.

• 한국실내디자인학회논문집
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• 제12호
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• pp.78-86
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• 1997

The purpose of this study was to determine the relationships between personality and interior environmental disposition, such as disposition toward traditional/modern, feminine/ masculine and simple/complex characteristics. Korean Testing Center's standardized test which measures activity, emotional stability, dominance, reflectiveness, sociability, autonomy, and achievement was used to measure personality. The three key disposition variables were measured using a visual instrument which was developed in this study. To create images, 3$\times$2$\times$2 factorial composition producing 12 types of images was used. Four set of images were developed to measure each categories of each dispositional characteristic controlling other systematic variables and extraneous variables effects. Thereby total 48 visual images were simulated. The subjects were 107 students. Data were analyzed using frequency, percentage, chi-square. test and pearson's correlation coefficients. Major findings were as follows; 1)Disposition toward oriental tradition were more likely appeared in higher emotional stability personality 2) Disposition toward tradition were more likely to be dominated than one toward modern in case of higher autonomy personality.

• 복식
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• 제52권2호
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• pp.19-30
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• 2002

This is the research of Abject Art which was originated aesthetically in Abjection Theory of Julia Kristeva, a french psycho-analyst who argued liberational discussions about feminine identity against patricentric ideology which had fastened existing beautiful and elegant oedipal-feminine image and femininity as the secondary sex or the other's sex. and which became known by the planning display at whitney Museum of American in 1993. In Julia Kristeva's Abjection Theory which was written in her book(Power of Horror : An Assay on Abjection, 1992), she named pre-oedipal stage in which there is no sexual difference and has the same significance to both sexes instead of the oedipal stage which is becoming male-supreme reality as the semiotic and reinterpreted that an infant disregards feminine body--mother's body (Julia Kristeva, named it as Chora) as the love and the pain which carries her baby in herself and creates the baby which belonged to herself--which belongs to the semiotic to enter the symbolic smoothly. So the Abjection art is partly consist of some works which express the concertion of the boundary rebated with infant Identity which is not yet the other perfectly nor the subject perfectly, and of some works called Excretory Arts which express the excretion and vomiting which is the original experience of the abject. I expect that this research can be the chance of breaking from the fastened identity which was granted on female and feminine costume in this masculine-view centric society and creating the new position of costume and dress in the field of art by analyzing the costumes especially among these works.

• 동의신경정신과학회지
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• 제26권3호
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• pp.211-224
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• 2015

Objectives: This study aimed to investigate gender differences in the Korean Medical Community. Methods: Participants in the research study included 90 students regularly attending the fourth grade in Korean Medicine College, of which 48 were male and 42 were female. Results: 1. Patient's preferences for female KMD (Korean Medicine Doctor) had the lowest response rate in Korean Medical Society. Preferences for male KMD were due to factors including comfort level, rationality, good training, and patient's preference. 2. Patient's preferences for female KMD had the highest response rate in Gynecology, and Pediatrics. On the other hand, patient's preferences for female KMD had the lowest response rate in the other 7 specialty subjects. 3. The reasons for gender discrimination against male KMD were lack of subtlety, lack of empathy, authoritative attitude, and lack of patient management skills. The reasons for gender discrimination, against female KMD were childcare burden, social prejudices, lack of physical strength, and housekeeping burdens. Conclusions: The study results indicated that there was a lower preference for female KMD than male KMD among the Korean Medical Society and in patients' consciousness. Male-centered culture of Korean Medical Society had no role in this finding, but masculine image for KMD jobs and work-family double burden for female KMD were important contributing factors.

• 복식
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• 제62권1호
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• pp.62-75
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• 2012

The purpose of this study is to analyze the color and color coordinations and their aesthetic values expressed in the military look designs from 1996 to 2000. The research data were gathered from Vogue and Collezioni Donna from this period. Total of 1004 works were collected and used for this study. The results were summarized as follows. In the colors of the military look, achromatic colors such as black and white were found to be of the highest quantity, which indicates that achromatic colors continued to be proposed as fashionable colors since 1996, and this influence was reflected in the military look. In terms of color coordination, monochromatic coordination accounted for 52.7% of the military look, through which it could be presumed that designers utilized it greatly to make an effective expression of the masculine image of the military designs.

• 한국학교보건학회지
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• 제16권1호
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• pp.135-148
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• 2003

The purpose of this study was to find out the degree of satisfaction of body image and sex-role identity of primary school boys and girls and to examine their relevance between two sex groups. The data from study would be useful for mapping out some measures for school health education. Two hundred and forty five(245) students of 6th grade from 5 different primary schools in Seoul city and Gyonggi Province were selected for the study. The meaningful difference among demographic sociological characteristics between boys and girls has been shown to be in religion($x^2$=6.705, p=.044), the order of siblings($x^2$=7.455, p=.024), mother's academic career ($x^2$=6.705, p=.035) and the levels of living ($x^2$=4.108, p=.043). In the frequency distribution of sex-role identity, boys and girls were revealed as : undifferentiated 41.0%, 36.4%; as androgynous 24.8%, 25.8% respectively. Boys have masculinity (23.1%), on the other hand girls more feminity (22.7%). The meaningful difference of the degree of satisfaction of body image depends on father's ag(t=3.029, p=.050), mother's occupation(t=2.878, p=.023), home atmosphere(t=9.056, p=.000), level of livin(t=2.216, p=.028), academic achievements(t=4.580, p=.011). Masculine sex-role identity has shown its meaningful difference in mother's academic background(t=7.042, p=.001), academic achievements(t=14.963, p=.000). Feminine sex-role identity according to general characteristics shows meaningful difference in gender(t=2.683, p=.008), the order of siblings(t=3.019, p=0.51), father's academic career(t=5.558, p=.004) mother's academic background(t=7.676, p=.001), mother's occupation (t=3.405, p=.010), home atmosphere(t=4.492, p=.012), school performance(t=16.774, p=.000). Sex-role identity influences on the degree of satisfaction of body image as the relation bet ween the degree of satisfaction of body image and sex-role identity is pro correlative.

• 한국의류산업학회지
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• 제14권5호
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• pp.701-712
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• 2012

This study examines the various expressions and immanent value of fashion and beauty style based on Craig Owens's Allegory theory. I analyzed four application elements of Borrow, Site Specificity, Accumulation of Strategy, and Hybridization in? Ladygaga's Music Videos. The results are as follows. 'Borrow' presents a kitsch style and playful Pop-art style, transformation of gender from Mini Mouse body suit, telephone headpiece, and can hair. 'Site specificity' presents the temporarity of fashion material through rebirth, aging, natural extinction from the chain over the black jump suit, crime scene tape, and skull-face makeup with masculine style. 'Accumulation of strategy' presents a futuristic chic fashion style from a layered style, retrospective fashion, repetition and duplication in Music Videos. It shows the physical beauty of an Asian warrior style in Poker Face. 'Hybridization' present Cyborg feminism and 'Will of Power' from iPOD LCD glasses and Pyro-Bra. The Pyro-Bra represents how the female body can be used as a weapon in the outfits of Lady Gaga. In addition, Immanent value is as follows. Textual interaction with high art is accomplished through a combination of contemporary social and cultural significance to understand the cultural code and to extend the value. Combined with high culture, popular music genre is accomplished through musical appreciation by a woman in fashion styling and sensual pleasures of the body as a tool to express a sublime advantage. Fashion style is accomplished by overcoming a self-transcendent body image representation. The way in which mutual coupling dismantling, destruction, and uncertainty is to re-launch the static, with a pluralistic context of Textuality.

• 한국의류산업학회지
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• 제14권5호
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• pp.713-719
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• 2012

The purpose of this study is to analyze the style of the windsurfing suits and to extract main expressional words for the development of semantic differential scales of visual images according to the change in the style of windsurfing suits. The results of this study are as follows: 1) By a period of activity and its functions of windsurfing suits, they were classified into dry suit, wet suit, semi-dry suit and warm water. 2) Windsurfing suits were assorted into 4 kinds of designs: the design #1 on a suit with long sleeves and long pants, the design #2 on a suit with half sleeves and long pants, the design #3 on a suit with half sleeves and half pants, and the design #4 on sleeveless and half pants. 3) Main expressional words of visual images for windsurfing suits differ greatly depending on the design of windsurfing suits. The visual images for the design #1 are ranked in the order of 'sporty', 'looking like arms that are slim', 'looking like thighs that are slim', 'looking slim', 'neatbbb, 'practical', 'difficult to wear'. The visual images for the design #2 are placed in the order of 'sporty', 'dynamic', 'practical', 'cheerful', 'light'. The visual images for the design #3 are ranked in the order of 'sporty', 'dynamic', 'light', 'cheerful', 'masculine', 'practical'. The visual images for the design #4 are placed in the order of 'sporty', 'dynamic', 'simple', 'light', 'uncomfortable', 'easy to wear', 'looking like arms that are fat'.