• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.46-49
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• 2008

This study aims to suggest basic materials to develop an emotional font for future Hangeul font development plan by investigating emotional reaction displayed through the subjects and by quantifying its contribution of the stimulation elements causing such reaction. For this, a survey of 150 university students who are currently enrolled in the College of Design was conducted in order to analyze correlation between 30 emotional words extracted from the Hangeul font and the selected 36 sample fonts. The combined data was described with the two dimensional dispersion using the quantification theory type III. The analysis found out that the Hangeul font forms the x-axis showing "soft(dynamic).hard(static)" and the y-axis showing "modern(light).classic(heavy)”. Specifically, there exist emotional groups such as "archaic","masculine","feminine","negative", and "modern static"on each axis. In addition, to extract the casual relationship between the value of emotional reaction and its stimulation elements quantitatively, the author indicated the emotional words of each axis and the total value of equivalent five emotional word groups as the standard variance and the constituent of Hangeul font as the independent variable, and then the quantification theory type I was used to analyze the physical elements of the Hangeul font. As a result, "the centerline of gravity(base line)" and "thickness variance of a stroke" on the two axes, and "the centerline of gravity(base line)" and "decoration" among the five groups were identified as the most influential elements that affect the emotional reaction of the subjects.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.1-12
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• 2008

This study examines the unique characteristics of the color red in relation to images used in areas other than fashion, such as the film or advertising industries. Based on analysed results, the aim was to identify red-colored costume's images expressed in contemporary fashion. Analysis of collected data has lead to four main findings. First, the fashion in which the red color is used delivers a voluptuous image when combined with a skinny silhouette or glossy and transparent dress material, arousing a strong sexual desire in a direct or indirect manner when exposing the body in public. Second, the fashion emphasizes a simplified appearance by minimizing the steps of the production process such as cutting, sewing, and decoration without artificial structural lines and creates an image of simplicity through a single red color or tone-in-tone colorations. Third, the red color, which carries a simultaneous negative and pleasure image represents grotesque playfulness by distorting or exaggerating clothes, transforming the body in disregard of clothing construction, or introducing unnatural makeup. Fourth, in combination of simple and clinging shapes, a material feeling tough like leather and an intensely noticeable red tone, promotes the feminine rather than masculine quality in a splendid, aggressive sporty and active "alpha girl" image.

• Korean Journal of Child Studies
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• v.6 no.2
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• pp.73-84
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• 1985

The purpose of this research was to investigate the relationship between mothers' bsex-role attitudes and child-rearing values of independence granting and pressure for achievement, and also to examine variations in mothers' attitudes by sex of child. The subjects of this study were 260 mothers of preschool girls and boys. They were middle and high SES class and highly educated. The 20 item version of the Feminism Scale (FEM Scale) was used to measure mothers 'attitudes toward women's sex-role ideology. The Korean Sex-Trait Stereotype Measure was used to measure the mothers' sex-perception of masculinity and feminity. The 5-item translated Barnett Independence Granting Scale was used to measure independence granting. The 7-item version of the Barnett Pressure for Achievement Scale was used to measure mothers' pressure on their children for achievement. Data analysis consisted of Pearson's Product-Moment Correlation Coefficient and t-test. The results were: 1. Mothers' nontraditional sex-role ideology was significantly related to lower mean age of independence granting and to pressure for achievement. 2. Two self-perception scores (self-masculine and self-feminine) were not related to mean age of independence granting but were significant1y related to pressure for achievement. 3. The mean age of independence granting was lower for sons than for daughters. 4. Mothers put more pressure for achievement on sons than on daughters.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.697-714
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• 2017

국내 ICT 산업은 글로벌 경쟁력을 갖추고 경제발전에 크게 이바지 해왔으며, 현재는 4차산업과 다양한 산업들의 융합의 구심점으로 인식되며 앞으로의 경제 성장 동력으로 주목받고 있다. 이러한 ICT 산업을 국내외에서 다양한 모습으로 인식하고 있다. 그 중, 국내외를 막론하고 ICT 산업에 대해 존재하는 강한 스테레오타입은 ICT는 남성중심(masculine)적인 산업이라는 것이다. 본 연구는 이런 ICT산업의 남성 중심성이 서과에 이떠한 여햐을 주는지 고찰하기 위해서 2015년 중소기업 기술통계조사 결과를 활용하여 ICT 중소기업에서 젠더와 기술적 및 경제적 성과 간 관계를 살펴보았다. 공동연구선호여부나 R&D 지원을 받은 경험이 중소기업의 기술적 및 경제적 성과와 어떤 관계가 있는지 분석하였다. 특히 본 연구는 ICT산업여부와 여성연구원 보유여부가 정책지원과 성과의 관계에 영향을 주는 중요한 요인으로 보고 분석을 수행하였다. 본 연구의 결과에 따르면 ICT기업 중 여성연구원을 고용하고 있는 기업은 그렇지 않은 ICT기업에 비해 높은 기술적 성과를 보이고 있었다. 경제적 성과의 측면에서는 여성연구원을 고용하고 있으며 단독연구를 선호하는 ICT기업이 다른 ICT기업에 비해 높은 신기술개발 매출액을 보였다. 연구의 결과는 ICT 중소기업의 지원정책을 구상하는 정책입안자들과 여성의 ICT산업 고용 및 경제 활동 진흥 정책을 구상하는 정책입안자들에게 다양한 시사점을 제공할 것으로 기대한다.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.767-777
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• 2003

This study defines attributes of the Korean costume culture, focussed on hair, shoes and accessories which express sex-roles, encapsulated in the term, “be like...”. A group of 362 male and female university students from Seoul and Gyeonggi area was surveyed for the study. The statistical analysis of SPSS 10.0 was applied for analyzing the data, and the significant variances were reviewed by the basic statistics and t-test. The results are as follows; First, short hair is perceived as the typical hair style that symbolizes male, both from male and female university students. Hair colors in warm color such as brown, wine, purple, lemon and orange, and the style of hair such as bobbed, long, and perm are perceived as definite clues that symbolized female. Second, when it concerns the types of shoes, both male and female university students cited oxford as the typical clue that symbolizes male, whereas pumps and sandal were cited for female. Third, in terms of types of accessories, both male and female university students perceived necklace, earring, bracelet, hair pin and band, scarf, and muffler as very feminine. Among these, hair pin and band, and scarf are evaluated as the typical clues that signify the role of females. Necktie is perceived as the typical clue that signify male role.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.137-151
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• 2007

This study was aimed to analyze and investigate a diversity of aesthetic values expressed in the military look designs of the Paris collections by using content analysis method to find what design characteristic and image emerged in the later 20th century. A total of 267 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, the straight line was the most referred silhouette, which indicates that it was the most suitable silhouette in expressing he bisexual image of the military look. Third, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was effected in the military look. Finally, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1004-1014
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• 2006

The purposes of this study is to investigate the present condition of nurses' uniform design and to categorize the image of nurses' uniform design. To investigate the nurses' uniform design, total 241 data were collected from the pictures of nurses who work for private hospital and semi-general hospital in Deajeon and Seoul city and Chungnam province and the pictures of uniform for nurses in general hospital presented at nurses' uniform company web sites. This data was evaluated by 3 major garment characteristics, yin/yang, casual/professional, and lightness/ darkness-were used as criteria for categorizing the image of nurses' uniform design. Focus group consisting of 10 experts majored in Clothing and Textiles were evaluated by 7 point Likert type scales. Nurses' uniform design at the present time showed equal distribution in terms of yin/yang and casual/professional. However, in terms of lightness/darkness, nurses' uniform design were partial to light image. Therefore, dark image, specially dark and masculine image in nurses' uniform design were very rare. Nurses' uniform design had some differences by type of hospital, department, and geographical area. The most important meaning from the result through this study was that the nurse uniforms were classified into groups according to the present condition of nurses' uniform design.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.1-10
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• 2010

Two elements of paisley textile design (color and size of motif) were manipulated to investigate their effects on people's perception. Korean and Caucasian American women were selected to represent Asian and Western countries to compare the differences in image perceptions of paisley patterns between two cultures. The participants were 168 female university students composed of 84 Caucasian Americans and 84 Koreans. The experimental design was a $2{\times}2{\times}7$ factorial design: two levels of perceiver's culture, two levels of motif size, and seven levels of the motif color. The four factors used to account for image perception were an elegance factor, individuality factor, maturity factor, and femininity factor. The results of the present study confirm that image perception can be different according to the color and size of a motif and the perceiver's culture. In the results, Americans perceived the paisley pattern as more preferable than Koreans did. Red background + Orange motif was perceived as the most feminine and Dark blue background + Sky blue motif and Dark gray background + Gray motif was perceived as the most masculine in both cultures. Compared to the big motif, the small motif was perceived as more elegant in both cultures.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.6
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• pp.706-715
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• 1998

The Purpose of this study was to investigate the effects of maternity apparel style and job type on the likability and the occupational competence of pregnant working women. This study was 3'S factorial design. Independent variables of this study were maternity apparel style(feminine style, neutral style, and masculine style) and job type(assitant manager of bank and salesperson). Dependent variables were the likability and the occupational competence of the stimuli. One hundred eighty college females participated in the study, in which half of the subject viewed the stimuli as a salesperson and the other half as an assistant manager of bank. The results showed that maternity apparel style influenced the perception of likability(F(2,174)=6.97, p<.001) and occupational competence(F(2,174): 16.25, p<.001) significantly. Also lob type influenced the occupational competence(F(1,174) : 3.94, p<.05) signifcantly. There was a significant interaction(F(2,174) : 2.53 p(.10) between maternity apparel style and job type. In future researches, diverse job distinction other than the classification of being professional or non-being professional can be arranged to study the influence of job type. Also it is recommended to explore the interaction between the appearance cues except clothing and job type.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.551-562
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• 2007

The purpose of this study was to examine the influence of sex role identities on male consumers' appearance management behavior. Recently, heavy marketing efforts have been made by the cosmetics and apparel industries to cater to male consumers who seem to be increasingly interested in their appearances. This study intended to identify the relationship between male consumers' appearance management tendencies and their sex role identities and benefits sought in clothing. A survey data was collected from 321 men aged between 20 and 40 and was analyzed using SPSS. The results showed that not only the male consumers' perceived masculinity and femininity but also the discrepancies between their ideal and perceived masculinity/femininity were related to the benefit they sought in clothing. Also, individuals who identify themselves as masculine (rather than feminine) were more likely to be engaged in appearance management practices. However, a greater portion of their appearance management behavior was explainable by their pursuit of fashionability, conformity, and individuality in clothing. This seems to indicate these male consumers consider appearance management primarily as a fashion trend.