• International Journal of Computer Science & Network Security
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• v.22 no.5
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• pp.154-162
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• 2022

Digital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.3
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• pp.114-125
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• 2004

On the assumption that marketing is a useful technique to activate park use, this study aims to find what benefits people pursue and how much they attain them through a park visit. To achieve this, the survey of a Benefits-Sought for a park was conducted at four major parks in the city of Taejon and an Importance-Performance Analysis(IPA) was conducted. Additionally, a Present Condition survey was performed with the park managers. As a result, first, it was found that major benefits are a comfortable rest, an escape from bustling city life, to see natural scenery and to promote physical health, and so forth. Second, performance was relatively lower than importance in the case of recreation and leisure activities, which means that facilities should be improved and programs for park use should be developed. Third, at GaYang park, importance and performance are good in balance. DongChunDang park and Seattle park have 5 items and 7 items for which immediate improvements are required. Saemmeury park generally shows good proportions and it can be much activated by improving the learning and experiencing activities. The results objectively show conditions of neighborhood parks in the city of Taejon from a view of park users. Therefore, it is expected that the results would be useful in determining priorities when improving park facilities or their programs.

• Journal of Korean Society of Forest Science
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• v.88 no.2
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• pp.133-141
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• 1999

The purposes of this study were to evaluate the present management policy of recreation forest under competitive environment with similar types of recreation areas like national parks and to suggest the effective management strategies, using a multidimensional scaling technique. Data were collected from 1200 residents of Seoul, Pusan, Taegu, Kwangju, and Taejon sampled by two stage cluster sampling method. There were some different perceptions between Seoul residents and the others, but most of the respondents perceived recreation forests as uncrowded natural areas with reasonable use fees. The results suggested the need for developing effective marketing strategies to have distinguishing images from national parks that have competitive.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.6
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• pp.46-56
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• 2011

This study an alyzes the spatial experience of a notable sense of place in five cities-Seoul, Gyeongju, Chuncheon, Anseong and Gwacheon. A survey targeting 300 citizens was carried out to survey meaningful, memorable places and measured spatial experiences in those places. The types of spatial experiences were divided among places to determine the implications thereof. To do this, first, those places that have a notable sense of place have relevance in natural and historical resources such as parks, cultural assets, etc. Second, the main experiences in making sense of place included 'relaxation and walking' and 'a view and appreciation'. These were divided into two types, Spatial Contact and Human Contact. Third, cities such as Seoul, Anseong, Gwacheon offer a variety of experience in places having a notable sense of place. Fourth, in cities noted for natural landscape, history and culture, those spaces with a notable sense of place are concentrated in the center of the city. They exhibit a variety of behaviors, complexly and simultaneously. These results-based spatial experiences of citizens and spatial character have important meaning for city identity and city marketing. Through defining those places that have a notable sense of place and understanding the spatial features in these places, this study can suggest basic information for forming the development strategy of the city.