• Title/Summary/Keyword: marketing investment

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A Study on the Japanese Railway Station Development (철도역 개발동향에 관한연구 : 일본사례를 중심으로)

  • Lee Kyung-Chul;Lee Jinsun;Kim Kyong-Tae
    • Proceedings of the KSR Conference
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    • 2004.06a
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    • pp.445-450
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    • 2004
  • A railway station is a place where the railway operator concretize his marketing policy to meet the internal and external changes of a railway. Hence the analysis on the railway stations could give some useful information on the conditions which influence the shape of railway station. The purpose of this study is to analyze the development of Japanese railway stations. This study shows that the influencing factors on the shape of Japanese railway stations are as follows: invitation of investment from outside the japanese railway, necessity to define measures against the cut off the urban fabric by the railway facilities, profitability of the railway operator by the creation of subsidiary business, integration of administrative or public function into the station building. And the future of Japanese railway stations is now preparing by the policies on the accessibility and commodity of users and by the research projects on the environmental quality, user satisfaction.

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The Execution of International Technology Transfer Contracts for Avoiding the Commercial Disputes (국제기술이전 거래에서의 계약이행과 상사분쟁 예방)

  • Shim, Sang-Ryul
    • Journal of Arbitration Studies
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    • v.18 no.3
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    • pp.71-89
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    • 2008
  • International technology transfer(ITT) or technology trade is a very comprehensive term covering various mechanisms and channels for shifting technologies across borders. Thus, it refers to numerous complex processes, ranging from innovation and international marketing of technology to its absorption and imitation. It includes technology, trade, and investment. Markets for exchanging technologies are inherently subject to failure due to appropriability problems, spillovers, asymmetric information, and market power. Thus, there is strong justification for public intervention. Technology developers are interested in reducing the costs and uncertainty of making transfers, along with protecting their rights to profit from such transfers. On the other hand, technology importers are interested in acquiring knowledge at minimal costs, asking for restricting sharply the exclusive rights of foreign firms to exploit technology. The purpose of this paper is to review the characteristics, risks, legal issues and contractual check points of ITT, focusing on the avoidance of commercial disputes during the very complex processes of ITT.

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A Study on the Development Directions for Upbringing Young Success Farmers (농업인후계자 육성사업의 개선방안에 관한 연구)

  • Yand, Seung-Choon;Kim, Jin-Hwa;Choi, Chang-Wook
    • Journal of Agricultural Extension & Community Development
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    • v.5 no.2
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    • pp.133-142
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    • 1998
  • The purpose of this study was to investigate development derections for upbringing young success farmers. The study was carried out through literature review and questionnarie survey. Total of 400 young success farmers were surveyed to collect data, and 394 responded. For deveolpment directions of upbringing young success farmers, this study suggests; 1) to increase investment of agricultural management and marketing, 2) to postpone the time to payback and to lower the loan rates, 3) to enlarge consulting service in agricultural extension organizations.

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A Study on "How to Promote Local Food & Restaurant Brands to go global" (국내 외식 브랜드 해외 진출 활성화 방안에 관한 연구)

  • 조구현
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.8
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    • pp.197-216
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    • 1997
  • In tandem with Korea's globalization efforts, local restaurant business in growing leaps and bounds. By the year 2000, the industry is expected to soar to one of the major industries with hosting many large-scale international events. Rising to the occasion, the Korea Restaurant Industry needs change itscurrent modus operandi focusing on management skill improvement and globalizatin of its network. In Particular, they need to have their competity edge against multinational Restaurant brands both in local and overseas markets. To further develop the local industry, we need to work on the following areas. 1. Top management is required to show firm commitment to development of local brand that can be a real player in the global market. 2. To make any impact in the global market, a specific marketing strategy needs to be developed fit for each market. 3. To save initial investment expenditure, a close cooperation among local industries is prerequisite. 4. To make the industry easier to go global, local government needs to provide them with financial and taxational benefits.

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Innovation Capability Building through Overseas Direct Investmnet: Samsung's Camera Business (해외직접투자에 의한 기술혁신능력의 강화 : 삼성항공의 카메라사업)

  • 이공래
    • Proceedings of the Technology Innovation Conference
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    • 2000.06a
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    • pp.211-241
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    • 2000
  • This study explores building process of innovative capability through overseas direct investment (ODI) by taking the camera business of Samsung Aerospace Industry (SAI) as a case. SAI with less than 20 years history has pursued an aggressive ODI and developed its own camera models. It acquired Rollei in Germany and Union in Japan in 1995, for acquiring advanced technology. Several factors leading to the success of SAI's innovative cability building were taken into consideration. First, SAI effectively absorbed technological knowledge by exchanging technical personnel with foreign partners. Second, it chose right partners with the complementary knowledge required for advancing its technological capability. Third, it strengthened its competrnce to satisfy the technical standards of the partner dompanies in OEM trade relations. Fourth, it successfully formed a global marketing network in which subsidiary companies plays a central role in each region. Finally, SAI successfully addressed the factors of mutual respect between partners in order to let its partners to be confident in their ventures.

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The Effects of Loss Aversion and Construal Level on the Attitude toward Financial Products (투자자의 손실회피 성향과 해석수준이 금융상품 태도에 미치는 영향)

  • Kang, Hyunmo
    • Knowledge Management Research
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    • v.18 no.1
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    • pp.49-65
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    • 2017
  • Financial products entail either gains or losses, and customers' psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers' behavior by introducing consumers' psychological variables such as loss aversion and construal levels. According to the construal level theory, people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. Based on extant research about loss aversion and construal levels, this study proposes two hypotheses and test the hypotheses. The experimental study examines how loss aversion affects the choice between deposit products and fund products in short-term and long-term investment situations. In the long-term condition the respondents prefer fund products to deposit products, whereas in the short-term condition the respondents have showed the opposite result. Also, the effects of loss aversion on preferences for financial products have interacted with the time horizon of investments. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.

A Study on the relationship between Koera-US FTA and Export Competitiveness in Gyeonggi Province (한.미 FTA 체결과 경기도의 수출경쟁력에 관한 연구)

  • Lee, Jae-Hwa;Song, Jeong-Seok
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.221-250
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    • 2008
  • This study investigated and analyzed the export competitiveness of Gyeonggi-Do and the effect of Korea-US FTA on its export competitiveness. By reviewing the current status of trade structure and implementing trade specialization index(TSI) of export commodities of Gyeonggi-Do, the investigation has listed the specific export commodities with competitiveness for increasing the volume of its export in the United States, in the short, mid and long run perspectives. From the findings in this study, it suggests specific trade and commercial policies to Korea-US FTA including implementing commodity-oriented export supporting system, strategic marketing method, economic-free-zone plan, R&D investment, export financing and regional economic cooperation.

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해외 직접투자에 의한 기술혁신능력의 강화: 삼성항공의 카메라사업

  • 이공래;심상완
    • Journal of Technology Innovation
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    • v.8 no.2
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    • pp.145-170
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    • 2000
  • This study explores the building process of innovative capability through overseas direct investment (ODI) by taking the camera business of Samsung Aerospace Industry (SAI) as a case. SAI with less than 20 years history has pursued an aggressive ODI and developed its own camera models. It acquired Rollei in Germany and Union in Japan in 1995, for acquiring advanced technology. Several factors leading to the success of SAI's innovative capability building were taken into consideration. Fists, SAI effectively absorbed technological knowledge by exchanging technical personnel with foreign partners. Second, it chose right partners with the complementary knowledge required for advancing its technological capability. Third, it strengthened its competence to satisfy the technical standards of the partner companies in OEM trade relations. Fourth, ti successfully formed a global marketing network in which subsidiary companies plays a central role in each region. Finally, SAI successfully addressed the factors of mutual respect between partners in order to let its partners to be confident in their ventures.

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The Feasibility Analysis of 9.9 MW Biomass Cogeneration System (9.9MW급 바이오매스 열병합발전 타당성 연구)

  • Choi, Jaiyoung;Shul, Yonggun
    • New & Renewable Energy
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    • v.10 no.2
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    • pp.40-47
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    • 2014
  • This study is intended to analyze the appropriate scope for 9.9MW biomass cogeneration, feasibility and sensitivity according to changing market situation. In the study, the heat load is classified into three types to predict heat sales and find out the appropriate scope of thermal business that is operated in CHP 34.42 Gcal/h, PLBwg 70 Gcal/h of cogeneration. the feasibility is estimated based on internal rate of return (IRR) and net present value(NPV). the sensitivity is analyzed in terms of biomass fuel cost, unit price of heating cost, investment cost, SMP unit price and REC unit price.

A Study on the perception of shippers on the port of Pyeongtaek and its development strategies (경기화주들의 평택항에 대한 인식도와 발전전략)

  • 이충배
    • Journal of Korea Port Economic Association
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    • v.18 no.1
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    • pp.135-157
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    • 2002
  • The fact that Pyeongtaek Port is located ideally at the central point of the Yellow Sea's Economic Zone and it is very close to the metropolitan area of South Korea which occupies more than 50 percent of the total trade volume in terms of tonnage is providing a good prospect of development for the Port of Pyeongtaek. This study examines the perception of shippers in Kyonggi-do on the development of Pyeongtaek Port, giving some suggestions to the Pyeongtaek Port Authority. It begins with a description of the port such as current economic status, statistics on the economy, trade and investment regarding the Port of Pyeongtaek. According to a particular questionnaire survey conducted in December 2001, the major obstacles to the utilization of the port are as follows: a shortage of liner shipping routes, lack of container handling facilities including container terminal, crane etc., and port sales promotion activity. Therefore the port should make aggressive efforts to attract container cargoes to and from China by expanding port facilities, implementing effective marketing strategies, introducing a customs-free zone/free trade zone, and strengthening port sales etc.

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