• 제목/요약/키워드: marketing investment

검색결과 332건 처리시간 0.029초

The Determinants of Foreign Investments in Korean Stock Market

  • KANG, Shinae
    • 융합경영연구
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    • 제7권2호
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    • pp.1-5
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    • 2019
  • Purpose - Along with the rise of foreign investments in the Korean stock market, there has been a variety of studies on their influence. The conflicting findings on the question of information asymmetry of foreign investors among existing literatures appear to be a result of mixture of research method problems, what information is defined as being comparable, individual business levels, or the entire stock market. This paper empirically investigates what factors contribute to foreign investments in firms in the Korean stock market. Research design, data, and Methodology - Samples are constructed by manufacturing firms listed on the stock market of Korea as well as those who settle accounts in December from 2001 to 2018. Financial institutions are excluded from the sample as their accounting procedures, governance and regulations differ. This study adopted the panel regression model to assess the sample construction including yearly and cross-sectional data. Result - This paper find that firms' R&D, dividends, size give significant positive impact to foreign investment, whereas debt gives significant negative impact to foreign investment. This relationship does not change when the samples are divided before and after the 2008 global financial crisis. Conclusion - This results support the literatures that foreign investors favor firms lowering their information asymmetry.

Development Strategies for Attracting Foreign Direct Investment in Uzbekistan

  • Ji Young JEONG;Sun Mi KIM;Changho CHOI;Ji Young HAN;Yong Geun KIM;Mamurbek KARIMOV
    • 융합경영연구
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    • 제11권5호
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    • pp.57-67
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    • 2023
  • Purpose: An evaluation of Uzbekistan's steps towards competitiveness for FDI globally is presented in this paper. Specifically, the purpose of this paper is to analyze the case of Uzbekistan, and to determine the strategies that can be implemented to increase the competitiveness in attracting foreign investment. Research design, data and methodology: To investigate the FDI environment and identify effective strategies, Global RPM and QSPM analyses were conducted in addition to in-depth interviews with experts. In particular, this study uses the method of Global RPM analysis to make a comprehensive evaluation and analysis on globalization, rationality, and professionalism and morality dimensions of FDI in Uzbekistan. Results: According to the analysis, the conditions of political situation, financial stability, legal frameworks, as well as economic environment of the country play a significant role in bringing in FDIs from abroad. Moreover, based on the results, Uzbekistan scored lowest on globalization, indicating that the country has a low level of integration and openness to the global economy and society. Conclusions: Uzbekistan can boost its productive capacity and GDP growth with FDI, but it has to overcome many structural and logistical obstacles. Furthermore, adhering to the chosen strategies, policymakers can leverage FDI to stimulate economic growth, leading to the generation of new jobs and expanded opportunities in Uzbekistan.

A Study on Information Required for the Development of New Textile Materials of Korean Textile Industry

  • Lee, Eun-Oak
    • The International Journal of Costume Culture
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    • 제7권1호
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    • pp.28-39
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    • 2004
  • The Korean textile industry the driving force of Korea's economic development, is faced with difficulties due to domestic and foreign influences. The purpose of this paper is to examine what measures are necessary for overcoming such difficulties. As the first step, We conducted a month-long survey, in August 2003, of 157 small-medium firms operating in the Korean textile industry to collect information about difficulties that they face in carrying out their business. According to the result, small firms performed badly in sales and facility investment efforts for 2003 due to worldwide economic depression. They, however, actively pursued new technology development in order to improve their competitiveness. Profits and productivity decreased with reduced sales, and their view on the next year’s perspective is also very unfavorable. Especially many firms intend to maintain or even lower the level of sales goal for 2004, reflecting the sluggish market environment. According to the survey, under such circumstances, as many as 74% of firms wanted to turn the tables through the development of highly sensuous material and improved marketing efforts. One of potential answers to this problem, which is suggested by the survey, is to establish a consulting service institution to provide promptly marketing data and information on textile and fashion market and trend in Italy. Especially, firms surveyed have shown a great deal of interest in Italian consulting service for new textile material developments. While they want the service for high value-added product development, they are reluctant to do so because of the uncertainty of its future effects and high consulting fees.

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화장품산업 초기 기술창업기업의 성장요인에 관한 사례연구: 충북창조경제혁신센터 6개월챌린지플랫폼사업의 지원기업 중심으로 (Case Study on the Growth Factors of Young Technology Startups in the Cosmetics Industry: Focusing on the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center)

  • 정도윤;엄기용
    • 지식경영연구
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    • 제20권2호
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    • pp.197-216
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    • 2019
  • The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.

A Study on Strategic Ways to Increase Eco-friendly Food Sales Using IPA

  • CHOI, Beet-Na;YANG, Hoe-Chang
    • 융합경영연구
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    • 제9권1호
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    • pp.15-24
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    • 2021
  • Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies' sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including 'safety' and 'product quality' at the first quadrant, while active improvement strategies are required for others including 'price' and 'flavor' at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

고객참여 제품개발이 기업 가치에 미치는 영향 (The Effect of Customer Co-development on Firm Value)

  • 이종국
    • Asia Marketing Journal
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    • 제12권3호
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    • pp.25-41
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    • 2010
  • 기업의 신제품 개발과정에서 고객참여는 중요한 전략적 역할을 한다. 본 연구는 고객참여를 고객공동개발 (customer co-development) 과 계약개발 (contract development) 로 구분하고, 고객참여 발표가 기업 가치에 미치는 영향을 이벤트 연구를 통해 분석한다. 바이오 및 제약 산업에 대한 분석을 통해, 본 연구는 계약개발 대비 고객공동 개발이 기업 가치에 미치는 영향은 기업 및 관계 변수에 의해 조절됨을 밝힌다. 특히, 본 연구는 연구개발 협력경험이 많을 때 또는 지분투자를 동반할 때, 고객공동개발이 계약개발에 비해 기업 가치에 양의 영향을 미침을 보여준다.

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정부 R&D 지원사업의 공공 기술사업화 정책 사례연구: 기술정보 유통 확산을 중심으로 (Government R&D Technology Commercialization Policy Case Study: Focusing on Technical Information Distribution)

  • 윤정근;권재철;최선희
    • 유통과학연구
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    • 제17권2호
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    • pp.53-69
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    • 2019
  • Purpose - National scientific technology R&D investment is exceeding 60 trillion won per year, and the results of patent applications and technology transfers are visually improving. However, despite the improving research results of national R&D, the practical results of technology startups are mediocre. It is now time to expand the construction of the technology commercialization ecosystem, where the expansion of national R&D leads to the results of technology startups. Therefore, this study discussed the measures to increase the competitiveness of technology startups through the factual survey of the companies that benefitted from R&D support programs. Research design, data, and methodology - This study targeted 996 companies that benefitted from the R&D projects of the Technology Transfer Center for National R&D Programs, and deducted itemized issues through the survey replies. Survey questions were prepared to estimate the national R&D results, and the technology recognition path, the purpose of detailed introduction of the technology, investment of the commercialization fund, economic results, and the factors of success and failure were analyzed. Results - As for the recognition rate of technology during the process of corporate technology commercialization through the technology transfer, recognition through project participation showed a high response rate, and diverse implications of technology commercialization were deducted through the analysis of economic results. As for the resolution alternatives, the proliferation of technology commercialization platform that can create excellent technology for the companies in early stages and the measure of expanding the distribution of technology infrastructure were suggested. In this study, public technology commercialization strategy is established, and the innovative marketing strategy is presented. Conclusions - This study reveal that the result of creating scientific technology jobs should be deducted, in order to produce the revolutionary results of job creation by suggesting the success models of technology commercialization based on domestic scientific technology. In particular, even though the support systems for public research results are being diversely suggested, accurate studies on their actual conditions are currently lacking. Therefore, this study suggest realistic political alternatives to assure results in the process of public technology commercialization, by examining the current state of public research results of R&D support institutions and diagnosing the issues.

국제투자중재에서 과세와 관련된 사례의 검토 - 러시아 유코스사(社) 사건을 중심으로 - (A Study on the SCC Arbitration Case - Quasar de Valores SICAV SA and others v. The Russian Federation -)

  • 김희준
    • 한국중재학회지:중재연구
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    • 제24권1호
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    • pp.45-58
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    • 2014
  • It is a well recognised rule in international law that the property of aliens cannot be taken. The question of whether indirect expropriation and government regulatory measures require compensation is an important issue in international investment law. Bilateral investment treaties and other investment agreements contain brief and general indirect expropriation provisions. These focus on the effect of government action and do not address the distinction between compensable and non-compensable regulatory actions. It is generally accepted that a state is not responsible for loss of property or for other economic disadvantages resulting from bona fide general taxation accepted as within the police power of states, provided it is not discriminatory. Yukos Oil Company is a Russian oil and gas company engaged in exploration, refining, and marketing activities. It is one of the largest oil and gas companies in the world. Yukos Oil Company has its production operations in Russia and markets its products in Europe. An international tribunal ordered the Russian government to compensate a group of Spanish investors for the losses they suffered when Russia seized the Yukos Oil Company on July 26, 2012. This has been the subject of several judicial proceedings and academic publications. This paper explores which circumstances do not lead to taxation amounting to expropriation. The author suggests that under the following circumstances, taxation would not amount to expropriation. First, taxation should be non-discriminatory. Also a lawful exercise of the taxation powers of governments would not amount to expropriation.

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한국 섬유기업의 스마트섬유 개발 동향 - 대구경북지역 업체를 대상으로 - (Examination of Development State of Smart Fiber in Korean Textile Industry - Focused on Companies in Daegu/North Gyeongsang Province -)

  • 유화숙;박광희
    • 한국의류학회지
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    • 제31권8호
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    • pp.1262-1272
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    • 2007
  • The purpose of this study was to examine the development trend of smart fiber by textile companies in Daegu/North Gyeongsang Province. This examination includes the development fields of smart fiber, investment size, information sources and the use degree of those, research-related infrastructure, relationship between companies' characteristics and their interests in smart fiber. Research data were collected by a survey. The definition and classification(4 areas and 12 development products) of smart fiber followed ones of Smart Fiber Technology Roadmap by the Ministry of Commerce, Industry and Energy. Data were analyzed using SPSS 11.0 program for frequency, means, t-test, and $X^2$-test. Among respondents, the numbers of dying and finish companies and export traders were the highest. It revealed that 19.6% of companies were developing smart fibers. Within 12 development products, vapor permeable/waterproof fiber showed to be most being developed, while medical fiber for human has not been developed and wasn't made an investment plan for developing. It was discovered that the biggest problem of smart fiber development was the lack of experts and the best outcome of smart fiber development was preoccupation of future market. It showed that companies got information from textile fairs but didn't often use information sources. The companies appeared to have a weak intention about research of smart fiber. The more important a company considered functionality of textile products and the more innovative and stabler the company was, the higher interest in smart fiber companies had. It was concluded that textile companies in Daegu/North Gyeongsang Province were aware of the importance of smart fiber development but they were not strongly interested in it and not enthusiastic in taking action on it.

빅데이터 기법을 통한 기업 문화마케팅을 위한 문화소비자의 가치 요소 연구 (A Study on the Value Factors of Culture Consumers for Corporate Culture Marketing through Big Data Techniques)

  • 오세종
    • 문화기술의 융합
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    • 제6권1호
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    • pp.31-36
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    • 2020
  • 기업 문화마케팅은 기업의 문화적 이미지를 제고하거나 문화를 통해 기업의 이미지를 전달하는 마케팅 수단이다. 문화소비자 가치 분석은 개인의 소비 행동에 담긴 삶의 가치 및 추구를 확인하고, 문화소비자의 선택 행동을 설명하는데 중요한 예측 데이터이며, 의사결정의 기준이 된다. 연구 방법은 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법으로 연관어, 긍정어, 부정어, 중립어를 추출했다. 분석 대상은 국내 소비자 대상인 현대카드 '슈퍼콘서트'와 해외 소비자 대상인 CJ ENM 'KCON'에서 콘서트를 참여하는 문화소비자들이다. 기업 문화마케팅의 문화소비자 가치 요소에서 '가치 일치성'은 기본 조건이며, '공감대 소통(감수성 표현)', '참여성 공유(VIP 소속감)', '사회적 변화 이슈', '서비스의 차별화', '가격 할인 혜택', '장소의 품격'으로 도출되었다. 앞으로 예술경영 기획, 문화 투자, 문화 유통, 복합문화공간 운영, 기업문화, CSR, Kpop 마케팅, 체험마케팅 등의 소비자 참여 분야에서 기업의 이익 추구와 브랜드 가치 제고를 할 수 있는 '문화기술마케터' 양성과 실무적인 적용 방법이 필요하겠다.