• Fashion, Industry and Education
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• 제14권2호
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

• 한국가구학회지
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• 제24권4호
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• pp.433-443
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• 2013

The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

• 농촌지도와개발
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• 제24권3호
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• pp.173-183
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• 2017

The purpose of this study was to identify differences by business motivation of agro-healing farm s in Korea. A survey was conducted for entrepreneurs in agro-healing farmers with self-administered questionnaires. Main results of this study were as follows: First, business motivation of agro-healing farm s in Korea can be classified to 1) education-oriented, 2) care-oriented, and 3) sale revenue-oriented motivation. Second, care-oriented farms provide healing services to people in need like the disabled. These farms may be required a long-term program such as residence-required format. And these farms need supports of health and medical service personnel or institutions. Third, sale revenue-oriented farms have sources of main income from agricultural products or processed goods made in these farms. Therefore, these farms may be required a business strategy such as product development, marketing rather than agro-healing programs. fourth, the estimation of a Multinominal logistic regression model determines the characteristics of agro-healing entrepreneurs who are most likely to opt for each type motivation of participating for agro-healing farm business. the most important determinants on business motivation of agro-healing farms were 'participants type in programs', 'program operating time', 'supporting health and medical service personnel or institutions' and 'program revenue ratio in farm operating revenue'.

• 한국의류산업학회지
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• 제16권5호
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• pp.785-790
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• 2014

This study was performed to investigate purchasing practice and size satisfaction in order to establish marketing strategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regarding the size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerk chooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size is the size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4% answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size, consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes "free-size clothes what I want" and to not purchase clothes "due to the lack of right sizes." The size notation of clothes products is basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wear the clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by having KS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardized size notation by proper education and utilization on new KS notation method and attitude change of companies and consumers on size are suggested.

• 한국응용과학기술학회지
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• 제37권5호
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• pp.1418-1429
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• 2020

본 연구는 라이프스타일 군집유형에 따른 인구학적 특성과 미용실이용 특성 간의 관련성을 알아보기 위해 서울, 인천 및 경기도에 거주하는 10대에서 50대의 남녀를 대상으로 모바일 설문하였다. 수집된 총 522명의 자료를 분석하기 위해 통계처리는 빈도분석, 요인분석, 신뢰도분석, 군집분석, 분산분석 및 교차분석 하였다. 그 결과, 라이프스타일 군집유형은 유행·사교 중시형, 가족중시형 및 가족무관심형으로 분류되었다. 이런 유형들은 인구통계학적 특성들 중 연령, 최종학력과 결혼여부와 높은 관련성을 보였고, 미용실 위치 및 자주 이용하는 미용서비스 같은 미용실이용 특성과도 관련성이 높은 것으로 나타났다. 본 연구의 결과는 미용실 마케팅에 활용될 수 있는 기초자료가 될 것으로 사료된다.

• 유통과학연구
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• 제16권2호
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• pp.67-81
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• 2018

Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

• 대한지역사회영양학회지
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• 제16권4호
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• pp.511-524
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• 2011

The purposes of this study was to investigate importance and performance for coffee quality attributes in Korean and Chinese university students by 3 types of coffee; coffee in coffee houses, coffee in vending machines and canned/bottled coffee. Survey was done for 360 students in Daejeon with developed questionnaires including general information, favorite type of coffee and 15 quality attributes of coffee. Finally, data from 168 Korean and 126 Chinese university students was used for statistical analysis by SPSS 18.0 package program. Results of this study were as follows: for favorite type of coffee, the rates of coffee in coffee houses, coffee in vending machines and canned/bottled coffee were 43.0% 34.8% and 22.2% in Korean students and 8.7%, 78.0%, and 12.2% in Chinese students, respectively. Comparing Chinese students and Korean students showed higher importance for several quality attributes of coffee in coffee house (p < 0.05), but lower importance for most quality-attributes of coffee in vending machine (p < 0.05) and canned/bottled coffee (p < 0.05). According to importance and performance analysis, strategies for increasing satisfaction were to improve 'price' of canned/bottled coffee in Korean students, and 'taste', 'volume', 'concentration' and 'variety' of canned/bottled coffee and 'freshness' of coffee in vending machine in Chinese students. These results suggested that differentiated marketing plans between Korean and Chinese university students should be needed in coffee industry.

• 한국콘텐츠학회논문지
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• 제7권6호
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• pp.31-43
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• 2007

최근 애니메이션 시장은 시대적 트렌드와 환경을 충족시켜 줄 수 있는 새로운 소비 형태의 애니메이션 콘텐츠를 요구하고 있다. 본 연구는 미디어 컨버전스 시대의 애니메이션 장르가 어떠한 형태로 변화하고 있는지에 대해 알아보고 미디어의 다양성에 따른 애니메이션 사례들을 분석함으로써 애니메이션의 새로운 패러다임 변화를 모색해 보는 것이 주목적이다. 연구결과, 애니메이션의 패러다임 변화를 이끄는 핵심적인 변화 요인으로, 인터넷 통신기술의 발달과 상호작용성, 미디어 특성에 따른 뉴미디어의 등장을 확인할 수 있었다. 시사점으로, 다원화 사회의 소비환경은 개인미디어를 중심으로 한 적극적인 마케팅 도입이 필요하고, 애니메이션 장르에 대한 새로운 인식이 필요하다는 점이다. 또한 애니메이션 산업은 창작기술 발달과 체험 경제적 패러다임을 바탕으로 미래의 선도 산업으로 발전 가능성이 크다는 것과 뉴미디어를 기반으로 한 애니메이션 교육이 필요하다는 점이다. 이러한 연구는 뉴미디어를 중심으로 한 창작 애니메이션의 이론적 실무적 측면에서 연구의 기초를 제공할 수 있다는 점에서 의의를 찾을 수 있을 것이다.

• 한국의상디자인학회지
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• 제11권1호
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• pp.17-27
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• 2009

The purpose of this study was to analyze the related to cosmetic studies and to offer the study directions. A journal selected for this study is The Korean Society of Cosmetology only registered on Korea Research Foundation. A total of 493 articles in journal of The Korean Society of Cosmetology were reviewed and analyzed carefully. The results of review and analysis were as follow: The articles of the Korean Society of Cosmetology were classified into varies sections by main subjects, which are Basic Science, Make-up, Hair, Skin, Cosmetic & Hair Product, Beauty History, Beauty Education, Fashion. From the groups of main subjects, it was then classified into secondary subjects. In the result of examined frequencies in main subject of the articles showed highest of 89 in basic science, 84 journals in Beauty Marketing related, 73 in Hair. And from the classified secondary subjects, highest frequencies showed in the study based on second in study based on Cosmetic of 46 and Aesthetician of 41 journals. The research trend in the field of cosmetics showed the quantitative increase of article publication in journals. However, the contents lacked in depth compared to subdivided fields and the target or the method of conduct researches were in disproportion. Therefore, clearness is necessary in definitions of the field of cosmetic study and the standard of division in each fields.

• 보건행정학회지
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• 제8권2호
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• pp.110-124
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• 1998

Determining of Strategic Business Units in the organization is a major critical process for improving the organizational performance. On increasing the demands for extension in function of health center, many health centers are trying to provide the various services. But most health center determined the kind and level of service without scientific considerations. The purposes of this study are to develope the model for determination of strategic business units in health center and to test the availability of implementation for it. Our model is rooted from the McKinsey matrix analysis of Product Portfolio Analysis which used widely in marketing field. We modified the evaluation criteria of the McKinsey matrix analysis for health care field appropriately. Our evaluation criteria are categorized into two concepts; contribution of service, availability of service. At first, in terms of contribution of service, market size, market growth rate, needs and demands of regional people, existences of alternative services in that region, correspondence with health policy. The other component, availability of service are included the availability of manpower, financial availability, the level of knowhow on service, acceptance of health care manpower. In the result of analysis, we could conclude that antismoking and antialcoholics education programs, health screening program are important strategically in that aspects of contributions and availability of services. Also, vaccination program is important in that aspect of service availability and diet and exercise program, health library are meaningful in the aspect of service contribution. Therefore, we think that efforts to investigate the evaluation criteria for priority setting or determination of service area in health center are useful challenges.