• Korean Journal of Human Ecology
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• v.3 no.2
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• pp.101-111
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• 2000

The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1034-1046
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• 2009

Based upon literature survey, this research aims to analyze western children's clothing and characteristics over centuries. It was not until the 18th century that children were given serious consideration and that fabrication of clothing began to be designed only for children. The very first clothes which revolutionized children's wear was 'a la matelot' in the 18th century which freed children from physical restriction, recognized gender difference, and sailor suit became popular among all sexes and adopted as school uniform. And then children's clothing was shortened in length and adopted tubular silhouette, which allowed greater comfort and movement. The 20th century saw children's wear reform to be carried out after the World War II due to invention of synthetic fiber, easy care dress material, mass production system and sophistication of marketing methods. Further evidence of improvement of children's social status can be found in contemporary designs: for example, 'casualized' wear, 'character design' which reflects children's psychology and 'family look' which is designed to be worn with mothers. This evolution of children's clothing within western dressing support the view that children's clothing is not a miniature of adult wear but it reflects idiosyncrasies of the era and exerts children's dignity.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.526-536
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• 2017

This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1381-1388
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• 2005

The purpose of this study was to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in values between each consumer groups divided by preferred products types (high-end products, original old high-end products) were examined. This study was executed by consumer survey and 279 female data were used in analysis. The results are as follows. First, the value factors pursued on high-end products were constructed by factor analysis and the factors consisted of 4 elements; conspicuous, aesthetic, durable, conformity. Next, the differences in value elements between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products pursued conspicuous features significantly more and the consumers preferring masstiege high-end products considered aspects of aesthetic and conformity elements as more important. And according to kinds of preferring high-end product, demographic characteristics were different. The consumers who were of high age, high education and high income and married consumers preferred original old high-end products, whereas the consumers who were of low age, low education and low income and unmarried consumers preferred masstiege high-end products. Finally, marketing strategies for masstiege brand were suggested on the base of the results.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.379-396
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• 2018

This study investigated consumer perceptions of information provided in a fashion Instagram. This study examined the differences between information provided in Instagram by brand vs consumers. A pilot test was conducted to develop stimuli and a brand selection in the main study. Participants were randomly assigned to one of two stimuli manipulated by information providers, and examined the perceived credibility, usefulness, and enjoyment of information as well as brand attachment and purchase intention. We gathered and analyzed a total of 200 data. The findings of the study showed that respondents perceived significantly greater usefulness and purchase intention of images uploaded by consumers compared to the fashion brand. Credibility and enjoyment were significant factors to enhance brand attachment; in addition, usefulness, credibility, and enjoyment were significant factors to increase purchase intention. The findings of the study suggest academic and marketing implications.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.7
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• pp.273-280
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• 2022

The study aimed to determine the impact of societal participation on the customer loyalty of Saudi banks and identify the statistical differences in customer loyalty according to sex, age, education level, and occupation type. The independent variable is corporate societal participation, and the dependent represents customer loyalty. Corporate societal programs have two dimensions: social participation and philanthropic participation. The research population consists of Saudi workers in three sectors: government, military, and private reached 3.58 million people in 2021. The unit of analysis is the Saudi employee in one formal industry and dealing with the Saudi banks that offered corporate societal participation programs. The research used the appropriate stratified sampling method, and the recommended sample size reached 387 respondents. A fully structured questionnaire is used. The study concluded that corporate social programs have not impacted customer loyalty, while corporate philanthropy programs strongly affected customer loyalty. On the other hand, there are no differences in customer loyalty according to demographics (sex, age, education, and occupation type). Finally, the study presents a set of recommendations in the field of corporate social responsibility and develops the local communities.

• Fourth Industrial Review
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• v.2 no.2
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• pp.11-23
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• 2022

Purpose - The ability to meet the high demand for education in Nigeria is lacking, making the region remain backwards in education. Given this reason, the study investigates the role of innovation capability in the relationship between intellectual capital and competitive advantage in tertiary institutions in Nigeria. Research design, data, and methodology - The study is cross-sectional research, a total of 427 questionnaires were administered to respondents. The study distributed its questionnaire across 12 faculties at the University of Ibadan using a random sampling technique. Data were analyzed using ADANCO 2.1.1. Result - The study reveals that human capital, structural capital, relational capital, and innovation capability positively affect competitive advantage. Innovation capability mediates the relationship between human capital and relational capital. However, structural capital was not mediated by innovation capability. Conclusion - The study concludes that intellectual capitals and innovation capability are crucial to maintaining a competitive advantage over their peers. Achieving more significant success in the variables mentioned earlier will help Nigeria's tertiary institutions compete locally and internationally.

• Journal of Information Science Theory and Practice
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• v.11 no.2
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• pp.1-11
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• 2023

Libraries are still conservative in their approach or practice of providing various services for the unspecified majority of visitors attending these institutions. It is very apparent that libraries are not actively trying to increase the interest and participation of users by applying the various angles or elements associated with gamification. By its very nature, gamification is the application of game-playing elements such as point scoring, peer competition, team work, score tables, and such used to motivate participants and make them more engaged with the subject matter. In areas such as education, marketing, and exercise, the implementation of gamification techniques is actively taking place in order to maximum participation by taking advantage of uncertainties or the competitive nature that many people have with the setting of goals. In this study, four libraries that have applied gamification are analyzed to understand how and to what degree gamification has been applied. Broken down into four different elements, this includes: Point, Reward, Leaderboards & Competition, Self-expression & Achievement. By focusing on the results of this analysis, gamification measures that can be applied to other libraries are specifically proposed. The overall results of this study will provide useful guidance and potential plans for libraries seeking to increase the number of users by using gamification to increase user participation and/or satisfaction with additional library services.

• Journal of Distribution Science
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• v.21 no.7
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• pp.73-82
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• 2023

Purpose: Social networking services have been recognized as an attractive distribution channel at a time when efforts to deliver effective messages to consumers are essential amid a flood of advertisements in the multi-media era. In that sense, this study investigated the effect of the scarcity message type (limited-time vs. limited-quantity) and sender type (corporate vs. consumer) on the intention to purchase golf equipment by Instagram distribution channel. Research design, data and methodology: Data from 108 college students in their 20s and 30s with experience using Instagram were collected online through convenience sampling. A frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, and two-way analysis of variance were performed using SPSS 23.0. Results: The results showed that limited-quantity messages induce a higher purchase intention than limited-time messages. Similarly, consumer-sent advertisements induce a higher purchase intention than corporate-sent advertisements. Further, there is no statistically significant interaction effect of the scarcity message type and sender type on the intention to purchase golf equipment. Conclusions: This study is meaningful in verifying consumers' purchase intention depending on the type of scarcity message and the type of sender in Instagram advertisements. The results yield significant implications for marketers and several directions for future research.

• Journal of Distribution Science
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• v.21 no.10
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• pp.51-61
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• 2023

Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.