• 디지털산업정보학회논문지
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• 제13권3호
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• pp.83-104
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• 2017

It is the approach of development of teaching methods for competency development in business class. This study distinguishes areas that can be commonly applied to many business subjects. And we derive core competencies from the basic skills of NCS. The results of this study are as follows. First, we have established an opportunity to distinguish the subject field of business administration(personnel/organization/strategy, production/operation management, marketing, financial/finance/insurance, accounting, MIS). Second, we have proposed guidelines for the setting of the each subject goals and the setting of the professor's competency. Third, we have summarized teaching method which are studied as valid in business class(lecture method, problem based learning method, action learning teaching method, and management simulation teaching method) and we suggested how to apply teaching methods to the each subject.

• 기술혁신학회지
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• 제16권3호
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• pp.582-604
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• 2013

기계산업은 제조산업의 인프라를 제공하며, 제품의 품질과 성능을 결정하는 중요한 산업이다. 그러나 우리나라 기계산업은 제조업의 성장에 따라 첨단장비와 부품을 일본에 의존하는 수입유발형 산업구조를 갖고 있어 이를 해결하기 위한 효율적 대응 방안이 요구되어 왔다. 본 연구에서는 일반기계산업의 가치사슬을 4단계로 나누고, '기술개발 역량', '생산 역량', '마케팅 역량', '판매 후 관리 역량'과 대일 의존도 인식 수준과의 관계성을 분석하였다. 실증 분석을 위해 연매출 100억원 이상의 국내 207개 일반기계 산업체의 설문조사와 분석을 수행하였다. 분석 결과 일반기계산업의 기술개발 역량, 마케팅 역량, 판매 후 관리역량의 부족은 대일 의존을 유발시키는 요인으로 나타났고, 생산 역량 부족은 유의미하지 않았다. 조절변수로 고려한 업체 규모(중소기업, 대기업)와 업체의 생산제품 종류(산업용기계부품, 자동차부품), 업체의 생산제품 기술수준(고위기술제품, 중위기술제품, 저위기술제품)은 유의미하지 않았으며, 업체 성격(부품전문생산업체, 부품조립생산업체)은 유의미하게 나타났다. 따라서 국가차원에서 일반기계 대일의존 현상을 극복하기 위해서는 기술개발 역량, 마케팅 역량, 판매 후 관리 역량을 육성하되, 업체 성격을 고려한 산업육성 정책이 보다 효과적이라 판단된다.

• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 복식문화연구
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• 제20권5호
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• pp.753-765
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• 2012

This study tested the validity of the six-factor model of fashion savvy which was modified from the consumer savvy scale developed by Macdonald and Uncles(2007) and explored the relationship between fashion savvy and consumer propensity to observe. Regarding the relationship, it was hypothesized that consumer propensity to observe antecedes fashion savvy. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and regression were conducted. The findings show the validity of the six factors of fashion savvy, which are fashion sophistication, interpersonal network competency, online network competency, marketing literacy, consumer self-efficacy, and consumer expectations. Tests of the hypothesized relationship show that two factors of consumer propensity to observe influence fashion savvy. More specifically, the 'observing shoppers' factor positively influences all six factors of fashion savvy, whereas the 'following what others buy' factor negatively influences four factors of fashion savvy, fashion sophistication, interpersonal network competency, marketing literacy, and consumer self-efficacy. The implications of these findings and suggestions for future study are also discussed.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.473-483
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• 2020

Internationalization of SMEs has gathered pace in recent times with falling trade barriers and rising world trade encouraging small firms to seek profits and growth in foreign markets. This has attracted the attention of researchers, and several studies have been conducted in Western nations on the factors influencing the process of SME internationalization. However, hardly any study has been done on SME internationalization in the Gulf Cooperative Council (GCC) region, thus leaving a gap in the literature. This study investigates the influence of four factors, namely, human capital, network competency, entrepreneurial orientation, and market volatility on the degree of internationalization of SMEs in Oman. The study employs survey data collected from 150 SME owners and managers using a structured questionnaire having 27 items, and has been analyzed using correlation and logistic regression, as the dependent variable is binary in nature. The results reveal the impact of the chosen variables on the degree of internationalization of SMEs. The findings of the study suggest that network competency has the highest impact on degree of internationalization of Omani SMEs, followed by human capital and entrepreneurial orientation, while market volatility, though insignificant, moderated the relationship between entrepreneurial orientation and degree of internationalization of Omani SMEs.

• 융합경영연구
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• 제5권1호
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• pp.38-43
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• 2017

Purpose - The paper aims to study competency mapping in the organization and how does HR department focuses to provide a definitive road map to understand, design and implement competency models in the organization. Research Design, Data and Methodology - Descriptive research design has been used in the study. The sample size of the study is 75 consisting of employees working at DMRC, barakhamba road. A structured questionnaire was designed to collect the primary data. SPSS has been used to analyze the responses of the questionnaires. Results- DMRC frequently employs some form of competency mapping to understand how to most effectively employ the competencies of strengths of workers. Conclusion - To conclude, it was found that the company has cost effective system to recruit and select people which is working satisfactorily.

• 마케팅과학연구
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• 제7권
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• pp.55-69
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• 2001

This article focuses on subject of the present question to traditional market. These days traditional markets have systemic problems due to deterioration of the outer market circumstance and the inner defect and the inner frailty. In this situation, from the SangNam market case analysis, was traced the alternative activation strategies. Issued the 6 inner competency competition strategies for traditional market and issued 7 functional frame for organization system construction. Struggle strategies is built up of the inner organization solidarity and effective management system. So as to build struggle strategies, suggested and issued the 4 phase organization frame to strength stage of traditional market organization operating.

• 기술혁신학회지
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• 제8권spc1호
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• pp.476-498
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• 2005

The purpose of this study is to development of venture business curriculum by FGI interview to venture CEO and related field employer and suggest to venture related structure of liberal art, major part of undergraduate and graduate school. Research methods are 2 step interview with 325 venture business CEO and related employer. They selected practical course to motivate venture entrepreneurship among 3 subsidiary (entrepreneurial condition, psychology of entrepreneur, competency of entrepreneurial technology, competency of entrepreneurial knowledge, competency of managing growing business). Major findings are as follows; the selected course category of entrepreneurial condition of liberal art are venture mind and entrepreneurship, venture biz and spearhed industry. The selected course category of psychology of entrepreneur are leadership, personal relationship, and creativity, negotiation skill, etc. The selected course category of competency of entrepreneurial technology are venture technology, introduction to technology trends. The selected course category of competency of entrepreneurial knowledge are biz validity, entrepreneurship, the discovery of business opportunity, utilization of monetary resource etc. The selected course category of competency of managing growing business are operating strategy of venture business, service marketing and technical innovation and technology management.

• 유통과학연구
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• 제21권4호
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• pp.35-45
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• 2023

Purpose: The study's objective was to examine the impact of brand personality dimensions on consumer behavior for laptop purchases in Nepal. Research Materials and Methods: The study included descriptive and explanatory research designs. A structured questionnaire with a purposive sampling method was employed to gather the necessary information for the study. The survey data were analyzed using a quantitative approach. The study used descriptive statistics to characterize the response conditions. Correlation analysis was used to investigate the relationship between brand personality dimensions and consumer behavior. Regression path analysis was employed to identify the effect of brand personality dimensions and consumer behavior. Results: The result of regression path analysis showed that the three dimensions - competency, ruggedness, and sophistication, have a significant effect on consumer behavior, and the two dimensions- sincerity and excitement do not have a substantial impact on consumer behavior in laptop buying in Nepal. Conclusions and Implications: Such findings can serve as pioneering empirical evidence and provide a framework for marketers and future studies in various scenarios. The study's findings can help marketing managers in handling information management. Manufacturers, wholesalers, and retailers can also use the results in formulating marketing strategies, and marketers need to be aware of such considerations for influencing consumer behavior.

• 한국조리학회지
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• 제20권6호
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• pp.175-189
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• 2014

본 연구는 정보공개서의 재무자료를 이용하여 외식 프랜차이징 기업의 기업 특성과 성과를 관한 기초적인 정보를 제공하는데 목적이 있었다. 이에 본 연구에서는 2013기준 169개의 정보공개서를 바탕으로 프랜차이징의 규모, 마케팅역량, 운영특성과 성과에 관해 다중회귀분석으로 검증하였다. 첫째, 프랜차이징 규모와 성과에서 직영점수는 매출액, 당기순이익, 총점포수에 유의하였고, 가맹점수는 총점포수에만 유의한 것으로 나타났다. 둘째, 마게팅 역량 변수와 성과에서는 광고비는 매출액, 총점포수, 판촉비는 매출액, 당기순이익, 총점포수에 유의하였고, 광고비는 당기순이익에 유의하지 않게 나타났다. 마지막으로 운영특성과 성과에서는 사업기간 만이 매출액, 당기순이익, 총점포수에 유의하였고, 브랜드 수는 성과에 영향이 없었다. 본 연구의 가치로는 정보공개서를 이용하여 기타 외식 프랜차이징 기업의 규모, 마케팅역량, 운영특성 변수와 성과를 검증하는데 의의가 있었다. 시사점으로는 외식프랜차이징 기업의 재무성과에 영향을 주는 변수로는 직영점수, 광고비, 판매촉진비, 업력 등이 재무성과에 기여하였고, 비재무성과에는 광고비, 가맹점수 등에서 영향력이 높게 나타나, 기업의 경쟁의 위치에 따라 전략적 선택이 필요함을 시사해주고 있다. 한편, 횡단적 연구방법은 본 연구의 한계점으로 추후 연구에서는 이를 보완하여 종적인 패널데이터를 이용하여 연구한다면 더욱 가치 있는 연구가 될 것으로 사료된다.