• Title/Summary/Keyword: marketing

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Robot Development Trend and Prospect (신 성장동력의 로봇개발 동향과 전망)

  • Kim, Sung Woo
    • Convergence Security Journal
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    • v.17 no.2
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    • pp.153-158
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    • 2017
  • The robot imitates humans and recognizes the external environment and judges the situation. The robot is a machine that operates autonomously. Robots are divided into manufacturing robots and service robots. Service robots are classified as professional service robots and personal service robots. Because of the intensified competition of productivity in manufacturing industries, rising safety issues, low birth rate and aging, the robots industry is emerging. Recently, the robot industry is a complex of advanced technology fields, and it is attracting attention as a new industry where innovation potential and growth potential are promising. IT, BT, and NT related elements are fused and implemented, and the ripple effect is very large. Due to changes in social structure and life patterns, social interest in life extension and health is increasing. There is much interest in the medical field. Now the artificial intelligence (AI) industry is growing rapidly. It is necessary to secure global competitiveness through strengthening cooperation between large and small companies. We must combine R&D investment capability and marketing capability, which are advantages of large corporations, and robotic technology. We need to establish a cooperative model and secure global competitiveness through M&A.

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity (공공도서관 시니어 이용자가 지각하는 관계혜택이 관계품질과 관계지속의도에 미치는 영향에 관한 연구)

  • Shin, Hye-Bong;Noh, Dong-Jo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.135-156
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    • 2019
  • The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

A Study on User-Library Relationship with the Library Curation Service (도서관 큐레이션 서비스를 통한 이용자-도서관 관계형성에 대한 연구)

  • Kwak, Woojung;Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.137-162
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    • 2020
  • As the core task was selected in the 3rd Comprehensive Library Advancement Plan, 'Reinforcement of programs and services to strengthen future citizens' capacity required in the Fourth Industrial Revolution', the customized curation service of the library using artificial intelligence technology has recently been in the spotlight. The purpose of this study is to find out how the customized curation service affects the relationship between the library and the user. As a result, the library curation service was proved to have a statistically significant effect on user satisfaction and reliability. Satisfaction and reliability were also found to have a positive effect on library revisit, word of mouth intention, increased use, and new service intention. The results of this study can be used as basic data for the development and the operation of customized curation services based on user demand surveys, and could further contribute to enhancing the status of public libraries in Korea by mproving the competitiveness of libraries in the future society.

The Convergence Effect of Gender, Age, Motivation, Sensitivity and Information Acceptance of Aviation Related Social Media Users (항공 관련 소셜미디어 이용자의 성별, 연령, 이용 동기, 민감도와 정보수용의 융합적 영향 연구)

  • Hong, Ji-Suk
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.201-210
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    • 2020
  • The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

A Study on the Subjectivity of Skin Care (일반여성의 피부미용관리에 대한 주관성 연구)

  • Yang, Eun-Soon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.3 s.3
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    • pp.1-10
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    • 2004
  • The purpose of this study is to find out the operant factors, or types of skin care, and, more importantly, to propose the intervention for more effective skin care and marketing strategies in this business. That is the main reason that the study employes Q methodology which measures human subjectivity objectively and scientifically. This study finally revealed three distinctive factors : Type I, The Passive Follower, Type II, The Active Needs, and Type III, The Independent Judgment. The first type includes people who show passive recognition. They want to be put in charge of experts in the skin care center and to buy cosmetics recommended by experts, and are deep interest in the reaction of other people. The second type contains people who desire things actively. To live delightfully and fashionably, they think of the necessity of skin and body care as an important thing, and feel that it is necessary to take care of the skin beauty actively and regularly for the aging resistance. The third type includes people who judge independently. In general, they recognize and desire the necessity of the skin care, but they think of the skin care as a part of the health care more widely rather than a special thing. These three types are not fixed, but continuously changed in the accordance with the condition and interaction with the circumstance, the results will be utilized as basic materials for the skin and health care through the application according to the characteristic of each type they belong.

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Knitwear Design through Application of Kazimir Malevich's Suprematism Painting (카지미르 말레비치 절대주의 회화를 응용한 니트디자인)

  • Kim, G-Rim;Kim, Young-Joo;Lee, Youn-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.3
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    • pp.151-166
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    • 2007
  • The purpose of this study was to examine the Russian abstract artist Kazimir Malevich's works during the period of absolutism and thereupon, suggest some knitwear designs practical, decorative and creative. For this purpose, the researcher reviewed domestic and foreign literature, dissertations and academic journals to determine the Russian abstract fine art and the significance of Kazimir Malevich's works in the history of arts and thereupon, examined Malevich's works or the champions of absolutism in terms of their geometric formative elements or forms and colors. The results of this study can be summarized as follows; First, paintings may be important motives for the contemporary costume designs, while being a major driving power for development of some original designs depending on artists' personal thoughts and expression techniques. Second, this study is deemed to suggest creative and original techniques and motive applications for fashion designs by introducing the elements of Kazimir Malevich's paintings into costume designs, and provide for an opportunity to suggest new values by combining arts and fashion. Third, the knit jacquard technique, one of the major techniques for the knit design works using Kazimir Malevich's absolutism works, is considered a tubular jacquard featuring the deepest sense of thickness. The intarsia technique is preferred in the recent trend for light fabric because it features clear background patterns and allows for thinner fabric. Lastly, it is hoped that this study will serve to expand the domain of expression by means of an art marketing or meeting between arts and fashion in our contemporary industries.

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A Study on Attitudes toward Man's Appearance Management and Cosmetics Purchasing Behavior (남성들의 미용에 대한 관심과 화장품 구매행동 연구)

  • Yim, Su-Hyun;Kim, Min-Shin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.4
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    • pp.79-98
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    • 2014
  • As men are interested in fashion and beauty and invest for himselves nowadays, the scale of men's cosmetic businesses is showing steadily tendency. The purposes of this were to offer data to establish a marketing strategies learning follows: The findings of this study were as follows: First, according to the survey on men's consideration of their look, it showed their high interest in it. 29% respondents carry cosmetics in their hands normally. Second, Men's level of skin management knowledge is quite high according the survey. Third, The largest group of respondents are obtaining information about cosmetics through mass media. therefore, there will be necessity for cosmetic firms to aggressively pursue positive publicity strategy various of mass media. Fourth, Regarding purchasing behavior, 53.2% buy cosmetics in person, who outnumbered the others who don't. In the case of men who don't buy cosmetics by themselves, spouses or girl friends purchase cosmetics on behalf of them. Fifth, as a result of examine the demand level for men's cosmetics, the men, who answered that it is appropriate a lotion and toner is priced between 10,000 won and 30,000 won were the largest with 51.1%. Men who answered that beside the basic cosmetics such as toner and lotion that use, they will purchase sunscreen in the future. Men sho recognize the most important task needed to be improved in men's cosmetics is higher quality, with 25.9%.

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A Model of the Construction Risk Management System for Site Personnel in the Construction Project (건설현장 실무자를 위한 건설공사 위험관리시스템 모델)

  • Kim, Seon-Gyoo
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.4
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    • pp.90-98
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    • 2007
  • Although the construction industry has been rapidly increased at its size and technologies as a locomotive of the economy development in Korea, most construction companies have not paid their attention on the construction risks seriously. However, they have been experienced a lot of business deterioration and project instability during the IMF crisis and WTO entry, and trying to figure out a way to manage the construction intrinsic risks systematically. Some top ranked construction companies have already developed and been implementing a risk management system for the oversea construction projects applying for the marketing and bidding stage, but not for the domestic construction projects during construction phase yet. This paper proposes a construction risk management system model for the site personnel to understand and manipulate very easily in the construction project.

Mobile Application and Service Discovery Protocol for Device-to-Device Communication (기기 간 직접통신을 위한 모바일 어플리케이션 및 서비스 디스커버리 프로토콜)

  • Choi, Kae Won;Lee, Hyun;Chang, Sung Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38A no.10
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    • pp.908-917
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    • 2013
  • In this paper, we propose a discovery protocol for finding nearby mobile applications and services in a device-to-device communications system. The device-to-device communication technology enables proximity-based services such as mobile social networks and mobile marketing. For realizing these proximity-based services, it is essential to design a discovery protocol which pinpoints the devices with mobile applications of interest among hundreds and thousands of devices in proximity. In the infrastructure-less networks such as ad hoc networks, we can design the discovery protocol that periodically broadcasts a short discovery code containing the compressed information of the mobile applications. In this paper, we design the discovery protocol with the discovery code generated by using a hash function and a Bloom filter. We also mathematically analyze the performance of the proposed protocol.

An Empirical Study on the Regional Characteristics of Venture Business (벤처기업의 지역적 특성에 관한 연구 - 수도권과 지방의 비교.분석을 중심으로 -)

  • 최홍봉;윤성민
    • Journal of the Economic Geographical Society of Korea
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    • v.7 no.1
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    • pp.29-43
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    • 2004
  • In this paper, we tries to investigate whether there are some differences of the characteristics between venture business in the metropolitan area and in the local area. We set up some hypotheses on the regional characteristics of venture business and test those using the raw data of Small and Medium Business Administration (SMBA) survey on the management of venture business. Our main findings are as follows: First, we analyze the industrial composition of ventures by region and find that in the metropolitan area high-technology venture business which is belong to software, or information, or communication industries is given much weight. But in the provinces, ventures belong to traditional manufacturing industries is given much weight. Second, we compared the characteristics of business network by region and find that the ventures in the metropolitan area are active in technical cooperation among companies and want strategic tie-ups in marketing field, whereas the ventures in the provinces are active in technical cooperation with university and want strategic tie-ups in technical development field. Third, ventures in the metropolitan area are more excellent in technical development and management than ventures in the provinces.

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