• 제목/요약/키워드: market revitalization policy

검색결과 61건 처리시간 0.036초

정부의 전통시장 지원 정책 효과에 대한 실증연구 (The Policy Effects on Traditional Retail Markets Supported by the Korean Government)

  • 이규현;김용재
    • 유통과학연구
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    • 제13권11호
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    • pp.101-109
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    • 2015
  • Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

전통시장 선진화를 위한 제도개선에 관한 연구 - 공설시장을 중심으로 - (Study on Policies and Strategies for Fostering Traditional Markets - Focused on Improving Efficacy of Public Markets Development-)

  • 김수암;황보윤
    • 벤처창업연구
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    • 제5권4호
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    • pp.69-94
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    • 2010
  • 전통시장은 2008.6월 현재 전국에 1,500개가 있으나, 1996년 유통시장 개방 이후 대형마트, SSM 등에 밀려 전통시장은 위축되어 왔다. 2002년 이후 정부와 지방자치단체는 막대한 예산을 들여 시설현대화 및 경영현대화를 지원하고 있으나 성과가 그리 크지 않다. 그 요인으로는 전통시장 지원제도와 지원방식, 낙후된 시설, 다양하지 못한 상품, 고령상인의 주먹구구식 경영과 부족한 서비스 등으로 볼 수 있다. 본 연구는 전통시장의 지원성과 제고를 위해 공설시장을 전국 전통시장의 활성화 모델로서, 그리고 지역별 거점시장으로서 활용하는 방안 연구에 그 목적을 두었다. 전통시장 중 388개 달하는 공설시장은 주로 지방자치단체가 소유한 것으로 일반시장과 달리 시설, 상품, 서비스 등을 상권에 맞게 최적화시킬 수 있다. 또한 공설시장에 전문 인력을 투입해 시장 활성화 모델 겸 인근 전통시장과 연합하여 공동마케팅, 공동구매 등을할 수 있는 거점시장으로 만들 경우 지원성과 제고에 크게 기여할 수 있다. 본 연구의 한계는 공설시장의 지원제도, 거점시장으로서 전환에 국한된 것이며, 상품구색, 서비스 등의 자세한 활성화 방안은 제시하지 못하고 있다.

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장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

국내 병행수입 시장의 실태분석과 향후 개선방안에 관한 연구 (Analysis and Improvement Plan for Competitive Korea's Parallel Import Market)

  • 김기홍;손승표
    • 통상정보연구
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    • 제16권5호
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    • pp.3-25
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    • 2014
  • 최근 관세청이 15개 수입소비재 품목 가격을 분석한 결과, 수입가격 대비 국내 판매가격은 2.1-4.8배 수준인 것으로 나타났다. 이는 아직도 독점 수입업체들이 폭리를 취하고 있다는 것을 보여주는 결과이다. 독점 수입업체가 아닌 제3자가 제품을 수입할 수 있는 병행수입은 1995년 이미 허용되었으나, 위조품 논란, A/S문제 등 때문에 실제 소비자 후생으로 이어지지 못했다. 정부가 최근 병행수입 활성화 정책을 펴면서 지난해 규모가 3조원으로 늘었으나, 아직 전체 소비재 수입의 5%에 불과하다. 관세청이 정식통관 제품이라는 것을 보증해주는 통관인증제 대상 업체와 품목 확대로 통관 인증업체가 344개로 늘어난 것은 매우 다행스런 결과이다. 이에 본 연구는 현재 국내 병행수입 시장의 실태와 문제점을 분석하고, 정부의 "독과점적 소비재 수입 개선방안"의 검토를 통해 향후 병행수입 제도가 국내 경제 활성화와 수입시장의 경쟁 제고를 위해 나아가야 할 방향을 제시하고자 한다.

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전통시장 내 소매업 경쟁구조에 관한 연구 (A Study on Retail Competition Structure in Traditional Market)

  • 이철성;김영기;김승희
    • 유통과학연구
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    • 제16권6호
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    • pp.55-63
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    • 2018
  • Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

대구 약령시 재활성화를 위한 디자인제안 (Design Proposal for Revitalization of Yangyeongsi in Daegu)

  • 윤영태;장세인
    • 디자인학연구
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    • 제20권1호
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    • pp.45-54
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    • 2007
  • 최근 각 지역 지자체는 지역진흥을 위해 지자체가 가지고 있는 전통과 문화유산을 개발시켜 지역의 특성으로 나타내어 관광자원화 하려는 연구가 활발히 진행되고 있다. 연구 대상지역인 약령시는 대구시의 도심지역 재활성화를 위한 정책 및 사업 계획 중 가장 핵심적인 장소로, 전통과 기능이 유지되고 있다. 선행연구인 "지역진흥을 위한 대구 약령시 재활성화 기초연구"를 통해 문제점 도출과 개발방향을 제시한바, 이를 바탕으로 약령시의 재활성화 할 수 있는 구체적인 방법을 제안하는 연구이다. 연구 방법은 (1)선행연구를 바탕으로 한 현장조사 및 확인 (2) 약령시의 심층 분석을 통한 개선 과제 및 잠재력을 파악하고 (3)재래시장 활성화를 위한 요소 및 방향 연구 (4) 연구결과를 토대로 지역디자인 센터의 환경디자인 디자인개발프로세스를 활용하여 디자인을 제안하였다. 디자인 제안으로 첫째, 기반시설 정비 및 확충으로 장소의 접근성을 용이하게 하고 둘째, 동선 계획에 의한 무계획한 도로망 정비로 공간 활용성의 극대화 추구 셋째, 장소의 특수성을 감안한 통일성과 정체성을 추구하며 넷째, 체험의 장과 이벤트 공간 확보를 통한 찾아가고 싶은 거리, 즐길 수 있는 거리를 제안하므로 선행연구에서 제시된 발전 과제인 도심 재개발 사업에 의한 재활성화 및 관광 자원의 산업화 개발을 도모하였다. 이렇게 볼 때 지역 진흥을 위해서는 지역마다 갖고 있는 지역 특성의 심층 분석을 통해 재활성화를 위한 연구가 지속되어 지역진흥을 꾀하여야 할 것이다.

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부산지역 건설산업 활성화를 위한 개선방안 (Suggestions for the Revitalization of the Construction Industry in Busan)

  • 배민경;허영기
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2009년도 추계 학술논문 발표대회
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    • pp.219-224
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    • 2009
  • Construction industry is an important key industry and many measures to revitalize it as local economy has been stagnant. However, construction industry works combined with governmental policies, global and local economies, populations, construction companies and many other related factors, and it is very hard for those counter-plans to meet every need and goal of the related. In this study, interviews and questionnaires of the professionals of the construction industry in Busan, were carried out, to find the cause of the inactivity of the construction market, the problems of the policies and regulations, and the problems of the construction companies in Busan and the solutions were suggested. The realistic master-plans and the reduction of the cost price for the problems of the redevelopment business having no feasibility, the reasonable relaxation of the restrictions for the problems of the governmental policies, the professional training and education for the lack of the high-quality human resources and the working system changes for the problems of the local construction companies turned out as results. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry.

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Entrepreneurial Financing: Program Review and Policy Perspective

  • Ham, Jin Joo
    • STI Policy Review
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    • 제5권1호
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    • pp.75-97
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    • 2014
  • Entrepreneurial financing, such as publicly initiated venture capital or grant schemes, serves as an important policy instrument that aims to bridge the financing gap facing young, innovative businesses, a gap that is mainly due to higher risk and growing uncertainty, and to strategically promote the creation of new ventures through the revitalization of their venture capital industries. This study examines public venture capital initiatives in Australia, Canada, and Sweden, and discovered that all three countries actively foster their venture capital industry through the formation of funds or the provision of tax incentives. It is notable that the majority of financing initiatives heavily depend on supply-side measures rather than demand-driven policies that focus on stimulating private investment in technological innovations and discoveries. This paper discusses in-depth the policy impact of public financing initiatives and their subsequent side-effects raised in the process such as overlapping in funding structure across the country, lack of monitoring and evaluation for feedback, fragmentation across the government ministries and agencies, and competition with the private sector, which may cause inefficiency as a result of public intervention. Financial constraints may arise for many reasons, partly resulting from the lack of investment readiness of young entrepreneurs. This signals a policy shift towards the creation of market-driven demand away from the traditional supply-push approach, and is a grand challenge to policymakers in entrepreneurial financing. Attention is leaning towards the efficiency and effectiveness of these public-financing initiatives in terms of their policy roles. It is worth noting that policy should focus on generating synergy so available resources can be channeled into the early, risky stage of new ventures, working as facilitator to the achievement of an intended policy goal.

The Management Performance of Food Service Startups in Traditional Market

  • LEE, Chul-Sung;KIM, Jang-Hyun
    • 유통과학연구
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    • 제17권12호
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    • pp.95-103
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    • 2019
  • Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.

한국 산업위기지역에 대한 정책적 진단과 처방 (Policy Diagnoses and Prescriptions of Crisis on Industrial Regions in the Republic of Korea)

  • 정성훈
    • 한국경제지리학회지
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    • 제22권3호
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    • pp.237-245
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    • 2019
  • 이 논문은 '산업위기지역의 재활성화 조건: 유럽과 한국의 경험'이라는 주제를 중심으로 한국경제지리학회지 특집호에 실린 논문들을 소개하고, 한국 산업위기지역의 재활성화에 대하여 진단과 처방에 관한 정책 방안을 탐색하는데 목적을 두고 있다. 기존 논의에서 한국 산업위기지역에 대한 진단들은 산업, 고용, 기업, 소비, 투자, 부동산, 노동시장 등 양적인 척도들과 외부 환경, 기능적, 구조적, 공간적 특징을 중심으로 하는 질적인 척도들에 초점을 두고 있다. 산업위기지역에 대한 정책적 처방들은 관련 법 제정, 금융 지원, 일자리 창출, 산업구조 다각화, 도시기반 강화 등에 초점을 두고 있다. 향후 한국의 산업위기지역에 대한 정책적 접근은 산업과 다양한 분야(사회, 교육, 정치, 복지 등) 간 연계를 강화할 수 있는 정책 개발이 필요하며, 부처 내, 부처 간 협력기반을 강화할 수 있는 통합적 추진체계가 필요하다.