The Proactive Marketing Strategy of Gaining the Competitive Advantage In Response to Dynamic Change Market Environment : The Case Analysis of DongWon Securities Company (동태적 환경변화에 능동적 대응으로 차별적 지위를 확보하려는 동원증권)
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- Asia Marketing Journal
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- v.3 no.1
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- pp.67-79
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- 2001