• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.47-56
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• 2022

The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

• 한국언론정보학보
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• 제51권
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• pp.136-155
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• 2010

미디어 다양성은 글로벌 시장에서의 경쟁이라는 '환상의 짝꿍'과 더불어 한국 미디어 정책을 규정하는 화두로 등장했다. 미국식 기능 행태주의가 주도하는 미디어 정책은 다양성을 시장경쟁, 소비주체의 자유로운 선택이라는 좁은 울타리에 가둔다. 이에 본 논문은 다양성 그 자체를 하나의 완결한 정책목표로 보는 시각에 근본적인 문제제기를 하고자 한다. 다양성이 미디어 정책 담론의 전면에 등장하는 계기를 한국의 중첩적 정치 경제 맥락 속에서 파악하면서, 본 논문은 기존 계량주의 다양성 연구를 비판적으로 분석한다. 나아가 미디어 다양성이 '측정의 과학'에 과도하게 집착해 탈정치화하는 경향을 주목하며 문화연구자들이 미디어 다양성을 보다 진보적으로 전취하기 위한 몇 가지 제안을 하고자 한다. 핵심적인 주장은 미디어 다양성은 시장의 경쟁과 미디어 상품의 다양화라는 신자유주의의 경제논리를 넘어서야 한다는 것이다. 비판적 문화연구자들은 미디어 다양성을 한국 민주주의의 심화라는 보다 큰 정치 프로젝트 속에서 미디어 공공성의 강화, 독립 대안 미디어에 대한 실질적 지원, 급진적 정체성의 정치학 등의 전략과 함께 고려해야 한다.

• 디지털융복합연구
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• 제13권9호
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• pp.89-98
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• 2015

융복합 시대를 맞이하여 박근혜 정부는 지하경제 양성화 등으로 증세 없는 세입 확보에 나선다는 원칙을 고수하고 있다. 최근 신용카드와 현금영수증 등의 소득공제 정책으로 인해 소득에 대한 투명도가 많이 좋아지고 있다. 하지만 자영업자를 중심으로 소득 탈루규모는 꾸준히 증가하고 있다. 지하경제 양성화를 위해 현금영수증 제도 및 모바일 전자결제시장이 강화되어 자금시장의 투명성을 높일 계획으로 있다. 본 연구의 목적은 지하경제 양성화를 위해 국내 모바일 결제시장이 더욱 확대되기를 바라고 있다. 이를 위해 국내 금융회사들은 다양한 서비스를 추가적으로 개발하기를 기대하고 있으며 모바일 결제시장이 안전성과 보안성 등에서 고객들에게 신뢰를 얻게 되기를 바라고 있다. 그 결과 지하경제는 자연스럽게 사라지게 될 것으로 기대해 본다. 전자결제서비스로 인해 모든 거래가 온라인상에서 이루어지면 고액의 지하자금이 양성화되어 경제가 활성화되면서 복지국가로 나가기 위한 재원을 마련하게 될 것이다.

• International Journal of Advanced Culture Technology
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• 제1권1호
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• pp.19-22
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• 2013

The basic principle of the product manufacturing technology using the 3D printing technique materializes the material including the high molecular substance or plastic and metallic dust, and etc. the product into the laminate additive manufacturing according to the design diagram gradually. It is applied to the various industrial field including the field of food division, field of home appliances, field of medicine, field of mechanical department and construction, etc.. The global development case of 3D printing technique is the next. This study described global technology and market trends. Afterward, 3D printing technique manages the important role when it exceeds the product manufacturing view just and is grafted with the various technology including the biotechnology, nanotechnology, and etc. and it improves the quality of the human life.

• Communications for Statistical Applications and Methods
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• 제14권2호
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• pp.459-479
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• 2007

Theories related to financial market has received big attention from the statistics community. However, not many courses on the topic are provided in statistics departments. Because the financial theories are entangled with many complicated mathematical and physical theories as well as ambiguously stated financial terminologies. Based on our experience on the topic, we try to explain the rather complicated terminologies and theories with easy-to-understand words. This paper will briefly cover the topics of basic terminologies of derivatives, Black-Scholes pricing idea, and related basic mathematical terminologies.

• 대한임베디드공학회논문지
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• 제3권3호
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• pp.167-174
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• 2008

This paper presents the technology trend of various active safety systems for vehicle. The safety system is applied to various industry fields and is expected to be spread all over the market. So far, good examples of the developed active safety systems are ACC(Adaptive Cruise Control), CMS(Collision Mitigation Systems) and APSS(Active Pedestrian Safety Systems). And, a basic operation principle, system model and detection performance in a UWB radar for vehicle is investigated.

• 상하수도학회지
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• 제25권3호
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• pp.325-334
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• 2011

Market Environment around water work industry is rapidly changing. ISO, International Organization for Standardization, announced the international water work service standard for comparison and evaluation between nations and businesses. And developed countries in water work are introducing market principle for growth of nation's water industry and reinforcement of its competitiveness. Also, some local governments entrusted their water utilities for improvement of competitiveness of water work. However, as some failure cases from overseas came out with emphasis, there are many refuting perspective about entrusted operation achievements of domestic water market. Hence, this paper evaluated competitiveness of domestic local water utilities from the perspective of productivity. After evaluating productivity using Malmquist productivity index, the authors compared and analyzed whether there is a difference of productivity between two different operating types by using Mann-Whitney test. As a result of analysis, it has shown that local water utilities achieved higher productivity at entrusted operation type rather than direct operation type. The local water utilities which chose entrusted operation had increased the productivity 13.9% on total factor productivity(TFP) during experimenting period, while the local water utilities which chose direct operation had increased 0.2%. The background of achieving this high productivity in entrusted operation was analyzed as a result of the higher technological effectiveness of a special water company. The result of this study can be referred when local government needs to decide on what operating types they will use.

• International Journal of Advanced Culture Technology
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• 제3권2호
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• pp.1-14
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• 2015

The purpose of this paper is to reveal two problems in the existing inventory systems in retail market, and to suggest a Two-Bin System under Automatic Ordering System considering only base-stock. Large retailers already have a sophisticated inventory system based on an automatic ordering principle. However, why does the out-of-stock (OOS) happen in large discount stores in spite of having a good inventory system? This paper suggests two systems after finding the root causes concerning the previous question. For evaluating the performance of each system, the random 200 data set in each sample group was generated from MINITAB 16 and obeyed the Poisson distribution. The existing inventory system in retail market cannot help generating OOS due to indwelling contradiction in itself. The reasons are the ordering deadline and the relationship between ordering quantity and base stock. This paper also demonstrates that these previous studies on inventory fall into the closed loop. Also the paper shows that the performance of the replenishment policy was better than traditional methods dealing with ordering quantity and base stock.

• 시큐리티연구
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• 제16호
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• pp.161-187
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• 2008

본 연구는 세계적으로 확산되고 있는 테러리즘과 관련하여 경호임무 수행시 나타난 위해사례분석을 통하여 도출된 문제점들을 다각도에서 분석하여 현재 한국 경호제도의 발전방안을 제시하고자 하였다. 본 연구를 수행하기 위해 현재 한국의 경호관계법, 경호의 원칙과 방법론, 테러와 뉴테러리즘에 대한 기본 이론을 고찰하였다. 그리고 경호위해 사례 중 박근혜 위해사례를 중점적으로 분석한 질적사례연구로 연구를 수행하였다. 본 연구를 통한 한국 경호제도의 발전방안은 다음과 같다. 첫째, 법제도적인 측면에서는 테러방지법과 요인경호법 제정을 재검토해야 할 것이다. 그리고 민간경호의 근거법인 경비업법의 개정을 통해 민간경호의 발전을 도모해야 한다. 둘째, 민간경호 육성의 측면에서 세분화되지 않고 있는 교육훈련 프로그램을 정비 해야하고 강화해야 한다. 또 경비업법에 의한 신변보호업무를 활성화하고 시장을 확대해야 한다. 이러한 관점에서 민간경호원에 대한 국가자격증을 도입해야하고, 공경호의 대표적인 대통령실 경호처에서는 선진기술들을 민간경호로 이전해야할 것이다. 셋째, 운영적 측면에서는 SCE원칙, 인적방벽효과의 원리, 촉수거리확보의 원칙, 체위확장의 원칙, 일직선의 원칙, 대피우선의 원칙 등 경호원칙에 입각한 경호운영이 요구되는 바, 이러한 운영을 위해 선행적으로 예방경호의 중요성이 강조되며 철저한 경호경비기획이 이루어져야 할 것이다.

• 전기학회논문지
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• 제58권2호
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• pp.256-263
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• 2009

For the power system to keep in a stable operating state, sufficient ancillary services must be available to respond to credible contingency events and return the power system to a satisfactory operating state in the case of contingencies as well as blackout events within specified predefined limits. The logical and reasonable bases of valuing and pricing the ancillary services are required to reach the common ground among market participants. The total amount of black start service transactions is quite small compared to the total ancillary service transactions as well as energy market transactions. Black start services must be provided as one of the ancillary services in the deregulated electricity market. In order to procure and remunerate black start services, it is necessary to quantify the value of the black start sources within the power system. In this paper, an approach to assess the value of the black start service is presented based on the cost-of-service solution. Financial simulation of the influence on market participants for the proposed approach on the service is carried out. The cost of the black start service is allocated in accordance with the principle of "causer pays", and the cost is shared by the producers and consumers equally that created the requirement for the service. Under the present electricity market, the mechanism to recover the cost is not implemented, a new approach to the ancillary services to provide incentive for the service providers has to be studied in the near future.