• Title/Summary/Keyword: market price system

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The Effects of Consumption Value on Satisfaction and Loyalty: Focusing on Chinese Smartphone Users (소비가치가 만족과 충성도에 미치는 영향: 중국 스마트폰 이용고객을 중심으로)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.123-132
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    • 2014
  • Purpose - Recently, Korean companies have been struggling to perform well in the larger smartphone market in China, which is regarded as a blue ocean area. First, it is very important to accurately understand the Chinese consumers, who have a different consumption culture and value system from the Korean culture and system. This would help to identify priorities for the Chinese market. Further, considering the smartphone industry, where technological change is rapid, Korean companies will need to take prompt measures about market trends in order to establish strong competitiveness. Consequently, this study focused on analyzing the relationship between the variables of consumption value, satisfaction, and loyalty in the Chinese smartphone market. The principal dimensions of consumption value, which smartphones have, was analyzed, and the influence on satisfaction was identified. Moreover, the relationship among the variables of satisfaction, attitudinal loyalty, and behavioral loyalty was empirically analyzed. Research design, data, and methodology - This study examined the relationships between various consumption values (functional value, emotional value, social value, epistemic value, and economic value), along with satisfaction and loyalty. The data were collected through a questionnaire survey that was circulated to 310 customers who were users of smartphones in Chingdao and Yeontae regions in China. The survey was conducted from June 23 to August 4, 2013. A total of 301 responses to the questionnaires were collected and used for the data analysis. Moreover, a path analysis based on Lisrel 8.54 was used for the hypothesis test. Results - The variables of functional value, emotional value, social value, and epistemic value were revealed to have positive effects on satisfaction related to smartphone usage. However, the variables of monetary cost and psychological cost were not found to have negative effects on satisfaction related to smartphone usage. Moreover, satisfaction positively influenced attitudinal loyalty related to smartphone usage, but did not have a significant influence on behavioral loyalty related to smartphone usage. Specifically, satisfaction is essential, but not a sufficient condition for building behavioral loyalty in relation to smartphone usage. In addition, attitudinal loyalty positively influenced behavioral loyalty in relation to smartphone usage. Conclusions - First, this study shows that functional value, emotional value, social value, and epistemic value in relation to smartphone usage are important for marketing in the Chinese smartphone market. Particularly, functional value and emotional value play pre-eminent roles as regards customer loyalty in the use of smartphones. Second, the results of this study reveal that the variables of monetary cost and psychological cost are not important to the Chinese consumers. Specifically, the smartphone price and cognitive effort are not perceived as value barriers. Third, satisfaction did not guarantee behavioral loyalty in relation to smartphone usage, and the strategic approach for improving the repurchase and referral action in relation to smartphones based on solid attitudinal loyalty would be desirable and should be the focus of the marketing activities of Korean smartphone companies.

Export Strategies Against Decreasing Demand of Fukushima's Agricultural Porducts (후쿠시마산(産) 농산물 수요감소에 대비한 농산물 수출전략)

  • Hong, Gil-Jong
    • Asia-Pacific Journal of Business
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    • v.9 no.2
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    • pp.105-121
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    • 2018
  • In 1995, the WTO started to ease the trade barriers. Globalization has accelerated. The opening of the agricultural products market is rapidly gaining momentum with the conclusion of an FTA. The acceleration of this FTA is expected to be a threat to Korea's agriculture, and a new strategy is needed. At the beginning of the nuclear accident, mainly radioactive materials are found in the surface layer of the soil. Over time, the concentration of the plant gradually increases. After 5 years, it becomes noticeable. In March 2016, it will be five years after the nuclear accident. Radioactive contamination is very likely to occur in agricultural products produced in the Fukushima area at this time. In this period, agricultural products produced in the Fukushima region are expected to generate supply disruptions in Japan, and imports to replace them will increase. Therefore, it is necessary to establish a mid- and long-term strategy for exporting to Japan by analyzing the competitiveness of Korean agricultural products. In this study, standardization index was derived by using agricultural price ratio, TSI, export CAC. Based on this, we analyzed the competitiveness of each item in the Japanese market. The analysis shows that garlic is the most competitive product in the Japanese market. Also, strawberry, tomato, and cucumber were found to be competitive. On the other hand, Kiwi, pineapple, soybean, onion, potato, etc. As a result of the analysis, the following strategies were proposed for the export of agricultural products with high competitiveness. First, it is necessary to develop technology to suppress deterioration of export transportation quality. Second, continuous supply of local consumption pattern information is required. Third, it is necessary to expand exports by processing fresh food. Fourth, it suggested the establishment of export base and strengthening of support system.

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Proposal of Used Books Shared Platform Service for Small-sized Stores (소규모 점포기반 중고서적 공유플랫폼 서비스 제안)

  • You, Seung-Hee
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.89-95
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    • 2019
  • he purpose of this study is to propose a shared platform service that can deal with used books based on small stores. The volume of used book market has more than doubled since the book price system, and large bookstores are actively participating in the used book market. Used book sharing platform is an advanced form of online used book direct trade and can be easily used by installing applications on the user's mobile phone. The second-hand book sharing platform is not a shared platform that creates a huge profit-making enterprise, but a future-oriented shared platform that can benefit all users of the platform. If the shared platform, which is the core of the fourth industrial revolution, is applied to almost all small stores and utilized as a hub for second-hand book transactions, it will establish itself as a more reasonable market for second-hand book transactions.

A Study on Performance Analyses of Korea's Bidding and Contract Systems for Public Construction Projects

  • Beak, Seung-Ho;Kang, Tai-Kyung;Park, Wonyoung;Lee, Yoo-Sub
    • Journal of Construction Engineering and Project Management
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    • v.5 no.3
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    • pp.18-28
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    • 2015
  • Bidding and contract systems are used for public construction projects to select contractors following fair competition principles and to execute national budgets effectively. Many challenges have arisen due to a lack of transparency and fairness and because bidding practices have been luck-based. Few comprehensive or comparative analyses have been conducted on the performance and limitations of bidding and contract systems, and empirical analyses designed to improve policies on and the practice of such systems are lacking. This study empirically analyzed current bidding and contract systems to seek ways of improving them. The study proposes several alternatives to resolve the problems with and irrationalities of the current system: 1) improving bidding and selection systems by changing them from a luck-based price competition into a technical merit- and value-based competition; 2) improving the assessment criteria to meet the current market level of bid and winning prices; 3) adjusting contractual responsibilities and sharing structures to meet the current trend; and 4) strengthening the competitiveness and expanding the social responsibility-based procurement systems of construction companies.

Development of ESS Scheduling Algorithm to Maximize the Potential Profitability of PV Generation Supplier in South Korea

  • Kong, Junhyuk;Jufri, Fauzan Hanif;Kang, Byung O;Jung, Jaesung
    • Journal of Electrical Engineering and Technology
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    • v.13 no.6
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    • pp.2227-2235
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    • 2018
  • Under the current policies and compensation rules in South Korea, Photovoltaic (PV) generation supplier can maximize the profit by combining PV generation with Energy Storage System (ESS). However, the existing operational strategy of ESS is not able to maximize the profit due to the limitation of ESS capacity. In this paper, new ESS scheduling algorithm is introduced by utilizing the System Marginal Price (SMP) and PV generation forecasting to maximize the profits of PV generation supplier. The proposed algorithm determines the charging time of ESS by ranking the charging schedule from low to high SMP when PV generation is more than enough to charge ESS. The discharging time of ESS is determined by ranking the discharging schedule from high to low SMP when ESS energy is not enough to maintain the discharging. To compensate forecasting error, the algorithm is updated every hour to apply the up-to-date information. The simulation is performed to verify the effectiveness of the proposed algorithm by using actual PV generation and ESS information.

Current Status and Reform Tasks in Life Cycle Management of Korean Health Technology for the Fourth Industrial Revolution Era (4차 산업혁명 시대의 대한민국 의료기술 전주기 관리현황 및 단계별 개혁과제)

  • Kim, Arim;Kim, Eun-Jung;Yoon, Seok-Jun
    • Health Policy and Management
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    • v.30 no.3
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    • pp.270-276
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    • 2020
  • Entering the fourth industrial revolution era, health technology is rapidly developing and the people's needs for medical services are gradually increasing. Establishing a life cycle management of health technology has emerged as a new policy agenda to cope with these changes. However, the management of health technology have been conducted without continuity and with several problems pointed out. Therefore, we suggest the reform agendas by stages to establish system for a life cycle management of health technology in the fourth industrial revolution era as follows. In the stage of development, it is important not only to provide research funding, but also consulting by professional about whole cycle of health technologies. In the phase of market entry, there are needs for enhance the system that would expand the early adoption for innovative technology and increase its effectiveness. After the spread of health technology to clinical settings, a reassessment and post management system should be established that have an institutional framework with strong price adjustment and exit mechanism. Furthermore, we hope that discussions will be brisk in macro perspective on the balancing of development in healthcare industry, health of people and national health insurance finance.

Design and Test Flash-based Storage for Small Earth Observation Satellites (소형 지구 관측 위성용 플래시 기반 저장장치 설계 및 시험)

  • Baek, Inchul;Park, Hyoungsic;Hwang, Kiseon
    • IEMEK Journal of Embedded Systems and Applications
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    • v.13 no.5
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    • pp.253-259
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    • 2018
  • Recently, small satellite industries are rapidly changing. Demand for high performance small satellites is increasing with the expansion of Earth Observation Satellite market. A next-generation small satellites require a higher resolution image storage capacity than before. However, there is a problem that the HW configuration of the existing small satellite image storage device could not meet these requirements. The conventional data storing system uses SDRAM to store image data taken from satellites. When SDRAM is used in small satellite platform of a next generation, there is a problem that the cost of physical space is eight times higher and satellite price is two times higher than NAND Flash. Using the same satellite hardware configuration for next-generation satellites will increase the satellite volume to meet hardware requirements. Additional cost is required for structural design, environmental testing, and satellite launch due to increasing volume. Therefore, in order to construct a low-cost, high-efficiency system. This paper shows a next-generation solid state recorder unit (SSRU) using MRAM and NAND Flash instead of SDRAM. As a result of this research, next generation small satellite retain a storage size and weight and improves the data storage space by 15 times and the storage speed by 4.5 times compare to conventional design. Also reduced energy consumption by 96% compared to SDRAM based storage devices.

A Power Quality Monitoring System(PQMS) : A Standard of User-Friendly-GUI & Analysis Graphic Representation (전력품질 모니터링 시스템 : User-Friendly-GUI 및 분석 그래프 표준)

  • Kim, Young-Il;Han, Jin-Hee;Yoon, Tai-Wook
    • Proceedings of the KIEE Conference
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    • 2002.11b
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    • pp.127-130
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    • 2002
  • Recently, with the increasing use of power semiconductors and microprocessors which are very sensitive to little change of power quality and for coping positively with anticipating power quality disputes between power providers and consumers which are possible to occur by of power market being formed, the power quality problem has gained preponderance among the contemporary research areas. To serve these purposes, the integrated system has been researched and developed for power quality analysis and monitoring, which provides speedy and powerful functions by the growth of computer hardware and information technology. But the advent of fast and lower price hardware make little difference in an application on many systems. As a result, the key issues of constructing power quality monitoring system are in the management of data obtained, accurate algorithms, graphic representation and user-friendly-environment for easy and clear analysis results. So, in this paper it will be introduced that the standard of user-friendly-GUI(Graphic User Interface) and analysis graphic representation for intuitive understanding of results from power quality analysis based on consideration of several systems currently being in use.

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A Study on Developing the Designs of Handle for Personal Locker (개인사물함 손잡이 디자인개발 연구)

  • Cho, Sook-Kyung
    • Journal of the Korea Furniture Society
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    • v.27 no.2
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    • pp.104-110
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    • 2016
  • The aim of this study is to develop and suggest the handle for lockers according to the design process which are used for keeping of student's personal stuffs such as books, writing implements and gym uniform in elementary, middle and high school and university as well. This includes the design development for ILGUMTUR which is specialized for office furniture, but does not own the intellectual property right yet. The design concept based on the domestic locker market survey is recessed handle at low- to intermediate price and it's material should be plastic what is solid and light. The lock system should be constructed by molding process and the name plate can be exchanged every time the owner of locker changes. Contrary to the right angle of it's external appearance, the handle of the locker is designed to be softly round and the simplicity is pursued for an easy production. On the basis of this design concept the sketch has been drawn and upgraded in full by 3D-rendering. Then the mock-up has been completed by 3D printer and ILGUMTUR has obtained a patent for the locking system based on the rotation of 2 circles.

Implementation of Hybrid IP-PBX System offer to Voice Conference and Video Conference base on the SIP (SIP 기반 음성 및 화상회의용 하이브리드 IP-PBX 시스템 구현)

  • Kim, Sam-Taek
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.4
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    • pp.115-122
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    • 2009
  • These day, market demanded to a Video conference systems rapidly increases in our life for cut cost in communication. more and more it will be grow up. but the cost building to a Voice conference and a Video conference is very hight. therefore it is builded around the big company and the public office. so in this study, we have developed to hybrid IP-PBX which is able to a Voice conference and a Video conference with one system. the system developed has the merits to low-price for it's building in a small company. we make proof the performance through the test. with using the hybrid IP-PBX, we can sharply reduce to communication cost.

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