• Journal of Korean Society of Industrial and Systems Engineering
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• v.47 no.3
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• pp.163-173
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• 2024

This study aims to establish an online shopping mall marketing strategy based on big data analysis methods. The customer cluster analysis method was utilized to analyze customer purchase patterns and segment them into customer groups with similar characteristics. Data was collected from orders placed over one year in 2023 at 'Jeonbuk Saengsaeng Market', the official online shopping mall for agricultural, fish, and livestock products of Jeonbuk Special Self-Governing Province. K-means clustering was conducted by creating variables such as 'TotalPrice' and 'ElapsedDays' for analysis. The study identified four customer groups, and their main characteristics. Furthermore, regions corresponding to customer groups were analyzed using pivot tables. This facilitated the proposal of a marketing strategy tailored to each group's characteristics and the establishment of an efficient online shopping mall marketing strategy. This study is significant as it departs from the traditional reliance on the intuition of the person in charge to operate a shopping mall, instead establishing a shopping mall marketing strategy through objective and scientific big data analysis. The implementation of the marketing strategy outlined in this study is expected to enhance customer satisfaction and boost sales.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.47-61
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• 2014

Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

• The Journal of Fisheries Business Administration
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• v.54 no.2
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• pp.31-44
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• 2023

This study examines the demand system of shrimp imported from top four countries and domestically produced by using AIDS (Almost Ideal Demand System) model. Top four import countries are Vietnam, Ecuador, China, and Malaysia based on the value of imports in 2021. As results of the analysis, the demand system of shrimp turn out to be below. First, the relationship of domestic shrimp and imported shrimp (Ecuadorian and Vietnamese) is identified as complements or substitutes depending on whether the income effect is considered. This result implies that imported shrimp supplements domestic supply against excess demand while homogeneous shrimp products competes with domestic shrimp in fish market. Second, the relationship among imported shrimps turned out to be both substitutes and complements. Especially, the Vietnamese shrimp is complementary with Chinese and Malaysian shrimp, but substitutes of Ecuadorian. It is assumed that adjoining Asian countries shares similar shrimp species and processing system which differentiates from Ecuadorian. Finally, the study included quarter as dummy variable and GDP as instrumental variable of expenditure in the model. The result confirmed that domestic shrimp is highly on demand during the main production season while imported shrimp is mainly demanded during the rest of the season.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.165-183
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• 2016

Over the past decade, there has been a rapid diffusion of technological devices and a rising number of various devices, resulting in an escalation of virtual reality technology. Technological market has rapidly been changed from smartphone to wearable devices based on virtual reality. Virtual reality can make users feel real situation through sensing interaction, voice, motion capture and so on. Facebook.com, Google, Samsung, LG, Sony and so on have investigated developing platform of virtual reality. the pricing of virtual reality devices also had decreased into 30% from their launched period. Thus market infrastructure in virtual reality have rapidly been developed to crease marketplace. However, most consumers recognize that virtual reality is not ease to purchase or use. That could not lead consumers to positive attitude for devices and purchase the related devices in the early market. Through previous studies related to virtual reality, there are few studies focusing on why the devices for virtual reality stayed in early stage in adoption & diffusion context in the market. Almost previous studies considered the reasons of hard adoption for innovative products in the viewpoints of Typology of Innovation Resistance, MIR(Management of Innovation Resistant), UTAUT & UTAUT2. However, product-based antecedents also important to increase user intention to purchase and use products in the technological market. In this study, we focus on user acceptance and resistance for increasing purchase and usage promotions of wearable devices related to virtual reality based on headgear products like Galaxy Gear. Especially, we added a variables like attitude confidence as a dimension for user resistance. The research questions of this study are follows. First, how attitude confidence and innovativeness resistance affect user intention to use? Second, What factors related to content and brand contexts can affect user intention to use? This research collected data from the participants who have experiences using virtual rality headgears aged between 20s to 50s located in South Korea. In order to collect data, this study used a pilot test and through making face-to-face interviews on three specialists, face validity and content validity were evaluated for the questionnaire validity. Cleansing the data, we dropped some outliers and data of irrelevant papers. Totally, 156 responses were used for testing the suggested hypotheses. Through collecting data, demographics and the relationships among variables were analyzed through conducting structural equation modeling by PLS. The data showed that the sex of respondents who have experience using social commerce sites (male=86(55.1%), female=70(44.9%). The ages of respondents are mostly from 20s (74.4%) to 30s (16.7%). 126 respondents (80.8%) have used virtual reality devices. The results of our model estimation are as follows. With the exception of Hypothesis 1 and 7, which deals with the two relationships between brand awareness to attitude confidence, and quality of content to perceived enjoyment, all of our hypotheses were supported. In compliance with our hypotheses, perceived ease of use (H2) and use innovativeness (H3) were supported with its positively influence for the attitude confidence. This finding indicates that the more ease of use and innovativeness for devices increased, the more users' attitude confidence increased. Perceived price (H4), enjoyment (H5), Quantity of contents (H6) significantly increase user resistance. However, perceived price positively affect user innovativeness resistance meanwhile perceived enjoyment and quantity of contents negatively affect user innovativeness resistance. In addition, aesthetic exterior (H6) was also positively associated with perceived price (p<0.01). Also projection quality (H8) can increase perceived enjoyment (p<0.05). Finally, attitude confidence (H10) increased user intention to use virtual reality devices. however user resistance (H11) negatively affect user intention to use virtual reality devices. The findings of this study show that attitude confidence and user innovativeness resistance differently influence customer intention for using virtual reality devices. There are two distinct characteristic of attitude confidence: perceived ease of use and user innovativeness. This study identified the antecedents of different roles of perceived price (aesthetic exterior) and perceived enjoyment (quality of contents & projection quality). The findings indicated that brand awareness and quality of contents for virtual reality is not formed within virtual reality market yet. Therefore, firms should developed brand awareness for their product in the virtual market to increase market share.

• Environmental and Resource Economics Review
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• v.22 no.4
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• pp.581-612
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• 2013

Opinet is the system that has announced the daily domestic petroleum price data from April 2008. This study's goal is to examine if the domestic petroleum(gasoline and diesel) prices adjust their prices asymmetrically comparing before-Opinet with after-Opinet. The results of this study found the evidence of asymmetric domestic petroleum prices before the Opinet and the evidence of symmetric domestic petroleum prices after the Opinet. Also the domestic petroleum prices after the Opinet adjust upward/downward nearly twice as fast when its actual value is below/above its equilibrium. According to this study, the domestic petroleum market works more efficiently than before.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.691-697
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• 2016

Remanufacturing refers to restoring a used product to an acceptable condition for resale in the market of remanufactured items. In this paper, we deal with the acquisition price and remanufacturing decision for remanufacturing systems in the case where the demand for the remanufactured product in a single period is known and the return quantity of the used product is determined by its acquisition price. The quality of the acquired used product is categorized into two classes, high and low, through inspection and different qualities incur different remanufacturing costs. The probability that the acquired used product is categorized as high class can be a constant or random variable. We derive the expected total cost functions, obtain the optimal solutions, and interpret the managerial meaning of the optimal solution for each case. The sensitivity of the optimal solution with respect to the variation of the inspection cost and uncertainty of the quality of the used product is investigated through numerical examples.

• Journal of the Korean Society of Food Culture
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• v.12 no.5
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• pp.477-493
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• 1997

The consumers' purchase experiences of some imported agricultural products (rice, sesame, garlic, onion, jujube, red pepper, oak mushroom, apple, dried persimmon) and their consciousness for the labelling of the country of origin for agricultural products in Youngnam region were examined in this study. The sample consisted of 438 women who lived in Taegu, Pusan and other cities of Kyungpook and Kyungnam, and the self-administered questionnaire for the survey was used. The main reasons to purchase the imported agricultural products were the wide distribution and low price of them. Most of the consumers were concerned about safety of the imported agricultural products but only a few people experienced unsatisfaction of the products. The price, quality, package, container, label, and safety of the examined products were evaluated worse than those of the domestic products. Generally, although they suffered unsatisfaction, the consumers did not complain because they wanted to avoid troublesome work, which means the consumers did not assert their rights. Some people did not know the labelling system for the country of origin and the place to charge the market violating it. Therefore, it will be necessary for the consumers to receive education about the labelling system for the country of origin and the compensation criteria for consumers' grievances and damages. The current labelling method for the country of origin generally met the consumers' preference but the consumers wanted to improve the position and color of the label. Most consumers could not differentiate the imported products from the domestic products. The results obtained from the survey suggest consumer education for the labelling system for the country of origin and the compensation criteria should be activated through various ways such as mass media and consumer organizations.

• Journal of the Korea Society of Computer and Information
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• v.11 no.1 s.39
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• pp.223-235
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• 2006

Textile industry of Korea has been assumed advanced textile industry nation's aspects with production system and equipment. But has been descended in the sector of design, brand, recognition comparing with Italy, Japan, England. And products of middle and low price do not have competitiveness against China, South East Asia. The world's textile industry nation has been confronted with Free Trade, and Regional Trade Blocks. New market has been opened with free Trade, but Trade Blocks(NAFTA, EU, APEC etc.) which encourage regional member country's profit maximize made textile export driven nation to consider strategies to cope with. Advanced textile industry nation divided the work among themselves and composed linking system among them which highly valuable products are manufactured at advanced nation and low price products are manufactured by global outsourcing. The purpose of this study is to analyze impact of process which requires to secure international competitiveness into business performance experimentally.

• Korean Journal of Agricultural Science
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• v.48 no.4
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• pp.815-829
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• 2021

The purpose of this study is to construct a flatfish outlook model that is consistent with the "Fisheries outlook" monthly publication of the fisheries outlook center of the Korea Maritime Institute (KMI). In particular, it was designed as a partial equilibrium model limited to flatfish items, but a model was constructed with a dynamic ecological equation model (DEEM) system, considering biological breeding and shipping times. Due to limited amounts of monthly data, the market equilibrium price was calculated using a recursive model method as the inverse demand. The main research results and implications are as follows. As a result of estimating young fish inventory levels, the coefficient of the young fish inventory in the previous period was estimated to be 0.03, which was not statistically significant. Because there is distinct seasonality, when estimating the breeding outcomes, the elasticity of breeding in the previous period was found to exceed 0.7, and it increased more as the weight of the fish increased, in addition, the shipment coefficient gradually increased as the weight increased, which means that as the fish weight increased, the shipment compared to the breeding volume increased. When estimating shipments, the elasticity of breeding in previous period was estimated to respond elastically as the weight increases. The price flexibility coefficient of the total supply was inelastically estimated to be -0.19. Finally, according to a model predictive power test, the Theil U1 was estimated to be very low for all of the predictors, indicating excellent predictive power.

• Environmental and Resource Economics Review
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• v.24 no.3
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• pp.573-605
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• 2015

This study proposed scenarios of tax reform regarding taxation on bituminous coal for power generation since July 2015 and July 2014, estimated its impact on SMP, settlement price, tax revenue from year 2015 to year 2029. These scenarios are compared with those of the standard scenario. To estimate them, the power system simulation was performed based on the government plan, such as demand supply program and the customized model to fit Korea's power system and operation. Imposing a tax on bituminous coal for power generation while maintaining tax neutrality reducing tax rate on LNG, the short-term SMP is lowered than the one of the standard scenario. Because the cost of nuclear power generation is still smaller than costs of other power generation, and the nuclear power generation rarely determines SMPs, the taxation impact on SMP is almost nonexistent. Thus it is difficult to slow down the electrification of energy consumption due to taxation of power plant bituminous coal in the short term, if SMP and settlement price is closely related. However, in the mid or long term, if the capacity of coal power plant is to be big enough, the taxation of power plant bituminous coal will increase SMP. Therefore, if the tax reform is made to impose on power plant bituminous coal in the short term, and if the tax rate on LNG is to be revised after implementing big enough new power plants using bituminous coal, the energy demand would be reduced by increasing electric charges through energy tax reform. Both imposing a tax on power plant bituminous coal and reducing tax rate on LNG increase settlement price, higher than the one of the standard scenario. In the mid or long term, the utilization of LNG complex power plants would be lower due to an expansion of generating plants, and thus, the tax rate on LNG would not affect on settlement price. Unlike to the impact on SMP, the taxation on nuclear power plants has increased settlement price due to the impact of settlement adjustment factor. The net impact of energy taxation will depend upon the level of offset between settlement price decrease by the expansion of energy supply and settlement price increase by imposing a tax on energy. Among taxable items, the tax on nuclear power plants will increase the most of additional tax revenue. Considering tax revenues in accordance with energy tax scenarios, the higher the tax rate on bituminous coal and nuclear power, the bigger the tax revenues.