• 한국가구학회지
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• 제25권4호
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• pp.277-287
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• 2014

Current Korea furniture market is holding and leading with Hanssem, Livart, and other 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA's brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.746-747
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• 2015

Recently, Korea has achieved accumulated total value of orders of six hundred billion dollars in international construction market, and it is facing a new turning point by entering the overseas construction market. However, according to the statistics on the current internal construction market, the accumulated value of orders has been mainly obtained by plant projects in the Middle-East area. To improve international competitiveness of Korean construction industry, it is required to expand and diversify the target areas and construction business sectors. To expand markets, each construction firm should establish the expansion strategy and assess the capability which includes the strength and weakness of their firm. Therefore, this research aims to evaluate the capability of the Korean construction firms for overseas expansion. Through the research, Korean construction industry is expected to strengthen competitiveness toward the overseas markets. Furthermore, this research contributes to expanding and diversifying markets for domestic construction firms.

• 아태비즈니스연구
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• 제13권4호
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• pp.45-59
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• 2022

Purpose - This study investigates the performance of investment strategies incorporating estimated stock market cycle based on a lead-lag relationship between business cycle and stock market cycle, thereby deriving empirical implications on risk management. Design/methodology/approach - The data period ranges from June 1953 to September 2022 and de-trended short rate, term spread, credit spread, stock market volatility are considered as major input variables to estimate business cycle and stock market cycle by applying probit model. Based on the estimated stock market cycle, two types of strategies are constructed and their performance relative to the benchmark is empirically examined. Findings Two types of strategies based on stock market cycle are considered: The first strategy is to long(short) on stocks when stock market stage is expected to be an expansion(a recession), and the second one is to long on stocks(bonds) when expecting an expansion(a recession). The empirical results show that the strategies based on stock market cycle outperforms a simple buy and hold strategy in both in-sample and out-of-sample investigation. Also the out-of-sample evidence suggests that the second strategy which is in line with asset allocation is more profitable than the first one. Research implications or Originality The strategies considered in this study are based on the estimated stock market cycle which only depends on a few easily available financial variables, thereby making easier to establish such a strategy. It implies that investors enhance investment performance by constructing a relatively simple trading strategies if they set their position on stocks or choose which asset class to buy conditioning on stock market cycle.

• 통상정보연구
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• 제19권1호
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• pp.99-126
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• 2017

인도네시아는 지속적인 경제성장, 중산층 성장, 인터넷(SNS포함) 사용자 증가, 모바일 브로드밴드 서비스 접근성 확대 등으로 전자상거래 시장이 크게 발전하고 있다. 특히, 스마트폰 기기의 보급 확대로 모바일과 SNS를 통한 소비자들의 온라인 쇼핑이 급증하고 있다. 본 연구는 인도네시아 전자상거래 시장특징, 문제점, 진출사례 및 시사점 등을 상세하게 분석하여 전자상거래 플랫폼을 통한 한국 중소기업의 인도네시아 수출확대방안을 제시했다. 본 연구는 국내외 연구기관, 무역지원기관, 현지 진출 전자상거래업체 등으로부터 입수한 자료를 심층 분석하여 전략을 도출하였다. 인도네시아에 대한 수출확대를 위해서는 오프라인 시장을 직접 공략하기 보다는 기 구축된 온라인 플랫폼을 통해 간접 진출하는 것이 효과적일 수 있다. 현지 소비자들의 기호를 충족시키고 독창적인 제품을 개발하여 온라인 플랫폼에 입점한다면 효과적으로 시장을 공략할 수 있다. 인도네시아 전자상거래 플랫폼을 활용한 수출확대방안으로는 현지 온라인 판매유통망 구축, 물류배송 및 결제시스템 구축, 무슬림시장 공략을 위한 할랄 인증 취득, 철저한 시장조사를 통한 현지화 시장진출전략 수립, 한류 마케팅전략의 적극적 실행, 제품차별화 및 시장세분화 전략 수립, SNS 모바일 마케팅 전개 등이다.

• Spatial Information Research
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• 제23권5호
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• pp.21-30
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• 2015

1995년부터 추진한 국가지리정보체계 구축사업으로 국가공간정보인프라의 활용수준은 높아졌으나, 국내시장 규모의 한계와 대기업의 시장진출에 대한 법률적 규제로 인해 한국의 공간정보 시장은 산업경쟁력 측면에서 정체하고 있다. 이러한 문제점을 극복하고 과열된 국내의 레드오션 시장을 벗어나기 위해서는 새로운 공간정보의 블루오션 시장을 발굴할 필요가 있다. 해외 공간정보 시장은 2015년까지 연평균 10.5% 성장하고 150조원(1,250억 달러)로 성장할 것으로 예측되고 있다. 따라서, 아시아의 공간정보 시장은 커다란 성장 잠재력을 가지며, 한국에게는 새롭게 부상하는 블루오션 시장이 되고 있다. 핀란드, 독일, 스웨덴, 일본 등의 선진국들은 이미 오래전부터 개발도상국의 공간정보 시장에 진출하고 있으므로 선진국과 발을 맞추기 위해서 신흥공간정보 시장으로의 진출 확대를 위한 한국 공간정보의 새로운 글로벌화 전략 마련이 시급한 상황이다. 이 연구의 목적은 국내의 공간정보에 대한 강점-약점-기회-위협 요인을 분석하고 아시아 개발도상국의 공간정보 현황을 고찰하며, 한국 공간정보의 신흥시장 진출을 위한 글로벌화 전략을 제시하는데 있다. K-FBI 글로벌화 전략은 지식 플랫폼 구축전략, 신개척지 전략, 기본 공간정보 공략 전략, 현지 맞춤형 내재화 전략의 4가지 영역으로 구성될 수 있다. 향후 K-FBI 글로벌화 전략에 기반한 공간정보 로드맵의 수립과 시행은 우리 공간정보 기업의 아시아 개발도상국 진출에 큰 디딤돌이 될 것이다.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.472-476
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• 2015

The purpose of this study is to fully understand the present state of the domestic construction companies, and to analyze phased business types and construction management techniques in order to initiate overseas expansion. Because of the recession in the domestic construction market, a thorough and strategic perspective to constantly develop inroads into overseas market is required. So we carried out a questionnaire survey targeting the experts of the overseas construction and researcher, and consulted them in depth. The questionnaire survey was divided into three sections. The first section is the necessity of overseas construction and the reason. The second is the overseas business types classified into the way of advance in short-term and long-term phase possibility of expansion. Lastly, the importance of the phased construction management techniques and the current capacity of the domestic and the foreign business trends were scrutinized. On the basis of the consultation and surveys, we analyzed the overseas business types and the construction management types in the short-term and long-term phase.

• International Journal of Costume and Fashion
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• 제14권1호
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• pp.75-93
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• 2014

Facing a mature domestic market and the challenges of the global consumer market, retailers in Taiwan are in pursuit of international development strategies for increasing its market opportunities as one of its key growth strategies. In the global market, the Chinese market becomes Taiwan retailers' main international development milestone due to its similarity of language, culture and historical background with China. Therefore, this research uses case study method based on Eclectic paradigm (Dunning 1981) to explore the various advantages of a Taiwanese children's clothing retailer Les Enphants, which include ownership advantage, internalization advantage, and location advantage. These advantages in turn demonstrate rationales behind Les Enphants' internationalization necessity (Why to Go), selecting China as an expansion target (Where to Go), and management and operation strategies implemented in China (How to Go). Our study highlights a successful entry and expansion model of the Taiwanese children clothing retailer, and may have solid contribution to the practical application of internationalization strategy theory.

• 동아시아경상학회지
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• 제9권1호
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• pp.53-61
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• 2021

Purpose - This study aims to understand the phenomenon called "regional multinational" in the geographical expansion of multinational enterprises and to find some evidence whether globalization of multinational enterprises tends to have a strong home region bias. Research design, data, and methodology - Through an in-depth case analysis, we analyze the series of strategic behaviors Wal-Mart made in South Korea from its entry in 1998 to its withdrawal in 2006. Then, we discuss the plausible causes of this exit, seeking to provide some evidence on the "regional multinational" phenomenon. Result - This study finds some evidence on the regional-based expansion of multinational enterprises. Our case study shows that Wal-Mart in South Korea focused on global standardization strategy and made an exit from the market as they were faced with increasing localization demands. From the perspective of multinational enterprises' globalization strategy, Wal-Mart's exit from the South Korean market can be considered as a strategic exit. Conclusion - The findings of this study suggest that while national responsiveness and localized adaptation are considered as a panacea for penetrating international markets, in reality most multinational enterprises attempt to add value primarily by capitalizing on similarities across markets and remain as regional multinationals.

• 산업경영시스템학회지
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• 제10권16호
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• pp.159-171
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• 1987

Recently in three mass period-mass production. mass sales and mass consumption-the strategy of superior brand has been viewed as the expansion of the sales and market share which firm sets up a target. The strategy of superior brand has the advantage of buyers and sellers. The strategy of superior brand must be an essential strategy on the growth of modern firm.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2011년도 추계 학술논문 발표대회
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• pp.87-88
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• 2011

Construction projects that should be under the construction supervision regulation were decreased in 2008 and new supervision projects in 2010 were significantly reduced by 60% comparing to the ones as of 2009. On the contrast, the volume of world construction projects including Middle·South Asia and Africa is forecasting to be increased by 46% in 2018. However, although the needs of oversea expansion of domestic construction supervision firms are appeared more and more, their preparations to the strategically important areas in the world are insufficient. Thus, this paper aims to suggest directions of strategics and plans for domestic construction supervision industry to expand the market to the world through questionnaire surveys and expert investigation.