Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)
- Volume 10 Issue 16
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- Pages.159-171
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- 1987
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- 2005-0461(pISSN)
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- 2287-7975(eISSN)
A Study on the Strategy of Superior Brand in Marketing Strategies
마아케팅 전략에 있어서의 우수상표전략에 관한 고찰
Abstract
Recently in three mass period-mass production. mass sales and mass consumption-the strategy of superior brand has been viewed as the expansion of the sales and market share which firm sets up a target. The strategy of superior brand has the advantage of buyers and sellers. The strategy of superior brand must be an essential strategy on the growth of modern firm.
Keywords