• Title/Summary/Keyword: market activation

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Study of Marketing Activation Strategy of Leggings Fashion Product in Women's Clothing Market (여성 의류 시장에서 레깅스패션 상품의 마케팅 활성화 전략방안에 대한 연구)

  • Lee, Hyun-Chang;Jin, Chan-Yong;Shin, Seong-Yoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.2
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    • pp.345-350
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    • 2014
  • With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

Approach for Greening of Existing Buildings due to the Green Growth Policy (녹색성장정책에 따른 기존 건축물의 그린화 활성화 방안에 대한 연구)

  • Kim, Min-Seok;Kim, Ju-Hyung;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.127-128
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    • 2011
  • In order to combat climate change, green building is expected to demand in the domestic market. To activate the market for domestic and international trends are examined. And Green Building Find out about the necessity and economic benefits. The following, search for the domestic and international cases. In this study, activation of the plan for the domestic market is to study.

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Study on Improving the System for the Revitalization and Efficient Management of the Local Commercial Area (지역상권 활성화 및 효율적 관리를 위한 제도 개선방안 연구)

  • Kim, Seung-Hee;Kim, Young-Ki
    • Journal of Distribution Science
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    • v.11 no.5
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    • pp.55-62
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    • 2013
  • Purpose - This study aims to determine the problems and limitations of the Commercial Area Activation System, which was created by a special law for promoting traditional markets and shopping districts to revitalize and efficiently manage the central commercial area in different regions. We also suggest different options for its improvement. Research design, data, and methodology - We also look into the problems of which is being promoted as a demonstration project, from the aspects of legal text and guidelines. Results - The current commercial area activation system has several problems. First, the establishment of a comprehensive basic plan on the commercial area activation is not a requirement. Second, the benefit principle should be established to prevent the moral laxity of merchants who serve important roles in the main components of the commercial area activation business when they conduct their business. Third, the current special law constrains the commercial management organization, as under the civil law yields a limitation on finding a profitable business model. Fourth, to efficiently, constructing a system that links the other central government businesses and is needed. into a regional development budget or a budget for funding small businesses that the central government can control, which is effective. Further, we offer some suggestions for medium- and long-term policies. First, an integrated coordination mechanism at the central office level should be installed while setting the basic policy to revitalize the Based on this policy, local governments need a system that exclusively based on the after establishing a comprehensive plan for urban regeneration and getting approval from the integration organization. Second, a system that enables an understanding of the problems with business promotion by monitoring the procedure of supporting projects and regularly assessing business achievements is needed. Third, a plan is needed for resolving conflicts between various interested parties that adopts the commercial area activation system for carrying out a total redevelopment of the commercial area where small shops are densely located. A market maintenance project has been conducted as a means to recover our traditional market, which was economically depressed, and to revive the local economy, but it is mostly conducted in the form of reconstruction or redevelopment and represents the interests of landowners and merchants. Thus, it is most likely to lead to a gradual disappearance of traditional markets. Conclusions - This study looks primarily into the problems that appeared in the legal text or the guidelines regarding the direction of improvement of the commercial area activation business that has been going on as a demonstration project since 2011 and suggests some solutions.

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competition strategies for traditional market -focus on strength strategies of inner core competency- (재래시장 경쟁력 방안 -내부 핵심능력 강화방안을 중심으로-)

  • Lee, Jang-Whan
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.55-69
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    • 2001
  • This article focuses on subject of the present question to traditional market. These days traditional markets have systemic problems due to deterioration of the outer market circumstance and the inner defect and the inner frailty. In this situation, from the SangNam market case analysis, was traced the alternative activation strategies. Issued the 6 inner competency competition strategies for traditional market and issued 7 functional frame for organization system construction. Struggle strategies is built up of the inner organization solidarity and effective management system. So as to build struggle strategies, suggested and issued the 4 phase organization frame to strength stage of traditional market organization operating.

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A study on the Market for Activation of KTX Operation (KTX 영업활성화를 위한 시장조사 연구)

  • Han Eun-Young;Baek Jong-Gyu;Kim Tae-Hyoung
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.1041-1046
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    • 2005
  • Korea Train eXpress(KTX), opened in april 2004 as well as the KOREA RAILROAD sailed in 2005 is on the second take-off stage. In 2004, on the basis of the technical stabilization, management planning centering around business was established, and to attain the object, now there is a increasing necessity for market-information which is necessary for establishment, execution and result analysis of strategies. Therefore, by performing periodical market surveying, getting out of old market strategy making ways of viewing in manager's shoes, we can quickly elaborate market strategies in consumer's shoes on the basis of the market information. And as a necessary consequence, we can expect not only to make efficient use of resources but also to maximize profits of the KTX.

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The Research on Activation Plan for Seawater Desalination Plant Application in Korea (국내 해수담수화 플랜트 적용 활성화 방안 연구)

  • Sohn, Jinsik;Yang, Jeong-Seok;Park, Jinseo
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.2
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    • pp.251-255
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    • 2009
  • Foreign and domestic seawater desalination plant market investigation was performed to analyze the worldwide trend of seawater desalination plant market and to establish the activation plan for seawater desalination plant application. Water demand and seawater desalination related laws and regulations were investigated and analyzed for the activation plan. RO type and large scale plants are popular nowadays however there are only small plants in island region in Korea. There will be about $1 million\;m^3/day$ deficit in 2015 according to the water demand forecasting from Ministry of Environment and Ministry of Land, Transportation, and Maritime Affairs in Korea. Therefore, it is necessary to activate the domestic application of seawater desalination plant to secure stable water resources. To activate the domestic application of seawater desalination plant, first, we need to establish regulations, support system in the water service law for seawater desalination plant. Second, related Ministry should increase the support for the operation and management of seawater desalination plant and suggest the construction of seawater desalination plant for water resources security near seaside region.

Environmentally Friendly Behavior of Chinese Consumers on Electric Vehicle Purchase Intention: Norm-activation Theory and Theory of Planned Behavior (전기자동차 구매의도에 대한 중국 소비자의 친환경적 행동: 규범활성화이론과 계획된 행동이론을 중심으로)

  • Wang Chao;Jihun Choi;Subin Park;Taewoo Roh
    • Korea Trade Review
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    • v.47 no.5
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    • pp.1-20
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    • 2022
  • As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide financial support for electric vehicle buyers and the expansion of new energy vehicle charging infrastructure. Under these circumstances, this study attempts to understand the influence of Chinese consumers' green responsibility and other psychological factors on electronic vehicle purchase intention based on norm activation theory and theory of planned behavior. PLS-SEM examined the proposed hypotheses with 369 valid Chinese consumers, and all were supported. Our findings contribute to the extension of the research scope of Chinese consumers' intention to purchase electric vehicles and provide practical information for domestic and foreign firms entering China, the world's largest electric vehicle market.

A Study on the Development of the e-Marketplace on Fisheries Sector in Gangwon Do (강원도 수산물 분야 e-Marketplace 활성화 방안에 관한 연구)

  • Eom, Kwang-Yeol
    • International Commerce and Information Review
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    • v.7 no.3
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    • pp.53-75
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    • 2005
  • Owing to the Digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global Market and internal commerce, revolutionizing the way of doing business. e-Marketplace have adopted in order to the reshape of the Fisheries Sector's competitiveness, and it is now being utilized as a major global marketing instrument to develop new customers, save Market transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Marketplace of the Fisheries Sector in Gangwon Do. However, at present, the environment of e-Marketplace Infrastructure in Gangwon Do is very poor. Therefore, this study points out the problems of e-Marketplace of the Fisheries Sector in Gangwon Do and provides many considerations for a program for activation of e-Marketplace.

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A Study on the Revitalization of Regionally Closely-related Traditional Markets in Small Town (소도읍지역 경제활성화를 위한 지역밀착형 전통시장 육성방안에 관한 연구)

  • Ryu, Tae-Chang;Byun, Chung-Gyu
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.103-122
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    • 2011
  • This study suggests regionally closely-related traditional market support measures that are intended. Market and the community to investigate the relationship between traditional markets and the degree of relationship with the local economy, whether the degree of cooperation with local communities, local people in stores and traditional markets, with a visual image, interacting with local relevance were. Executed questionnaire to merchants and traditional market connection specialists of the tradition market engaged to whole country small town. Small town region's traditional markets have a close relationship with the community. Contribute to regional economic development, and locals have a passion for shopping. Small town to enable local traditional market requires the following way. Through surveys and research policy implications are as follows: First, by constructing a civil partnership with a focus on the needs of local residents need market activation measures. Second, the traditional market members to build social relationships that contribute to their local needs. Third, Installation and utilization of community space in traditional markets is required. Fourth, to increase the participation of young people need to be developed in the program. Fifth, small town regional market collapse and space reorganization is needed.

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Activation Strategy for the Ship Supply Industry at the Port of Busan

  • Gu, Min-Jin;Ahn, Jin-Woo;Moon, Sang-Young
    • Journal of Navigation and Port Research
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    • v.36 no.2
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    • pp.141-148
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    • 2012
  • This study evaluates how activation plans presented by previous research are perceived by employees in the ship supply industry by sample surveys. Another objective of this study is to also assist in the selection of effective activation plans. It is becoming more and more difficult for the Port of Busan to strengthen its competitiveness in the ship supply industry by maintaining the status quo. Much research extending the scope of research subjects in the port logistics industry indicates that the development of the port logistics industry is very important for creating new value for the Port of Busan. The results shows that improvement in the retail structure and government support had a significantly positive correlation between the importance and necessity of the ship supply industry activation.