• 동아시아경상학회지
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• 제12권1호
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• pp.1-11
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• 2024

Purpose: This study empirically examines the relations among corporate performance, technology, and corporate capabilities for service companies to find factors that could affect the competitiveness of the service industry. Most study on technology in the service industry have been conducted in developed countries, and yet there exist not sufficient empirical reviews. Research design, data and methodology: This paper, using rare empirical data, examines Korea's service industry and aims to make an academic and managerial contribution to the understanding of the relation between corporate competence and performance. This study analyzes 567 Korean Domestic Companies in Non-manufacturing and Service Industry, using the 2020 Detailed Survey of Venture Businesses (2500) data. Frequency analysis, correlation analysis, and regression analysis are performed. Results: Results show, Hypothesis 1 that internal competence has positive influence on technological strength, is supported. However, Hypothesis 2 that technological strength mediates between internal competence and business performance, Hypothesis 3 that external competence has positive influence on technological strength and Hypothesis 4 that technological strength mediates between external competence and business performance are all partially supported/rejected. Conclusions: This study suggests that technological strength is an important factor that affects both market share and sales. And mediating effect of technology strength emphasized in market share. However, in managing sales, more cautious approach and a more detailed analysis are needed..

• 유통과학연구
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• 제9권2호
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• pp.5-12
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• 2011

This study models the operational competence of mobile service providers as an endogenous factor that presumably impacts the mobile commerce (m-commerce) adoption of consumers and examines the relationship between the perceptions of consumers toward the operational performance of m-commerce providers and their m-commerce adoption likelihood. Quantitative research is applied with data collected from wireless Internet consumers in South Korea. The data is analyzed using factor analysis and structural equation modeling methods. The findings suggest that the operational competence of m-commerce providers is a significant antecedent to the m-commerce use and adoption of consumers in Korea. In this environment, the operational competence of mobile service providers in managing facilities, equipment, systems and technology plays a central role in enhancing m-commerce use and adoption. Based on the results, important managerial implications are discussed.

• 산업진흥연구
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• 제4권1호
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• pp.45-55
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• 2019

본 연구는 경영컨설팅을 경함한 기업의 조직구성원인 인식한 경영컨설턴트 역량인 공통역량, 관리역량, 직무역량이 경영성과에 미치는 영향과 이들 간 경영자 특성의 조절역할을 검증하고자 하였다. 가설 1인 경영컨설턴트 역량과 경영성과 간의 영향관계와 가설 2인 경영자 특성의 조절효과를 검증한 결과는 다음과 같이 나타냈다. 첫째, H1인 경영컨설턴트 역량인 공통역량, 관리역량, 직무역량은 경영성과인 재무적 성과와 비재무적 성과에 정(+)의 영향관계를 나타내어 채택이 되었다. 둘째, H2인 경영자 특성은 경영컨설턴트 역량과 경영성과 간에 공통역량만이 조절효과를 나타내어 부분적으로 나타냈다. 따라서 기업의 지속가능경영 체계를 구축하고 전략적으로 실행하기 위해서는 컨설팅 수행 기업은 우수한 경영컨설턴트 역량을 보유한 컨설턴트를 선정하여 경영컨설팅을 실행하여야 하겠다. 또한 경영컨설턴트는 질적인 직무수행 역량을 향상하기 위한 다양한 학습과 경험 및 관리방안이 요구되었다. 경영자 특성은 부분적인 조절역할을 나타냄에도 불구하고, 기업의 생존과 발전에 가장 핵심적인 역할을 수행함에 따라 경영자 특성에 대한 조직구성원의 명호가한 이해가 될 수 있도록 적극적인 공김능력이 요구되었다.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.303-312
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• 2022

Nowadays, omnichannel is a new kind of e-commerce channel. Many retailers invest in this channel to maximize customers' benefits as well as increase competitive advantage and business performance. To operate this channel effectively, the role of IT competence is very important. With the flexibility and integration of IT competence in omnichannel, retailers can optimize service quality and bring customer benefits that are outstanding in comparison with the traditional channel. Because of this significance, this research was carried out to evaluate the effects of IT competence on the business performance of retailers in Vietnam's omnichannel environment through the mediating role of customer value creation and competitive advantage. A quantitative research method is used through a survey with 200 managers working in retail companies operating omnichannel in Vietnam. After collecting data, PLS-SEM software is used to analyze the relationship among these above factors in omnichannel. The results prove that there are positive effects of IT competence on other elements in the research model. All direct and indirect effects are valuable when bootstrapping. Based on the results, some managerial implications are given to managers of retail companies using omnichannel to improve customer values and increase competitive advantage and business performance in the Vietnam context.

• Journal of Community Nutrition
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• 제8권3호
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• pp.127-133
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• 2006

This study attempted to investigate and compare the level of needs and expected benefits of information technology(IT) applications in restaurant operation from managerial and employee levels. Self-competence levels, education and training needs, and the company IT application levels were evaluated. The respondents for the study were the staff of full-service, mid-scale restaurants owned by a firm. Among the respondents, 17.6% were in managerial level(managers) and 82.4% were in employee level(employees). The results of this study indicated that compared to employees, managers perceived more in-depth that IT is beneficial and is needed in restaurant operation. Both groups rated IT as very much needed and beneficial to restaurant operation. However, managers rated their own technological competence significantly higher than the employees did. Both groups expressed the desire for IT training and education although the managers' needs were stronger than the other group. The company's IT application level was assessed by the managers and employees at a slightly higher than average score on a 5-point scale, showing no difference between the groups. The study findings show that the respondents perceived the IT needs and benefits than the present IT application level of restaurants, which suggests more IT applications be adopted to the restaurant operations.

• 마케팅과학연구
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• 제18권4호
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• 디지털융복합연구
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• 제20권5호
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• pp.149-155
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• 2022

본 연구는 1인 미용기업의 경영자 역량은 경영성과에 어떠한 영향을 미치는지, 1인 미용기업의 경영자 역량은 경영성과 사이에서 미용교육기관의 조절 효과가 있는지 확인하고 관련 시사점을 제시하는 것이다. 연구를 위한 설문조사는 2021년 5월 1일부터 5월 31일까지 직접 조사 및 온라인 조사를 병행하였으며, 총 218부를 실증분석에 사용하였다. 분석 결과, 1인 미용기업의 경영자 역량은 심리적 역량, 기술적 역량, 경영관리 역량 3개 요인으로 구분되었고, 모든 요인은 경영성과에 영향을 미치는 것으로 나타났다. 그리고 미용교육기관은 1인 미용기업의 경영자 역량은 경영성과 간의 영향 관계에서 조절효과가 나타나는 것으로 분석되었다. 그러므로 1인 미용기업의 경영자는 경영성과에 영향을 미치는 경영자 역량의 향상을 위하여 다양한 노력을 기울여야 할 것이며, 무엇보다도 각각의 역량에 필요한 교육기관을 선택하는 것도 중요하리라 생각된다.

• 디지털융복합연구
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• 제18권6호
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• pp.157-166
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• 2020

기업은 이익유연화를 통해 보고이익의 변동성과 자본비용을 관리함으로써 경영성과 측정에 영향을 주는 다양한 행위들을 수행한다. 기업의 경영성과는 경영자 능력과 밀접하게 관련되어 있음에도 불구하고, 이들의 관계를 체계적으로 규명한 연구는 매우 부족한 실정이며, 분석결과에서도 일관된 결과를 제시하지 못하고 있다. 따라서 본 연구에서는 Demerjian et al.(2012)에서 제시된 경영자 능력의 측정치를 사용하여 경영자 능력과 이익유연화의 관련성에 초점을 두고 분석해 보고자 하였다. 분석결과를 요약하면 다음과 같다. 경영자 능력과 이익유연화는 1% 수준에서 유의한 양의 관계가 나타나는 것으로 확인하였다. 경영자가 이익유연화를 하는 경우 우수한 능력의 경영자가 미래에 대한 정확한 예측을 통해 더 이익유연화를 잘 하는 것으로 해석할 수 있다. 우수한 능력을 가진 경영자는 보다 정확한 예측을 통해 이익의 변동성을 감소시키는 이익유연화를 할 유인이 높다는 본 연구의 기대와 동일한 결과이다. 따라서 본 연구는 우수한 능력을 가진 경영자가 이익유연화 전략을 더 효과적으로 수행함을 실증적으로 분석하였다는데 연구의 공헌도가 존재한다.

• Asia Marketing Journal
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• 제15권2호
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• pp.1-27
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• 2013

The main goal of this study is to examine the competition intensity in the Korean bakery franchise industry and to identify the core competencies of the industry's leading company, Paris Baguette. The frameworks of PEST analysis, Cross Impact analysis, a Five Forces Model, a Value Chain, and VRIO analysis. PEST and Cross Impact analysis were employed to investigate the industry's external environment, and the results indicated that 'increased attention on corporate's Creating Shared Value (CSV) activities' is the most influential factor among others. The analysis using the Five Forces Model found industry rivalry and substitutes were the greatest threats. Finally, the results of Value Chain and VRIO analysis identified four core competencies of Paris Baguette: its CEO's craftsmanship, e-procurement system, quality of dormant dough, and hub system. Multiple managerial implications are suggested for practitioners in the marketing area, especially in the saturated market environment.

• 통상정보연구
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• 제11권4호
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• pp.215-228
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• 2009

This research considers to analyze the importance and priority order of outsourcing partner selecting factors on plant exporters. This research deals with case study on the outsourcing in the "A" plants exporter. To obtain the goal this research, firstly, based on reviewing previous literature and taking professional advice, the selecting factors were identified and conceptualized, and we made the hierarchy model and utilized AHP in analysis method. Secondly, AHP model constructed 3 higher factors, and 9 lower factors. Thirdly, the data used for the weight values for the outsourcing partner factors were collected from outsourcing experts and officers in "A" company. The 3 higher factors were 'Firm's Competence', 'Customer/User Factor', and 'Systemic Factor', and the 9 lower factors were 'experience of outsourcing', 'competency based HR', 'market share', 'reliability', and 'communication', etc. As the results of the analysis, this research evaluated with an importance highest among selecting factors of outsourcing partner of "A" company were 'Customer/User Factor(46.5%)', 'Systemic Factor(27.8%)' and 'Firm's Competence(25.7%)'. And importance highest among lower selecting factors of outsourcing partner of "A" company were 'reliability(31.4%)', 'competency based HR(14.4%)' and 'communication(13.7%)'. The developed model and selecting factors of outsourcing partner are expected to contribute on effective decisions on plants exporters. Managerial implications and future research directions are suggested based on findings.