• 경영과정보연구
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• 제36권2호
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• pp.187-206
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• 2017

본 연구는 관계 통제방안인 신중한 파트너 선택과 상세한 계약 체결이 실행 과정에서 조직간 위험을 어떻게 감소시키는지를 실증적으로 규명하였다. 실증분석 결과, 신중한 파트너 선택이 조직간 협력과 조직간 정보교류에 유의한 양의 영향을 미치는 것으로 나타났다. 그러나 상세한 계약 체결은 영향을 미치지 않는 것으로 밝혀졌다. 관계 및 성과 위험에 대한 신중한 파트너 선택, 상세한 계약 체결, 조직간 협력과 정보교류가 미치는 영향 분석에서는 조직간 협력이 두 가지 위험 모두에 음의 영향을 미치며, 신중한 파트너 선택은 성과 위험에만 유의적인 음의 영향을 미치는 것으로 나타났다. 신중한 파트너 선택의 성과 위험에 대한 음의 영향은 다음과 같은 의미를 시사한다. 신중한 파트너 선택은 실행 과정에서 지적 자산을 갖춘 능력 있는 공급 기업을 선정하게 되며, 이러한 공급기업의 능력 자체가 성과 달성에 도움을 준다. 그리고 능력 있는 공급 기업과의 인적 접촉과 상호작용 등은 지식 공유와 학습을 상호간에 유발하며, 이를 통해 목표달성을 위한 다양한 방안들이나 책략이 고안, 개발되어 성과 획득에 도움을 줄 수도 있다. 상세한 계약 체결의 조직간 협력을 통한 성과 위험에 대한 간접 영향은 다음을 의미한다. 계약에 명시됨으로써 달성할 목표가 명확해지고 이는 관련 기업들 간의 공동 달성 노력, 즉, 협력을 촉진하게 된다. 그리고 이러한 공동 달성 노력이 상대방 기업의 성과 미달성 가능성을 낮추어준다는 것이다. 공급망 성과에 대한 조직간 위험의 영향 분석에서는 성과 위험이 유의한 음의 영향을 미치는 것으로 나타났다. 관계 위험의 음의 영향은 유의적이지 않았다.

• 서비스연구
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• 제10권3호
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• pp.1-22
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• 2020

본 연구는 선행연구에서 정립된 신경영 프레임워크에 기반을 둔 신경영자 모델을 연구하기 위해 수행되었다. 경영 주체로서의 경영자 관점과 경영의 대상인 객체로서의 경영자 관점을 모두 포용하는 신경영자론을 제시하였다. 이를 위해 먼저 현대 경영자가 왜 기존 경영자와 달라져야 하는지 그 이유를 논리적으로 제시하였다. 현대경제사회가 기존 경제사회와 달라졌고, 경영의 대상인 현대 조직이 기존 조직과 달라졌으며, 경영자에게 요구되는 과업이 기존의 과업과 달라졌음을 논리적으로 설명하였다. 새로운 경영자에게 요구되는 경영자 모델을 현대경제철학인 서비스철학의 구조와 프로세스 모델에 기반하여 제시하였다. 제시된 경영자 모델에 따라, 새로운 경영자에게 요구되는 과업과 그 과업을 수행하기 위한 경영자로서의 필수 소양을 제시하였다. 또한 경영자에게 요구되는 소양을 가진 경영자가 수행해야하는 역할 모델을 제시하였다. 고객과 하나가 되는 경영자 역할, 자신의 비이성성까지도 통제하는 경영자 역할, 분별과 비분별을 병행하는 경영자 역할, 강한 카리스마와 물과 같은 부드러움을 겸비한 유연한 리더십 역할, 규정과 비규정을 포용하는 관리자 역할, 비전과 무비전 경영을 병행하는 경영자 역할, 경쟁과 비경쟁을 모두 활용하는 경영자 역할 모델 등을 도출하였다. 경영자는 두 개의 상반되는 역할을 태극식 모델로 포용하며 각 역할이 지닌 자체 모순을 시공간 차원에서 해결하면서 발전해가는 나선형 변증법적 사이클로 경영활동을 수행해야 함을 제시하였다. 대한민국 태극기에서 사용한 주역의 감괘와 리괘 모델을 차용하여 두 대립자를 내부 및 외부에 포용하는 방식과 시공간축의 변화에 따른 변증법적 경영 실행과정을 제시하였다. 향후 연구로는 신경영자 모델에 대한 실증적 분석적 연구들이 필요하다. 본 연구를 확장하여 실용적인 모델로 발전시키고, 이를 분석적 방법으로 검증하는 연구들이 필요하다.

• 한국병원경영학회지
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• 제4권2호
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• pp.242-265
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• 1999

Our study attempt is to see organizational performance according to the differences between types of hospital cultures. To determine theoretical relationship between the organizational culture and the performance, we select two hospitals in Pusan which are different in the purposes and shapes of establishment. We surveyed their members on a questionnaire based on the type of the organizational culture of the two institutions, analyzed, and review its organizational effectiveness. For the survey with questionnaires, which had been preliminary studied to raise its validity, question forms were distributed to 528 persons in April, 1999 based on the self-responses and recollected within 48 hours. The recollection rate was high(89.96%) and the quantity of questionnaires used for our final analysis was 430(81.44%). The Cronbach Coefficient Alpha of the questionnaires was 0.742. Regarding statistical techniques for analysis of the written materials, dispersion analysis(ANOVA) was adapted to test the organizational effectiveness of the two hospitals having the different organizational cultures, and Pearson Correlation was applied to determine correlations was among all variables. T-test was performed to test organizational effectiveness based on the differences in the extent of sharing the culture, organizational committment and work satisfaction between the two health institutions. From our analysis, we obtain the following conclusions. First, concerning with organizational culture of the two hospital, one of which is a christian hospital and the other is a private foundation hospital, the former is conservative and human-oriented but the latter focuses on renovation and accomplishment. Second, the private establishment has a relatively higher organizational effectiveness that the religious hospital as a result of analyzing the extent of sharing culture, organizational committment and work satisfaction. Third, it has been found that the correlations between the extent of the sharing culture and the organizational committment, the extent and work satisfaction, and the committment and the satisfaction are respectively positive influencing organizational effectiveness, especially work satisfaction. Fourth, cultural factors by which the christian hospital is affected more positively including human relations among its members, belief, its idea of establishment, tradition, work responsibility, power, and wage. On the other hand, factors such as director's leadership, personnel management, wage, hospital regulations and department managers' management ability have been seen as negative influences in order. And fifth, for the private foundation hospital human relations among its members, wages, work responsibility, director's leadership and department managers' management ability were positive in their sequence while wages, personnel management, hospital regulations, welfare and department managers' management ability were considered as negative influences in order. As these results of this study, the higher extent of sharing organizational culture, the more increasing in both organization committment and work satisfaction, the higher the effectiveness. Although it was somewhat difficult to generalize the results whose subjects were the two hospitals only, it was obvious that organizational culture was an important influential factor of organizational effectiveness. It is questionable that the extent of sharing organizational culture, organizational committment and work satisfaction as variables affecting the effectiveness have their validity, but this study has its significance in that it provided an approaching to evaluate the organizational culture of individual hospitals making allowances for such variables related to the general activities in its hospital. We hope the results of the study could be useful for the managerial strategies of the institutions.

• 한국비블리아학회지
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• 제31권2호
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• pp.53-70
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• 2020

본 연구에서는 공동체의 삶의 기억 수집·보존·관리 체계 구축 지원이라는 정책 과제를 기반으로 지역별 역사·향토자료 콘텐츠 수집과 공유, 큐레이션 서비스를 제공하는 공동체 기억보존의 중심지로서의 도서관 구축의 필요성을 제시하고자 하였다. 이를 위해, 문화원 및 지역기록관 등 지역 기반 자료를 서비스하고 있는 기관의 자료 수집 및 관리, 운영에 관한 현황을 파악하고, 도서관의 큐레이션 서비스 사례와 현황을 조사·분석하였다. 연구 결과를 통해 제안한 논의는 다음과 같다. 첫째, 문화원에서는 축제나 문화예술 행사, 문화예술 교육사업, 지역주민의 예술 활동 사업 등과 같은 사회교육 측면에서의 외부적 요구가 증대되고 있어 향토자료 조사 연구 및 발간을 비롯한 관리 업무까지 병행되어 관리가 쉽지 않은 실정이다. 따라서, 지역주민에게 정보서비스는 물론 문화프로그램 제공, 정보공유 공간 제공, 취약주민에 대한 서비스 제공 등 상당히 다양한 역할을 수행하고 있는 공공도서관에서 지역의 다양한 자료를 수집·보존하는 역할을 수행하는 것 이 필요하다. 기존 도서관의 경우 체계적인 자료 수집 방안을 구축하고 있기 때문에, 현재 문화원 및 각종 문화기관과의 협력을 통해 자료 관리를 원활히 운영할 수 있을 것으로 파악된다. 둘째, 도서관이 자료를 구축하고, 자료 이관이 어려운 자료가 많으며, 모든 자료를 도서관으로 집중하여 구축하는 것은 사실상 어렵기 때문에, 도서관과 지역 행정기관의 자료, 기타 유관기관, 개인의 자료를 모두 온라인 데이터베이스로 구축하여 자료에 쉽게 접근할 수 있고, 언제든지 도서관에서 열람할 수 있도록 모으는 방안이 필요할 것으로 파악된다.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.398-407
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• 2021

국민의 안전을 책임지는 소방공무원은 고령화로 인한 문제점이 예상 되는 직업중 하나이다. 소방공무원의 평균 연령 증가로 인한 고령화는 심각한 사회 문제로 이어질 수 있다. 본 연구의 목표는 전라남도에서 근무하는 다양한 직무의 소방공무원을 대상으로 소방공무원 고령화 인식 정도에 대한 실태를 조사하고, 고령화로 인해 발생할 수 있는 업무상의 문제점 조사 및 분석을 통해 고령화 대비 방안에 대하여 제언하는 것이다. 설문조사 결과, 연령대가 높아질수록 소방공무원의 고령화에 대한 인식 정도가 높아지는 경향을 보이며, 총 근무경력과 내/외근직 근무경력이 높을수록 고령화에 대한 인식정도가 강한 것으로 조사되었다. 소방공무원의 고령화로 인하여 발생할 수 있는 다양한 문제점을 해결하기 위한 방안으로 체력 증진 프로그램 등의 주기적 운영, 현장업무 수행, 직무순환 및 행정부서 등으로의 보직 변경 등의 관리적 방안 마련, 드론이나 로봇 기술을 적용한 첨단 기술을 활용한 소방 활동에 적용 가능한 기술의 도입, 퇴직관리 정책의 수립과 민간취업의 연계 활성화 방안의 마련 등이 있다. 현장 적용성을 극대화 할 수 있도록 정부의 제도적 방안의 마련과 계획적 대비가 반드시 필요하다.

• 수산경영론집
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• 제17권2호
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• pp.65-106
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• 1986

1, The Purpose of Study This is a study on the Evaluation of the operating of Fisheries Extension Services of Korea, for performing the activities such as guiding fisheries technique as well as offering industrial information to the fishermen in fishing village. By doing so, the Fisheries Extension Sevices(FES) can materialize the continued growth of fisheries, the social and economic development of fishing village, and the increase in income by enhancing the knowledge level of Fishermen, etc. In performing fisheries policy, this activity plays a great role on the research and development activity, and it has become practical since 1976 in Korea. In order to meet immediately with the problem of fisheries technical innovation and rapid environmental changes surrounding the fisheries, the fishermen should not only enhance their scientific and comprehensive capacity in fisheries technique but abtain various effective information. Generally, as most of all the fishemen are poor in the managerial structure and scattered in fishing villages, they have little opportunity in the contact of information. As a result, it is nessessary for the FES to perform the fishing business by the extension service officials who has received special training and acquired fisheries know-how in these fields. And yet, FES is under the unfullfilled circumstance in such factors as manpower, technical know-how, equipment, and the service system etc., which is required in promoting the social, economic development of fishing village and in resolving the high technique demand of fisherman. This study on the fisheries extension services have been studied from those backgrounds. 2. Research Method The data of collecting methods which were necessary in carrying out this study was adopted by the questionaire research on the present extension service activity, through the subject of the extension services (driving agency of the work and the officials), the object(fishemen) and the 3rd observers to the extension services (the authorities concerned). The research sample was taken by the sampling extraction of total 1, 774 men from the above 3 groups. And the research was carried out from August, 1986 to October, 1986, supported from the Fisheries Extension Office (FEO) located in field during the research process. In this study, the levels of the extension operating were determined and estimated in accordance with the extension service method, morale of extension service officials and the extension service system, etc. through the collected data of the research questionaire paper. And based on this result, the essential conditions of the extension services were grasped, and also we tried to present the various activity plan necessary to promote the operating of the extension services. The questionaire research data was calculated by the computer center of National Fisheries University of Pusan, and the total result was again tried on the one demension analysis along with two dimension analysis to search out the relativity between the questionaire, and the statistical test was done $\chi$$^2$test in significance level of l~5%. 3. Contents of Study This study consists of 7 chapters and the contents are as follows : Chapter I : The object and method of the study Chapter II : The assessment and analysis of the extension services Chapter III : The contents and method of the extension services Chapter IV : Analysis of the essential conditions for the extension services Chapter V : The evaluation of activities of extension services Chapter Ⅵ : Conclusion.4. Results and RecommendationTherefore, the results of this study estimated by logical process and analysis are as follows : 1) Most of Korean fishing villages and coastal fishermen have shown much concerns about fisheries technique and social changes, thus many of them were confronted with new problems on how to adapt and to meet changes. 2) Majority of fishermen estimated FEO as an organization of specific technologies with all the thing concerning the fisheries technique in general. Therefore the fishermen wanted to utilize the FEO as an adaptable method for the modern fisheries techniques as well as the environmental changes. 3) In contrast with the fast changes of the fisheries technique, the complexity and variety of technical system and the broadness of fishing village and fishermen, it was revealed that the necessary factors such as the facilities, manpower, budget, and the level of applying techniques of the FEO located in field were highly insufficient. Accordingly, the guiding efficiency was low and the extension services did not provide full solution to the various request from fishermen. 4) It is possible to classify the activation factor for the extension service into two large dimension ; personal dimension relevant to guidance officials and work dimension relevant to the organization. And it was found that the activation level of the work dimension was far lower than the personal dimension between them. So, the activation should be done first in the dimesion to promote the activation of the extension services. 5) The extension services officials are now demoralized in general, thus it is necessary to take reality into consideration : the expense of activity, the adequate endowment of activity scope and the reasonable operation of the position class, etc to enhance its morale. However, in order to do the FES activation, first of all, the systems should be established which is lain unsettled stage until now. And there must be change in the understanding of government i.e. the fisheries extension services are the essential policy subject to build up the base of fisheries growth and modernize the fisheries management. And it should be driven positively with the recognition of the "lasting project".g project".uot;.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.139-166
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• 2010

The supply chain management (SCM) systems have emerged as strong managerial tools for manufacturing firms in enhancing competitive strength. Despite of large investments in the SCM systems, many companies are not fully realizing the promised benefits from the systems. A review of literature on adoption, implementation and success factor of IOS (inter-organization systems), EDI (electronic data interchange) systems, shows that this issue has been examined from multiple theoretic perspectives. And many researchers have attempted to identify the factors which influence the success of system implementation. However, the existing studies have two drawbacks in revealing the determinants of systems implementation success. First, previous researches raise questions as to the appropriateness of research subjects selected. Most SCM systems are operating in the form of private industrial networks, where the participants of the systems consist of two distinct groups: focus companies and vendors. The focus companies are the primary actors in developing and operating the systems, while vendors are passive participants which are connected to the system in order to supply raw materials and parts to the focus companies. Under the circumstance, there are three ways in selecting the research subjects; focus companies only, vendors only, or two parties grouped together. It is hard to find researches that use the focus companies exclusively as the subjects probably due to the insufficient sample size for statistic analysis. Most researches have been conducted using the data collected from both groups. We argue that the SCM success factors cannot be correctly indentified in this case. The focus companies and the vendors are in different positions in many areas regarding the system implementation: firm size, managerial resources, bargaining power, organizational maturity, and etc. There are no obvious reasons to believe that the success factors of the two groups are identical. Grouping the two groups also raises questions on measuring the system success. The benefits from utilizing the systems may not be commonly distributed to the two groups. One group's benefits might be realized at the expenses of the other group considering the situation where vendors participating in SCM systems are under continuous pressures from the focus companies with respect to prices, quality, and delivery time. Therefore, by combining the system outcomes of both groups we cannot measure the system benefits obtained by each group correctly. Second, the measures of system success adopted in the previous researches have shortcoming in measuring the SCM success. User satisfaction, system utilization, and user attitudes toward the systems are most commonly used success measures in the existing studies. These measures have been developed as proxy variables in the studies of decision support systems (DSS) where the contribution of the systems to the organization performance is very difficult to measure. Unlike the DSS, the SCM systems have more specific goals, such as cost saving, inventory reduction, quality improvement, rapid time, and higher customer service. We maintain that more specific measures can be developed instead of proxy variables in order to measure the system benefits correctly. The purpose of this study is to find the determinants of SCM systems success in the perspective of vendor companies. In developing the research model, we have focused on selecting the success factors appropriate for the vendors through reviewing past researches and on developing more accurate success measures. The variables can be classified into following: technological, organizational, and environmental factors on the basis of TOE (Technology-Organization-Environment) framework. The model consists of three independent variables (competition intensity, top management support, and information system maturity), one mediating variable (collaboration), one moderating variable (government support), and a dependent variable (system success). The systems success measures have been developed to reflect the operational benefits of the SCM systems; improvement in planning and analysis capabilities, faster throughput, cost reduction, task integration, and improved product and customer service. The model has been validated using the survey data collected from 122 vendors participating in the SCM systems in Korea. To test for mediation, one should estimate the hierarchical regression analysis on the collaboration. And moderating effect analysis should estimate the moderated multiple regression, examines the effect of the government support. The result shows that information system maturity and top management support are the most important determinants of SCM system success. Supply chain technologies that standardize data formats and enhance information sharing may be adopted by supply chain leader organization because of the influence of focal company in the private industrial networks in order to streamline transactions and improve inter-organization communication. Specially, the need to develop and sustain an information system maturity will provide the focus and purpose to successfully overcome information system obstacles and resistance to innovation diffusion within the supply chain network organization. The support of top management will help focus efforts toward the realization of inter-organizational benefits and lend credibility to functional managers responsible for its implementation. The active involvement, vision, and direction of high level executives provide the impetus needed to sustain the implementation of SCM. The quality of collaboration relationships also is positively related to outcome variable. Collaboration variable is found to have a mediation effect between on influencing factors and implementation success. Higher levels of inter-organizational collaboration behaviors such as shared planning and flexibility in coordinating activities were found to be strongly linked to the vendors trust in the supply chain network. Government support moderates the effect of the IS maturity, competitive intensity, top management support on collaboration and implementation success of SCM. In general, the vendor companies face substantially greater risks in SCM implementation than the larger companies do because of severe constraints on financial and human resources and limited education on SCM systems. Besides resources, Vendors generally lack computer experience and do not have sufficient internal SCM expertise. For these reasons, government supports may establish requirements for firms doing business with the government or provide incentives to adopt, implementation SCM or practices. Government support provides significant improvements in implementation success of SCM when IS maturity, competitive intensity, top management support and collaboration are low. The environmental characteristic of competition intensity has no direct effect on vendor perspective of SCM system success. But, vendors facing above average competition intensity will have a greater need for changing technology. This suggests that companies trying to implement SCM systems should set up compatible supply chain networks and a high-quality collaboration relationship for implementation and performance.

• 한국문헌정보학회지
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• 제25권
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• pp.343-388
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• 1993

The ability of any organization to innovate itself in a rapid change of environment means the existence of the organization. Innovative activity is achieved in different ways according to the objectives of organization. the characteristics of external environmental factors. and various attributes in organization. In the present study. all the existing approaches to the innovative nature of organization were synthetically compared to each other and evaluated: then. for a more rational approach. a research model was built and suggested by establishing the inclusive variables of the innovative nature of library organization and categorizing the types of such nature. Additionally. an empirical. analytical study on such a model was done. That is. paying regard to the fact that innovation has basically a close relation with the circumstantial factors of organization. synthetic, circumstantial relations were clarified. considering the external environmental factors and internal characteristics of organization. In the study. the innovation of library organization was seen in two parts i.e .. the feasible degree of technical innovation and the feasible degree of administrative innovation. Regarding the types of innovative implementation. according to the feasible degree of innovation, four types such as a stationary type. technic-oriented type, organization-oriented type. and technical-socio systematic type were classified. There were nine independent variables-i.e., the scale of organization. available resources of the organization, formalization, differentiation, specialization. decentralization, recognizant degree of the technical attribute. degree of response to the change of technical environment, and professional activities. There were three subordinate variables - i.e., technical innovation, administrative innovation. and the performance of organization. Through establishment of such variables, the factors which might influence the innovation of library organization were understood, and with the types of the innovative implementation of library organization being classified according to the feasible degree of innovation. the characteristics of library organization were reviewed in the light of each type. Also. the performance of library organization according to the types of the innovative implementation of library organization was analyzed. and the relations between the types of innovative implementation according to circumstantial variables and the performance of library organization were clarified. In order to clarify the adequacy of the research model in the methodology of empirical study, data were collected from 72 university libraries and 38 special libraries. and for a hypothetical test of the research model. an analysis of correlations, a stepwise regression analysis. and One Way ANOVA were utilized. The following are the major results or findings from the study 1) It appeared there is a trend that the bigger the scale of organization and available resources are, the more active the professional activity of the managerial class is, and the higher the recognizant degree of technical environment (recognizant degree of technical attributes and the degree of response t9 the change of technical environment) is, the higher the feasible degree of innovation becomes. 2) It appeared that among the variables influencing the feasible degree of technical innovation, the order from the variable influencing most was first, the recognizant degree of technical innovation: second, the available resources of organization: and third, professional activity. Regarding the variables influencing the feasible degree of administrative innovation from the most influential variable, it appeared they were the available resources of organization, the differentiation of organization. and the degree of response to the change of technical environment. 3) It appeared that the higher the educational level of the managerial class is, the more active the professional activity becomes. It seemed there is a trend that the group of library managers whose experience as a librarian was at the middle level(three years to six years of experience) was more active in research activity than the group of library managers whose experience as a librarian was at a higher level(more than ten years). Also, it appeared there is a trend that the lower the age of library managers is, the higher the recognizant degree of technical attributes becomes. and the group of library managers whose experience as a librarian was at the middle level (three years to six years of experience) recognized more affirmatively the technical aspect than the group of library managers whose experience as a librarian was at a higher level(more than 10 years). Also, it appeared that, when the activity of the professional association and research activity are active, the recognizant degree of technology becomes higher, and as a result. it influences the innovative nature of organization(the feasible degree of technical innovation and the feasible degree of administrative innovation). 4) As a result of the comparison and analysis of the characteristics of library organization according to the types of innovative implementation of library organization. it was indicated there is a trend that the larger the available resources of library organization, the higher the organic nature of organization such as differentiation. decentralization, etc., and the higher the level of the operation of system development, the more the type of the innovative implementation of library organization becomes the technical-socio systematic type which is higher both in the practical degrees of technical innovation and administrative innovation. 5) As a result of the comparison and analysis of the relations between the types of innovative implementation and the performance of organization, it appeared that the order from the highest performance of organization is the technical-socio systematic type, then the technic-oriented type, the organization­oriented type, and finally the stationary type which is lowest in such performance. That is, it demonstrated that, since the performance of library organization is highest in the library of the technical-socio systematic type while it is lowest in the library whose practical degrees in both technical innovation and administrative innovation are low, the performance of library organization differs significantly according to the types of innovative implementation of library organization. The present study has extracted the factors influencing innovation, classified systematically the types of innovative implementation, and inferred the synthetical, circumstantial correlations between the types and the performance of organization, and empirically inspected those factors. However, due to the present study's restrictive matters and the limit of the research design, results from the study should be more prudently interpreted. Also, the present study, as an investigative study of the types of innovative implementation, with few preceding studies, requires more complete hypothetical inference based on the results of the present study. In other words, if more systematical studies are given to understanding the relations, it will devote the suggestion and demonstration of a more useful theory.

• KDI Journal of Economic Policy
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• 제13권4호
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• pp.91-116
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• 1991

경제(經濟)의 개방화(開放化) 및 산업구조(塵業構造)의 고도화(高度化)가 진전되면서 국내기업들은 주력사업의 성장이 감퇴하는 구조변화(構造變化)에 직면하게 된다. 극단적인 경우에 도산(倒産)이나 폐업(廢業)을 단행하는 국내 기업들도 있을 것이다. 그러나 보다 우월한 적응능력을 가진 대부분의 대기업이나 중견기업들은 고임금(高賃金)과 현재의 기술여건(技術與件)에서 경쟁우위를 확보할 수 있는 영역(market niches)을 찾아 합리화 및 고부가가치화, 제품 및 시장다각화 등 신축적인 사업조정(事業調整)을 통해 수익성이 낮은 기존사업의 비중을 점차적으로 줄이면서 고수익성(高收益性) 사업(事業)으로 전환(轉換) 할 것이다. 사업구조 조정과정에서 기업(企業)은 단기적으로는 기존의 주력사업 내에서 경영합리화 및 감량경영을 통해 비용(費用)을 절감(節減)하고 제품의 고부가가치화(高附加價値化)를 추구하는 동시에 장기적으로는 사업구조 재편성을 목표로 기존의 우위요소를 최대한 활용하면서 새로운 우위요소(優位要素) 창출(創出)을 위해 기업의 전략구상, 조직 및 기업문화면에서의 구조전환을 시도하게 된다. 그러나 기업의 발상(發想), 조직구조(組織構造), 조직문화(組織文化)는 환경변화만큼 신속히 일어나지 않는다. 동일한 환경, 동일한 산업 내에서도 성공하는 기업이 있고 실패하는 기업이 있는 것처럼 환경변화에 대한 정확한 인식(認識)과 성공적인 전략(戰略)의 수립 및 실행은 기업들의 체계적인 노력여하에 따라 다르게 나타난다. (企業)의 구조전환(構造轉換)은 국가경제의 발전방향, 업종의 실태와 전망에 관한 정보에 기반하여 장기계획하(長期計劃下)에 기업의 축적된 경영자원을 활용하는 방향으로 이루어져야 한다. 기업이란 주주(株主), 경영자(經營者), 근로자(勤勞者) 등 이익집단간의 이해관계(利害關係)가 균형을 이루면서 발전해 나가는 조직이라는 새로운 인식(認識)에 기반하여 기업은 합리적 노사관계의 정착에 노력하고 정부(政府)는 경쟁(競爭)을 통한 기업체질 강화라는 기본방침하(基本方針下)에 재래산업(在來産業)의 전환비용(轉換費用)을 줄이고 신규사업(新規事業)의 창출(創出)을 뒷받침하는 제도개선(制度改善)을 해 나가야 한다.

• 마케팅과학연구
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• 제18권2호
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• pp.147-187
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• 2008

온라인 게임에서의 경험을 설명하는 대부분의 이전 연구들이 플로우의 역할을 강조하고 있으며, 플로우의 선행요인과 결과요인을 밝히는데 초점을 두었다. 플로우는 온라인상의 몰입경험을 설명하는데 타당한 것으로 기존 연구에서 검증되었고 성과와 직결된다는 점에서 중요한 변수임은 분명하지만, 쾌락적 경험으로서의 온라인 게임을 설명하는 데 있어서는 부족하다. 이러한 기존 연구의 부족한 점을 보완하고자, 본 연구는 음악과 영화분야에서 연구된 쾌락적 반응 연구를 온라인 게임에 적용하여 온라인 게임에서의 다차원적인 경험과정을 보여주고자 하였다. 또한 기존에 쾌락적 반응에 관한 연구를 보완하여 감각적 반응, 상상적 반응, 분석적 반응이 감정적 반응에 주는 영향을 검증하였으며, 플로우를 대신해 쾌락적 반응들이 게임 만족에 주는 영향, 게임 만족이 충성도에 주는 영향을 규명하고자 하였다. 그리고 쾌락적 선호를 조절하거나 매개하는 변수로 알려진 지각된 복잡성에 따른 조절 영향을 확인함으로써, 자극의 차이에 따른 쾌락적 반응의 영향차이를 보지 않았던 기존연구를 확장하였다. 연구결과, 감각적 반응, 상상적 반응, 분석적 반응의 감정적 반응에 대한 유의한 영향, 각각의 쾌락적 반응의 만족에 대한 유의한 영향, 만족의 충성도에 대한 영향이 검증되었다. 그리고 이러한 영향은 지각된 복잡성이 다른 집단 별로 달랐는데, 예상한 바대로 지각된 복잡성이 높은 집단에서는 분석적 반응이 전반적으로 강한 영향을, 그리고 낮은 집단에서는 감각적 반응이 감정과 만족에 강한 영향을 주는 것으로 밝혀졌다. 연구 마지막에는 이러한 결과들에 대한 요약 및 해석, 시사점 및 한계점이 논의되었다.