• Title/Summary/Keyword: management benefit

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The Effect of Department Store CRM on Customer Satisfaction and Loyalty -Focused on clothing product customers in Deajeon area- (백화점 CRM이 고객만족과 고객충성에 미치는 영향 -대전지역 의류제품 고객을 중심으로-)

  • 박선희;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.8
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    • pp.1186-1195
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    • 2004
  • The purposes of this study were to investigate the factors of CRM activity and the difference in CRM activities of department stores and to analyze the effect of CRM activities on customer satisfaction and loyalty. Investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who did shopping those stores. The data were analyzed with factorial analysis, multiple regression analysis, path analysis, ANOVA, Scheffe Test, etc., using the SPSS 10.0. The results of this study were: 1) Six factors were identified: 'benefit & information', 'service', 'customer invitation', 'customer contact', 'special management', and 'purchase-related help'; 2) CRM activities of three department stores were different, and department store buyers and customers were different in perception on CRM activities; and 3) Customer satisfaction was affected by the CRM factors like 'service', 'customer invitation', 'purchase-related help', 'benefit & information', and 'customer contact' Customer loyalty were affected directly by customer satisfaction, 'benefit & information' and 'service', and indirectly by 'customer invitation', 'purchase-related help', 'customer contact' through customer satisfaction.

Estimation of the Benefit of Electronic Banking Information Service Using Hedonic Price Technique (헤도닉 가격 기법을 이용한 전자금융 정보서비스 편익 추정에 관한 연구)

  • Lee, Hyung-Seok;Park, Kwang-Tae
    • Asia pacific journal of information systems
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    • v.11 no.4
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    • pp.43-62
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    • 2001
  • Recently, as information and communication technology is swiftly developed, consumers feel more convenient in making use of as well as access to the banking service. This change must affect consumer's benefit, however, there are rare previous studies and methods for measuring it. Thus, we utilize hedonic price technique to estimate consumer's benefit of electronic banking information. The results indicate that the price elasticity of consumer's communication service expenditure regarding the use of electronic banking information is about 0.057%. That is, users have willingness to pay 57 Won more than current communication fee for acquiring the additional electronic banking information.

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A Study on the Primary Factors of Organization Characteristics of Midium and Small Businesses that Influence the Management Performance (중소기업의 조직특성이 경영성과에 미치는 요인에 관한 연구)

  • Park Sam-Shig;Shim Jum-Sook
    • Management & Information Systems Review
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    • v.17
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    • pp.359-380
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    • 2005
  • The aim of this study is to find out what kind of effect the management system of midium and small businesses like compensation, human resources management approach, employee benefit and service programs and managers' leadership has on the company's image which is a nonfinancial outcome and on its sale price which is a financial outcome.

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Behavioral Intention of Health Tourists for developing the product - Based on Internet Information (상품 개발을 위한 의료관광객의 선택 의도 분석 - 인터넷 정보 원천 기반)

  • Kim, Mincheol;Boo, Chang-San
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.385-394
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    • 2013
  • Recently, as the healthcare market is globalized, the importance of the information on the Internet has been recognized. In this study, the analysis by research model with hypothesis that benefit sought factors of health tourism have a positive effect on behavioral intention of destination selection through tourism brand equity by internet information was carried out. As a result of analysis, benefit sought factors like as health and beauty did not have a positive effect on brand cognition and perceived quality but benefit sought factors like as service and nature had a positive effect on brand cognition and perceived quality. However, benefit sought like as experience did not have a positive effect on brand cognition and perceived quality. And brand equity like as brand cognition and perceived quality had a positive effect on behavioral intention. Thus, according to the results of these hypotheses, policies that foster health tourism in Jeju region will be followed based on product development that considering the importance of the existing service and cognition.

Comparison between effects of buying factors on two consumer segments by innovative behavior for digital convergence product (혁신성으로 구분된 두 소비자 집단에서 디지털 컨버전스 제품의 구매요인 영향력 비교)

  • Joo, Young-Jin;Lee, Myung-Jong
    • Korean Management Science Review
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    • v.25 no.1
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    • pp.169-191
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    • 2008
  • In this paper, we examined the difference of the effects of buying factors in two consumer segments divided by the innovative behavior for digital convergence products, and developed relevant managerial implications. As the digital convergence product could be understood as a innovative bundling product, the buying factors of the digital convergence products were clustered in 3 groups : common innovation-bundling factors, innovation factors and bundling factors. Tests for the difference of regression coefficients of the purchasing factors in the two markets show that (1) the early market is affected by both of the common innovation-bundling factors and the innovation factors, while the mainstream market is affected by all of the common innovation-bundling factors. the innovation factors and the bundling factors, (2) the early market is more affected by the technical benefit, while the mainstream market is more affected by the pragmatic benefit, and (3) both of the two markets are affected by the compatibility and the message communicability. The relevant managerial implications for the successive diffusion of the digital convergence products can include (1) in the entire period of the diffusion. enhancing the compatibility between consumer and product concept, performing constant and differentiated marketing communication activities, (2) in the early market of the diffusion, introducing unique innovative product which provides obvious and differential synergy through the convergence, appealing to the technical benefit, and (3) in the mainstream market of the diffusion, improving the qualities and features of individual products for the digital convergence product, appealing to the pragmatic benefit, reducing the complexity of product.

A Study on Economic Valuation Model of Special Libraries (전문도서관 서비스의 경제적 가치평가를 위한 분석모형 개발)

  • Chung, Hye-Kyung
    • Journal of the Korean Society for information Management
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    • v.22 no.3 s.57
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    • pp.147-162
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    • 2005
  • This study aims to suggest a new approach to economic valuation of the special library, in response to the necessity of economic justification of the special library operated by firms and research institutes. Benefit measurement elements and analysis methods to be used in the study were derived through feasibility evaluation on models in previous studies, and objectivity and applicability were the criteria for feasibility evaluation. Depending on which type of resources are used in providing service, different benefit measurement elements and methods were applied. Based on this, calculation formula for service valuation of special library was presented. The development of analysis model for economic valuation of special library made it possible to objectively prove the value of the special library, and is considered to provide an opportunity to publicize the real value of the special library.

Evaluation of Environmental Benefit and Cost for Management of Air Quality - [Based on Fine Dust Pollution on Donghae Harbor] (공기질 관리에 관한 환경 비용편익 연구[동해항만 주변 미세먼지오염을 기준])

  • Kim, Eun-Joo;Lee, Choon-Gil;Kim, Ji-Hyun;Park, Young-Koo
    • Journal of the Korean Applied Science and Technology
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    • v.29 no.4
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    • pp.561-569
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    • 2012
  • Study attempts to evaluate the environmental cost and benefit for management of particulate matters of Donghae harbor in Gangwondo. The level of fine dust suspended in the vicinity of the harbor was quite high, exceeding the national standard ($100{\mu}g/m^3$) depending on the places. The test field harbor deals with lots of limestone and coal, so that fine particulates could be generated while loading it and unloading. It was estimated that the direct handling of cargos might produce 12 tons of PM10(Particulate Matters of $10{\mu}m$) a year. In addition, heavy vehicles for transportation of various cargos including raw materials emit huge amount of diesel soots and cause to redispersion of road dust. The local government spends more than 2 billion won every year, and it contributes to reduce the atmospheric dust. According to the prediction of cost to benefit, it will present the effectiveness in 720 % maximum and at least 240 %.

An Implementation Analysis of the National Health Insurance Coverage Expansion Policy in Korea: Application of the Winter Implementation Model (건강보험 보장성 확대정책의 집행분석: Winter의 정책집행모형의 적용)

  • You, Sooyeon;Kang, Minah;Kwon, Soonman
    • Health Policy and Management
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    • v.24 no.3
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    • pp.205-218
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    • 2014
  • Background: Most studies on the national health insurance benefit expansion policy have focused on policy tools or decision-making process. Hence there was not enough understanding on how policies are actually implemented within the specific policy context in Korea which has a national mandatory health insurance system with a dominant proportion of private providers. The main objectives of this study is to understand the implementation process of the benefit coverage expansion policy. Unlike other implementation studies, we tried to examine both the process of implementation and decision making and how they interact with each other. Methods: Interviews were conducted with the ex-members of the Health Insurance Policy Review Committee. Medical doctors who implement the policy at the 'street-level' were also interviewed. To figure out major variables and the degree of their influences, the data were analyzed with Winter's Policy Implementation Model which integrates the decision making and implementation phases. Results: As predicted by the Winter model, problems in the decision making phase, such as conflicts among the members of committee, lack of applicable causal theories application of highly symbolic activities, and limited attention of citizen to the issue are key variables that cause the 'implementation failure.' In the implementation phase, hospitals' own financial interests and practitioners' dependence on the hospitals' guidance were barriers to meeting the policy goals of providing a better coverage for patients. Patients, the target group, tend to prefer physicians who prescribe more treatment and medicine. To note, 'fixers' who can link and fill the gap between the decision-makers and implementers were not present. Conclusion: For achieving the policy goal of providing a better and more coverage to patients, the critical roles of medical providers as street-level implementers should be noted. Also decision making process of benefit package expansion policy should incorporate its influence on the implementation phase.

Changes in the Medical Cost and Practice Pattern according to the Implementation of per Diem Payment in Hospice Palliative Care (완화의료 일당정액수가제 시행에 따른 진료비와 진료행태의 변화)

  • Lim, Mun Nam;Choi, Seong Woo;Ryu, So Yeon;Han, Mi Ah
    • Health Policy and Management
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    • v.29 no.1
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    • pp.40-48
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    • 2019
  • Background: As of July 2015, per diem payment was changed from fee for service Therefore, this study aims to analyse changes in medical charges and medical services before and after enforcement of the palliative care, targeting palliative care wards in a general hospital, and provide basic data needed for development of per diem payment. Methods: The subjects of the study were a total of 610 cases consisting of 351 patients of service fee who left hospital (died) from July 2014 to June 2016 and 259 ones of per diem payment at Chosun University Hospital in Gwangju Metropolitan City. Results: The results are summarized as follows. First, after the palliative care system was applied, benefit medical service charges and insurance increased significantly (p<0.001). As benefit medical service charges increased, benefit private insurance payment increased significantly (p<0.001). Second, after the per diem payment was applied, total private insurance payment to medical institutes decreased significantly (p=0.050) and non-benefit also decreased significantly (p=0.001). Conclusion: It is suggested that additional rewards in the obligatory palliative care items should be continuously remedied and monitored to provide good quality hospice palliative care.

The Impact of Employee's Attributes on Corporate Pension Insurance Products Preference (기업연금보험상품 선호도에 대한 종업원 속성의 영향)

  • Joo, Heon
    • The Korean Journal of Franchise Management
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    • v.7 no.2
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    • pp.27-35
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    • 2016
  • Purpose - The primary objective of this study is to investigate the impact of employee characteristics on employees' preference towards corporate pension products. This study can provide a guidance for maximization of benefits for employees and their affiliated corporation. Employee characteristics include average length of labour, wage system of annual salary, age, types of interest rates and size of corporation. Existing research generally concentrate on vitalizations of corporate pension product raising an imperfection, improvements, tax benefit analysis and legal consideration. Thus, this study intensively analyses the effect of employee attributes on firms' decision for corporate pension products, such as DB(defined benefit) and DC(defined contribution) type. Research design, data, and methodology - The data were collected using self-administrated questionnaire survey on corporate pension products from CEOs or HR directors 250 foreign-invested companies', purchasing pension plans in practice with domestic financial trustees (insurance companies, banks and security companies). Hypotheses testing was conducted using Logistic Regression analysis with SPSS/PC+ 21.0. Results - The findings of the study are as follows. Employees with the long length of labour are more likely to have DB plan; more likely to prefer DC plan with the dividend distribution product regarding the types of interest rate. SMEs(less than 100 employees) are more likely to select DC plan whereas high fluctuation in wage with annual salary has no impacts. In addition, the ages has no significant effect on the preference. Conclusions - This study has examined with the empirical testing that employees' variable attributes and qualities are one of the vital factors for corporation pension plan selection. Currently, majority employees are highly likely to join DB plan and Defined interest types. Corporation with less than 10 employees prefer IRP scheme while most of corporation are intended to join DC plan. In a very near future, corporation more than 300 employees will be required to purchase mandatory plan under national regulation. For maximization of employees' contentment to corporation pension insurance and for complementing the flaws of existing plans, the future studies shall also research in a perspective of employee benefit.