Multi-Channel Behavior for Fashion Product Purchases and the Difference of Perceived Risk by Channel Type -The Case of College Men and Women- (패션 상품 구매 과정에서의 다중 경로 활용과 경로별 위험 지각 차이 -대학생 성별에 따른 비교-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.38 no.2
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- pp.277-292
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- 2014