• Journal of Distribution Science
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• v.20 no.1
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• pp.13-26
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• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.115-128
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• 2022

This research aims to analyze of the Effect of Army Start-up Support Program (hereinafter, ASSP) on the level of discharged or scheduled to be discharged soldier's satisfaction of their military service. In addition, this paper also seeks to elaborate on how those Army-supported programs, such as Start-up competitions, mentoring, camp, and school, can increase the level of military service satisfaction. By participating in those programs, service members can leverage their time in the military to make opportunity for their future career rather than consider it as a career break, increasing their military service satisfaction. Finally, on the basis of findings, this paper advocates for expanding Service Members startup Support Program of government agencies and municipalities and enhancing younger population's individual capabilities through ASSP. This research used ASSPs, such as Army Start-up competitions, mentoring, camp, and school, as independent variables. For controlled variables, this paper takes demographic elements such as status and career path of the participants. Our empirical analysis reveals that ASSP has a direct impact on the military service satisfaction, supported by the statistics from the hierarchical regression analysis. However, the research also suggests that individual' military service satisfaction from ASSP may differ from one another in accordance with the controlled variables such as status and career of the participants. This paper proves that ASSP can play a substantial role in enhancing service members' capabilities during their time in military and that Army fosters talent and connects itself to the nation and society. In addition, this research could contribute to increasing employment rate of and expanding Start-up support program of government agencies and municipalities for younger population by providing empirical results which advocates the latter's necessity.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.47-71
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• 2011

This thesis examines the problems faced in the electronic trade platform for which improvements are necessary, and suggests various ways of overcoming those problems. Practical implications regarding the advancement of Korea's u-TradeHub system are as follows. First, from the technical and legal aspects, to make up for a lack of support systems for spread of users, it is required to promote customized advertising strategies through Ministry of Knowledge Economy and establish a global certification system. Second, document standardization and digitalization should be achieved in advance to make the documents distributed through the e-Trade platform in a seamless manner. Furthermore, an ongoing global network development project should be promoted through the e-Trade platform to achieve standardization. Third, from the operational aspect, it is important to maintain an integrated and systematic relationship with related organizations. Because vertical integration among logistics service providers and GSCM are enabled through the e-Trade platform, it is necessary to standardize global network-based linkage and operating systems.

• Proceedings of the Korea Port Economic Association Conference
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• 2007.07a
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• pp.291-312
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• 2007

This paper is designed to look for a specialized strategies by drawing the special features of Busan New Port from both a comparative analysis of major factors of harbor competitiveness and a SWOT analysis of Yangshan Port, one of the biggest competitive ports in Northeast Asia, so that Busan New Port may preoccupy a status as the hub port of the area. The researcher would like to suggest the following measures to make Busan New Port serve as the central port of Northeast Asia on the basis of the findings; Korea should push ahead with creating a railroad transportation linking with Eurasia Contient, secure the amount of goods and resources with the help of the early development of the surrounding complex of the port, make a considerable progress in the level of port service, come up with a differentiation strategies for harbor marketing activities and improve its productivity.

• Culinary science and hospitality research
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• v.2
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• pp.25-46
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• 1996

The clients of hotel desire to be recognized as special persons who have their own personality and self-consciousness. The other hand, The hotel concentrates upon marketing strategy which acts a part of expanding sales. Namely, They find out the need of client, satisfy the desired need, ensure and manage the existing regular customers and make new clients regular customers. So they gain an advantage over competitive hotels. They make strategics of Telemarketing technique which is one of the developed-marketing techniques, can provide distinctive and familiar service and have an hight effect at the low cost. The attractions of Telemarketing strategy can be explained as follows. 1. It is the medium that have cost efficiency. 2. It possesses attractions to do time management. 3. It has control cash flow. 4. It can improve cash flow. 5. Market expansion can be accomplished. 6. It is a medium fit for prospecting over long-term period. 7. It can improve customer relations. 8. It fits seasonality (seasonal sales) 9. It brings greater order volume. 10. It benefits from lower personnel costs. 11. High volume productivity is realized. 12. It has attraction of versatility. 13. It has ease of start-up.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2005.11a
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• pp.649-653
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• 2005

Recently, many membrane structure buildings are constructed with the trend of multi functional and high technological construction. The membrane structure has the characteristics such as distinguished architectural shape which can make variable space creation and can make economic use of material. Therefore, it is in the spotlight of sport complex, various concert hall, and public service buildings. However, the acoustic study of membrane structure has not been following up the increasing demand for the membrane structure. In this study, the acoustic characteristics of membrane structure will be studied and analyzed using architectural acoustic factors based on acoustic design theory And also, the differences between theoretical exhortation value and outcome of study will be studied with the basis of architectural acoustic material study.

• Archives of design research
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• v.17 no.3
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• pp.403-412
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• 2004

Ubiquitous computing will bring on comprehensive changes of environment. We need to understand how this change will change human life and what will be needed in this circumstances. Then we have to develope the appropriate sonics in ubiquitous computing environment. The design of ubiquitous computing environment has the concept of designing human life. Thus to develope the scenarios which are able to predict human life is to make a foundation of developing design concepts effectively. However there is a gap due to the lack of the dear methodology between the analyzing trend of technology and the process of estimating the future life and developing the service scenarios. So, most of the scenarios which have developed up to now do not present the service that exactly reflects all the complicated and pluralistic sides of environment. The service in the ubiquitous computing environment should take the form of grasping the user's context and offering the information with the most adequate way. Therefore we have to know when they need services, where they use services and what kind of services they want. It means that we should understand the life and the environment of user clearly and wholly with the prospect of developing service. We also need the method for developing UC(ubiquitous computing) service based on this. This study focuses on the future family life and analyzes the user's context from a point of view of service development and in this ground, we have progressed the research about the methodology to develop the UC service scenario for suggesting the service. Through the applying of this methodology, we could analyze the user's context systematically and could make the best use of the analyzed data for proposal service idea. And the UC service scenarios which reflect future life on the basis of various use's context could be developed.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.4B
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• pp.355-363
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• 2006

A rapidly increasing demand of voice and data through mobile telecommunication service and the development of technologies related with the service are sufficiently said to make the service become an indispensible communicating means, not just selective one. However, in the other side of the generalizing of mobile telecommunication service, there is said to be a worsening situation of unbalanced benefits due to the problem of information difference between the non. The more advanced mobile telecommunication service proceeds, the more deepens the problem, and it is generally known that the problem cannot be solved by the ability of free market itself as seen in the wired telecommunication market. Therefore, we need to set up a systematic policy of mobile telecommunication service for solving this problem, and also think over whether to include the service within the range of universal service. In this study, we examine the required factors for including the service within the range of universal service, and analyze the validity of the including in the view point of institutional aspects.

• Journal of the Korean Society of Hazard Mitigation
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• v.8 no.4
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• pp.67-74
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• 2008

Because the fire service demands are increasing and forms are diversified, the first thing you must do is to make up the fire service budget to keep fire service power sufficiently. Such budget allocation leads to supply enough fire service people want and results in social welfare satisfaction. If the budget of fire service is not enough to meet with its power, sufficient security of the fire fighters would be impossible. Also, when the urgent disasters occur, the government cannot cope with them effectively. In fact, loss of many lives and properties took place in some cities and kuns because of that. The purpose of this study is to investigate the influence of fire service budget for fire service force. To do this, this study reviews fire service budget, fire service force. And this study sets up three hypotheses based on the theoretical backgrounds and the past research. The statistical method used for the verification of hypotheses is multiple regression analysis. The analysis showed that fire service budget per head variable was positive significant, fire service budget ratio variable was not significant. Also, public facilities tax variable was negative significant. Therefore, the analysis showed that public facilities tax couldn't fill the role as a earmarked tax.

• Journal of the Korean Dietetic Association
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• v.8 no.1
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• pp.33-41
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• 2002

This study has been focused on understandings for the problems of dietitian who perform nutrition service in the field of industry foodservice and then focused on using of its findings as basic material for smooth nutrition service performance through analyzing job satisfaction, job characteristic and its importance of dietitians' task in industry foodservice. A questionnaire survey of 120 nutritionists who have engaged themselves in industry foodservice―60 are under direct management and 60, held in trust―has been performed, and 95 responses (79%) have been collected and categorized, except some unfinished responses. The examined data have been classified statistically by using of SPSS, and then analyzed into frequency, percentage, mean value, standard deviation, and correlation among factors, according to questionnaires. The findings of the research can be summarized as following: The details of the surveyed dietitians were: 20-25 years old on an average; working less than two years; college graduates; mere employees; receiving monthly pay of 70～100 won on an average; working more than 52 hours weekly; and providing with four meals a day in a single menu. For job satisfaction and job characteristic, the service itself and the understanding of the service appear as main features. For the relative importance of the service, the findings show that the menu making, sanitation and cost control occupy an important position, while nutrition counseling, nutrition education and dietary control by ailments make up very low portion. For the cause of not enacting the nutrition service, the lack of counseling ability and the overburden of food service are at the top. The findings of this research, therefore, present the needs of the service capacity education and the reduction of excessive foodservice hours of dietitians in order to secure the efficient nutrition service in industry foodservice. To achieve this goal, first of all, there should be an intensive education course in school by using of practice hours. for enhancing practical service adaptability, and then the computerization of foodservice should be executed perfectly to reduce the excessive foodservice hours.