• Title/Summary/Keyword: low level decision

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The Role of CSR Proximity and Psychological Distance as a Marketing Strategy

  • Kim, Dong-Tae;Kim, Moon-Seop;Ahn, Sung-Sook
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.75-83
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    • 2017
  • Purpose - This study aims to find ways to have CSR efforts lead to a purchase decision. For this purpose, this research examines the influence of the perceived CSR proximity on the purchase intention and studies the moderating role of psychological distance. Research design, data, and methodology - A total of 185 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2 (CSR proximity: close vs. far) × 2 (temporal distance: near vs. distant) × 2 (information type: concrete vs. abstract) between-subjects design. ANOVA was conducted to test the hypotheses. Results - When consumers construe a purchase decision at a high level via the far psychological distance, a firm's CSR efforts are considered important for the purchase decision. Conversely, when consumers construe a purchase decision at a low level via the near psychological distance, a firm's CSR efforts are not considered for the purchase decision. Conclusions - This research demonstrates that people have a greater intention to purchase products from a firm whose CSR proximity is perceived as being close rather than far. Furthermore, this study shows that the psychological distance moderates the effect of CSR proximity on the purchase intention.

Development of Prediction Model of Subcontract's Bidding-Ratio for Private Apartment Projects (민간 공동주택 하도급 낙찰률 예측모델 개발)

  • Jang, Ki-Suk;Koo, Kyo-Jin
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2021.11a
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    • pp.250-251
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    • 2021
  • A subcontract work order is the basis of the construction process and consists of the root and trunk of the construction industry. The construction process through a subcontract work order is an important element of project success, and it is the basic unit of creating profit in the construction industry. Therefore, correct analysis and forecasting of subcontract work orders allow correct estimation of construction cost and profit which is the foundation of corporate decision making. This study has started to provide predictions of subcontractor's bidding-ratio for decision-making. Since the actual project data has been used in this study, the contribution level of the model is highly expected in actual field. The statistical confidential level of adjusted decision coefficient is concluded low because of limited sample numbers. However, its accuracy and confidence level can be increased through increasing sample numbers, considering more variables, and studying of reducing error.

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Sex-Role Attitude, Conjugal Status Level and Status Satisfaction of Married Women Living in Korean Rural Area (한국 농촌여성의 성역할태도, 부부간 지위수준 및 지위만족도에 관한 연구)

  • 최규련
    • Journal of Families and Better Life
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    • v.19 no.3
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    • pp.53-72
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    • 2001
  • This study examined sex-role attitude, conjugal status level and status satisfaction of rural married women as a part of study on problem diagnosis and status enhancement of Korean rural women. The subjects were 919 married farming women. Data were analyzed by frequencies, percentages, mean, standard deviation, t-test, ANOVA, Scheffe multiple range test, and stepwise multiple regression analysis. The major findings were as follows : 1) Rural womens sex-role attitude were conservative attitude. 66.7% of them conceived that their husband had more conservative attitude than them. Variables as age, education level, and farming work type were significant related with sex-role attitude. 2) Conjugal status level (housework sharing, domestic decision-making, agriculture decision-making, property rights) of rural women were low and not equal. It was affected by sex-role attitude, the proportion of their work to family farming work, similar/different type of sex-role attitude of couples, and their farming work type. 3) Their status satisfaction were low and affected by factors such as similar/different type of sex-role attitude of couples, conjugal status level, sex-role attitude, their farming work type, and education level.

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Current Management for Pregnancy-related Low Back Pain by Korean Physical Therapists: A National Cross-sectional Survey Using the Vignette Method (비네트를 활용한 한국 물리치료사의 임신 관련 허리통증 환자에 대한 치료실태 조사연구)

  • Han, Hee-ju;Kim, Suhn-yeop
    • Physical Therapy Korea
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    • v.27 no.1
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    • pp.53-62
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    • 2020
  • Background: Pregnancy-related low back pain (PLBP) has fewer systematic guidelines than pregnancy-related pelvic girdle pain, previous studies have not evaluated physical therapy for this ailment in Korea. Objects: We aimed to provide a detailed account of clinical decision making by Korean physiotherapists while treating PLBP. Methods: In total, 955 questionnaires were distributed mainly in places of continuing education held by the Korean Physical Therapy Association from April to July 2019. The same questionnaire was posted on a website used by physiotherapists. We collected subject information, a specific Vignette typically represent symptoms of PLBP, and responses to multiple questions about decision making, subjective recognition and interest level in the field of women's health physiotherapy (WHPT). Results: The overall response rate was 56% (n = 537); of these, responses to 520 questionnaires were analyzed. Most respondents chose various combinations of physical therapy methods. There were significant differences in subjective recognition levels of WHPT according to gender (p < 0.05), age (p < 0.01), education level (p < 0.01), and clinical experience (p < 0.05). There were significant differences in interest according to gender (p < 0.01) and education level (p < 0.01). With respect to the types of treatment, significant differences were noted in selective rates for "manual therapy", "pain control", and "supportive devices" based on gender. Manual therapy tended to be chosen more with increasing age and clinical experience. With increased education level, there were fewer choices for the use of pain control. Conclusion: This is the first data on how Korean physiotherapists manage PLBP patients using the vignette method. We were able to recognize the Korean physical therapist's decision on PLBP patients, and observed statistically significant correlations. This may aid in developing future research and education plans in the WHPT field.

A Regressional Study on the Relation between Marriage Variables and Fertility (결혼관련 요인의 출산력에 미치는 영향 연구)

  • 김성혜;김초강
    • Korean Journal of Health Education and Promotion
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    • v.8 no.1
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    • pp.87-97
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    • 1991
  • The purpose of this study is to identify the important marriage variables influencing fertilty. The data on which this study is based was selected from the survey data which was nation-widely collected from 2,824 married women in 1989 as the Korean. Family Function Study performed by the Korea Institute for Population and Health. The data was analyzed by the methods such as Cross Tabulation, Pearson's Correlation, and Multiple Regression. And the data analysis was processed by SPSS. The results are as follows. 1. There are differences in fertility according to the socioeconomic factor. The higher the educational level of a married woman is the lower the fertility level. And if the decision of marriage was made by herself, the fertility level is significantly low. As the duration of living in a large city is longer and the educational level of her husband is higher, the fertility level is low. 2. There are differences is fertility according to the demographic factor. As the first marriage age of her and her husband, the fertility level was low. And when a couple doesn't live with the husband's parents and the size of a family is small, the fertility level is low. 3. Finally the factors affecting fertility were analyzed by the Stepwised Multiple Regression. The result shows that as the educational level of a married woman is higher, she herself decides the marriage, the first marriage level of her is higher, the size of a family is small, her husband is higher, the fertility level is low.

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The Maintenance of An Evaluation Accreditation Indicator According to Teachers' Participation in Decision Making (인증시설 보육교사의 의사결정참여도에 따른 평가인증지표의 유지도)

  • Bu, Su-An;Lee, So-Eun
    • Korean Journal of Child Studies
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    • v.31 no.1
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    • pp.163-177
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    • 2010
  • The purpose of this study was to examine the maintenance of an evaluation accreditation indicator according to child care center teachers' participation in decision making. The subjects of this study were 139 teachers from 12 accredited national, public, private, and corporate child care centers in Seoul and North Gyeongsang Province. The TIP-2 (Teacher Involvement and Participation Scale V.2) and Accreditation Indicator for Child Care Centers were used to measure teachers' participation in decision making and accreditation indicator maintenance. Frequency, mean, standard deviation, one-way ANOVA and scheffe test were used for data analyses. The results revealed that the teachers who rated middle and high level in terms of their participation in decision-making showed higher levels of maintenance of the evaluation accreditation indicator than those with low levels of participation. This finding suggests that teachers' participation in decision making is an important factor for maintaining the quality of child care centers.

The Role of Pitch and Length in Spoken Word Recognition: Differences between Seoul and Daegu Dialects (말소리 단어 재인 시 높낮이와 장단의 역할: 서울 방언과 대구 방언의 비교)

  • Lee, Yoon-Hyoung;Pak, Hyen-Sou
    • Phonetics and Speech Sciences
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    • v.1 no.2
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    • pp.85-94
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    • 2009
  • The purpose of this study was to see the effects of pitch and length patterns on spoken word recognition. In Experiment 1, a syllable monitoring task was used to see the effects of pitch and length on the pre-lexical level of spoken word recognition. For both Seoul dialect speakers and Daegu dialect speakers, pitch and length did not affect the syllable detection processes. This result implies that there is little effect of pitch and length in pre-lexical processing. In Experiment 2, a lexical decision task was used to see the effect of pitch and length on the lexical access level of spoken word recognition. In this experiment, word frequency (low and high) as well as pitch and length was manipulated. The results showed that pitch and length information did not play an important role for Seoul dialect speakers, but that it did affect lexical decision processing for Daegu dialect speakers. Pitch and length seem to affect lexical access during the word recognition process of Daegu dialect speakers.

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A NEW APPROACH FOR RANKING FUZZY NUMBERS BASED ON $\alpha$-CUTS

  • Basirzadeh, Hadi;Abbasi, Roohollah
    • Journal of applied mathematics & informatics
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    • v.26 no.3_4
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    • pp.767-778
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    • 2008
  • Comparison between two or more fuzzy numbers, along with their ranking, is an important subject discussed in scholarly articles. We endeavor in this paper to present a simple yet effective parametric method for comparing fuzzy numbers. This method offer significant advantages over similar methods, in comparing intersected fuzzy numbers, rendering the comparison between fuzzy numbers possible in different decision levels. In the process, each fuzzy number will be given a parametric value in terms of $\alpha$, which is dependent on the related $\alpha$-cuts. We have compared this method to Cheng's centroid point method [5] (The relation of calculating centroid point of a fuzzy number was corrected later on by Wang [12]). The proposed method can be utilized for all types of fuzzy numbers whether normal, abnormal or negative.

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Elementary School Students' Decision-Making Change through Refutation Materials and Empathic Situation on Socio-Scientific Issue (과학 관련 사회적 문제(SSI) 상황에서 반박자료와 감정이입상황에 따른 초등학생의 의사결정 변화)

  • Yang, Il-Ho;Kim, Ki-Young;Lim, Sung-Man;Kim, Eun-Ae;Kim, Seong-Un
    • Journal of the Korean Society of Earth Science Education
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    • v.8 no.1
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    • pp.66-75
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    • 2015
  • This study is to investigate an argumentation level for elementary school students after analysing an argumentation structure about a socio scientific issue(SSI), and inquire a change of the decision-making according to the refutation materials and empathic situation. This data was collected from the semi-structured interview with the 14 students, grade 6th. For this, the first stage is to present the reading materials about the SSI to the students, let them decision-making and make them argue pro and con about the SSI during the interview. After that, facing with the refutation materials against the existing contention and the empathic situation, the change of the decision-making of the students was conducted. After the research, the level of the argumentation of the students was low, and the students who didn't have the background knowledge about the theme made the decisions according to the values, emotions or intuitions of their own. And the decision-making of the students changed more when presented with the refutation materials and the empathic situation, they were difficult to make the decision because of new information and various stances. Besides, they lacked in the ability that recognize the situation related with their own life, just used the fragmentary knowledge associated with value of life respect. Through these result, it is necessary to produce the refutation materials and empathic materials about the SSI to the students for improving the level of argumentation.

The Decision Making Process of Unplanned Purchases of Clothing Based on Need Recognition and Cognitive Efforts (욕구인식과 인지적 노력에 근거한 의류상품 비계획구매 의사결정과정)

  • Jin, Hyun-Jeong;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1601-1610
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    • 2009
  • Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.