• Asia Marketing Journal
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• 제17권3호
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• pp.1-31
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• 2015

The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers' spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient's judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient's consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed a bigger positive difference between the intent to buy individual self-expressive products and the intent to buy social self-expressive products than those with surprise-tagged money. And the receipt of pride-tagged money activates motivation to express one's individual self. Consumers who have received a sum of extra money tend to add the money into the current spendable income account and broaden the array of product category. And consumers with high arousal level of surprise triggered by receiving a sum of unpredictable money because of good luck show a smaller difference between the intent to buy individual self-expressive product and the intent to buy social self-expressive product than those with low level arousal in pride. Therefore, marketers should advertise their products in the respects of individual self-expression when their customers have pride-tagged money, and should advertise their products in the respects of social self-identity when they have surprise-tagged money by winning a large sum of unpredicted money like lottery winning.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2005년도 춘계학술대회
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• pp.663-666
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• 2005

Gas hydrates are ice-like compounds that form at the low temperature and high pressure conditions common in shallow marine sediments at water depths greater than 300-500 m when concentrations of methane and other hydrocarbon gases exceed saturation. Estimates of the total mass of methane carbon that resides in this reservoir vary widely. While there is general agreement that gas hydrate is a significant component of the global near-surface carbon budget, there is considerable controversy about whether it has the potential to be a major source of fossil fuel in the future and whether periods of global climate change in the past can be attributed to destabilization of this reservoir. Also essentially unknown is the interaction between gas hydrate and the subsurface biosphere. ODP Leg 204 was designed to address these questions by determining the distribution, amount and rate of formation of gas hydrate within an accretionary ridge and adjacent basin and the sources of gas for forming hydrate. Additional objectives included identification of geologic proxies for past gas hydrate occurrence and calibration of remote sensing techniques to quantify the in situ amount of gas hydrate that can be used to improve estimates where no boreholes exist. Leg 204 also provided an opportunity to test several new techniques for sampling, preserving and measuring gas hydrates. During ODP Leg 204, nine sites were drilled and cored on southern Hydrate Ridge, a topographic high in the accretionary complex of the Cascadia subduction zone, located approximately 80km west of Newport, Oregon. Previous studies of southern Hydrate Ridge had documented the presence of seafloor gas vents, outcrops of massive gas hydrate, and a pinnacle' of authigenic carbonate near the summit. Deep-towed sidescan data show an approximately $300\times500m$ area of relatively high acoustic backscatter that indicates the extent of seafloor venting. Elsewhere on southern Hydrate Ridge, the seafloor is covered with low reflectivity sediment, but the presence of a regional bottom-simulating seismic reflection (BSR) suggests that gas hydrate is widespread. The sites that were drilled and cored during ODP Leg 204 can be grouped into three end-member environments basedon the seismic data. Sites 1244 through 1247 characterize the flanks of southern Hydrate Ridge. Sites 1248-1250 characterize the summit in the region of active seafloor venting. Sites 1251 and 1252 characterize the slope basin east of Hydrate Ridge, which is a region of rapid sedimentation, in contrast to the erosional environment of Hydrate Ridge. Site 1252 was located on the flank of a secondary anticline and is the only site where no BSR is observed.

• 대한환경공학회지
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• 제32권6호
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• pp.563-580
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• 2010

2009년 환경부는 '농어촌지역 하수도정비 종합계획'을 발표하면서 도시지역과 농촌지역의 하수도 서비스 격차를 줄이고 농어촌지역의 생활환경을 개선하기 위하여 2015년까지 약 4조 7천억 원의 예산을 투입하여 농어촌지역의 하수도 보급률을 75%까지 향상하겠다고 밝혔다. 하지만 이번 종합계획은 소규모하수도의 문제점을 정확히 파악하지 못하고 있어 하수도 보급률 증가에 따른 수질개선 효과는 기대하기 어려울 것이다. 따라서 본 연구에서는 경기도의 2개 지역 마을하수도 정비 사례를 중심으로 마을하수도의 문제점과 해결방안에 대해서 알아보고, 종합계획을 추진하는데 고려되어야 할 사항들에 대해서 논의하고자 한다. 현장조사를 통하여 하수의 불균등 유입, 저유량, 저부하 등의 문제가 공통적으로 발생하고 있는 것을 파악하였다. 유입되는 부하량에 맞게 처리시설의 운전 방법을 개선해야 하지만 대부분의 시설들이 설계시 제시된 운전인자로 운전되고 있어 처리효율이 저하되는 것으로 조사되었다. 정밀진단에서는 문제점에 대한 해결방안으로 유량균등화, 포기/ 비포기 비율 조절 등을 검토하여 현장에 적용하였으며, 그 결과 유기물 및 탈질산화 반응에 의한 T-N의 처리효율 개선되는 것을 확인할 수 있었다.

• 대한지하수환경학회지
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• 제1권1호
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• pp.33-50
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• 1994

제주도 지하수자원의 산출특성을 규명키 위하여 총 455개 기존관정의 자료를 전산처리하여 지역별 대수성 수리특성을 규명하였다. 제주도는 주로 현무암내에 협재된 화산쇄설층, crinker층과 현무암의 1 및 2차 유효공극이 주 대수대의 역할을 하며 이들은 기저, 준기저 및 상위대수층으로 구성되어 있다. 본도 대수층의 평균 투수량계수는 29,300 $m^2$/일이며 평 균 저유계수는 0.12로써 자유면 대수층을 이루고 있다. 종합적인 물수지 분석을 실시한 바 본도에 부존된 지하수 부존량은 약 440억 ㎥이고, 년평균 강수량은 33.9억 ㎥으로써 이 중 하천유출량은 6.38억㎥/년이며, 증발산량은 12.56억 ㎥/년(37%)이고 지하수함양량은 년평균 강수량의 44.1%에 해당하는 14.94억㎥이다. 본도에 부존된 지하수의 최적 개발가능량(sustainable yield) 을 각 지역별로 정량적으로 계산한 결과 그 양은 함양량의 41%에 해당하는 6.2억㎥/년(1,689,000 ㎥/일) 정도였으며 잔여 8.74억㎥/년(2,404,000㎥/일)은 해안이나 해저용천의 형태로 유출된다. 특히 최근에 실시한 심부 시추조사 자료에 의하면 EL-120$\pm$68m 부근에 저투수성 해성 퇴적층(일명 세화리층)이 분포되어 있는 것으로 판명되었으며 과거 서귀포층군으로 알려진 저투수성 퇴적층이 북서부와 서부 일원에서 EL-70m 부근에 널리 분포되어 있어 서귀포층군과 세화리층의 명확한 구분이 필요하다. 만일 이러한 저투수성 퇴적층이 제주도의 기저층을 이루는 경우 제주도 내에 부존된 지하수는 주로 준기저 지하수일 것이며 이는 제주도 지하수의 산출특성에 결정적인 영향을 미칠 것이다.

• 한국과학교육학회지
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• 제8권1호
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• pp.1-22
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• 1988

The educational policy of a nation should be based on the results of nation-wide studies and their analyses. This study is the third one in a series of research on "development of improvement plan and monitoring system for secondary school science", focusing on the three major areas, such as students' achievements, science instruction and conditions for science education in vocational high schools. In general, the results showed that science achievements in vocational high schools were significantly lower than those of general high schools. While the achievement level in physics was lower by one percent, the achievement levels in chemistry and biology were significantly lower by more than 5 percents. In the case of scientific inquiry, the results showed much lower scores compared to those of general high schools. Concerning the inquiry abilities, most of the students did not possess the formal operational thinking skills such as controlling variables and combinatorial thinking. The ability of experimental skills seemed to be closely related to the students' majors. Students in industrial arts schools could measure electric resistance very well, while students in agricultural high school students failed completely. In the area of students' attitude toward science, the greater part of the students had the experiences of using scientific equipments (68.6 %), experimentation (54.3 %), and extracurricular science activities (56.9 %). They also showed positive attitude towards the nature of science (59.8%). The results of the survey on science instruction and school conditions for science education showed the needs for improvement In general, the priority of science education in vocational high schools was very low compared to their major subjects. The teachers as well as students thought science text books nor to be difficult These responses and the low achievement levels seemed to be contradictory to each other. The facilities for science experiments were better equipped and installed to general high schools. However. the lack of budget was a major problem for performing experiments uning the facilities. Therefore. science education in vocational high school have many things to be improved For the improvement of science education in vocational high schools, financial support as well as the intention for the improvement must be the essential factors.

• 한국학교ㆍ지역보건교육학회지
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• 제1권2호
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• pp.17-27
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• 2000

This Study carried out for the purpose of basic data collection school teachers in Korea during September 2000 at Seoul, Kangwon province and JeonRaBuk province. 534 teachers among 600 school health teachers was analyzed by SPSS program. The major findings is as follows; 1. Mean score of Job-satisfaction is $25.52{\pm}4.46$ as 50 total point. Staff cooperation $2.96{\pm}.93$ is the highest score and promotion system $2.02{\pm}1.06$ is the lowest score as 5 total point by Job-satisfaction factor 2. Age-specific mean scores are $20.63{\pm}4.44$ at age of $20{\sim}29$, $25.77{\pm}4.15$ at age of $30{\sim}39$, $27.69{\pm}4.63$ at age of $40{\sim}49$ and $27.11{\pm}5.26$ at age of more than 50. 'Promotion', 'Health education', 'Cooperation of school physician', 'Allocation of professional' and 'Professional skill' are significantly different by age group. 3. Job-satisfaction of long period working teachers is higher than that of short workers, 'Salary system' and 'Professional skill' by factor are significantly different. 4. Job satisfaction by area is not significantly different, and 'Professional skill' as a factor of urban is higher than rural area. 5. Job-satisfaction by school level is not significantly different, and 'Health budget', 'Cooperation of school physician', 'Allocation of professional' and 'Professional skill' are significantly different by level of school. 6. Job-satisfaction of big size school is higher than that of small school and 'Health education' of big size school is high. 7. Job-satisfaction of low education is low score and 'Salary', 'Textbook for health education', 'Health facility' and 'Professional skill' are differnt. 8. 'Educational background', 'Size of school' and 'Level of school' are significantly affected to 'Salary system', this three varialbles explained 13.8% of the total. We can express job -satisfaction of 'Salary system' ; y=2.677-$.182X_6$(Education)+$.120X_5$(Size of school)+$.019X_4$(Level of school) 9. 'Age group', 'Working period' and 'Size of school' are affected to 'Cooperation of school physician', and three variables explain 13.2% of total. We can express job-satisfaction of 'Cooperation of school physician' ; y=2.644+$.247X_1$(Age)+$.179X_2$(Working period)-$.133X_5$(Size of school) 10. 'Working period', 'Education of teacher', and 'Working area' are affected professional skill, this three variables explain 13.5% of job-satisfaction of professional skill. We can express 'Professional skill' ; y=3.076+$.11X_2$(Working period)-$1.06X_6$(Education)-$.126X_3$(Working area). 11. 'Education', 'Age', 'Size of school' and 'Working period' are affected to total job-satisfaction, this four variables explain 14.2% of total satisfaction. We can express job-satisfaction of school health teacher; y=19.76-$.126X_6$(Education)+$.215X_1$(Age)+$.107X_5$(Size of school)+$.121X_2$(Working period).

• 유통과학연구
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• 제13권10호
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• pp.109-114
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• 2015

Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

• 대한영양사협회학술지
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• 제12권1호
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• pp.89-101
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• 2006

The purpose of this study was to investigate the needs of educators, learners and parents in elementary schools for implementing a systematic nutrition education program by nutrition teachers to begin in 2006. The subjects were 833 dietitians, 808 principals, 3,141 teachers, 7,577 students and 6,003 parents in elementary schools. A fairly large proportion of the principals (98.4%), teachers (95.5%), parents (96.6%) and students (62.8%) responded that nutrition education is urgently needed. Every dietitian, principal and teacher has recognized that for the enforcement of a nutrition program in the future, the placement of one nutrition teacher in every school is needed without a moment's delay. Many subjects responded that elementary low grades are the most proper time for nutrition education for students and it is also needed to extend this not only to students, but also parents and teachers who have a direct influence on them. In the education hour, they responded that it is proper one hour a month for teachers and one hour a week for students. Fifty-six percent of dietitians, 58.3% of principals and 67.0% of teachers responded that the best educational way to heighten the effect of nutrition education was education through discretional activities. It was found that 46.4% of students have wanted nutrition education to be enforced during special activities. Education through their school homepage or in-school broadcasting system, while it has been most utilized, was low in a degree of preference with 10.9%. In regards to a nutrition program, principals and parents have attached much importance to the dining etiquette, dietary attitudes, and relations of foodstuffs with health, while dietitians and teachers have made much of a balanced eating habit, and the relations of dietary life with health. Finally, for a nutrition program to be enforced towards a direction that the educators and students want, it is judged that first of all the role of nutrition teachers is the most important, furthermore the support of manpower and the budget should be made.

• 대한영양사협회학술지
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• 제12권2호
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• pp.105-117
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• 2006

The purpose of this study was to investigate the needs of educators, learners and parents in elementary schools for implementing a systematic nutrition education program by nutrition teachers to begin in 2006. The subjects were 833 dietitians, 808 principals, 3,141 teachers, 7,577 students and 6,003 parents in elementary schools. A fairly large proportion of the principals (98.4%), teachers (95.5%), parents (96.6%) and students (62.8%) responded that nutrition education is urgently needed. Every dietitian, principal and teacher has recognized that for the enforcement of a nutrition program in the future, the placement of one nutrition teacher in every school is needed without a moment's delay. Many subjects responded that elementary low grades are the most proper time for nutrition education for students and it is also needed to extend this not only to students, but also parents and teachers who have a direct influence on them. In the education hour, they responded that it is proper one hour a month for teachers and one hour a week for students. Fifty-six percent of dietitians, 58.3% of principals and 67.0% of teachers responded that the best educational way to heighten the effect of nutrition education was education through discretional activities. It was found that 46.4% of students have wanted nutrition education to be enforced during special activities. Education through their school homepage or in-school broadcasting system, while it has been most utilized, was low in a degree of preference with 10.9%. In regards to a nutrition program, principals and parents have attached much importance to the dining etiquette, dietary attitudes, and relations of foodstuffs with health, while dietitians and teachers have made much of a balanced eating habit, and the relations of dietary life with health. Finally, for a nutrition program to be enforced towards a direction that the educators and students want, it is judged that first of all the role of nutrition teachers is the most important, furthermore the support of manpower and the budget should be made.

• 한국보건간호학회지
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• 제2권2호
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• pp.45-61
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• 1988

Clonorchiasis should be realized as an important public health problems in Korea by their wide distribution, high prevalence rate and heavy infection intensity. This study was designed to obtain the infection rate, contributing factors as well as the behavior of infected persons among the factory workers in Pohang area where that parasite still remains as a problem. Study was undertaken from September '86 to October '87. Clonorchiasis skin test was performed for 3180 factory workers, and stools of skin test positive reactors were examined. Praziquantel was prescribed to stool examination positive persons for clonorchis sinensis ova. After one year. stool examination was repeated for them who received medicine. At the same time. a structured questionnaire was given and the results were analyzed and compared with control group. The results of this study are summarized as follows; 1. The infection rate of Clonorchis sinensis. 1) Clonorchiassis skin test positive rate was $26.2\%$ (834/3180). 2) Stool(Clonorchis sinensis ova) positive rate among skin test positive reactors was $21.6\%$ (129/598) All 129 infected persons were male. 2. Contributing factors of Clonorchis sinensis infection. 1) The chance of infection was higher in low-educated peple(p<0.01) 2) Stool(Clonorchis sinensis ova)positive rate was higher among the persons who reside near the riverside now(p<0.01), or among the persons who long history of riverside residence(p<0.01) 3) The infection rate was higher in thoes who like sliced raw fresh water fishes than in those who like cooked fishes(p<0.05). 4) Correct answering rate for questions about the cause and route of Clonorchis sinensis infection was low in infected persons. 5) The infection rate was lower among those who had experience of previous clonorchiasis test(p<0.01). 6) Family members of infected persons show higher rates of infection(p <0.01). 3. Treatment effect and compliance of infected person to treatment. 1) After one year, negative stool conversion rate was $85.4\%$. 2) $70.8\%$ of infected persons took the medicine; Only $3.1\%$ of them consulted to physician to know the medication effect; As many as $29.4\%$ of them continued to consume raw fresh water fishes. As a conclusion, City of Pohang area, Hyung San River in the center, is an endemic area of clonorchiasis. Current clonorchiasis control system seemed to be ineffective; many of the skin test positive group did not submitted their stool for examination; only $70.8\%$ of infected persons took the medicine even though the drugs were given free of charge; $29.4\%$ continued to consume raw fresh water fishes after taking medicine. Therefore. proper education program should be provided to improve the compliance to treatment. Follow-up for infected cases is mandatory to prevent waste of restricted budget.