• Journal of Information Management
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• v.39 no.2
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• pp.235-249
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• 2008

The combination of information and technology makes dramatically increase both information quality and quantity. Almost of company utilize customer information for the purpose of increasing sales amount and profitability. The purpose of this paper is to discover customer information's utilization practices in the Korean financial industry. The case of K Bank's information analysis in the inbound and outbound marketing is provided, The customer segmentation is used for the inbound marketing by using RFM analysis. And the loan card model is used for the outbound marketing by using logit analysis.

• Journal of Distribution Science
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• v.13 no.11
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

• Korean Journal of Social Welfare
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• v.63 no.3
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• pp.29-53
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• 2011

This paper analyzed factors to affect needs for personal assistance service in the workplace for people with disabilities. The statistical analyses adapted in this study were the Frequency Analysis, Ordered Logit Analysis, Multiple Regression Analysis. The results of analysis are summarized as follows. First, through the Frequency Analysis many people with severe disabilities in the workplace found to have a high desire of the personal assistance service in the workplace, and factors like types of disability, the degree of disability, income basis found to include in the selection criteria of personal assistance service in the workplace. Second, through Ordered Logit Analysis and Multiple Regression Analysis factors to affect needs for personal assistance service in the workplace for people with disabilities found to include factors like residential district, age, level of education, assistance activities of family. By the results of analysis, it is suggested practical implications and policy implications.

• Journal of the Korean Society of Safety
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• v.33 no.3
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• pp.71-76
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• 2018

The purpose of this study is to analyze the factors affecting the roundabout accidents near schools. This study gives particular attentions discussing characteristics by pedestrian accident severity using the ordered logit models. In pursuing the above, 63 roundabouts installed before 2014 are surveyed for modeling. the traffic accident data from 2014 to 2016 are collected from TAAS data set of Road Traffic Authority. Such 35variables explaining the accidents as environment, human, geometries, school and roundabout factor are selected from literature reviews. The main results are as follows. First, the ordered logit models (${\rho}^2$ of 0.272, $x^2$ of 24.723) which is statistically significant have been developed. Second, environment factor variable is analyzed to be day or night ($X_1$ ), human factor variables are evaluated to be driver gender($X_4$), older driver($X_5$), pedestrian gender($X_7$) and children pedestrian($X_8$ ). Third, geometries factor variable are analyzed to be speed limit sign($X_{16}$) and median barrier($X_{21}$), school factor variables are evaluated to be hump-type crosswalk($X_{25}$), CCTV($X_{26}$) and school zone sign($X_{27}$), roundabout factor are analyzed to be roundabout sign($X_{30}$) and number of circulatory roadway lane($X_{32}$). Finally, this study could give some implications to decreasing the accidents severity at roundabout near schools.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.4
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• pp.56-65
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• 2013

The word is endeavoring to reduce greenhouse gases with the sense of crisis caused by the continuous climate change. As a method to decrease greenhouse gases, motors driven by fossil fuels are being substituted by EV in the field of transportation. Meanwhile, for the spread of EV, charging installations are divided into general charging type and quick charging type. Also, charging amount and time are main factors to decide charging pay. But, because the opportunity coast for the charging time varies depending on the private situations, it is very important to understand exact phenomenon for the spread of EV charging installations and charging pay policy. Therefore this paper suggested the choice model of charging installation and time value in various situations by using Logit model to make clear the relationship between a choice of charging installation, charging time and willingness to pay for charge.

• Journal of Korean Society of Transportation
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• v.29 no.2
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• pp.81-89
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• 2011

Trip distribution is the second step of the conventional travel demand estimation process, which connects trips between origin and destination, while transport mode choice is the third step of the process, which chooses transport mode among several modes serving for each origin-destination pair. Although these two steps have closely connected, they have been estimated independently each other in the estimation procedure. This paper presents an integrated model combining trip distribution and transport mode choice, and also presents its solution algorithm. The model integrates gravity model adopted for the trip distribution process with logit model employed for the mode choice process. The model would be expected to cope with the inconsistency issue existing in the conventional travel demand estimation procedure. This paper also presents an equilibrium condition, sensitivity of the model, and compares them with those of existing models.

• Communications for Statistical Applications and Methods
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• v.18 no.6
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• pp.859-869
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• 2011

Interest has increased in academic research regarding key factors that drive box-office success as well as the ability to predict the box-office success of a movie from a commercial perspective. This study analyzed the relationship between key success factors of a movie and box office records based on movies released in 2010 in Korea. At the pre-production investment decision-making stage, the movie genre, motion picture rating, director power, and actor power were statistically significant. At the stage of distribution decision-making process after movie production, among other factors, the influence of star actors, number of screens, power of distributors, and social media turned out to be statistically significant. We verified movie success factors through the application of a Multinomial Logit Model that used the concept of choice probabilities. The Multinomial Logit Model resulted in a higher level of accuracy in predicting box-office success compared to the Artificial Neural Network and Discriminant Analysis.

• Journal of Korean Society of Transportation
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• v.34 no.2
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• pp.135-145
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• 2016

This study assumes a vehicle choice model based on the multinomial model and analyzes the vehicle choice behaviors of consumer. An SP survey targeting drivers was implemented and data was collected for model estimates, with the possible choice options of the survey takers limited to gasoline, HEV, PHEV, and EV vehicles. The explanatory variable mostly displayed a significance level of under 5%, and excluding variables for price and fuel the remaining variables were all consistent with the logical direction with the plus (+) sign and the results were determined to be rational. Consumers selecting mid-size & full-size vehicles are able to afford more than consumers that selected other vehicle types, so there was relatively little consideration given to low fuel costs when compared to vehicle price. For this reason, it was determined that for the full-size vehicle model the fuel variable could be disregarded. Socio-economic variables that were statistically significant were the age and infor variables for the sub-compact & compact, the age, infor and inc3 variables for the mid-sized & full-size vehicles.

• Journal of the Korean Society for Railway
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• v.20 no.2
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• pp.288-298
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• 2017

The system of high-speed and conventional railway vehicles is diversified, and significant technological development in performance has been achieved. This study analyzed the modal change characteristics; furthermore, it estimated the value of travel time by improving the travel time and cost for the passenger's perception of railway. In this study, we formulate a mode choice model for passengers and compare it with the mixed logit model which reflects individual taste variation. In addition, the validity of the analysis is presented through an estimation the value of travel time using the derived model. For this purpose, a stated preference survey was conducted with 510 people using public transportation. The benefits of time-saving can be accurately determined by estimating the value of time spent on the railway. Appropriate fares for public transportation can also be estimated.