• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.149-159
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• 2020

Selecting an investment location is one of the most crucial decisions of investors as it has a great influence on the operation and development of the business in the future. At the same time, the attraction of localities will bring advantages for socio-economic development for the localities invested. Investors are interested in localities that have the potential to invest. The study focused on analyzing and testing the influence of place brand equity on the choice of investment locations of domestic investors through a regression analysis using 425 survey samples of investors in Phu Tho province, one of the northern industrial zones in Vietnam. Research results showed that 56.5% of investment decisions depended on factors from place brands. In addition, in the decision-making process for choosing investment locations, brand awareness factor had the greatest impact on investor's decisions, followed by brand image and brand personality, and finally brand confidence had the smallest impact. Therefore, in the coming time, in order to retain and attract domestic investors to choose Phu Tho as an investment and business destination, it is necessary to increase the value of place brand equity and implement solutions to promote place brands to investors.

• Journal of Industrial Technology
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• v.23 no.A
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• pp.83-92
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• 2003

The previous control point surveying, being standardized by trigonometric point which hasn't been unified in the whole country and producing put into operation through complex calculation process, has many problems about accurate results and economic side. Because most of trigonometric points that standardize a present surveying are in situation in top of the mountain, there are many difficulties in solving sight problems. Since trigonometric points are far away from one another, Differences are created because of limitation of point distance, observatory network construction and distribution of error. In the information age, the study about acquiring three dimension surveying information that uses GPS has been processed as fast as acquiring topography information is getting important gradually. For utilizing GPS in surveying work, deciding transformation 7-Parameters that changes data about location information which is received by GPS receiver is important. In this study, it is decided transformation 7-Parameters that can be used in ka-pyoung area by using GPS surveying production that had put into operation.

• Journal of the Korean Society of Safety
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• v.20 no.4 s.72
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• pp.114-121
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• 2005

Railroad shunting movements connecting and disconnecting train sets are very susceptible to human errors since they depend on human decision-making and action procedure that are variable to situation to situation. Nevertheless, in the investigation of railroad accidents, all the accident causes related with human factors have merely been categorized as 'careless treatment' of the workers without any systematic approach of behavioral sciences or the analysis of human errors. In this research, therefore, 137 accident cases occurred during railroad shunting movements and 435 accident cases occurred during driving were analyzed with a special interest of human errors. According to results, the traditional accident investigation scheme used for last several decades did not seem to be appropriate for catching up true accident causes with respect to human errors. In addition, both signal men and locomotive drivers made many mistakes in judgement/action stage while the former mainly commit judgement tasks where as the latter mainly commit cognition tasks. Ant those tasks such as 'confirmation of signal and route', 'location check-up of connected train sets', and 'route identification for a shift of track' ranked highly for accident susceptibility.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.8
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• pp.47-56
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• 2019

The purpose of this study is to explore the possibility of using crowdsourcing as a means to expand the participation of citizens in the process of smart urban regeneration New Deal policy. Using mobile devices, they built a crowdsourcing prototype system that enables residents to provide location-based ideas and opinions about the urban regeneration New Deal policy and share and manage the collected data. The system was applied to the actual urban regeneration New Deal project site to draw implications. The main research results are as follows. First, crowdsourcing is a means of strengthening expertise by utilizing collective intelligence dispersed among local residents. Through the online platform developed in this study, various ideas and opinions of the community can be collected. Second, the procedural legitimacy and transparency of the rehabilitation project can be secured by expanding the participation opportunities of the residents. Third, the efficiency of project promotion can be improved through participation of residents using online platform.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.6
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• pp.39-46
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• 2019

In the 21st century, medical facility projects are required to operate appropriate digital technologies as the development of technology and the interests of various participants become more complex. In order for architects to successfully lead negotiations among various stakeholder groups, it is necessary to plan for effective communication through appropriate design reflecting their opinions and coordination of conflicts. For this purpose, building information modeling (BIM), which is a method of designing based on knowledge information related to medical facilities in the building database, can respond to change of order promptly and minimizes the occurrence of design errors can do. Recently, BIM technology and cloud computing technology in ICT have been combined and research on cloud BIM has been actively carried out. The use of cloud computing technology in BIM-based healthcare facility projects can effectively support decision making among project participants and has the advantage of sharing and collaborating on various forms of information generated during the design process, regardless of location and time. Therefore, the purpose of this study is to build of system that can support the design of medical facility using cloud computing technology in BIM.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• Korea Trade Review
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• v.44 no.2
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• pp.203-219
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• 2019

Recently, the Trump administration initiated a new United States-Mexico-Canada Agreement (USMCA) that strengthened NAFTA's rules of origin to enhance protectionism while maintaining the framework of trade agreements rather than completely abolishing them. This study focuses on the behavior of firms motivated to influence the government to practice protectionist trade by analyzing the rules of origin verification and adopting the political economics model. This paper explains the process of endogenous determination of the stringency of rules of origin verification as a non-tariff barrier using the lobbying model. Comparative static analysis shows that the more efficient technology a domestic firm has and the more government prefers to raise political contribution, the more is verification likely to be strict. This suggests that a rationale exists to maintain a free trade agreement in the form of the new agreement (USMCA) without abolishing the current NAFTA regime.

• Earthquakes and Structures
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• v.21 no.6
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• pp.587-599
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• 2021

The modified-ECOMAC approach to monitor and investigate health of structure in marine platforms was evaluated in this research. The material properties of structure were defined based on the real platform located in Persian Gulf. The nonlinear time-history analyses were undertaken using the marine natural waves. The modified-ECOMAC approach was designed to act as the solution of the best sensor placement according to structural dynamic behavior of structure. This novel method uses nonlinear time-history analysis results as an exact seismic response despite the common COMAC algorithms utilize the eigenvalue responses. The processes of modified-ECOMAC criteria were designed and developed by author of this paper as a toolbox of Matlab. The Results show that utilizing an efficient ECOMAC method in SHM process leads to detecting the critical weak points of sensitive marine platforms to make better decision about them. The statistical results indicate that considering modified ECOMAC based on seismic waves analysis has an acceptable accuracy on identify the sensor location. The average of statistical comparison of COMAC and ECOMAC via modal and integrated analysis, had a high MAE of 0.052 and RSME of 0.057 and small R2 of 0.504, so there is significant difference between them.

• Journal of Environmental Science International
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• v.31 no.8
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• pp.727-733
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• 2022

The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a^-1 and 20.00 CNY·a^-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a^-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.31-37
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• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.