[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.5322/JESI.2022.31.8.727

Evaluation of the Non-use Values of Taishan Mountain Cultural Heritage

Song, Xiu-hua (College of Horticulture Science and Engineering, Shandong Agricultural University)
Lang, Xiao-xia (School of Art and Design, Qingdao University of Technology)
Ham, Kwang-min (Department of Environmental Landscape Architecture, Gangneung-Wonju National University)

Publication Information

Journal of Environmental Science International / v.31, no.8, 2022 , pp. 727-733 More about this Journal

Abstract

The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a^-1 and 20.00 CNY·a^-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a^-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

Keywords

Cultural heritage; Non-use values; Contingent valuation method; Taishan Mountain;

Citations & Related Records

Reference

1	Lee, J. S., 2015, Measuring the benefits of the Intangible Cultural Heritage Hall in Jeonju Korea: Results of a contingent valuation survey, Journal of Cultural Heritage, 16, 236-238. DOI
2	Yu, J. Y., 2004, A Handbook of the world cultural and natural heritage, Shanghai Scientific and Technological Literature Press, 3.
3	Chu, X., Zhan, J., Wang, C., Hameeda, S., Wang, X., 2020, Households' willingness to accept improved ecosystem services and influencing factors: Application of contingent valuation method in Bashang Plateau, Hebei Province, China, Journal of Environmental Management, 255, 109925.
4	Fu, X. E., 2019, Assessment of social utility of green infrastructure based on the contingent valuation method: taking Suzhou Jinji Lake Scenic Area as an example, Chinese Landscape Architecture, 35, 46-50.
5	Liu, W. Y., Chuang, Y. C., 2022, To exclude or not to exclude? The effect of protest responses on the economic value of an iconic urban heritage tree, Urban Forestry & Urban Greening, 71, 127551.
6	Xiong, M. J., Guo, J. Y., Deng, D., 2007, Evaluation of non-use value of tourism resources by CVM: a case study of Leshan Giant Buddha, Journal of the Party School of Leshan Municipal Commutiee of C.P.C, 9, 76-78.
7	Kim, S. S., Kevin, K. F., Cho, M., 2007, Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace, Tourism Management, 28, 317-322. DOI
8	Guo, J. Y., Wang, N. A., 2005, Evaluation of the non-use values of tourist resources of Dunhuang, Resources Science, 27, 187-192.
9	Chen, W. Y., Hua, J., 2015, Citizens' distrust of government and their protest responses in a contingent valuation study of urban heritage trees in Guangzhou, China, Journal of Environmental Management, 155, 40-48. DOI
10	Cui, W. H., Lin, F. F., 2010, Assessing the value of cultural heritage resources: Limitations and improvements of the contingent valuation method, Resource Science, 32, 1993-1998.
11	Davis, R. K., 1963, Recreation planning as an economic problem, Natural Resources Journal, 3, 239-249.
12	John, B. L., Catherine, M. K., 2009, Mountain substitutability and peak load pricing of high alpine peaks as a management tool to reduce environmental damage: A contingent valuation method, Journal of Environmental Management, 90, 1751-1760.
13	Kimura, F., Ito, Y., Matsui, T., Shishido H., Kitahara, I., Kawamura, Y., Morishima A., 2021, Tourist participation in the preservation of world heritage - A study at Bayon Temple in Cambodia, Journal of Cultural Heritage, 50, 163-170. DOI
14	Lo, A.Y., Jim, C. Y., 2015, Protest response and willingness to pay for culturally significant urban trees: implications for contingent valuation method, Ecological Economics, 14, 58-66.
15	Tuan, T. H., Navrud, S., 2008, Capturing the benefits of preserving cultural hetitage, Journal of Cultural Heritage, 9, 326-337. DOI
16	Xu, F., Wang, Y., Xiang, N., Tian, J., Chen, L., 2020, Uncovering the willingness-to-pay for urban green space conservation: A survey of the capital area in China, Resources, Conservation & Recycling, 162, 105053.