• 제목/요약/키워드: local visitor

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An Assessment and Comparative Analysis of Culture and Tourism Festival Service Quality, Satisfaction and Revisit (Focusing on 2013-2014 Cheonan World Dance Festival) (문화관광축제 서비스품질과 만족 및 재방문 평가 비교분석 (2013-2014년 천안흥타령 춤 축제를 대상으로))

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.649-661
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    • 2016
  • It was intended to enhance the quality of festival and contribute as image of refined local festival by making an empirical and cross-sectional analysis of effect that the overall quality of service provided in the local festival had on users' satisfaction and revisit intention by using 2013-2014 two-year data for visitors who had enjoyed "Cheonan Heungtaryeong Dance Festival", best festival designated by Ministry of Culture, Sports and Tourism after 2012. The results of analyzing a difference for 2 years are as follows. 1) Among social quality factors, both cultural effect and image effect showed a significant difference with p=.001 and p=.004. 2) Among process quality factors, food and souvenir showed a significant difference with p=.27. 3) Among physical quality factors, both convenience in connection with the visitors' enjoying the festival and facility arrangement didn't show difference between groups with p=.130 and .408. Finally, in the item of whether the overall service quality of festival had an effect on visitor satisfaction and whether visitor satisfaction with festival had an effect on revisit intention, each of these had p=.000. So, it was shown that there was statistically significant difference. In other words, it is proved that the enhancement of service quality lead to high satisfaction, and this arouses revisit intention and produces word of mouth effect.

Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

The Foundation Research Development of Anmyundo Based on a Consciousness of Resident and Visitor (주민 및 이용자의 의식에 기초한 안면도의 현황 및 발전방향에 대한 기초연구)

  • Lee, Dong-Kun;Bang, Kwang-Ja;Kim, E-Shin;Youn, So-Won;Kang, Hyun-Kyung;Kim, Jung-Yun
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.2 no.4
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    • pp.35-46
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    • 1999
  • For the purpose of building up the future direction for the development and usage of Anmyundo, this paper is intended to collect the basic sources of Anmyundo and to analyze the consciousness of its development direction, which was surveyed on local residents and visitors. The result shows that local residents are not fully satisfied with its environment(59.6 point), but natural environment(74.2 point) turns out the most influential factor of satisfaction and living environment(66.0 point), social economic environment(48.1 point) follow the next. Satisfied with its natural environment which includes good scenery and a lot of environment resources, residents and visitors are discontented with living environment and social economic environment. In terms of "development" and "conservation", the responses of residents are clearly divided into both sides in the same level by each 27.7%. On the other hand, visitors support "conservation"(36.8%) rather than "development"(22.8%) and prefer to keep its present natural environment as a environment study place and rest area.

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A Study on the Facilities Layout of Lower Floor and Space Characteristics Through Analysis of Newly Established Schools in Chungbuk since 2010 (충북의 2010년 이후 신설된 학교 분석을 통한 저층부 배치 시설 및 공간 특성 연구)

  • Kang, Hye-Jin;Jung, Jin-Ju
    • Journal of the Korean Institute of Educational Facilities
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    • v.22 no.2
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    • pp.3-13
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    • 2015
  • The policy of the Ministry of education through the social awareness and issues are being changed. Accordingly, in response to the school building which also has to be changed. This study is Low-floor(1~2 floor) for high accessibility, important management and a lot of locomotion. This study is analysis by floor of newly established schools in Chungbuk. Facility and space on the possible low-floor situated are classified administrative zone, health zone, student support + local exchange zone, STEAM(creativity, personality) supporting zone. The administrative area includes administration office, principal's office and board rooms. The administrative zone is located against schoolyard. Because it is possible visual control of schoolyard. also it controls visitor access so it is placed near main entrance. Health zone is located near a special class, counseling center and wee class for emergency situation. and is located near schoolyard for visual control. Student support + local exchange area includes library and computer lab, audio-visual room, auditorium or gymnasium. It put more emphasis resident welfare, culture and education. So it opens for local residents. It is located center of few stories or near entrance. STEAM(creativity, personality) supports science lab, art room, family room. It is possible such a theory class, experience class and indoor and outdoor class. It is located few floors. This study is used as a reference for school building projects planing.

The factors affecting Visitors' Spending on Local Festivals by applying the Tobit Model -Based on Rice Festivals in Two Regions- (Tobit 모형을 이용한 지역축제 방문객의 지출 영향요인 -두 지역 쌀 축제를 중심으로-)

  • Baik, Un-Il
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.479-488
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    • 2012
  • The purpose of this study was to determine the impact in visitors' spending on two separate local festivals, and to present the improved market strategies to attract visitors to revisit the local festivals. This study was also intended to suggest the ways to increase the competitiveness and revitalize the local festivals by improving the existing attractions and creating new attractions based on the visitors' evaluation. On the purpose of the study, we studied the visitors of two local ricefests, Icheon Rice Cultural Festival and Rice Festival in Jincheon Chungbuk, and estimated the determinants influencing the visitors' spending to the festivals by applying Tobit model. Finally, to estimate the behavioral differences in visitors of the two festivals, we compared the estimated determinants for the visitors of each festival by using Log-likelihood Ratio, and analyzed the differences in the factors influencing the visitors' spending. Summarizing the propensity of visitor's spending to local festivals, visitors of two rice festivals buy or tended to buy things on impulse. Therefore, festival industry needs to take measures to efficiently accommodate their expenditures from the stage of designing festivals.

A Study on Visitor Satisfaction for Bukhansan Dulegil (북한산 둘레길 이용객 만족도에 관한 연구)

  • Cho, Woo-Hyun;Yun, Hui-Jae;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.4
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    • pp.60-73
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    • 2011
  • Since Jeju Ollegil opened in September 2007 and attracted the sensation of popularity throughout the country, the interest in 'Walking Trails' has increased, and the central ministries and the local governments composite and assign various 'Walking Trails'. Walking trails are not tours on which people go to see one spot and move to another spot by vehicle, but a long linear journey that leads people to see, to feel and to experience a region's landscape and culture while walking on the trail. 'Walking Trails' are efficient routes to discover and to use a former way and to link the various ecological regions' histories and cultural resources, so it is most important to select a route. Although the routes were selected by considering the various planning factors and giving each route a specified theme, some problems like the inconvenience of visitors caused by lack of facilities have occurred. After designation and construction of the trails, they were not properly evaluated by visitors. Therefore, it is the purpose of this study to suggest a better way to construct the trails by surveying visitor satisfaction and by analyzing the impact of planning a route on visitor satisfaction at Bukhansan Dulegil which was completed. For this study, with a questionnaire based on the literature review to identify the important planning factors for selecting a route, a survey was conducted on visitor satisfaction for each section and their intention to revisit and to recommend that trail. Based on the characteristics of each section that was identified in the field research, the trails were classified into five types and satisfaction of each type and each type was analyzed. In addition, analyzing the impact of planning factors on satisfaction, the impact of satisfaction on revisiting and recommending and visitors' perception of the theme, further improvement for better construction of the trail was presented. Satisfaction of sectors with strong natural elements was higher; 'walking comfort' was the highest planning factor affecting satisfaction. In addition, satisfaction was surveyed to have high influence on revisiting and recommending.

A Study on Purchasing Agricultural Products of Re-visitors In Traditional Market Using Double Hurdle Model (더블허들 모형을 이용한 전통시장 재방문객의 농산물 구입결정 요인에 관한 연구)

  • Yi, Hyangmi
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.137-147
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    • 2015
  • In this study, consumers who have experience of visiting Jeongsun Arirang Market has been selected as samples to understand the characteristics of agricultural products purchase. For this, double hurdle model was used in order to resolve sample selection problem and obtain consistent estimator. The key points are the following. First, as the age increases(up to 59.8 years), chances of purchasing the products at traditional market increase as income increases. Second, when the residence area is outside of Gangwon-province, the purchase amount of the products increased compared to those from visitors within the Gangwon province. Also, visitors who use public transportations purchase less products compared to those who use their own car. Third, probability of agricultural products increase as the visitors consider positive effect the product purchase leads to the local farmers. Fourth, if the visitors consider the quality of the agricultural products, probability of purchasing agricultural product at the site increases. However, if the visitors consider the freshness of the agricultural products, the purchase amount rather drops. Fifth, the probability of purchase increases as visitors consider the brand of traditional market.

A Study on the Types of Visitors to Experiential Fishing Villages - Focused on the Case of Tae An-Gun in Chung Nam Province - (어촌체험마을 방문객 유형화에 관한 연구 - 충남 태안군 어촌체험마을을 중심으로 -)

  • Kim, Jong-Hwa;Cho, Eun-Jung
    • Journal of Korean Society of Rural Planning
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    • v.20 no.3
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    • pp.45-53
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    • 2014
  • This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor's aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.

Evaluation of Historic Breeding Habitats with a View to the Potential for Reintroduction of the Oriental White Stork (Ciconia boyciana) and Crested Ibis (Nipponia nippon) in Korea

  • Park, Shi-Ryong;Kim, Su-Kyung;Sung, Ha-Cheol;Choi, Yu-Sung;Cheong, Seok-Wan
    • Animal Systematics, Evolution and Diversity
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    • v.26 no.3
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    • pp.191-196
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    • 2010
  • The Oriental White Stork (Ciconia boyciana) and the Crested Ibis (Nipponia nippon) are wetland species listed as "Endangered" on the IUCN Red List of Threatened Species. The two species were once common on the Korean peninsula, but have experienced a severe population reduction in the past decades. Currently, they are officially extinct in Korea. At present, reintroduction programs to release the birds to the wild are in progress in Korea as well as in Japan. In this study, we surveyed the historic breeding sites of the two species using the literature and face-to-face interviews with local people as a step toward determining appropriate breeding habitats for reintroduction. We found 26 historic breeding sites for the Oriental White Stork in Chungcheong-do and Gyeonggi-do, but did not find any breeding sites for the Crested Ibis. These findings suggest that the Oriental White Stork was resident, while the Crested Ibis was a winter visitor to Korea. Based on these results, we discuss the possibilities for successful reintroduction of the two species in Korea.

The current status and strategies of livestock health control on national and international basis (국내.외 가축위생관리기준의 현황, 적용과 대책)

  • Ryu, Il-Sun
    • 한국환경농학회:학술대회논문집
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    • 2009.07a
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    • pp.240-272
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    • 2009
  • Recently, as Foot and Mouth disease(FMD) outbreaks in South-East Asia, Taiwan, China, we cannot loose our tense to sustain our FMD free country status. And we have increasing possibility of disease inflow because of continual outbreaks of FMD type A, O and Asia 1 in neighbored countries, foreign visitor and foreign workers. So we have to be urgently ready for strengthen surveillance, early-report and early-diagnosis. So the most important things in epidemic control of livestock are co-work between central and local epidemic control office and field epidemic control. However, potential risk for FMD recurrence and sporadic occurrence of epidemic disease still threaten our livestock farmhouse, so we have to be ready for bio-security against these threatening. For these reasons, I will introduce the concept, etiology and epidemiology of disease and investment/ analysis of health management standard of main animals like cattle and pig which is applied to the inside and outside of country. With these references, we have to manage livestock health management thoroughly by establishing livestock health management standard and notifying special veterinarian and livestock farmer of these standard. Later on, prevention and quarantine of epidemic outbreak and establishing livestock health management standard should be undertaken primarily for sustainable growth and stability of livestock farm industry.

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