• 제목/요약/키워드: local resources

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순창지역 방문객의 지역관광에 대한 의향분석 (Intention analysis of Sunchang area tourists for local tourism)

  • 유찬주;강창식;장동헌
    • 농업과학연구
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    • 제40권3호
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    • pp.261-269
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    • 2013
  • This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.