• 한국농촌건축학회논문집
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• 제15권2호
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• pp.1-8
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• 2013

Traditional markets located in local small towns have effected local economies and culture for a long time, but their current situation is not so good. In this context, this paper tries to find out the physical characteristics and problems of local traditional markets and to extract some suggestions to improve them. For this, I selected three traditional markets as case study areas such as Mugeuk, Samseong, and Boeun located in local small town in Chungbuk Province. Using the diverse survey methods including theoretical review, basic data analysis, field survey, and questionnaire study, I examined physical features such as location, spatial structure, type of business, streetscape, and convenient facilities in the designated markets. Finally, based on this, I proposed some suggestions on the improvement of traditional markets located in local small towns as followings; expand and improve the convenient facilities, enforce the image of entrance, boost and form groups of specified business, reflect the local characteristics, and amend the related institution etc.

• 한국신뢰성학회지:신뢰성응용연구
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• 제16권1호
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• pp.15-25
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• 2016

Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.63-84
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• 2011

현재 우리나라에는 약 1500여개의 재래시장이 있다. 이들 재래시장은 삼성과 롯데와 같은 대기업에 의해 운영되는 SSM과 할인점 등의 시장 진입으로 인해 경쟁이 치열해지고 있고 급변하는 유통환경의 변화에 따라 생존의 위협을 받고 있다. 또한 재래시장의 파워가 약해짐으로 인해 지역 상인들의 생존이 위협을 받고 있고, 지역 경제 또한 악화되고 있다. 따라서 백화점과 할인점을 선호하는 소비자들에게 보다 나은 가치를 제공해 주기 위해 재래 시장은 보다 시장지향적인 전략을 취해 나가야 할 것이다. 시장지향적 전략은 다음 세 가지 하부 개념으로 이루어진다. (Narver와 Slater,1990): 고객 지향성 (customer orientation), 경쟁지향성 (competitor orientation), 그리고 기능간 조정(inter-functional coordinations). 본연구의 첫 번째 목적은 지역 사회에서의 재래시장의 적절한 역할을 제안하는 것이다. 둘째는 재래시장이 지역에서 장기적으로 생존하기 위해 필요한 시장 지향적인 기능을 알아보고 자 한다. 마지막으로 본 연구는 다양한 지역사회와 다양한 상황에서 재래시장이 지향해야할 성공적인 재래시장 유형을 개발하기 위해 적절한 정책 방향을 제안하는 것이다. 이들 목적을 성취하기 위해 본 연구는 다음과 같은 구성으로 되어 있다. 우선 재래시장과 지역 경제 발전을 위한 기존의 연구보고서와 정책 보고서를 살펴보고 기존 정책의 장-단점을 제시하였다. 둘째로 재래시장의 시장지향적인 유형과 기준을 제시하였고, 지역 시장과 지역의 경제 상황 특성에 따라 재래시장의 기능과 발전 형태에 대해 제안하였다. 마지막으로 본연구의 공헌점과 미래 정책 개발에 있어서의 시사점 등을 토론 하였다. 특히 정책 개발 방향에 있어 본 연구는 정책의 효율성과 경제적 효과, 인력 개발과 운영 시스템, 그리고 이러한 개발과 정에서의 정부의 역할과 지역 상인의 보호 방안등에 대해서 중점적으로 논의를 하였다.

• 경영과학
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• 제28권3호
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• pp.125-141
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• 2011

We have recently witnessed many of global companies did not successfully adapt themselves to local markets, and finally exited the markets experiencing failures. The purpose of this study is to suggest practical glocalization strategies for global e-service companies to run their respective businesses in local markets with success. Glocalization is a terminology blending globalization and localization, meaning that global companies adapt themselves to local cultures, environment, languages, laws and regulations so as to survive and prosper in those markets while maintaining high quality of standards and processes they originally have for global competitive edge. Examining success stories as well as failure ones of global e-service companies having entered Asian markets, we provide marketing mix strategy for successful glocalization, and suggest some guidelines for prospective e-service companies wishing to enter local markets with different cultures and languages to fit themselves to new environments.

• 한국경제지리학회지
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• 제17권3호
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• pp.517-537
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• 2014

본 연구에서는 전통시장을 소재지 입지에 따라 도시형과 농어촌형으로 구분하고, 이들 유형에 대해 각각 서울 종로구의 통인시장과 경북 봉화군의 봉화상설시장을 사례연구 대상지로 선정하였다. 이들 시장을 방문하는 이용객을 대상으로 지역주민의식에 대해 설문한 결과, 지역의 전통시장을 소개할 의향이 있는 사람들은 그렇지 않은 사람들보다 지역주민으로서의 자부심이 더 강한 것으로 나타났다. 또한 해당 지역의 전통시장을 어떻게 인식하고 있는지 지역공동체 지역문화 지역경제 부문 등 모두 24개의 항목을 설정하여 설문하였다. 그 결과 통인시장과 봉화상설시장의 이용객들은 자기 지역의 전통시장이 다른 지역주민에게 인정받는 시장이길 기대하는 정도가 강하고, 자기 지역의 전통시장이 언론에 소개되면 기분이 좋은 정도 역시 높음을 알 수 있었다. 그리고 지역의 전통시장이 발전하면 지역이 발전하는 것처럼 느껴지는 정도도 높게 나타났으며, 전통시장의 발전을 위해 지역주민 모두가 힘을 모아야 한다는 의지도 강한 것으로 확인되었다. 지역활성화를 위한 수단으로 전통시장을 육성하기 위해서는, 시장의 공간을 인간의 삶을 담고 있는 장소로 바라보아야 한다. 또한 전통시장 문제를 인간적 문화적으로 접근할 필요가 있으며, 시장의 활성화는 '더욱 전통시장다움'에서 해법을 찾아야 할 것으로 판단된다.

• 유통과학연구
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• 제12권10호
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• pp.37-45
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• 2014

Purpose - This study aims to analyze the relationship between trends in innovative EU industries and market distribution in smaller emerging markets under an open economy. Research design, data, and methodology - Although innovation was well-distributed, due to socio-economic factors following European integration, CEE had not achieved sustainable economic growth. However, this paper analyzes the differences among changes in CEE innovation for smaller emerging markets dominated since 2000. Market distribution has facilitated new markets for innovative industries, according to EU surveys and economic indicators. Results - The dominance of the local industrial market distribution has deterred innovation investment the survey shows that innovation investment has been shrinking, despite the EU's open innovation policy for CEE employment and R&D. For the CEE case, there were expectation gaps and uncertainty about whether to use the new distribution dominance or TNCs' innovation in smaller emerging countries without local industrial innovation. Conclusions - Innovation generates market growth and distribution power however, small growth requires stimulation, and creativity and innovative edge need further focus in local public and corporate strategy.

• 유통과학연구
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• 제12권12호
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• pp.55-63
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• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 한국주거학회논문집
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• 제15권2호
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• pp.27-34
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• 2004

The purpose of this study has two folds. For the local government it gives a guide to establish the housing information system, which provides various housing information in order to promote service to the public on Internet. It also gives a guide for the local government to collect the fundamental data from local housing market and provide them to the policy makers as well as the housing producers (landlords, builders and owner-occupiers). Contents of housing information system website for the local government consist of three main parts. The first part provides housing policy and local housing market information to the upper level local government as well as housing producers. The second part provides housing information for the people who are looking for houses to move the own. Final part provides the procedures of building construction and development plan for landlords to the public. In case of Pyongtaek-City, this study makes them by cluster analysis of houses and households moving pattern as the Internet contents. Housing markets of Pyongtaek-City divide 3 sectors by housing type, tenure type and housing supply ratio etc. And populations prefer to move intra sectors. According to this information, policy-makers should define local housing problems and find solutions and housing producers can supply the house just in sites and in time. In conclusion, local government should provide valuable housing information based on local housing market research to the public for the effective housing policy. As local housing market is formed by various factors it is needed for local government to research housing sub-markets due to apply these research results to the local government for the future.

• 한국농촌건축학회논문집
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• 제7권2호
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• pp.9-20
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• 2005

The conventional markets in small towns have showed a different trend, compared with those of urban district. As the conventional markets, which are located in urban districts, are being depressed, those in small towns are being activated by each local government. The activation of conventional market is being recognized as an important means for developing communities, and the project for fostering conventional market is being competitively carried out by each local government. The active center of conventional market is constituted centering on the central area of the market. However, in case of the small towns' conventional markets, it is known that the market site, which is secured at market day, heavily influences on the central area. Thus, in order that the small towns' conventional markets may be activated, securing territories of conventional markets and market site should be considered. Altogether, in order to activate the conventional markets, some conclusions were derived as follows: Expanding market site through improving the usability of space by territories, Controlling peddlers by territories and balancing business items, Amplifying the convenient facilities for users, Securing and improving the central area, Standardizing the facilities that were installed by stores and peddlers.

• 동아시아경상학회지
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• 제8권3호
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• pp.43-56
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• 2020

Purpose - This study was carried out to analyze the influential factors of how consumers methodize purchasing agricultural products via direct market. It further utilizes the Discrete Choice Model to analyze consumer decision specifically with regards to individual markets and store attributes. Research design and methodology - This study will use the multinomial logit model to interpret the influential factors behind selecting a specific market to purchase from. This study establishes 'online direct-purchase' as the base category with 'direct farm markets', 'local foods direct markets', 'produce boxes (CSA)' as substitutes. Results - Firstly, the variety of products, price and freshness had a positive influence on choosing 'direct farm markets' while convenience of payment and transportation had a negative influence. Second, freshness and store attributes had a positive influence on choosing 'local foods direct markets' but product price and packaging, location accessibility had a negative influence. And although product creditability had a positive influence on purchasing 'produce boxes (CSA)', product price had a negative influence. Conclusions - Accordingly, there is a need for the South Korean government to encourage the adoption of mobile payment through smartphone applications in direct farm markets to vitalize direct agricultural purchasing. However, this does need to be approached cautiously as price has a conflicting affect for each method of purchase.