• Title/Summary/Keyword: linguistic evaluation

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Development of an Evaluation System for Asphalt Pavement Condition Using Fuzzy Set Logic (모호집합(模糊集合)의 논리(論理)를 이용(利用)한 연성포장(延性鋪裝)의 평가기법개발(評價技法開發))

  • Kim, Kwang Woo;Park, Je Seon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.11 no.1
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    • pp.125-134
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    • 1991
  • Since comprehensive examination of flexible pavement is complex, evaluation of its condition has been based on subjective judgements. Especially, qualitative measure of pavement has been based on linguistic expressions which often cause misinterpretation. There has been no such a criterion that can appropiately assess pavement status. Therefore, this study was devised to develop an approach, using fuzzy set concept, for evaluation of current and expected service conditions of flexibel pavement surface course. An example study was conducted to verify its usefulness. Since arithematic operation of fuzzy set can quantify the linguistic values and translate them into illustrative models, the results shown in the example was easy for anyone to understand.

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An Exploratory Study on Advertising Effectiveness Using Linguistic Analysis: Focused on KLIWC (언어분석을 이용한 광고효과 탐색연구 : KLIWC를 중심으로)

  • Ryu, Yeon-Jae
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.407-420
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    • 2019
  • The purpose of this study is to explore the possibility of measuring advertising effectiveness through the ad evaluation text. The 384 university students were asked to evaluate the positive and negative evaluation ads of high and low involvement products by self-report method and to write ad evaluation text online. The written ad evaluation text were analyzed by KLIWC and to examine the difference between the comment of positive and negative advertising. The results of the analysis are as follows. First, there were differences between positive and negative ads in 17 psychosocial variables. Second, there were differences between positive and negative ads in 9 linguistic variables. Third, there was a significant correlation between KLIWC variables(Positive & negative emotions, inhibition, conviction, physical condition & function and sleep/dreams) and advertising effect variables. This study suggests that the advertising evaluation comment reflects the consumer's psychological reaction to advertising and the possibility of measuring the advertising effectiveness using advertising evaluation text.

Correlation between Subjective and Objective Cognitive-Linguistic Tests in Older Adults (정상 노년층의 인지-언어 능력에 대한 주-객관적 평가 간 상관성)

  • Lee, Mi-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.5
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    • pp.548-556
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    • 2016
  • Cognitive-linguistic changes that normally accompany aging are often simply an annoyance, but in some instances they may herald a more perilous course of decline to a state of neurological disease. This study investigated the correlation between subjective and objective tests on cognitive-linguistic abilities in older adults and the predictors of objective performances. Healthy elders over 65 years of age (n=63) and their informants (n=63) completed the subjective and objective cognitive-linguistic tests (ISCOLE and CAPTBI) from July of 2015 to February of 2016. The main findings were as follows: performance on the self-report test was not significantly different from that on the informant-report test. Additionally, eight domains in older adults group and 15 domains in the informants group were significantly associated with performance on the objective test. Finally, language on the informant-report test was a predictor of several abilities including problem solving and memory on the informant-report test predicted executive function and language. The present study demonstrates that two groups have significant differences in correlation between subjective and objective tests on the cognitive-linguistic abilities, and there are more relevant domains in rating by informants. These findings have implications for the use of cognitive-linguistic evaluation and preventive intervention in clinical settings.

uLAMP: Unified Linguistic Asset Management Platform for Natural Language Processing (uLAMP: 자연어 처리를 위한 자원 통합 관리 플랫폼)

  • Um, Jung-Ho;Shin, Sung-Ho;Choi, Sung-Pil;Jung, Hanmin
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.25-34
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    • 2012
  • Due to the development of wireless devices such as smart-phone and internet, a lot of linguistic resources actively are opened in each area of expertise. Also, various systems using semantic web technologies are developing for determining whether such information are useful or not. In order to build these systems, the processes of data collection and natural language processing are necessary. But, there is few systems to use of integrating software and data required those processes. In this paper, we propose the system, uLAMP, integrating software and data related to natural language processing. In terms of economics, the cost can be reduced by preventing duplicated implementation and data collection. On the other hand, data and software usability are increasing in terms of management aspects. In addition, for the evaluation of uLAMP usability and effectiveness, user survey was conducted. Through this evaluation, the advantages of the currentness of data and the ease of use are found.

Comparison of prosodic characteristics by question type in left- and right-hemisphere-injured stroke patients (좌반구 손상과 우반구 손상 뇌졸중 환자의 의문문 유형에 따른 운율 특성 비교)

  • Yu, Youngmi;Seong, Cheoljae
    • Phonetics and Speech Sciences
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    • v.13 no.3
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    • pp.1-13
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    • 2021
  • This study examined the characteristics of linguistic prosody in terms of cerebral lateralization in three groups of 9 healthy speakers and 14 speakers with a history of stroke (7 with left hemisphere damage (LHD), 7 with right hemisphere damage (RHD)). Specifically, prosodic characteristics related to speech rate, duration, pitch, and intensity were examined in three types of interrogative sentences (wh-questions, yes-no questions, alternative questions) with auditory perceptual evaluation. As a result, the statistically significant key variables showed flaws in production of the linguistic prosody in the speakers with LHD. The statistically significant variables were more insufficiently produced for wh-questions than for yes-no and alternative questions. This trend was particularly noticeable in variables related to pitch and speech rate. This result suggests that when Korean speakers process linguistic prosody, such as that of lexico-semantic and syntactic information in interrogative sentences, the left hemisphere seems to be superior to the right hemisphere.

A Decision Support System for the Selection of a Rapid Prototyping Process (쾌속조형공정 선정을 위한 지원 시스템)

  • 변홍석;이관행
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.5-8
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    • 2003
  • This paper presents a methodology to be able to select an appropriate RP system that suits the end use of a part. Evaluation factors used in process selection include major attributes such as accuracy, roughness, strength, elongation, part cost and build time that greatly affect the performance of RP systems. Crisp values such as accuracy and surface roughness are obtained with a new test part developed. The test part is designed with conjoint analysis to reflect users' preference. The part cost and build time that have approximate ranges due to cost and many variable parameters are presented by linguistic values that can be described with triangular fuzzy numbers. Based on the evaluation values obtained, an appropriate RP process for a specific part application is selected by using the modified TOPSIS(Technique of Order Preference by Similarity to Ideal Solution) method. It uses crisp data as well as linguistic variables, and each weight on the alternatives is assigned by using pair-wise comparison matrix. The ranking order helps the decision making of the selection of RP systems.

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모호가중점검목록을 이용한 제품의 감성파악에 관한 연구

  • 박경수;정광태
    • Proceedings of the ESK Conference
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    • 1995.04a
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    • pp.25-29
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    • 1995
  • When we design a product, we need to consider human sensibility for the product. In this study, we developed a technique to measure human sensibility for a product. Because human sensibility for a product is very subjective and fuzzy, it is hard to measure easily. To deal with this difficulty effectively, we used fuzzy-weighted checklist to this problem. The fuzzy- weighted checklist presents a fuzzy version of the weighted checklist technique computerized for evaluating or comparing complex system (or subjects). In this technique, we used pairwise comparison to get the relative weights of wensibility factors. Also, we used linguistic ratings to get the scores of sensibility factors for a product. Then, we synthesize the scores of sensi- bility factors to get fuzzy composite score (and linguistic approximation). If there are several alternatives, we can conduct alternative comparison. Finally, we wrote the program of this technique by Quick Basic software. As an example, this technique applied to car. The results show that we can use this technique effectively to the quantitative evaluation of human sensibility

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Building a text collection for Urdu information retrieval

  • Rasheed, Imran;Banka, Haider;Khan, Hamaid M.
    • ETRI Journal
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    • v.43 no.5
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    • pp.856-868
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    • 2021
  • Urdu is a widely spoken language in the Indian subcontinent with over 300 million speakers worldwide. However, linguistic advancements in Urdu are rare compared to those in other European and Asian languages. Therefore, by following Text Retrieval Conference standards, we attempted to construct an extensive text collection of 85 304 documents from diverse categories covering over 52 topics with relevance judgment sets at 100 pool depth. We also present several applications to demonstrate the effectiveness of our collection. Although this collection is primarily intended for text retrieval, it can also be used for named entity recognition, text summarization, and other linguistic applications with suitable modifications. Ours is the most extensive existing collection for the Urdu language, and it will be freely available for future research and academic education.

Evaluations of Chinese Brand Name by Different Translation Types: Focusing on The Moderating Role of Brand Concept (영문 브랜드네임의 중문 브랜드네임 전환 방식에 대한 중화권 소비자들의 브랜드 평가에 관한 연구 -브랜드컨셉의 조절효과를 중심으로-)

  • Lee, Jieun;Jeon, Jooeon;Hsiao, Chen Fei
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.1-25
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    • 2011
  • Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

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A Study on the Emotional Evaluation of fabric Color Patterns

  • Koo, Hyun-Jin;Kang, Bok-Choon;Um, Jin-Sup;Lee, Joon-Whan
    • Science of Emotion and Sensibility
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    • v.5 no.3
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    • pp.11-20
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    • 2002
  • There are Two new models developed for objective evaluation of fabric color patterns by applying a multiple regression analysis and an adaptive foray-rule-based system. The physical features of fabric color patterns are extracted through digital image processing and the emotional features are collected based on the psychological experiments of Soen[3, 4]. The principle physical features are hue, saturation, intensity and the texture of color patterns. The emotional features arc represented thirteen pairs of adverse adjectives. The multiple regression analyses and the adaptive fuzzy system are used as a tool to analyze the relations between physical and emotional features. As a result, both of the proposed models show competent performance for the approximation and the similar linguistic interpretation to the Soen's psychological experiments.

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