• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.259-264
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• 2021

In modern socity, online communication plays a vital role in social interaction of communicities. It is so common for online users to see display advertisements online while surting the Net. Specifically, most web banners diaplayed on portral sites consist of words, phrase, and sentences. Considering that the primary purpose of adversiting is persuation, the advertisement such as web banners is an examplary case to show the interaction among pragmatics, translation and advertising because the linguistic expressions employed in the banners represent its pragmatic use, leading to persuation and functioning as a communicative tool for the smooth communication between source text producers (adversisers) and target audience (online users). This can be part of the so-called translation process. In particular, we can easily witness the use of English words in web banners. Thus, this paper looks at web banners displayed on major four portal sites-Naver, Daum, Nate, and Zum, giving a special attention to the content contained in the web banners as well as the use of English words. As s result, we found that the frequencies of English words in each portal site were higher when the advertised products were targeting young online users, whereas the frequencies were lower when the users are older group than young people. The finding supports the prgramatic perspective that linguistic expressions are understood in social contexts and shows the so-called translation process which involves a shift from semantic meaning of words to their pragmatic use. Finally, we can conclude that the interaction is possible when we have the framework where translation, pragmatics, and advertising are all communitative components for social interaction within social contexts.

• 한국수학교육학회지시리즈C:초등수학교육
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• 제25권4호
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• pp.395-410
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• 2022

명사화는 문법적 은유 중 하나로, 동적 표현을 명사 상당 어구를 통해 표현하는 것이다. 수학 문장제에서 명사화를 사용한 문장 표현은 수학화 단계에서 주목해야 할 대상을 분명하게 한다는 장점과 일상적 표현과 달리 문장의 이해를 어렵게 하고 온전한 수학적 모델링 단계의 경험을 저해한다는 단점을 모두 지닌다. 본 연구의 목적은 수학 학습시 학생들의 어려움을 야기하는 문장제 해결과 관련하여, 언어학적 요소인 명사화의 관점에서 교과서 문장제를 분석하고 시사점을 도출하는 것이다. 이를 위해 2015 개정 교육과정에 따른 초등학교 수학 교과서의 수와 연산 영역에 포함된 연산 관련 문장제 341개의 명사화 유형을 학년군별, 차시 활동과 단원 평가, 특화 차시별, 수식화에 대한 명시적인 요구 문장제의 네 가지 관점에서 분석하였다. 분석 결과에 기초하여 수학 문장제의 언어적 표현과 관련한 교수학적 시사점을 도출하였다.

• 말소리와 음성과학
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• 제15권1호
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• pp.9-17
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• 2023

이 연구의 목적은 한국어 이중모음 /ㅛ/가 다양한 언어학적 환경에서 어떠한 발음 변이 양상을 보이는지 밝히는 것이다. 특히 음성적 변이와 분포 범위의 연관성에 주목하여 /ㅛ/의 발음 양상을 논의하였다. 서울코퍼스의 여성 화자 10명의 발화에서 나타난 /ㅛ/의 운율적 위치(단음절, 어절 초, 어절 중, 어절 말)와 어휘 부류(내용어, 기능어)를 분석하였다. 각 환경에서 /ㅛ/의 출현 빈도를 파악한 결과, 운율적 위치에 따라 어휘 부류와 발음형 실현이 달라지는 양상을 보였다. 음향 분석을 통해 기능어에서 나타나는 /ㅛ/에서는 음성적 약화가 빈번하게 일어나는 것을 확인하였다. 어휘 부류는 /ㅛ/의 평균적인 음가를 달라지게 하지는 않았지만 개별 토큰의 분포 양상에서는 차이가 발견되었다. 이를 통해 언어학적 환경이 모음의 음성적 분포 양상에 영향을 미친다는 것을 알 수 있었다.

• 한국과학예술포럼
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• 제26권
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• pp.339-351
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• 2016

본 연구의 목적은 전 세계의 주요 국제 컨벤션 도시를 중심으로 컨벤션 관광 목적지 브랜드 슬로건을 분석하는 것이다. 자료 수집은 2013년 10개 이상의 국제회의를 개최한 190개 도시의 공식 관광 웹사이트를 통해 이루어졌다. 이중에서 확인된 106개 목적지 브랜드 슬로건의 언어적 표현과 시각적 표현에 대한 내용분석을 실시하였다. 분석 결과, 슬로건의 구조면에서 단어형과 구형이 다수로 간결성을 추구하고 있으며, 스펙트럼 유형에 있어서는 지역 특성과 혜택을 드러내지 못하는 보편형 슬로건이 절반을 차지하였으며, 핵심 용어에 있어서는 'visit, city'를 가장 많이 사용하였다. 한편, 시각적 관점에서 슬로건의 글자체는 명시성이 있는 타이포그래피가 약 70%였으며, 슬로건의 60%가 인문과 자연자원을 이미지화 대상으로 선정하여 차별적 이미지 구축을 도모하는 것으로 나타났다. 또한 본 연구결과에 대한 전문가 회의를 통해 향후 효과적인 컨벤션 관광 목적지 브랜드 슬로건 개발에 대한 시사점을 도출하였다.

• 한국언어정보학회지:언어와정보
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• 제19권2호
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• pp.1-18
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• 2015

This paper retraces the development of Database Semantics (DBS) from its beginnings in Montague grammar. It describes the changes over the course of four decades and explains why they were seen to be necessary. DBS was designed to answer the central theoretical question for building a talking robot: How does the mechanism of natural language communication work? For doing what is requested and reporting what is going on, a talking robot requires not only language but also non-language cognition. The contents of non-language cognition are re-used as the meanings of the language surfaces. Robot-externally, DBS handles the language-based transfer of content by using nothing but modality-dependent unanalyzed external surfaces such as sound shapes or dots on paper, produced in the speak mode and recognized n the hear mode. Robot-internally, DBS reconstructs cognition by integrating linguistic notions like functor-argument and coordination, philosophical notions like concept-, pointer-, and baptism-based reference, and notions of computer science like input-output, interface, data structure, algorithm, database schema, and functional flow.

• 영어어문교육
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• 제4호
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• pp.1-14
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• 1998

The present paper explores rationales for the process-oriented approach to teaching writing and their implications for EFL writing classes. The product-oriented traditional approach to writing has put too much emphasis on linguistic aspects of writing. It fails to see the enormous complexity of the act of composing. In the process-oriented paradigm, writing is regarded as a messy process leading to clarity and the writer discovers meaning instead of merely' finding an appropriate structure in which to package ideas already developed from the beginning. Based on the underlying assumptions, some suggestions are made for EFL writing classes. Firstly, practitioners should be aware that writing is a recursive activity in which the writer moves backward and forwards between drafting and revising, with stages of re-planning in between. Secondly, writing teachers should help the student writers build an awareness of themselves as a writer and encourage their sense of confidence in writing. Lastly, students should be encouraged to pay their attention to content revision at first, and delay editing changes until the last draft.

• 영어어문교육
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• 제4호
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• pp.53-84
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• 1998

The purposes of the present study were to give the new direction of teaching English based on the 7th English curriculum, and to show some useful insights on English teaching in the 21st century. The 7th English curriculum was developed in two parts: as a required subject and as an elective subject. As a required subject, the English curriculum applies to the third grade of elementary school through to the first grade of high school. The elective subject of the English curriculum applies to the second and third grades of high school. In the 7th curriculum reform, a proficiency-based language program will be applied in the form of intensive and supplementary courses at the same levels irrespective of differences based on students' abilities, schools and regions. Linguistic functions, communicative functions, subject matters are included in the content area in language organization. Limiting the length of sentences is applied at elementary school only and is not applied at higher levels.

• 말소리와 음성과학
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• 제7권4호
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• pp.103-110
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• 2015

The purpose of this study is to assess the vowel property by examining the vowel duration of the American English vowles found in the Buckeye corpus[6]. The vowel durations were analyzed in terms of various linguistic factors including the number of syllables of the word containing the vowel, the location of the vowel in a word, types of stress, function versus content word, the word frequency in the corpus and the speech rate calculated from the three consecutive words. The findings from this work agreed mostly with those from earlier studies, but with some exceptions. The relationship between the speech rate and the vowel duration proved non-linear.

• 아시아태평양코퍼스연구
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• 제1권1호
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• pp.95-125
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• 2020

This paper aims to inform people how to support each other on social media. It alludes to an architecture for social media discourse and proposes a novel theory of support in social media discourse. It makes a methodological contribution. It combines predominately artificial intelligence with corpus linguistics analysis. It is on a large-scale dataset of anonymised diabetes-related user's posts from the Facebook platform. Log-likelihood and precision measures help with validation. A multi-method approach with Discourse Analysis helps in understanding any potential patterns. People living with Diabetes are found to employ sophisticated high-frequency patterns of device-enabled categories of purpose and content. It is with, for example, linguistic forms of Advice with stance-taking and targets such as Diabetes amongst other interactional ways. There can be uncertainty and variation of effect displayed when sharing information for support. The implications of the new theory aim at healthcare communicators, corpus linguists and with preliminary work for AI support-bots. These bots may be programmed to utilise the language patterns to support people who need them automatically.

• 영어어문교육
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• 제3호
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• pp.185-201
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• 1997

This study explores perspectives on responding to EFL students' compositions at the semantic level. In the last three decades, there has been a shift from product-oriented approach to process-oriented one to teaching writing. The shift has led to the criticism of the traditional view on teacher response. The traditional view has been under attack for its overemphasis upon form and ineffectiveness on improving student writing skill. It is also noted that research into students' reactions to the traditional teacher response has been inconclusive. The process-oriented approach, on the other hand, draws its attention to meaning and the logical development of thought as well as linguistic matters. In this context, the present study discusses what EFL teachers need to take into account in providing the semantic-level feedback on students' compositions. Firstly, teacher response to student writing is on-going; teacher feedback involves teacher intervention in the drafting process, the revision process, and the presentation of product. Secondly, in the writing conferences, the teacher provides students an opportunity to talk about writing, assistance and advice on the content/meaning of the written text, helping them expand and clarify thinking about audience(reader) and purpose.