• 복식문화연구
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• 제21권2호
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• 비교문화연구
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• 제34권
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• pp.307-330
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• 2014

To avoid calamities, the Chinese use different euphemisms in various fields of occupation and region. There are a lot of linguistic taboos concerned with Xieyin that shows the special characteristic of chinese characters. If two characters are homophones and one of them is considered offensive or misfortune, the Chinese prefer to substitute another expression for them in the actual conversations. These substitutes are called euphemisms. As an combined expression of psychological insecurity and language, euphemisms were not only used in the past, but also now they are still in common use. Although some of the chinese euphemisms are not used anymore nowadays, some of them are still used. There are a large number of chinese euphemisms in common use, but some special ones are used in particular fields only. This article focused on the linguistic taboos in some special fields like different regions, occupations and some others related with calamities, and tried to make a distinction from other previous studies. Language reflects culture and euphemism is a mirror of culture. The study of chinese linguistic taboos and euphemisms is expected to be some help to understand the chinese customs and linguistic features.

• ETRI Journal
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• 제10권3호
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• pp.140-156
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• 1988

This paper presents methodological and theoretical principles for constructing a machine thanslation system between Korean and Japanese. We focus our discussion on the real time computing problem of the machine translation system. This problem is characterized in the time and space complexity during the machine translation. The NARA system has the real time computing algorithm which is based on a mathematical model integrating the linguistic competence and the linguistic performance of both languages, with consequence that the system NARA has also the functional characteristic : the two-way translation mechanism.

• 한국과학교육학회지
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• 제32권4호
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• pp.760-774
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• 2012

이 연구의 목적은 과학 탐구활동에서 모둠 리더의 리더십 유형에 따른 언어적 상호작용의 특징과 리더가 지니고 있는 리더십 요소가 모둠의 언어적 상호작용에 어떠한 영향을 미치는 지에 대하여 알아보는 것이다. 비전과 추진, 과제책임, 의사결정 세 가지 리더십 요소별로 모둠의 리더를 선정하여 과학탐구능력, 학업성취도평가의 항목으로 모둠원을 구성하여 과학탐구활동을 실시하면서 언어적 상호 작용을 분석하였다. 비전과 추진 모둠이 상대적으로 가장 많은 언어적 상호작용의 빈도수를 보였는데, 이는 리더 속에 내재되어있는 비전과 추진 리더십의 '비전'과 '자신감'의 요소가 영향을 주었기 때문이다. 세 모둠 모두 과제해결과 관련하여 인지적 측면이 정의적 측면 언어적 상호작용보다 많았다. 인지적 측면의 언어적 상호작용에서는 실험 현상과 관련하여 낮은 수준의 언어적 상호작용이 대다수였고, 상위수준의 언어적 상호작용은 적은 빈도수로 일어났다. 정의적 측면에서는 행동참여가 분위기조절보다 더 많은 빈도수를 보였다. 이는 모둠에서 분위기 조절보다는 과제 해결을 위한 모둠원의 행동 제어와 관련된 상호작용이 많았기 때문이다.

• Journal of Electrical Engineering and Technology
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• 제11권2호
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• pp.309-319
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• 2016

This paper presents a new recognition and classification method for power quality (PQ) disturbances on the basis of pattern linguistic values. This method solves the difficulty of recognizing disturbances rapidly and accurately by using fuzzy logic. This method uses classification disturbance patterns to define the linguistic values of fuzzy input variables and used the input variables of corresponding disturbance pattern to set membership functions. This method also sets the fuzzy rules by analyzing the distribution regularities of the input variable values. One characteristic of this method is that the linguistic values of fuzzy input variables and the setting of membership functions are not only related to the input variables but also to the character of classification disturbance and the classification results. Furthermore, the number of fuzzy rules is equal to the number of disturbance patterns. By using this method for disturbance classification, the membership function and design of fuzzy rules are directly related to the objective of classification, thus effectively reducing the complexity of the design process and yielding accurate classification results. The classification results of the simulation and measured data verify the feasibility and effectiveness of this method.

• 한국의상디자인학회지
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• 제16권1호
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• 한국치위생학회지
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• 제12권5호
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• pp.1017-1027
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• 2012

Objectives : The purpose of this study was to help form treatment relationship with patient through more effective communication by defining the relationship between dental hygienist's medical communication and outpatient's reliance satisfaction. Methods : The study researched 273 male and female patients who visited dental clinics and hospitals of Busan from March 12 to March 26, 2012 and its results are as follows. Results : 1. The linguistic communication of dental hygienist was $3.72{\pm}0.63$ and non-linguistic communication was $3.48{\pm}0.58$. 2. For the dental hygienist's reliance satisfaction, the reliance was $3.62{\pm}0.65$ and the satisfaction was $3.74{\pm}0.65$. 3. The dental hygienist's communication degree depending on general characteristic was statistically significant when the job of patient was housewife(p<0.001) and the number of dental clinic visits was more than 10 times (p<0.000). The dental hygienist's non-linguistic communication was statistically significant depending on patient's gender(p<0.000), age(p<0.002), job(p<0.001) and number of dental clinic visits (p<0.000). 4. The dental hygienist's reliance and satisfaction showed statistically significant difference depending on patient's gender(p<0.000), age(p<0.002), job(p<0.001) and number of dental clinic visits (p<0.000). 5. The dental hygienist's non-linguistic communication showed a positive correlation with reliance and satisfaction(p=0.000). Conclusions : When considering the result above, it is necessary to develop the teaching method and material to educate the communication ability of dental manpower. It is necessary to reinforce the curriculum of dental hygienics and the education of dental hygienist to perform effective, smooth communication between dental hygienists.

• 복식문화연구
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• 제2권2호
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• pp.297-306
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• 1994

This study is concerned with a comparative linguistic analysis of the Mongolian costume terminologies. It was found that the Mongolian costume terminologies were related to the costume terminologies of English, Indian, Chinese, Arabic Uigur, Tibetan, Persian, Turkish, Hebrew, Assyrian. The influence of the Chinese costume terminologies was fond in the terminologies of the fabrics and the precious stones of the Mongolians. Also, the influence of the Indian costume terminologies were shown in the Mongolian costume terminologies. A characteristic feature in the Mogolian costume terminologies of the fabrics and the precious stones showed the elements of the foreign terminologies. This factor amy be due to the fact that originally the Mongolians ere the nomades.

• 인지과학
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• 제21권1호
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• pp.157-175
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• 2010

의사소통에서 대화자 간 감정의 이해는 메시지의 내용만큼이나 중요하다. 비언어적 요소에 의해 감정에 관한 더 많은 정보가 전달되고 있기는 하지만, 텍스트에도 화자의 감정을 나타내는 언어적 표지가 다양하고 풍부하게 녹아들어 있다. 본 연구의 목적은 인간언어공학에 활용할 수 있는 감정 온톨로지를 구축할 수 있도록 그 구성요소를 분석하는 데 있다. 텍스트 기반 감정 처리 분야의 선행 연구가 감정을 분류하고, 각 감정의 서술적 어휘 목록을 작성하고, 이를 텍스트에서 검색함으로써, 추출된 감정의 정확도가 높지 않았다. 이에 비해, 본 연구에서 제안하는 감정 온톨로지는 다음과 같은 장점이 있다. 첫째, 감정 표현의 범주를 기술 대상과 방식에 따라 6개 범주로 분류하고, 이들 간 상호 대응관계를 설정함으로써, 멀티모달 환경에 적용할 수 있다. 둘째, 세분화된 감정을 분류할 수 있되, 감정 간 차별성을 가질 수 있도록 24개의 감정 명세를 선별하고, 더 섬세하게 감정을 분류할 수 있는 속성으로 강도와 극성을 설정하였다. 셋째, 텍스트에 나타난 감정 표현을 명시적으로 구분할 수 있도록, 경험자 기술 대상과 방식 언어적 자질에 관한 속성을 도입하였다. 넷째, 본 연구의 감정분류는 Plutchik의 분류와 호환성을 갖고 있으며, 언어적 요소의 기술에서 국제표준의 태그세트를 수용함으로써, 다국어 처리에 활용을 극대화할 수 있도록 고려했다.