• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• Cross-Cultural Studies
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• v.34
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• pp.307-330
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• 2014

To avoid calamities, the Chinese use different euphemisms in various fields of occupation and region. There are a lot of linguistic taboos concerned with Xieyin that shows the special characteristic of chinese characters. If two characters are homophones and one of them is considered offensive or misfortune, the Chinese prefer to substitute another expression for them in the actual conversations. These substitutes are called euphemisms. As an combined expression of psychological insecurity and language, euphemisms were not only used in the past, but also now they are still in common use. Although some of the chinese euphemisms are not used anymore nowadays, some of them are still used. There are a large number of chinese euphemisms in common use, but some special ones are used in particular fields only. This article focused on the linguistic taboos in some special fields like different regions, occupations and some others related with calamities, and tried to make a distinction from other previous studies. Language reflects culture and euphemism is a mirror of culture. The study of chinese linguistic taboos and euphemisms is expected to be some help to understand the chinese customs and linguistic features.

• ETRI Journal
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• v.10 no.3
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• pp.140-156
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• 1988

This paper presents methodological and theoretical principles for constructing a machine thanslation system between Korean and Japanese. We focus our discussion on the real time computing problem of the machine translation system. This problem is characterized in the time and space complexity during the machine translation. The NARA system has the real time computing algorithm which is based on a mathematical model integrating the linguistic competence and the linguistic performance of both languages, with consequence that the system NARA has also the functional characteristic : the two-way translation mechanism.

• Journal of The Korean Association For Science Education
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• v.32 no.4
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• pp.760-774
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• 2012

The purpose of this study was to analyze the characteristic of the linguistic interaction according to leadership type of the leader in the scientific inquiry activity groups and examine how leadership factors affect the linguistic interaction within a group. In this investigation, leaders among 12 elementary school students were chosen by considering results of the leadership diagnosis that tested 3 leadership factors: vision and promotion, assignment responsibility, and decision-making. The members of the groups were organized according to scientific inquiry ability and academic achievement; the groups were assigned to perform scientific inquiry activities. The linguistic interaction was largely divided into the cognitive domain and the affective domain for analysis. According to the results, the frequency of linguistic interaction within a group sorted by leadership type is more influenced by the cognitive domain than the affective domain. The highest frequency of linguistic interaction appeared within the group that had vision and promotion type leader. Assumedly, the vision and confidence of the vision and promotion type leader produced such an outcome. While solving the assignments, linguistic interaction in all three groups had more cognitive domain than affected domain. Linguistic interaction in cognitive domain displayed only low level of linguistic interaction in relation to the experiment itself: high level of linguistic interaction barely occurred. In the case of affected domain, active participation appeared more frequently than maintaining the mood: Interactions related to restricting the group members actions to solve the assignment appeared more frequently than those for maintaining the mood.

• Journal of Electrical Engineering and Technology
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• v.11 no.2
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• pp.309-319
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• 2016

This paper presents a new recognition and classification method for power quality (PQ) disturbances on the basis of pattern linguistic values. This method solves the difficulty of recognizing disturbances rapidly and accurately by using fuzzy logic. This method uses classification disturbance patterns to define the linguistic values of fuzzy input variables and used the input variables of corresponding disturbance pattern to set membership functions. This method also sets the fuzzy rules by analyzing the distribution regularities of the input variable values. One characteristic of this method is that the linguistic values of fuzzy input variables and the setting of membership functions are not only related to the input variables but also to the character of classification disturbance and the classification results. Furthermore, the number of fuzzy rules is equal to the number of disturbance patterns. By using this method for disturbance classification, the membership function and design of fuzzy rules are directly related to the objective of classification, thus effectively reducing the complexity of the design process and yielding accurate classification results. The classification results of the simulation and measured data verify the feasibility and effectiveness of this method.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• Journal of Korean society of Dental Hygiene
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• v.12 no.5
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• pp.1017-1027
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• 2012

Objectives : The purpose of this study was to help form treatment relationship with patient through more effective communication by defining the relationship between dental hygienist's medical communication and outpatient's reliance satisfaction. Methods : The study researched 273 male and female patients who visited dental clinics and hospitals of Busan from March 12 to March 26, 2012 and its results are as follows. Results : 1. The linguistic communication of dental hygienist was $3.72{\pm}0.63$ and non-linguistic communication was $3.48{\pm}0.58$. 2. For the dental hygienist's reliance satisfaction, the reliance was $3.62{\pm}0.65$ and the satisfaction was $3.74{\pm}0.65$. 3. The dental hygienist's communication degree depending on general characteristic was statistically significant when the job of patient was housewife(p<0.001) and the number of dental clinic visits was more than 10 times (p<0.000). The dental hygienist's non-linguistic communication was statistically significant depending on patient's gender(p<0.000), age(p<0.002), job(p<0.001) and number of dental clinic visits (p<0.000). 4. The dental hygienist's reliance and satisfaction showed statistically significant difference depending on patient's gender(p<0.000), age(p<0.002), job(p<0.001) and number of dental clinic visits (p<0.000). 5. The dental hygienist's non-linguistic communication showed a positive correlation with reliance and satisfaction(p=0.000). Conclusions : When considering the result above, it is necessary to develop the teaching method and material to educate the communication ability of dental manpower. It is necessary to reinforce the curriculum of dental hygienics and the education of dental hygienist to perform effective, smooth communication between dental hygienists.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.297-306
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• 1994

This study is concerned with a comparative linguistic analysis of the Mongolian costume terminologies. It was found that the Mongolian costume terminologies were related to the costume terminologies of English, Indian, Chinese, Arabic Uigur, Tibetan, Persian, Turkish, Hebrew, Assyrian. The influence of the Chinese costume terminologies was fond in the terminologies of the fabrics and the precious stones of the Mongolians. Also, the influence of the Indian costume terminologies were shown in the Mongolian costume terminologies. A characteristic feature in the Mogolian costume terminologies of the fabrics and the precious stones showed the elements of the foreign terminologies. This factor amy be due to the fact that originally the Mongolians ere the nomades.

• Korean Journal of Cognitive Science
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• v.21 no.1
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• pp.157-175
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• 2010

Understanding dialogue participant's emotion is important as well as decoding the explicit message in human communication. It is well known that non-verbal elements are more suitable for conveying speaker's emotions than verbal elements. Written texts, however, contain a variety of linguistic units that express emotions. This study aims at analyzing components for constructing an emotion ontology, that provides us with numerous applications in Human Language Technology. A majority of the previous work in text-based emotion processing focused on the classification of emotions, the construction of a dictionary describing emotion, and the retrieval of those lexica in texts through keyword spotting and/or syntactic parsing techniques. The retrieved or computed emotions based on that process did not show good results in terms of accuracy. Thus, more sophisticate components analysis is proposed and the linguistic factors are introduced in this study. (1) 5 linguistic types of emotion expressions are differentiated in terms of target (verbal/non-verbal) and the method (expressive/descriptive/iconic). The correlations among them as well as their correlation with the non-verbal expressive type are also determined. This characteristic is expected to guarantees more adaptability to our ontology in multi-modal environments. (2) As emotion-related components, this study proposes 24 emotion types, the 5-scale intensity (-2~+2), and the 3-scale polarity (positive/negative/neutral) which can describe a variety of emotions in more detail and in standardized way. (3) We introduce verbal expression-related components, such as 'experiencer', 'description target', 'description method' and 'linguistic features', which can classify and tag appropriately verbal expressions of emotions. (4) Adopting the linguistic tag sets proposed by ISO and TEI and providing the mapping table between our classification of emotions and Plutchik's, our ontology can be easily employed for multilingual processing.