• Title/Summary/Keyword: life stage

Search Result 3,649, Processing Time 0.039 seconds

Relationship among Marketing Activities, Brand Equity, and Consumer Behavior by Life Cycle of Fashion Brand (패션상표의 수명주기에 따른 마케팅 활동, 상표자산, 소비행동 간의 관계)

  • Jung, Na-Young;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.9
    • /
    • pp.1454-1469
    • /
    • 2010
  • Brands have their own life cycles and exert a great influence on the marketing activities of companies. This study examines the marketing activities according to a brand life cycle and measures the scope of their performances. The research divides a fashion brand life cycle into three stages through the analysis of secondary data, and validates the causal relationship between marketing activities, brand equity, and consumer behavior according to the brand life cycle. A total of 573 responses were analyzed through a factor analysis, path analysis, and paired t-test with SPSS 12.0. The results are as follows: According to the analysis of the relationship between marketing mix and brand equity, distribution strategies are effective at the introduction/growth stage and the continuation stage. Advertisement strategies should be a main focus at the maturity stage for brand awareness. Throughout all the stages, product strategies wield the greatest influence on the brand image. Among brand equity components, the brand image has an influence on consumer behavior at every stage of the cycle while the brand awareness has no significant effect on consumer behavior. The marketing mix component that has the greatest impact on consumer behavior is product. Contrary to general expectations, price has a negative or insignificant effect on consumer behavior at every stage of the cycle. The results illustrated in this study help to understand the life cycle of fashion brands and characteristics different from consumer goods. Thus, fashion companies should identify at which stage their brands are positioned and develop different strategies to fit each stage.

Process of Seeking Positive Life of Patients with Parkinson's Disease (파킨슨병 환자의 적극적 삶의 추구과정)

  • Park Young-Rye
    • Journal of Korean Academy of Nursing
    • /
    • v.36 no.5
    • /
    • pp.710-720
    • /
    • 2006
  • Purpose: The purpose of this study was to help understand the life and illness-experiences of focusing on a positive lifestyle, patients with Parkinson's disease, Method: The present study adopted a ethno graphic methodology. The participants for this study were 4 men and 3 women, who were treated for Parkinson's disease. Data was collected by an interview and participant observations from August 2003 to September 2004. Tape-recorded interviews were transcribed after the interview and classified and described to realistic tale. Result: Patients with Parkinson's disease experienced the stage of retake-off pursuing positive life by overcoming the acceptance process of illness including the stage of recognition of change, the stage of disruption and the stage of acceptance. The factors of positive life of Patients with Parkinson's disease were their strong will and social support. Conclusion: This study may be used in future studies as an important resource to develop nursing intervention strategies and programs for patients with Parkinson's disease that can help the patients to achieve strong willingness and positive life in Korea.

$CO_2$ Reduction Effect Analysis of Modal Shift from Road to Rail using Life Cycle Thinking (전과정을 고려한 도로-철도 Modal Shift $CO_2$ 저감효과 분석)

  • Kim, Cho-Young;Lee, Cheul-Kyu;Choi, Yo-Han;Lee, Kun-Mo
    • Proceedings of the KSR Conference
    • /
    • 2011.10a
    • /
    • pp.2921-2927
    • /
    • 2011
  • Modal Shift from road to rail has been adapted in several countries as one of effective ways of reducing $CO_2$ emissions caused by transport. Generally, effect analysis of $CO_2$ reduction toward modal shift is calculated mainly from use stage and less consideration from other stages of life cycle, even though, in some case of modal shift needs that new line construction or new vehicle manufacturing. In this study, modal shift effect analysis is performed with considering construction, manufacturing vehicle and use stage. As a result we can get total $CO_2$ reduction effect using life cycle thinking and check the necessity of including other life cycle stage not only considering use stage. In conclusion, there is no $CO_2$ reduction effect if the reduction amount of $CO_2$ in use stage is not bigger than allocated annual amount of $CO_2$ in construction and manufacturing vehicle stage. According to this fact, analysing $CO_2$ reduction effect of Modal Shift should be considered not only the use stage.

  • PDF

Histological and Ultrastructural Study of Susceptible and Age-related Resistance Responses of Pepper Leaves to Colletotrichum cocodes Infection

  • Hong, Jeum-Kyu;Lee, Yeon-Kyeong;Jeun, Yong-Chull;Hwang, Byung-Kook
    • The Plant Pathology Journal
    • /
    • v.17 no.3
    • /
    • pp.128-140
    • /
    • 2001
  • Infection of pepper leaves by Colletotrichum cocodes at the two- and eight-leaf stages caused susceptible and resistant lesions 96 h after inoculation, respectively. At the two-leaf stage, progressive symptom development occurred on the infected leaves. In contrast, localized necrotic spots were characteristic symptoms at the eight-leaf stage. Infected leaves at the two-leaf stage exhibited cell death accompanied by the accumulation of autofluorescent compounds. At the eight-leaf stage, pepper leaves infected by the anthracnose fungus displayed localized autofluorescence from the symptoms. Infection of pepper leaves by C. cocodes at the two-leaf stage resulted in its rapidand massive colonization of all the leaf tissues including the vascular tissue, together with cytoplasmic collapse, distortion of chloroplasts, and disruption of host cell walls. However, penetration of C. cocodes was very limited in the older leaf tissues of pepper plants at the eight-leaf stage. Fungal hyphae grew only in the intramural spaces of the epidermal cell walls at this stage. Occlusion of amorphous material in xylem vessels, aggregation of fibrillar material in inter-cellular spaces, and deposition of protein bodies were found as resistance responses to C. cocodes.

  • PDF

The mediating effect of life stress on the relationship between paramedic student's health behavior and bioethics awareness (응급구조학과 학생의 건강행위와 생명윤리의식의 관계에서 생활스트레스의 매개효과)

  • Lee, Eun-Young;Kim, Jung Sun;Lee, Hyo-Cheol;Ko, Dae-Sik;Kang, Kwang-Soon;Kim, Chul-Tae
    • The Korean Journal of Emergency Medical Services
    • /
    • v.23 no.3
    • /
    • pp.97-110
    • /
    • 2019
  • Purpose: This study aimed to investigate the role of life stress in the relation between health behaviors and bioethics awareness among paramedic students. Methods: This study recruited 238 paramedic students in F and R areas as participants. Multiple regression analysis was performed using Baron and Kenny's three-step procedure. Results: In the first stage, health behaviors had a significant effect on life stress (β=-.202, p<.01). In the second stage, health behaviors had a significant effect on bioethics awareness (β=.240, p<.001). In the third stage, life stress had a significant influence on bioethics awareness (β=-.167, p<.01). In the fourth stage, the regression coefficient of the third stage (β=.137) was less than that of the second stage (β=.159). In addition, when controlling for life stress, health behavior was shown to affect bioethics awareness (β=.206, p<.01). The mediating effect of life stress was found to be significant in the relation between health behavior and bioethics awareness (Z=2.04, p<.05). Conclusion: As health behavior is a factor that affects bioethics awareness through the mediation of living stress, universities should prepare training programs to improve the health behavior and reduce the life stress among students.

Circulation State of Strawberry and Quality Changes during Ripening (딸기의 유통실태와 성숙중의 품질변화)

  • 박인경;장경숙
    • Food Science and Preservation
    • /
    • v.1 no.1
    • /
    • pp.45-53
    • /
    • 1994
  • Circulation state and changes in quality during ripening of strawberry were investigated. Tissue damage of the fruit happened when it was harvested and selected. Strawberry has been harvested without considering of fruit temperature in the farm. It takes 25 hours from Goreung which is main production area of strawberry to retailer, and seasonal variation in the price was severe. Shelf-life of strawberry from Feb to Mar was 5-6 days, and was 24-30 hours from May to June. Desirable ripening stage was 28-30th day after blooming and 40th day and after this was over ripening stage when the degree of ripening estimated by color "a" value and color saturation. Overall eating quality and vitamin C contents and sugar content were more higher in the fruit of the desirable ripening stage than that of unripening and over ripening stage. The dark redness degree was high in the over ripening stage.

  • PDF

Characteristics of Marriage Immigrants' Acculturation Stage and the Source of Support: With an Emphasis on Filipino Marriage Immigrants' Family Life Culture in Korea (결혼이주여성의 한국가정생활 문화적응 단계별 특성 -필리핀 결혼이주여성을 중심으로-)

  • Hong, Dal-Ah-Gi;Chae, Ock-Hi;Han, Eun-Jin;Song, Bok-Hee
    • Journal of Family Resource Management and Policy Review
    • /
    • v.16 no.4
    • /
    • pp.1-22
    • /
    • 2012
  • The purpose of this study is to determine the characteristics of Filipino marriage immigrants' acculturation stages in regards to their Korean family life culture and to identify the source of the support for each stage, hence to provide information for educational programs that would promote successful acculturation for each stage. The following findings have been obtained through in-depth interviews with 18 female Filipino immigrants to Korea. In a range of obstacles from the Honeymoon Stage to the Confusion stage, the first are the language and the aspects of the food/cooking/ingredients/diet that are different from their own culture. Especially, pregnancy/childbirth is a major change in one's life and the biggest challenge in the acculturation process. As food and cooking are the first change that the immigrants have to face and get accustomed to in the early stage of their Korean life, the food culture is rather easier for the immigrants to get accustomed to than other parts of Korean life. From the Honeymoon Stage to the Harmony Stage, the immigrants make efforts to help their family in the home, while they look to their future in their children during the Autonomy Stage. Regardless of how long they have been in Korea, from the Honeymoon Stage to the Autonomy Stage, the immigrants have a hard time with the patriarchal environment in Korea due to the bilateral nature of kinship in the Philippines. Secondly, the immigrants receive the most support from their husband, family, and the tutors in Korean culture, while their mothers-in-law are the main source of the support for the Korean diet. At the Confusion Stage, the immigrants start visiting the regional multicultural family support centers and get help from the friends they meet there while depending on the TV for cooking tips. From the Harmony Stage, they may seek a job through the community network with their own effort and their children's help. In the Autonomy Stage, they are concerned about their children rather than their own parents, and they find their own identity as a Korean and realize that their effort is important.

  • PDF

Incubation Time Required for Hatching, and Ecological Characteristics of the Mode of Life Related with Total Numbers of the Suckers on Each Short Arm of the Hatched Juvenile Larvae of Octopus ocellatus (Cephallopoda: Octopodidae), in Western Korea

  • Kim, Sung Han;Jun, Je-Cheon
    • The Korean Journal of Malacology
    • /
    • v.32 no.2
    • /
    • pp.133-139
    • /
    • 2016
  • The incubation time required for hatching of O. ocellatus were investigated through the processes of egg and embryonic developments by the dissecting microscopic and visual observations. And differences in ecological characteristics of the plankton mode of life or the benthic mode of life according to total numbers of the suckers on each short arm of the hatched juvenile larvae of O. ocellatus were studied by comparisons with other octopodidae species. Compared with the recent a few results reported by other researchers associated with the incubation time required for hatching by female adult mother of O. minor (73-90 days after spawning at $20.9-21.5^{\circ}C$ ranges), in this study, the incubation time required for hatching by female adult mother of O. ocellatus was 56-57 days after spawning at $11.0-20.4^{\circ}C$. Therefore, the incubation time required for hatching by female adult mother varied with Octopodidae species. In this studies, each ovarian egg laid by a female was connected to an egg string attaching to the surface of the wall or bottom of vacunt shell of Rapana venosa. Egg and embryonic developments of this species were studied in the indoor aquaria, in the specific gravity ranging 1.024-1.025. the hatched juvenile of O. ocellatus is 10.3 mm in the mean total length and 4.5 mm in mantle length, and each of its short arms has 18-20 suckers. The just hatched juvenile larvae of O. ocellatus enter the benthic mode of life (benthic larval stage) after hatching. In particular, regarding differences in ecological characteristics of the mode of life according to total numbers of the suckers, O. vulgaris may not need to have many suckers because they enter the planktonic mode of life after hatching, however O. ocellatus may need to have many suckers, because they should adapt to the benthic mode of life. And also the just hatched juvenile larvae of O. minor (bearing many suckers more than O. ocellatus) enter the benthic mode of life (benthic larval stage) after hatching. Therefore, the total number of the suckers on each short arm of the hatched juvenile larvae can be used for determining whether an octopus species has planktonic larval stages or benthic larval stage (benthic mode of life). In particular, The intracohort cannibalism phenomena appeared at the hatched juvenile larval stage because the larval stage of O. ocellatus and O. minor enter into the benthic larval stage in the early stage, unlike entering into the plaktonic larval stage in other Octopus species such as O. vulgaris: at this time, the early hatched larvae fed the late hatched larvae (they are the same species and almost same ages). Therefore, the intracohort cannibalism pheneomena occur in the just hatched juvenile stage of only O. ocellatus and O. minor.

A Study on Application of CPLM using Process Model of the Pre-design stage (건축 기획단계 프로세스 모델의 CPLM 적용에 관한 연구)

  • Park, Do-Young;Jun, Yeong-Jin;Moon, Sung-Kon;Kim, Ju-Hyung;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2009.11a
    • /
    • pp.205-208
    • /
    • 2009
  • The purpose of this study is to apply the process model of the pre-design stage to CPLM(Construction Project Life-cycle Management). Life-cycle consists of 4 stage; Pre-design, Design, Construction, Maintenance. Each stage has organic relations between front and rear stage. Therefore it is important to manage and use the information data of each stage. But these data are not carried to the next stage smoothly, especially at the pre-design stage. It is even vague to define the process of the pre-design stage. To carry and share the information well, this study defines Pre-design stage process and CPLM at first, VA-Cityplanner which is the development system of the pre-design process model is applied to CPLM for the smooth current of the data between participants.

  • PDF

Stage of Change for Exercise and Health-Related Quality of Life in Korean Adults (성인의 운동변화 단계와 건강관련 삶의 질)

  • Choi, Heejung;Lee, Eun-Ok;Kim, Byeong-Wan;Kim, In-Ja
    • Korean Journal of Adult Nursing
    • /
    • v.16 no.2
    • /
    • pp.191-201
    • /
    • 2004
  • Purpose: Many studies have shown that regular exercise produces positive effects on health. The purpose of this study was to examine the differences of health-related quality of life by stage of exercise and the interaction effect of age, sex and stage of exercise. Method: A total of 1266 participants were interviewed with structured questionnaire. Stage of exercise was assessed with a single item and respondents were classified with respect to exercise intention and behavior. Health-related quality of life was measured with SF-36 Health Survey Questionnaire. Result: Health-related QOL were found to be different by stage of exercise. The subjects who were reached maintenance stage showed significantly higher scores on physical functioning, bodily pain, general health perception, mental health, role limitation due to emotional problems, social functioning, and vitality than those in preparation, contemplation, and precontemplation stage. In addition a significant interaction effect between stage of exercise and age was found on physical functioning, bodily pain, general health perception, mental health, and vitality. Conclusion: Perceived health-related QOL varies with stage of exercise. This finding suggests that health is related to both intention and behavior of exercise. Therefore it is important to consider cognitive-motivational and behavioral stage of change for developing exercise programs.

  • PDF